Recently, the Chartered Institute of Logistics and Transport (CILT) hosted the first ever “Logistics and Transportation Diversity Challenge” event, a day designed to demonstrate how increased diversity in a team leads to higher productivity, performance and drives innovation.
The event drew 30 teams from companies such as Coca-Cola, DHL, National Express, Siemens, and more. As students in the MSc Global Supply Chain Management course, we have student membership to the CILT and were able to participate. So along with eight of my course mates in MSc Global Supply Chain Management, I travelled up to Newark to represent Cass Business School at the event.
After arrival and putting on our team shirts, the day began with a keynote speech highlighting the aim of the day and the significance of diversity in the work environment. Then we were off! Our team was tested through 14 challenges, requiring different levels of skill, stamina and problem solving, all while being incredibly fun. We climbed an unclimbable ladder, we learned archery, and we performed a Haka. We tested our knowledge in trivia, strategized through an assault course and more.
As we worked through the challenges, we were able to experience the benefit of diversity within our own team. Our varying backgrounds and identities helped us be strategic in earning the most points for each challenge. Each individual shined at a different event, and by the end of the day we were much closer as a team than we had been going into this diversity challenge.
While we may not have scored the top spot and coveted “Team of the Year” award, we did place 3rd out of the 30 competing, which we were very excited about! Overall, it was a great day of practicing team-building skills and meeting professionals from the logistics and transport industry. I look forward to future teams representing Cass and taking away as much from this event as we did.
Julia Elliott MSc Global Supply Chain Management, 2019
The Cass Real Estate Club recently convened its eighth annual May flagship conference at BAFTA Hall, Piccadilly, hosting industry-leading speakers from premier property firms for the 2019 Cass Real Estate Club Summit on Global Investment Strategy.
Focusing this year on global investment strategy, the all-day conference featured exciting panel discussions on a range of topics including global capital flows, innovations in real estate, property development and an intriguing investigation of ultra-high net worth and institutional investment strategies. With leading speakers from premier firms such as UBS, Knight Frank, GIC, CBRE Global Investors, Hines, HFF, Grosvenor, PGIM, LandSec and many more in attendance, over 250 attendees had the opportunity to hear from and network with industry leaders on a variety of subjects in today’s dynamic property market.
Keynotes delivered by Concrete Venture Capital partner, Chris Stephenson, and UBS’s UK Chief Investment Officer, Geoffrey Yu, on the future of innovation in the built environment and global macro-economic outlook offered context as to where the property market is heading near term. Their speeches decoded what we can expect as forthcoming graduates in a constantly innovating built environment.
The attendance and caliber of speakers on the day is not only a testament to the reputation of Cass, but also to the Business School’s continued commitment to engaging current master’s students with both industry leaders and our extensive alumni network. Nearly half of the speakers, all managing directors and department heads of prestigious firms, were Cass alumni or are affiliated with the Business School through professional or personal connections.
The level of engagement from alumni demonstrated the fantastic camaraderie fostered at Cass through an exacting education and continued networking opportunities post-graduation. The nearly six-month process of planning, pitching, booking and organizing the event underscores the hard work and dedication of the entire Real Estate Club team, with support from Cass and the events office.
The event is moving into its ninth year in 2020 and has evolved over the years to become a student-led initiative. Be it crafting panel content, leading sponsorship development for the club, and or gaining experience in organizing a boutique industry event, the conference provides students the opportunity to work with industry leaders.
Events such as Cass REC 2019 are the result of the Cass Real Estate Club’s continued commitment to supporting the Business School’s strategic goals. For nearly a decade, the club has done so through its two-fold mandate: providing forums for networking and learning so that master’s students and alumni can connect; and raising funds for the Real Estate Club’s scholarship initiative which benefits two incoming MSc Real Estate or MSc Real Estate Investment students each year. Successful venture partnerships with Drooms and Altus Group, along with strategic media partnerships with CoStar and Real Estate Fund Intelligence, made Cass REC 2019 a fun, successful and fruitful day of insight and networking. The club thoroughly looks forward to welcoming everyone next year to Cass REC 2020!
Myles Hooper, MSc Real Estate (2019) Vice President, Cass Real Estate Club 2019
With one semester left at Maastricht University as an undergraduate student, and having just returned home from my exchange semester at Fairfield University in the United States, I started applying to several business schools in order to specialise in the area of finance. Prior to my application for an MSc in Investment Management at Cass Business School, I saw the possibility to enrol in a double degree during my studies at Cass, which would allow me to study at Bocconi University for an extra year towards an MSc in International Management. I was extremely enthusiastic about this idea and I could already see myself studying in London and Milan at two of the most prestigious universities in Europe.
