Tag: Casswomen

Studying finance with a scholarship at Cass

I come from a conservative business family, where higher education is not a given, and is something that is rarely saved for. Moreover, being part of a society where women’s education takes a backseat in the face of marriage, the decision to study at Cass was an uphill battle for me and my family. Having had an inclination towards quantitative subjects and hailing from a business family that has been involved in trade and commerce for generations now, it was only natural that I took an interest in finance.

This led me to choose the globally renowned Cass MSc Finance programme as well as taking up the Chartered Financial Analyst (CFA) programme.

The last six months at Cass have been a roller coaster ride but one that I will most definitely cherish. The challenges, opportunities and diversity that it has to offer its students is unparalleled. The strategic location of Cass in the heart of London which is the finance hub adds great value to the entire experience.

It was a huge achievement to have received the Cass Global Women’s Leadership Programme Scholarship. When I saw an e-mail stating that I had received the scholarship, I was elated! What better way to start off this new journey? It gave me a much-needed confidence boost in embracing the course ahead.

My experience on the Global Women’s Leadership Programme has been very enriching. Since the business world is male-dominated, we must work towards making it more gender-balanced. My views align very well with those of the other women on the Board, which makes it a treat to work with them. Organising various panel discussions, networking events and much more has given me the chance to interact with women who work in the corporate world and the exposure to myriad perspectives.

I look forward to what the rest of my journey at Cass has to offer, with some extremely exciting events in the near future such as the Frankfurt study tour and international electives, to name a few. I can definitely say – my decision to attend Cass has been extremely crucial in moulding me and preparing me for the fast-paced, competitive world of finance.

Aamina Asim, MSc Finance (2020)

From Olympics, to Colgate, to Marketing Strategy Innovation!

Just like I knew I wanted to compete in the 2012 London Olympics as the youngest ever Turkish swimmer, I knew at the age of 14 I wanted to be in the marketing and media industry.

Hazal Sarikaya at the 2012 Olympics in London

Prior to the Olympics Games, I was selected to be in Vogue Turkey and on the last sentence of the published article, it read “When we asked Hazal where she imagines herself in 15 years, she said ‘Someone who travelled the world, has friends all over the world and who has a successful career in marketing and swimming’“.

Swimming has been a big part of my life since I was seven years old and it taught me many things from patience, time management to leadership. Being a professional swimmer and travelling around the world to compete led me to understand different cultures and look at the world from the different angle.

I then decided to move onto my next passion: media and marketing. Before joining the MSc Marketing Strategy and Innovation at Cass, I had the chance to gain two years of work experience in two of the biggest firms in FMCG: pladis Global and Colgate Palmolive. At pladis, one of my key roles was to accompany press visits as the first representative of the company with senior exposure and to manage the social media accounts which involved monitoring the news agenda, creating content and liaising with agencies accordingly. These were very prestigious roles in a £3.5 bn company.

My time at pladis was ending so I decided I wanted another challenge away from the media aspects of a business. I applied for Colgate Summer Marketing internship and was successful with my application. Having had no previous marketing knowledge or experience meant that I had to work twice as hard and I was willing to do that! Perhaps this is something I’ve learned through managing education and sports at the same time, by putting in the extra hours and hard work.

During my first year at Colgate, my report on Colgate’s business highlighted couple million pounds worth of growth opportunity, and my recommendations were implemented shortly after. In the following year, I was asked to re-join as a project manager and led the most successful campaign to date! Having these internship experiences was very useful in confirming my passion for Marketing, but I still felt that I was missing the theoretical knowledge required in possible future jobs. To develop my knowledge for the industry, as well as to accelerate my career, I applied for the Master’s in Marketing at Cass knowing that with my experience and the knowledge I will gain from this year I will be ready for any challenge!

I was drawn to Marketing Strategy and Innovation because of the variety of modules offered. For instance, I was particularly interested in the Brand Management module as I aspire to be a brand manager in a FMCG company within the next few years. Considering my swimming background, I was also interested in modules such as International Sponsorships as well.

Hazal and coursemates at Cass

Two weeks after my internship finished, the introduction week at Cass started and from the first day I felt lucky to be a part of an established university with so much talent. We are currently on our second term and it’s fair to say I am enjoying every day at my master’s. As expected, my favourite module has become Brand Management and also Consumer Behaviours. The ability to work with real companies on real problems using the theories we learn from our lecturers are definitely preparing us to be the leaders in Marketing in the near future.

