Why is Advertising a great career?

Have you ever considered a career in advertising? A top advertising agency has approached City and is running a case study exercise  which will give you an idea of what is involved in the sector. As it is a difficult sector to break into, attending the event below would be a great way of finding out what the work involves. There are many different roles in advertising. Read more about roles here: http://www.theadmission.co.uk/job-profiles

 Bacardi: Giving a Latin brand back it’s Mojo (Marketing Case Study with BETC London)

20-Nov-2014 | 13:00-14:00 | SIGN UP

This session will take you through the marketing case study for Bacardi and how we took this 150yr old brand and gave it back it’s cool. The story starts in the grimy clubs of London and ends in the vibrant streets of Cuba.

This session is perfect for those that want to gain understanding of the principles of advertising, the challenges businesses and brands face and how creativity can help solve even the most difficult problems.

There will also be an opportunity for students to ask questions and to get involved in an agency scheme to gain experience in the industry.

For more information on BETC London, visit: http://www.betc.co.uk/

To sign up to the event, visit: https://careershub.city.ac.uk/students/events/detail/528165/bacardi-giving-latin-brand-bac



Fancy spending your summer in a top London advertising agency?

If you are a second or final year student or a graduate who would like to gain experience in working on live briefs and pitches for a variety of clients, then you still have a day or two left to apply for the IPAs AdSchool and AdAcademy programmes for this summer, as previously mentioned in my blog.

Last year, AdSchool saw over 35 students rotate around some of the best agencies the country has to offer, including – Publicis, OgilvyOne, Geometry, VCCPme,  RAPP and Wunderman just to name a few.

A little bit more information on the programmes….

The AdSchool programme is purely for students in their penultimate year of study and runs for six weeks between July-August, with students rotating around three diverse agencies, giving them a real taste for the wide variety of roles, clients and cultures available within the industry. Students will be rewarded with a prize sum at the end of the programme.
For more information and to apply, please visit: http://www.theadmission.wexo.co.uk/adschool

The AdAcademy programme is for final year students and grads – an eight week paid placement at a top London agency, again running between July and August. Students will also complete a group project and written assignment as part of their placement.
For more information and to apply, please visit: http://www.theadmission.wexo.co.uk/adacademy

Students on both programmes will also attend regular evening sessions with industry luminaries, an invaluable chance to learn from the best and also to compile an enviable contact list.

Applications will close on March 28th.

IPA, 44 Belgrave Square, London, SW1X 8QS
Switchboard: 020 7235 7020