Author: Emily (page 1 of 17)

City Writes Autumn 2024 – A Cracking way to Kick off the Festive Season

By Rebekah Lattin-Rawstrone

You know you’re on the way to a great festive season when it begins with a night of stories, and the City Writes Autumn 2024 event on the 11th December was a storytelling extravaganza. We had six brilliant competition winning stories, read by their authors, and a reading and Q&A with the wonderfully funny, Novel Studio alumna and debut author, Jo Cunningham. You can enjoy the whole event here, but do read on for further details.

We kicked off with Joanna Bawa’s ominous story about a death prediction app, ‘DeathDefy’. Joanna is an alumna of the Writing the Memoir course. Her story is a powerful reminder of human greed and laziness in the face of climate change and began a theme around predictions and algorithms that Jo Cunningham’s novel, Death By Numbers, would complete.

Writers’ Workshop alumna, Aditi Parekh, was next, reading from her novel, with the working title The Sabbatical. We were transported to The Netherlands following one woman’s attempts to find friends through a very different app. What she found was not a friend exactly, but the meeting was one that provoked much response from the audience. I think we all know someone who thinks a conversation is great when they’ve done all the talking…

We travelled to Northern Ireland next as Short Story Writing alumnus, Robin Sheeran read his story, ‘Summer Job’. A beautifully observed story set in a cemetery, with some very creative grave-digging, ‘Summer Job’ was a treat to listen to.

From fiction to non-fiction, we were in for another very different treat next as Doug Kessler shared an extract from his book-length project, Adam in 20 Snapshots. An alumnus of Narrative Non-Fiction, Doug’s moving reading about an absent brother with Downs Syndrome really captured the audience. Told, as the title suggests, through descriptions of photographs, the extract moved several listeners to tears. This is a book that has an eager audience awaiting its completion.

We were swept back into the world of fiction next with the surprising, shocking and funny story, ‘To Crazy Shane’ written and read by Tunde Oyebode. Tunde is a Writers’ Workshop alumnus, and veteran City Writes competition winner. This story is a riot of observation and action with incisive social commentary spread throughout.

This brilliant story was followed by our last competition winner, Audrey Madden, another Writers’ Workshop alumna. Audrey read an extract from her novel, Matriarchal Lines, taking us right into the heart of a family reunion with a feisty grandmother winning at cards, and two little toddlers running off with a set of pretty knives. We were gripped. It was a fabulous reading to end a series of incredibly inspired and inspiring writing from the competition winners. They definitely were showcasing the talent of City’s short creative writing courses.

Luckily, we had Jo Cunningham as our published guest to follow these wonderful tales with two brilliant and hilarious readings from her cosy crime novel, Death By Numbers.

Author and guest alumna Jo Cunningham

 

Death By Numbers is a wonderfully funny book about actuary Una whose numbers on predicted deaths in seaside resorts are all wrong. There are some unusual deaths that don’t fit her predictions. Imagine her worry when she discovers they are happening in her mum’s home town and to friends of her mum and her mum’s new boyfriend, soon to be husband… This is a must read for the festive season.

If you haven’t read it already, this is the novel you need to escape into after all that food and drink. Jo generously answered questions from host and audience on her writing journey, how to write comedy, how to research and plan (if not in the way you might expect), and the challenges of writing a series. The next one is out in August of 2025 and is set around the Supreme Cat Show (crufts for cats). I for one, can’t wait!

Thanks to all the readers, our wonderful guest Jo Cunningham and the audience. Click here for a video of the event, here for an interview with Jo, and do look out for further information on next term’s City Writes. City Writes Spring 2025 is going to be special. An in-person event with competition winners, the supremely talented alumna, Han Smith as our author guest, and readings from tutors. Watch this space for more.

Announcing the City Writes Autumn 2024 Competition Winners!

 By Rebekah Lattin-Rawstrone

Congratulations to Joanna Bawa, Doug Kessler, Audrey Madden, Tunde Oyebode, Aditi Parekh and Robin Sheeran, this term’s winners of the City Writes competition! From complex family histories, through childhood summer afternoons, airport queues, befriending apps and graveyards all the way to AI envisioned futures, this term’s selection of writing has it all. You can hear these fantastic stories being read by their authors alongside debut crime writer Jo Cunningham, at this term’s City Writes event on the 11th December at 7pm on Zoom. Register here to come along and read on for more information on our wonderful winners.

