Business School naming process update

More than 2,000 alumni, staff and students from across the University registered to use the naming portal site during December and January, with a total of 155 unique suggestions passing the initial criteria for consideration.

Following checks to reputational risk, distinctiveness and credibility, as well as translation, trademark research and brand compatibility tests, a shortlist of names has now been put forward by the Naming Steering Committee.

All Business School alumni, staff, students and partners will be invited to participate in a survey, launching in March, to help us understand your feelings towards each of the shortlisted names.

You will receive a link to take part in the survey when it goes live in March.