Centre for Creativity appoints design, marketing and brand strategist Patrick Jordan

City University London’s Centre for Creativity in Professional Practice has appointed psychologist, Patrick Jordan, as a Visiting Professor. His tenure will begin with an inaugural lecture in April 2012, examining the role of creativity in improving our quality of life.

Patrick specialises in applying the findings of psychology to public policy and business, including the design and marketing of products and services. He brings a range of skills and experience to City, reflecting the Centre for Creativity’s interdisciplinary approach.

In business, he has held senior management roles with global technology organisations such as Philips and Symbian, and was Chief Executive Officer (CEO) of the Contemporary Trends Institute, assessing how socio-economic, lifestyle and aesthetic trends impact design and marketing strategy.

His academic career includes a PhD in psychology and more than 100 peer-reviewed publications. He has held the roles of Nierenberg Chair at Carnegie-Mellon University – the most prestigious design education appointment in the USA – and Chair of Design and Marketing at the University of Leeds.

A highly sought-after speaker, Patrick will deliver his first public lecture at City on Thursday 26 April 2012. He will discuss the development of his ‘Good Society Framework’ – nine factors that influence our quality of life – and how this can be improved by innovative products and services in a range of domains, including consumer products, online and mobile, and commercial and public services.

Discussing his appointment, Patrick says: “City’s Centre for Creativity is focussed on bringing a variety of expertise together to solve the practical problems that business and society face today. This fits very well with my own experience and outlook, so I am delighted to be joining the team.”

“National well-being is a real hot topic at the moment, with initiatives such as the Government’s Happiness Index,” he continues. “My inaugural lecture will look at the role that products and services can play in enhancing this and how creativity and innovation can be used to optimise the design of these.”

The Centre for Creativity was launched by City in 2009 to become the UK leader in the teaching, research and transfer of creativity in professional practice, ranging from informatics and engineering to business and the arts. It offers the Masters in Innovation, Creativity and Leadership (MICL) – a unique, interdisciplinary postgraduate course, designed to give innovation leaders all the skills they need to turn ideas into action.

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