In the first place, my decision to apply for master’s in London was an easy one. After I decided to stay in my hometown for my bachelor’s, I was certain to study abroad for my master’s. This came from the idea to explore more of the world, aiming to develop myself in a competitive environment. Studying a finance-related track in one of the financial hubs in the world has been a goal since my first year of undergrad. The teaching method at Cass, in comparison with Maastricht University and Fairfield University, has been more lecture-based, yielding more freedom in terms of organising a day.
After I got accepted to Cass, I knew that I had to work hard in the first term in order to achieve a competitive average to be considered for Bocconi. Spots for dual degree programmes are scarce and allocated based on your average in the first term and a short motivation letter. Students from the MSc in Investment Management and from the MSc in Corporate Finance are eligible to apply for the dual degree at Bocconi, and the programme fees are waived. During the first term, the course officers send an e-mail about the possibility to apply. One of the requirements is to take on a Business Research Project (master’s thesis) in term three, which you will elaborate at Bocconi.
My studies at Cass have deepened my knowledge of financial markets, portfolio management and its wide range of securities. As I aim to work in the financial services industry, I specifically enjoy the real-world aspects of the programme. For example, creating structured products based on derivatives in a Bloomberg terminal has not only given me exposure to theoretical aspects like pricing of financial instruments, but also opened my eyes to the practicalities of these can be replicated within Bloomberg. Studying at Cass in London gives you the opportunity to connect with many employers in the financial services sector, giving you a wide range of insight to different roles. Cass’s careers centre is very active and organises many events, which are always beneficial to attend.
After applying, and hoping to get one of the two spots, I got the good news and was accepted at Bocconi! Studying towards an MSc in International Management will give me exposure to a broader perspective of international business situations, deepening my theoretical knowledge of how corporations function. This builds upon the foundational knowledge I gained during my BSc. Being able to study in another international environment surrounded by intelligent students will widen my horizon and add towards my professional skillset and social life.
As I pursue my career in the financial services sector, I believe that the combination of my four study programmes at four different universities worldwide brings significant added value to my understanding and evaluation of finance, international organisations, and their management strategies. My international experiences over the last three years have brought me many friends and possibilities to learn about different cultures. As business is globally oriented, I think it is necessary to widen your horizon and study business in different parts of the world. As a current CFA level 1 candidate, I also aim to complete the CFA program in the early years of my future career in order to keep learning within the broad area of finance.
Why study finance? For the buzz, of course! My interest within this area was largely driven by my neighbour at the age of 16. He introduced me to penny stocks— BIG mistake. The adrenaline rush had me hooked immediately. It was that excitement and the feeling of sickness in your stomach that drew me in. That feeling was the only thing that came remotely close to the feeling I got on the field as a professional footballer. From that moment onwards, I began building the foundation to explore a career within the stock market should football come to end, whether that be at retirement (so I hoped) or through injury. Unfortunately, neither became true.
Josef Jackson on the field
At the age of 21, I was diagnosed with leukaemia and my world fell apart. This was an incredibly tough time for me, but looking back I wouldn’t change it for the world. I feel lucky to have a level of appreciation, perspective and an ambition to succeed in life different to my peers. Cancer changed my life for the better. After a year of chemotherapy, I was chomping at the bit to get my life back on track and begin chasing my other dream of becoming a Morgan Stanley trader. I decided to take on a financial mathematics degree. My A-levels were taken alongside professional football, which was tough trying to balance the two and consequently my grades suffered. Frustratingly, this stopped me from attending a Russell Group university which was a setback for sure, but I was more determined than ever. If I could make it as a professional footballer, then I knew I could make it in the finance world. For my graduate application to have any weight, I needed proof that I could compete at that level. After two and a half years of hard work and dedication, I had put myself in a position to stand a chance of being accepted into some of the top universities.
Which university do I pick?
After further research on rankings, the diversity of the university and the opportunities to network, I was adamant that Cass was the place for me. I sent off applications to all universities that I was rejected from to study my undergraduate degrees as backups, but Cass was the one I wanted. To my delight, I received offers for all of my applications, but more importantly I got in the place I wanted!
What’s it like when you first start at Cass?
My Cass journey started with gentle ice-breakers and social events which exposed me to the international diversity of my cohort. We created WhatsApp groups with people from at least 15 nationalities. If you want to learn about culture, come to Cass! Through this network of international friends, I now have a sofa to crash on in most countries across the globe! In fact, they should really create a Cass Air BnB!