Joanna Bawa is a professional and creative writer, currently working as a ghostwriter. This complements her work as a cognitive behavioural therapist, combining an appreciation of the power of words and the complexity of human nature. She belongs to a local writing group where her fiction and poetry has won awards, and her first novel was longlisted in the 2019 Mslexia novel competition. She is working on a second novel, and her piece for City Writes, ‘DeathDefy’, may become a third. Joanna is an alumna of the Writing the Memoir course.

Doug Kessler is an expat Yank who’s lived and worked in London for the last 34 years.
He’s a marketing copywriter and agency founder but pretty new to narrative non-fiction, short stories, and poetry. Adam in 20 Snapshots is his first book-length project, of which he will be reading an extract. Doug is a Narrative Non-Fiction alumnus.

Audrey Madden is currently writing her first book while working in the not for profit arts and culture sector. She has a degree in English & Comparative Literature from Goldsmiths University. Her work is inspired by nature and the different environments that exist across the United States and the UK. A Writers’ Workshop alumna, Audrey will be reading an extract from her novel, Matriarchal Lines.

Aditi Parekh is an aspiring writer and student of Writers’ Workshop. She is interested in human psychology, particularly the dark triads and group dynamics. She is currently working on a novel, with the working title The Sabbatical, which describes a woman’s struggle with drug addiction and her descent into madness. She will be reading an extract from the novel.

Tunde Oyebode is a Nigerian-British architect and writer based in East London. Drawing inspiration from everyday life, his fiction explores human relationships and African diaspora experiences. His work has been featured in Stylist Magazine, Obsidian, and Solstice Literary Magazine. A finalist for the 2023 London Independent Story Prize and the 2024 Solstice Literary Magazine Prize, he was also nominated for Best of the Net. Tunde is currently looking to publish a collection of interconnected short stories. Outside writing, he enjoys cycling and photographing architecture. A Writers’ Workshop alumnus, Tunde will be reading ‘To Crazy Shane’.

Robin Sheeran is a native of Belfast. He studied Film and Literature at Warwick University and is a former BBC journalist. Robin is interested in producing stonking characters and crackling dialogue. His work uses dark humour to examine how we relate to each other. Robin is the current holder of the international Piazza Grande Religion Journalism Award for his writing for New Humanist. He ghostwrote Going the Distance, the autobiography of endurance cyclist Joe Barr, published by Gill Books in 2021. A Short Story Writing alumnus, Robin will be reading his story, ‘Summer Job’.

Just from reading their biographies you get a sense of the night of stories that awaits on Wednesday 11th December at 7pm over Zoom. Alongside these wonderful competition winners will be our cosy crime author and Novel Studio alumna, Jo Cunningham, whose novel Death By Numbers came out earlier this year. Register here to listen to all these authors on 11th December at 7pm. Can’t wait to see you there!

Guest alumna Jo Cunningham, author of Death by Numbers

The importance of Investing in Yourself: Benefits of Continuous Learning for your Brain

 

In today’s rapidly changing world, the ability to adapt and grow is more crucial than ever before. One of the best ways to future-proof your career and personal development is through continuous learning. Embracing a mindset of lifelong learning has profound benefits for both your brain and your overall well-being.

Cognitive Abilities

Engaging in continuous learning exercises your brain and helps maintain cognitive sharpness as you age. Studies show that challenging your brain with new information and skills can increase grey matter, improve memory and information processing, and bolster problem-solving abilities. Whether you’re learning a new language, taking an online course, or exploring a hobby, keeping your brain active helps build neural pathways and preserve mental acuity.

Creativity and Innovation

Continuous learning exposes you to diverse perspectives, ideas, and ways of thinking. This cross-pollination of knowledge sparks new connections in your brain, enhancing your ability to think creatively and come up with innovative solutions. By stepping outside your comfort zone and exploring unfamiliar subjects, you can gain fresh insights that inspire you to approach challenges from novel angles.

