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Tellin’ stories – how to answer the “Why do you want to be a…” question

For those of us born in the 1970s and 1980s the past week has been a momentous one. Chiefly due to the return of Jackanory in which well known celebrities read childrens stories. That’s it. Nothing complicated. Just the thrill of hearing people who know how to deliver their lines in captivating ways bringing these stories to life.

In fact stories are inherently captivating. There’s a reason why the John Lewis’s and M&S’s of this world don’t just produce Xmas videos showing goods in their store and instead try to create an emotional connection with you by story telling instead.

What’s this got to do with finding a job, you might ask? Continue Reading