However, graduate application deadlines hit me hard, as well as some of the most difficult academic challenges I’ve ever faced. It’s difficult to juggle all these applications and exams after only being there for six weeks. No-one is superhuman, though, so that’s where Cass come in and support you. Their Careers Team is phenomenal; without their guidance, I wouldn’t be in the position I am in now.
Joe and his cohort
In October I began the application process for the Sales and Trading internship at Morgan Stanley. Here at Cass you are not only taught theory, but how this applies in practice which was incredibly invaluable for the technical aspects of the interview process, and will be for my career going forward. My success in all the other aspects of the interviewing process was thanks to the constant help of the careers team. I did practice aptitude tests, practice phone interviews and at least five practice interviews… what more can you ask for?
It was December, a final assessment centre stood between me and a job at Morgan Stanley. Getting to the final stage wasn’t enough for me. I wanted more. This was my moment to show that the impossible can be done, and I nailed it. A dream come true!
So what sets Cass apart from the rest?
For me, one of the biggest benefits of Cass is the people you meet. Both from a social side and an academic point of view. If you want to find out your competition for the best jobs in the world, then look no further than here. I have never met such a dedicated group of people in my life, if you can compete in this circle then you can compete anywhere. That’s not to say that we are all competing at Cass, the complete opposite in fact. People here realise the importance of building relationships and a network they may not need right now, but what they will need in the future. This level of maturity is what sets this University apart in my opinion.
Another benefit of studying at Cass is the trips, which are unbelievable! In February we travelled to Frankfurt as a group. We had insight into the perspective of some of the biggest banks in the world, we had culture thrown in the mix and also the chance to taste every German beer under the sun. But on this unique occasion, I was immersed from start to finish. Being able to travel and study abroad as part of my degree is an incredible experience that I feel humbled to be a part of. The only thing missing was the sun, but you can’t have everything, right?
Prior to Cass, I had completed degrees in Commerce and International Business in Canada. During this time, I went on exchanges to Hong Kong and the Netherlands. I wanted to choose a degree that would equip me with the technical skills of the 21st century. So, when the opportunity to study in London came knocking, I did not hesitate to take up the offer. With data and tech making huge noise in the marketplace, and the master’s in Business Analytics starting its initiation at Cass, the timing could not have been better!
2. A Supportive Cohort
Completing the online pre-course modules, I felt confident in my abilities. But after starting classes full-time in September, I realised there was a personal steep learning curve. Having primarily a background in business principles rather than coding applications, at times it felt like I was not good enough.
Thankfully, in Cass, and especially in my MSc Business Analytics cohort, I found a supportive bunch, always eager and willing to help you out. There is no sense of cutthroat competition akin to some of my previous schools which was a refreshing change. Outside of class it is a huge bonus to have a social community you can connect, spend time and enjoy with!
Fun with the MSc Business Analytics ’19 cohort
3. Societies, extracurricular fun and networking
I wanted to seek out extracurricular opportunities and reach my maximum potential. I am particularly interested in strategy consulting – and with the right mix of networking, putting my best foot forward and heading up the consulting department at Cass Consultancy Society, I managed to excel and take helm as president of the society.
In particular, the good thing about Cass is that it is not a mammoth school with everyone vying in a constant competitive space. You can have a strategy and execute it with efficiency to take leadership roles within the clubs and societies space.
The experience has equipped me with key skills in leadership, team management, communication and cultural mediation. It has been a challenging and rewarding experience.
Cass Consultancy Society meet-up
4. Ace Academia
Initially there was a steep learning curve, but the beauty of pushing yourself to the limit is that you are investing in yourself! When the second term started, I found myself much more at ease with the technical coding aspects of the classes and assignments. It helped me better understand the principles that were going behind the engine that is your computer, the coherence with the data, and making smart analyses and in a sense, data-driven decision-making based on the visualisations of data.
No doubt, I feel much more equipped to take up the pressing challenges of the digital economy and use data as a resource in my career. I always had an appreciation for tech, but not to the extent of studying engineering – but in Business Analytics, I found my true calling: a combination of business and technology applied to essentially take the analytics advantage! I know that within the short span of one year’s time, I have equipped myself with a unique skillset to bridge the gap between business and technology teams – effectively differentiating myself in a hypercompetitive job market. If your passion lies in business and you want to equip yourself with some essential technical skills, you cannot go wrong with the MSc Business Analytics programme at Cass!