Adaptability In an era of rapid technological and social change, the ability to learn, grow, and adapt is paramount. Continuous learners are more resilient and better equipped to navigate uncertainty, pivot in their careers, and respond to emerging trends. The mental flexibility cultivated through lifelong learning allows you to continuously expand your skillset and thrive in the face of change.

Overall Well Being

Engaging in continuous learning doesn’t just benefit your brain – it can also enhance your overall well-being. The sense of accomplishment and confidence that comes from mastering new skills can boost self-esteem and mental health. Additionally, the social connections and intellectual stimulation gained through learning activities can reduce stress and loneliness, leading to greater happiness and life satisfaction.

The decision to invest in yourself through continuous learning is one of the most impactful choices you can make. By challenging your brain, sparking your creativity, and cultivating adaptability, the benefits of lifelong learning can transform both your professional and personal life.

At City St George’s we have a range of short courses to enhance your continuous learning. Why not try a new language? Or learn to code? Craft that children’s story you’ve always wanted to write? Or start a new side hustle with our Coaching courses?

Not sure what you want to study? Come along to our Free Virtual Open evening on December 12 at 6pm. You can choose from a range of taster sessions from  Japanese to Marketing. More information and how to register is available here.

Embrace the power of continuous growth and unlock your full potential.

Announcing 2024’s Novel Studio Literary Agent Competition Winners!

We are delighted to announce the winners of the 2024/2025 Novel Studio Literary Agent Competition: Merveille Ondekane, Connor Maxwell, and Madison Silverman.

The Novel Studio is City St George’s flagship short course for aspiring novelists, offering 15 writers dedicated time and support to hone their craft. The competition is a rare opportunity for students to bypass the typical manuscript submission process and connect directly with literary agent Lucy Luck, agent at C&W Agency.

Merveille Ondekane, Connor Maxwell, and Maddie Silvs were chosen from a pool of exceptionally strong entries. Course Director Emily Pedder noted, “We’re very excited by these three writers and can’t wait to see their novels progress this coming year.”

 

Winner Merveille Ondekane

Merveille Ondekane’s journey as an aspiring novelist began with City University’s An Approach to Creative Writing course, where she discovered her passion for bringing the worlds and characters in her imagination to life. In her own words:  “As a newcomer to the literary world, I wanted to deepen my understanding of novel crafting, which led me to the intensive Novel Studio course—a year-long experience I was fortunate to join after being awarded a scholarship. Winning the Novel Studio Literary Agent competition, especially among such a talented group of writers, is an incredible honour, and I’m looking forward to connecting with Lucy Luck at C&W Agency as I continue to develop my novel.”

Winner Connor Maxwell

Connor Maxwell is a Program Officer at the Bill & Melinda Gates Foundation, where he is working to advance a $460 million initiative to increase upward economic mobility and opportunity in the United States. He has served as a Senior Policy Advisor at the White House, an Economic Policy Advisor on the Biden-Harris Transition Team, a Policy Analyst on the Biden-Harris Presidential Campaign, and as a Senior Policy Analyst at the Center for American Progress. Born and raised in the District of Columbia, he received his Bachelor of Arts and Master of Public Policy from the University of Virginia. Currently living and working in London, he enjoys reading and writing fiction that sheds light on lesser-known historical events and perspectives. He completed the City, University of London Novel Writing and Longer Works short course before joining the Novel Studio.

Maddie Silvs is a debut novelist with her coming-of-age novel, Stardust. She is a Penn State graduate with a bachelor’s degree in public relations. A Philly girl at heart, she currently resides in the sunshine state in Delray Beach, Florida. Working as an Events Manager for Cambridge University Press, the written word has always been her safe space. She googled funny author bios, but really couldn’t come up with much to say about herself other than, “go birdz baby.”

Winner Maddie SIlvs

The Novel Studio has a strong track record of published alumni, including recent bestsellers and award winners such as Deepa Anappara’s Djinn Patrol on the Purple Line, Anna Mazzola’s  The Unseeing, The Story Keeper, The Clockwork Girl,  and The House of Whispers, and Harriet Tyce’s Blood Orange, The Lies You Told, It Ends At Midnight and A Lesson in Cruelty.

Congratulations to Merveille, Connor, and Madison! We look forward to supporting them and their fellow students as they develop their novels over the next year.

