As co-founder of novel taxi business, CABB TAXI, Sarayut has been recognised for his efforts in improving transport services in Bangkok by providing convenient and affordable taxis. “We use a unique type of car, a driver and technology to solve transport issues.”
CABB TAXI is Thailand’s first fully integrated taxi service operator. It has taken an innovative approach, as it manufactures its own cars and connects the three core aspects of computer technology (hardware, software and peopleware) to deliver the best service possible.
Applying good attention to detail, Sarayut and his team have developed an effective control centre, enabling better data flow and improved matching between drivers and passengers.
“I’m delighted that my efforts to enhance taxi services has been awarded by the British Council. It’s so important that we have CABB TAXI, as it will improve both tourism and transport across Bangkok, so I’m pleased that this accolade will make people more aware of the service.”
Aside from changing the competitive landscape of taxi services in Bangkok, Sarayut is also a lecturer at Kasetsart University. Giving credit to his own lecturers at Bayes, Sarayut shared “All my lecturers were superb. They provided a hands-on course and wise suggestions. They built students up to be qualified learners and this is an approach I bring to my own classes in Thailand.”
Considering why he chose Bayes and his time studying, Sarayut told us “Everyone knows that Bayes is recognised as one of the best business schools in the UK. Professors, infrastructure, classmates and even the learning environment are outstanding!
“Although I initially found the transition to studying in the UK challenging, I made a great group of friends, who gave me joy and courage to continue. We helped each other. My supervisors, Professor Gilad Livne and Professor Peter Pope, also encouraged me to be on the right track.”
While acknowledging the challenges of studying internationally, Sarayut encourages other prospective students to choose Bayes, as it will bring them many opportunities.