I could have never imagined that I would have developed so many skills from one master’s degree. It’s true, the course is really challenging. But with hard work and dedication, everything is possible. My undergraduate course was based on finance and accounting; therefore, I did not know a lot about data analysis. Now, I am a confident coder in Python and R, I gained skills in machine learning techniques, and I know how to visualise data. There is a long list of skills that I developed because of this course, and I believe I will utilise each single one as a professional in the industry.
2. I gained friends from all over the world
The first thing that was apparent to me as I walked into the introduction lecture, is the diversity within the cohort. Most students were international, from all parts of the world. Thanks to the course’s focus on group coursework and Cass events, it was very easy to get to know everyone. I met exceptional people and learned about so many different cultures. I made new friends, and even learned to make margaritas with a Mexican friend! These people are potential leaders of the future and being friends and former classmates with them is going to be very helpful in the industry.
3. I became a Londoner
I never understood how different life would be in London. Yes, it’s busy, it’s expensive but it’s also wonderful. By living in London, I understood big city life is for me, and why. You can be free and independent, even if you are around so many people. Everything is so close to reach. You can do everything, from dining at the best restaurant in the world to going to a walk in the park. You meet people from all over the world. This master’s is the reason I moved to London and understood that this is where I want to start my career.
4. I secured the job of my dreams
I know everyone always says, go to the Careers Fair and go to the Careers Events, but no one really believes that anything good is going to come from this. Well, you should all go. If it wasn’t for the Cass Careers Fair, I would never have gotten an amazing job as a technology consultant in the data department of a multinational corporation. It was a dream come true for me. Everyone in my course wanted to get into this industry, and I thought it would be impossible because of the competition. But, I went to the careers fair in September, put on a smile and got as much information from as many representatives I could. I met the representatives and applied to the jobs that suited me best. And this was it. Next year I might even be the representative of the company talking to the new students. I am extremely grateful for Cass, and the careers team for helping me secure this job.
During the second term’s reading week, MSc Management students were offered the possibility of going on a study trip to a European capital, to be chosen out of three options. The idea was to get to learn about a new place, from a professional perspective, but without it having any coursework, exams or any other source of stress attached. No need to say that along with that came a big dose of non-business-related fun, be it touristy visits, intense nightlife or just to enjoy our time with our cohort – there were fifty of us in Prague, so one couldn’t possibly get bored.
What brought me to choose Prague was how little I knew about the Czech Republic in many aspects, but specifically about its business ecosystem, its main industries, etc. The most surprising and interesting aspect of the trip was precisely to discover the economic reality of a country that, even as an EU member, remains very unknown for most of us. We had the chance to have a quite comprehensive grasp of how the Czech Republic is positioned in Europe and in the world in various industries. Personally, I was surprised to see how diverse and solid the economy of such a small country is, and it was interesting to hear experts from different fields talking about how they see the future and how they are preparing for it.
A trip to Skoda
We visited companies as diverse as Skoda, the car manufacturer owned by the VW group; Czech Invest, a government’s accelerator and foreign investment attraction office; the Ceska Sporitelna Bank, one of the biggest Czech banks; Avast, a global cyber security firm; and Sotio, a biomedical company specialised in drugs for cancer. Additionally, we had the chance to attend the presentation event of WeWork, which had just started operating in Prague. I found particularly interesting the visit to Sotio and to Avast, as they both are very innovative companies working on two of the most rapid-moving sectors nowadays. In both cases the speaker was a member of the direction board and their presentations were very insightful and inspiring.
Concretely at Avast, we had the opportunity to hear about the current challenges that the sector and the company face from the commercial director of the company, and then we could see the kinds of things they work on daily, with an impressive screen on the background, showing a world map with the cyber attacks that were taking place everywhere in the globe at that instant (no pictures allowed!).
Prague in the sunshine
Apart from the more “professional” aspect of the trip, I personally enjoyed a lot spending a few days with my cohort, and during the visits and during our free time we had the chance to create a much stronger bond among us. In our free time between visits we wandered around the city centre, sat on a terrace to enjoy the stunning weather, and visited some touristic sights such as the Castle of Prague and an obligatory visit to Karlovy, the five-story club that is supposed to be one of the biggest in Europe. However, if there’s something that makes Prague memorable, that is without doubt the Czech beer; world-class taste at an unbelievably affordable price. The party was served.
