Using User Data – Personas

What is persona?

Persona is used to clearly define who the product is aimed at and it is a decision making tool with the team. It is a useful communication tool for summarising what you know about users.

Why do we use persona?

Persona is designed to communicate research insight to the team. Persona is useful for highlighting pain points and opportunities to tailor your product to users.

How to create a persona?

Personas are built from the insight gained through early user research

  • questionnaires
  • user interviews


Examples of persona




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