Jaeger and Peacocks go into administration, putting 4,700 jobs at risk

Cardiff-based Peacocks operates 423 stores with 4,369 staff. Source: Flickr

Edinburgh Woollen Mill owned shops have failed to find buyers

Around 4,700 jobs across 500 shops are at risk after fashion retailers Jaeger and Peacocks collapsed into administration.

The brands are owned by Edinburgh Woollen Mill, which itself entered administration two weeks ago and has failed to find a buyer for them both. Some 750 Edinburgh Woollen Mill staff and 116 employees of Ponden Home were made redundant immediately. 

Jaeger and Peacocks have suffered as coronavirus closures have hit high street sales. Administrators from FRP were appointed after failed efforts by management to sell the longstanding businesses – both founded in 1884. 

Tony Wright, an FRP administrator, said: “Jaeger and Peacocks are attractive brands that have suffered the well-known challenges that many retailers face at present.” He added that the companies are still, “in advanced discussions with a number of parties”. 

Jaeger is a London-based fashion business with 76 stores or concessions and almost 350 employees. Peacocks is a Cardiff-based clothing retailer with more than 400 stores and 4,000 staff members. No job losses or store closures have been announced yet.

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