Overall the trip was a great experience, a good opportunity to take a break from the course in London, to build our knowledge about the realities of business in another country, and to create stronger bonds among the cohort. I am very much looking forward to the international elective I will be undertaking in May in Paris, which is going to be a more professional trip where we will apply what we have learned in class to a real business problem.
When I found out about the international study tours, I jumped at the opportunity to join. The study tours gave my cohort the chance to visit Lisbon, Berlin or Prague. I chose Berlin as I had the chance to discover the culture, the architecture, the food, but also to meet local entrepreneurs. We went to explore how their businesses are run, what issues they face and how they resolve them.
There is a world outside the classroom ready to back up young people who are willing to work hard. If you have a good idea and the character to pursue your dream, if London won’t be your home, Berlin could be. Personally, I have already worked in France and the UK, and I will now definitely take Berlin into consideration as another option. Cass Business school gave me the possibility to visit the city from a professional prospective that I could never had otherwise.
We met inspirational entrepreneurs who made us see the city through their own eyes. One of them in particular invited us to see beyond the cold German architecture and the cloudy weather, and instead look deeper to appreciate the thumping heart of the city, so open, dynamic and cosmopolitan. Germany is a country that has stood up twice from its own ruins, and both times it became stronger than before. The future is bright in Germany’s capital.
We mostly visited start-up incubators, so since the first day, I started questioning myself and wondering whether I should set my own business instead of working for somebody else. I had never thought seriously about this option, as it once seemed to be a world so far away that it was hard to imagine what it would really look like. However, by meeting these professionals who so openly talked about the failures and the challenges they had to face to get where they are now, I think I now have a realistic overview of what it takes to be an entrepreneur: a mix of passion and resilience.
I was really inspired by the quote: “ask yourself where the pain is bigger.” This was told to us by Maurice Grassau, CEO at Architrave, which develops digital processes and solutions for the real estate industry. He delivered an incredible speech about launching a start-up that I will remember forever. He explained to us that from his experience, if you will ever find yourself looking for a valuable idea to base your start-up on, you should focus on what is the factor that causes more issues to get done, the thing that is so tricky or time consuming that people would love to pay for getting it sorted. During his speech, he gave us other important insights about managing a business, such as choosing a partner who will often challenge your ideas and thinks differently from you. He also imparted that you should always acknowledge the pressure on your co-workers, as he said “you can’t keep people on stress mode for 12 straight months”.
I’d like to thank Cass for the possibility to listen to such experienced people and see another part of the world. Sometimes we are so focused on the textbooks that we forget that the things we study are aimed to be applied. This trip was a good reminder of that.
“Ok guys, we are going to apply tonight.” Those were the words I said to convince myself and two friends to apply to Cass Business School one evening in March 2016.
These were words of hope. We were lost and all we wanted was a breakthrough. We were three confused students, with an obsession for the stock market but clueless about the financial world. At least I was! Like most people applying for an MSc degree, we were clueless as to where the degree would take us. If you are reading this, you might be asking yourself the same questions. All of us came from disadvantaged backgrounds, with little or no experience, but that did not stop us— it became a fuel for our unstoppable thirst for success.
I moved to Brixton in London when I was 13, long before the area was gentrified. At 15 my secondary school teacher told me that I would not go far in life and by 16 I wanted to drop out of college. As if it was not enough, I was also working ridiculous hours to help my mum at home as she was a single parent. None of my friends knew what university was, and the ones who did didn’t bother applying.
Fast forward to eight years later and I was about to make the hardest decision of my life: applying to a top business school with no money for the fees. I had passion, a willingness to learn and I saw Cass Business School as a catalyst to my success.
Michael Salvi and his cohort
I strongly believe that the environment and people you are surrounded with have a strong impact on your life. Many transformative events took place during my time at Cass, but meeting Professor Nick Motson (Associate Dean of the MSc Programmes) a year into my MSc was one of the most significant. As I walked in, his secretary offered me cake after telling me off for being late. The meeting was brief. I complained and explained my frustration about my current job situation, and how I was failing to see the use of my time at the Business School. Nick listened, like a wise man with a long white beard from a movie. Then he spoke, and I listened. Nick taught me about alternative investment and made me fall in love with the hedge fund industry. He described it with so much fascination, triggering my interest in the field I currently work in. During this meeting, I remember being surprised because for the first time, someone really believed in me. He wasn’t just speaking in platitudes, his words were firm and confident.
