As part of our initial inspection of the existing web site we identified the following areas that require further investigation and testing:
- The University places too much emphasis on “telling” stakeholders, particularly prospective students, what our brand values are rather than “showing” them (e.g., ‘About City’).
- The Parent:Child nature of the primary navigation confuses users as they move deeper into the hierarchy a site. Users become disoriented and need to revisit higher levels of the structure (the homepage (site or University)) to regain their bearings.
- Media either adds little value (large graphical hyperlinks on the University homepage and Gateway pages) or is under utilised (photos on text heavy pages, videos of the student experience).
- Content that is presented along political and departmental lines (e.g., ‘For Business’) rather than on task and user centric lines (e.g., ‘Recruit a Student Intern’).
I’ll blog any interesting thoughts and findings as we progress with the assignment, but, in the meantime, what do you think? What are your thoughts about city.ac.uk?