Creative Economy Anew – building back better
On June 17th, Jenny Mbaye was invited to participate in a panel conversation along Isabelle Durant (Secretary General a.i. United Nations Conference on Trade and Development (UNCTAD) and Gilles Bazelaire (Director KIKK Festival Namur; Belgium) organised in partnership with UNCTAD, the UNESCO Liaison Office in Geneva and the Délégation générale Wallonie-Bruxelles in Geneva (Belgium).
This event developed specifically for International Geneva, aimed to untangle many of the issues related to the creative industries so that creativity can maximize the gains in terms of trade, development and social inclusion.
Jenny introduced the panel with a reflection on ‘What is the creative economy? How would we define it’ thus providing academic insights (along the policy and operational ones provided by other speakers) on how the creative economy can be ceased as an asset for building back better as the health crises wanes in many countries.
For context, The creative economy sectors, which operates at the intersection of arts, culture, business and technology, have been particularly affected by the COVID-19 crisis. Despite many pitfalls, the public response to the COVID-19 crisis around the world has highlighted the importance of creativity and culture in supporting community resilience.
In declaring 2021 the “International Year of the Creative Economy for Sustainable Development”, the United Nations General Assembly called for attention to the growing role of the creative economy in general and its role in particular with regard to the Sustainable Development Goals, including the promotion of economic growth, social cohesion and innovation.
Webinar videos accessible here:
sbgd278 • June 17, 2021