Nick’s words were the catalyst which I had looked for for so long: words of encouragement and wisdom, which I then went sharing to my friends, who similarly to me felt demotivated. I eventually completed the MSc with flying colours, winning the Beta Gamma award for excellence whilst completing the CFA Level One and working full-time. I borrowed to pay for the MSc, in fact we all did. During those two years, we were rejected, defeated, laughed at and told we could not make it, but my first conversation with him stood out above everything else. This conversation overpowered all negativity that had surrounded us before. Nick’s favourite words were, “there is no free lunch in the financial markets”— and believe me, there really isn’t.
In the end, my friends and I all went to work our dream jobs. One pursued his love for deals and works in investment banking. Another chased his love of coding and became a quant at a hedge fund. Finally, as an enthusiast of equity analysis, the last friend became a research analyst at a leading asset management firm.
If you are looking for a breakthrough like I was when I applied back in 2016, my suggestion is to cast the doubt away and go for it. You won’t be able to connect the dots just yet, but rest assured that once you complete the degree it will all make sense. On completion of our degrees, my friends and I have now been able to connect the dots going backwards. With determination and perseverance, you can achieve what we’ve achieved too.
Michael Salvi graduates
Studying at Cass wasn’t just a means to an end. It provided me an overview and guided my career choice. Each of the modules that I studied helped me steer my ship in the right direction, all of which would not have happened if I didn’t have some amazing crew members as lecturers!
Here I am now, listening to one of my favourite songs, Craig David’s “Rise and Fall”, as I write this post on my flight back to London. I have learned many lessons, and there are many more to learn. The most important is to take all the chances that come your way. Fear is always going to tell you that you can’t, hope says that you will, but it takes determination and drive to reach and produce endless results.
Whether you are a student applying for the Cass Business School or not, remember that when everything might seem to be going against you, “planes take off in the opposite direction from the wind.” Fight your fears and any other forces trying to stop you from moving forward. If the plane can manage to take off with all the resistance, trust me so can you!
Just like I knew I wanted to compete in the 2012 London Olympics as the youngest ever Turkish swimmer, I knew at the age of 14 I wanted to be in the marketing and media industry.
Hazal Sarikaya at the 2012 Olympics in London
Prior to the Olympics Games, I was selected to be in Vogue Turkey and on the last sentence of the published article, it read “When we asked Hazal where she imagines herself in 15 years, she said ‘Someone who travelled the world, has friends all over the world and who has a successful career in marketing and swimming’“.
Swimming has been a big part of my life since I was seven years old and it taught me many things from patience, time management to leadership. Being a professional swimmer and travelling around the world to compete led me to understand different cultures and look at the world from the different angle.
I then decided to move onto my next passion: media and marketing. Before joining Cass, I had the chance to gain two years of work experience in two of the biggest firms in FMCG: pladis Global and Colgate Palmolive. At pladis, one of my key roles was to accompany press visits as the first representative of the company with senior exposure and to manage the social media accounts which involved monitoring the news agenda, creating content and liaising with agencies accordingly. These were very prestigious roles in a £3.5 bn company.
My time at pladis was ending so I decided I wanted another challenge away from the media aspects of a business. I applied for Colgate Summer Marketing internship and was successful with my application. Having had no previous marketing knowledge or experience meant that I had to work twice as hard and I was willing to do that! Perhaps this is something I’ve learned through managing education and sports at the same time, by putting in the extra hours and hard work.
During my first year at Colgate, my report on Colgate’s business highlighted couple million pounds worth of growth opportunity, and my recommendations were implemented shortly after. In the following year, I was asked to re-join as a project manager and led the most successful campaign to date! Having these internship experiences was very useful in confirming my passion for Marketing, but I still felt that I was missing the theoretical knowledge required in possible future jobs. To develop my knowledge for the industry, as well as to accelerate my career, I applied for the Master’s in Marketing at Cass knowing that with my experience and the knowledge I will gain from this year I will be ready for any challenge!
I was drawn to Marketing Strategy and Innovation because of the variety of modules offered. For instance, I was particularly interested in the Brand Management module as I aspire to be a brand manager in a FMCG company within the next few years. Considering my swimming background, I was also interested in modules such as International Sponsorships as well.
Hazal and coursemates at Cass
Two weeks after my internship finished, the introduction week at Cass started and from the first day I felt lucky to be a part of an established university with so much talent. We are currently on our second term and it’s fair to say I am enjoying every day at my master’s. As expected, my favourite module has become Brand Management and also Consumer Behaviours. The ability to work with real companies on real problems using the theories we learn from our lecturers are definitely preparing us to be the leaders in Marketing in the near future.
My advice for prospective students: Don’t be afraid to take on challenges and never settle before you reach your dreams!