One of the most common questions careers advisers get asked by students is “What should I say about why I am interested in a particular organisation in cover letters and application forms?”. Students often say that they find it hard to differentiate between one organisation and another.
Avoiding bland replies to this question is crucial, yet everyday in the Careers Centre, bland and predictable statements are what we are presented with to check over! Whether an investment bank, law firm, technology start up, hospital trust or secondary school – all organisations are looking for a personalised approach that reflects more than surface level website research. Without evidencing this, you will probably not get beyond the application stage. So here are some ideas:
- Evidence knowledge of the organisation’s core values and culture. Show you share their values by perhaps Continue Reading