Advancing your Career with Coding: Learn Programming with Python

In today’s digital-first economy, programming skills have become increasingly valuable across virtually every industry. Whether you’re looking to switch careers, advance in your current role, or simply future-proof your skillset, learning Python could be your stepping stone to new opportunities.

Why Python?
Python has emerged as one of the most in-demand, high-level programming languages globally, and for good reason. Its clear, readable syntax makes it very easy to learn in comparison to other programming languages (like C/C++, JAVA, JavaScript, etc.) and therefore ideal for beginners, while its powerful capabilities support everything from automation and scripting to data analysis and artificial intelligence. Companies like the BBC, NASA, and Google rely on Python, and it’s the backbone of innovations in fields ranging from healthcare to financial services.

Python in the Age of AI
The rise of AI and developer copilots has transformed the programming landscape, making now an ideal time to learn Python. Far from replacing developers, AI tools are empowering them to be more productive and creative than ever.

AI-Enhanced Development
Modern Python developers work alongside AI tools that:
• Autocomplete code and suggest solutions
• Catch potential bugs before they occur
• Generate code snippets from natural language descriptions
• Explain complex code and suggest improvements
• Automate routine programming tasks

This means that even as a beginner, you can now have powerful AI assistants helping you learn and code more efficiently.

Future-Proof Skills
While AI tools can now handle routine coding tasks, they’ve increased demand for developers who are able to:
• Architect complex systems
• Review and validate AI-generated code
• Write precise prompts for AI tools
• Integrate AI capabilities into applications
• Understand the limitations of AI assistants

Transform Your Career Prospects
The UK tech sector is experiencing unprecedented growth, with programming skills commanding competitive salaries and offering flexible career paths. Recent studies show that Python developers in the UK earn an average of £57,000 per year.

But Python isn’t just for software developers. Knowledge of Python can enhance your value in roles such as:
• Data Analyst
• Business Intelligence Specialist
• Marketing Analyst
• Financial Modeller
• Research Scientist
• Project Manager

Hear from Our Alumni
Philip is a fantastic tutor who has a dynamic approach to teaching the basics in Python programming. I really appreciated the way that we could always ask for help during exercises and also that we could send me him requests for materials to be treated during class.” Anne Marie Muller, former student

This course is ideal for anyone wanting to start the thrilling journey of implementing AI. It effectively combines hands on practical skills with clear, fun explanations of the underlying theory – not easy with a subject that combines partial differentiation and a jumble of confusing terms and emerging ideas. I would strongly recommend you sign up.” Peter Bradley, former student

Genuinely one of the best tutors I’ve ever had – both at undergraduate & post graduate level. I’ve tried to learn how to code dozens of times and it’s never stuck. Philip was excellent at judging the level of the class and guiding us through the slides carefully. He went above and beyond, and made me feel extremely well supported. 10/10 will be recommending to my colleagues! Thank you, Philip!” James Donovan, former student

Why Choose Our Python Programming Courses?
At City St George’s we run a range of python courses from an Introduction to Python Programming to Data Analytics and Machine Learning. Our intensive short computing courses are designed for busy professionals looking to acquire practical programming skills. Over five-ten weekly evenings, you’ll progress from basic concepts to creating real-world applications. Here’s what makes our python courses unique:

Practical, Industry-Focused Learning
• Taught by Industry Professionals
• Industry-standard tools and best practices
• Flexible evening and weekend schedules

  • Comprehensive Curriculum – subjects covered include:
  •  Python fundamentals and programming concepts
  •  Working with databases
  • Data analysis and visualisation
  • Building basic applications
  • Working with HTML pages
  • File manipulation: Reading and Writing Files
  • Conversational AI Use

Expert Instruction
Our instructors bring years of industry experience, combining theoretical knowledge with practical insights from their work at leading tech companies.

Your Learning Journey
The courses are structured to ensure steady progression while accommodating work commitments. Each week builds on previous knowledge through:
• Interactive live sessions
• Guided practical exercises
• Real-world project work
• Peer learning opportunities

Next Steps
Join the thousands of professionals who have transformed their careers through coding. Our next introductory python programming course begins in January online.

