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MBA alumna launches new book and audio set

Cass Business School News.

Hilary Moore, who already had a PhD and English language teaching qualification, came to do an Executive MBA at Cass in 2009. She arrived on our full Times Executive Scholarship as an experienced communications trainer with lots of international experience. She graduated top of her MBA class in 2011 – an achievement anyway, but pretty remarkable considering she was 5 months pregnant, gave birth 2 months before her first exams, was raising a one-year old and working full time through electives and thesis writing!

Hilary has now gone on to do even more. In the 18 months since graduating, she has started her own company publishing business communications books and audio sets for non-native speaker business people. Her first business book “Great Business English” – http://www.greatbusinessenglish.com – is out now.

Hilary says: “I was frustrated by most of the books already on the market. While they are good for in-depth study for full time students, they are not practical for busy executives. It is very hard to find in them the language managers really need to conduct international business effectively.

Great Business English does a few things differently – it is quick and practical, so business people can find the language they need easily, before or even during telephone calls or meetings.

I’ve used my business knowledge from my MBA, as well as my experience as a communications and language teacher to create phrases that are real and effective for international business.

Finally, it uses a unique word menu system to present multiple related phrases in their best context.”

Since writing Great Business English, Hilary has become a Communications Specialist at McKinsey.

Her next project? “English for HR” and “English for Sales and Marketing” are already in the pipeline”, she says.

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