My advice for prospective students: Don’t be afraid to take on challenges and never settle before you reach your dreams!

Hazal Sarikaya, MSc Marketing Strategy and Innovation (2019)

Cocktails, Classes and a Boost in Confidence

The past four months I have experienced as an MSc in Marketing Strategy and Innovation student at Cass have been one roller coaster ride after another, and I mean that in the best way possible. If you’re looking to challenge yourself in every way, this programme is the right place for people like you and me.

From assignments and deadlines, to group work and cocktails, you’ll never get bored!

When I first began the program I was especially impressed with the diversity of the student body, not just nationalities but especially the diversity of professional and academic backgrounds as well. This became even more interesting when we began our group projects, where you truly see the value of diversity in creative problem-solving.

Professor who?

My second favorite part about the course is the lectures simply don’t feel like lectures. The professors at Cass perceive students as equals, this allows for better engagement and an open group discussion where we are encouraged to challenge theories and to share our ideas. This has allowed us to feel valued, to become more responsible and to build our confidence, which has personally allowed me to boost my leadership skills.

Preparing for your future

The course structure in itself is more practical than theory-based and all that you will be learning is related to real-life case studies about some of the top enterprises of the world. This means that you will be given the opportunity to better prepare yourself for your career, whether it is for an interview or a job role that you will be pursuing once you graduate. And that’s what makes this program so special, this hands-on experience is not only innovative but it is also rarely found in other schools.

There are also endless amounts of societies and clubs for all tastes, in every sector, in every industry. I have personally found my place as an Executive Board member of the Global Women’s Leadership programme, where we host panels, workshops, and guest speaker events with some of today’s greatest leaders such as Dame Inga Beale, DBE and former CEO of Lloyds of London. Events such are great networking opportunities to allow students to stand out against other candidates when applying to jobs.

At Cass, there are plenty of opportunities for everyone to get involved with something they are passionate about. I am grateful for this amazing life experience and I look forward to what the next semester holds.

Khadija Cherif, MSc Marketing Strategy and Innovation (2019)

An exciting evening at Cass with Dame Inga Beale, former CEO of Lloyds of London

 

On the 24th of October,  Dame Inga Beale, former CEO of the world’s specialist insurance market, Lloyds of London, was the special guest for this autumn’s much anticipated Fireside Chat, hosted by the Global Women’s Leadership Programme.

One of the most powerful women in London, Beale was invited for an intimate conversation about her successes, but more importantly, the hardships that she has faced and how that has empowered her to be one of the greatest female leaders of this decade.

Lessons in leadership

Beale’s words of encouragement related to topics regarding getting comfortable with discomfort, safety in diversity, and collaboration being the essence of leadership.

Her words of wisdom have inspired me to stop fearing the unknown as that is the only thing that stops us from discovering our true potential. I am an MSc Marketing Strategy and Innovation student and today, I am a member of the Cass FinTech Society. Although it is far from being a field I am familiar with, I am embracing it as a new challenge and exercise that will help me gain further knowledge on some of the most relevant topics in the 21st century.

PIE,  an acronym presented by Beale, stands for performance, image and exposure.  We learnt these three key components are key to a successful career and we should aim to deliver quality work daily, work on being perceived positively, and expand our networks as much as we possibly can.

As we all stood up to leave, everyone turned to each other with a smile that defined how inspired we all felt.

I was very impressed by the turnout. Ladies, your presence was expected as this day was a chance for us to embrace and to celebrate girl power. Gentlemen, your presence was admirable, your support to your female colleagues, students and friends gives us the energy to progress.

Opportunities for Cass women

As a Global Women’s Leadership Scholar, this event was only a teaser for what I know will be yet to come for this upcoming school year. Being a Cass student and an ambassador of this programme makes me want to set my goals higher than ever before. This opportunity has boosted my confident in my ability to become a leader of my generation, and with this programme, I can expose myself to a large network of people that will allow me to pursue the changes I hope to see in the world someday.

This is a rare opportunity that most people cannot obtain throughout their time at school, but Cass makes it a priority to bring these exact opportunities to its students, why not make the most out of it?

The Global Women’s Leadership Programme aims to exercise your mind and help you flourish into the leader you’ve always wanted to become. I am proud to be involved in such an initiative and we are thrilled to continue foster ambition throughout the upcoming events we will be hosting this year.

Khadija Cherif, MSc Marketing, Strategy and Innovation (2019)

 

Join the Cass Global Women’s Network to stay tuned on our upcoming events! 

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