Have you ever considered a career in advertising? A top advertising agency has approached City and is running a case study exercise which will give you an idea of what is involved in the sector. As it is a difficult sector to break into, attending the event below would be a great way of finding out what the work involves. There are many different roles in advertising. Read more about roles here: http://www.theadmission.co.uk/job-profiles
Bacardi: Giving a Latin brand back it’s Mojo (Marketing Case Study with BETC London)
20-Nov-2014 | 13:00-14:00 | SIGN UP
This session will take you through the marketing case study for Bacardi and how we took this 150yr old brand and gave it back it’s cool. The story starts in the grimy clubs of London and ends in the vibrant streets of Cuba.
This session is perfect for those that want to gain understanding of the principles of advertising, the challenges businesses and brands face and how creativity can help solve even the most difficult problems.
There will also be an opportunity for students to ask questions and to get involved in an agency scheme to gain experience in the industry.
For more information on BETC London, visit: http://www.betc.co.uk/
To sign up to the event, visit: https://careershub.city.ac.uk/students/events/detail/528165/bacardi-giving-latin-brand-bac