Ready to take your career to the next level? Why not attend our free online open evening session on December 12 to learn more about how Python programming could transform your career prospects.

Writing Short Course News Roundup 2024

Whether you’re taking a course with us this term or were a student in the past, we want to inspire your writing with the latest news from our short course alumni and tutors.

The Novel Studio 

Alan Gray (also alumnus of WW and SS) has been awarded the Sonny and Gita UK Scholarship to complete his MA in creative writing at UEA.

Kathrine Bancroft has had one of her poems longlisted for the 2024 Aurora Prize. She is also a London Independent Story Prize Poetry Finalist.

Katy Darby’s Writers’ Workshop and Short Story Writing alumna Isabel Blake has been accepted on the Creative Writing MA at UEA, while Erica Buist has just completed her Cambridge MSt in Creative Writing, has been longlisted for the BBC’s annual callout for scripts and is now teaching Creative Writing at City Lit.

Peter Forbes’ Narrative Non Fiction alumna Melissa Cornet has had her firstEnglish piece published in July in the London Review of Books, about her work in Afghanistan on Gender apartheid. She is also confirmed to publish a piece in the Guardian this month.

Tutor News

Anna Wilson has two books out this autumn: Be Back Soon is a picture book about swallow migration, illustrated by Jenny Bloomfield and published by Andersen Press and A Story of the Seasons, a large-format non-fiction picture book about seven habitats throughout the seasons, illustrated by Carolina Rabei and published by Nosy Crow and the National Trust. Both books have been translated into other European languages including French, German and Danish.

One-day Courses

There are plenty of options for anyone keen on one-day writing courses: our ever-popular Introduction to Copywriting with Maggie Richards is available monthly; while our Writing the Memoir course is now taught by the brilliant Anna Wilson (see above). And the dynamic duo of Anna Tsekouras and Pete Austin, aka Anon Agency, run our Intro to Branding course. This term we are also introducing a brand new course, Content Writing, taught by the fabulous Tamsin Mackay.

Opportunities

City Writes

City Writes is City, University of London’s termly writing event, showcasing the best of City Short Courses writing talent.

Hosted by longstanding short courses tutor, Rebekah Lattin-Rawstrone, and into its seventh year, City Writes provides an opportunity for the best new writers from the City Short Courses community to read an extract of their work, sharing the stage with one of our published alumni or tutors reading from their new or award-winning publication.

This term’s guest alumna will be debut cosy crime author and Novel Studio alumna, Jo Cunningham. Jo’s novel, Death by Numbers, was published by Constable in August this year. This delicious crime has had rave reviews and who could resist a novel about an actuary investigating a spate of deaths in Eastbourne? Hilarious and gripping, this is the perfect novel to see you through the cold winter nights. Buy your copy ahead of the event here.

To join Jo on the virtual stage, all you need to do is submit your best 1,000 words of creative fiction or non-fiction (we do accept young adult fiction but don’t currently accept children’s fiction) on any subject to rebekah.lattin-rawstrone.2@city.ac.uk with details of the City short course you are taking or have taken by midnight on Friday 15th November. Competition and submission guidelines can be found here. 

We can’t wait to read your submissions and if you are keen to secure your place for the night, you can register for the event here. Good luck!

Key Dates:

Our Writing for Social Impact course continues to offer a scholarship for one young student (18-25) from an underrepresented background and/or facing financial difficulty. Please contact the tutor, Ciaran Thapar, for more information on this opportunity.

All current students of Introduction to CopywritingWriting for Business and Narrative Non-Fiction courses are eligible to submit an idea for a blog post for short courses. If the idea is accepted, and the written piece meets our standards, it will be professionally edited and published on our blog.

The annual Book Edit Writers’ Prize is open for submissions until 15 October 2024. Judged this year by Novel Studio alumna Lara Haworth and run in association with Legend Press, this is a fantastic (and free) opportunity for any unpublished novelist from a community currently underrepresented in UK publishing. What’s up for grabs? Chance to share your work with top agents. A mentoring session with a Legend Press Commissioning Editor. A supportive community of talented writers and tailored advice from industry experts. For more details please click HERE.

Open Evening

And finally, we are running an open evening with taster sessions on 11th December. Details will be available soon but watch this space or check the website for links to registration.

That’s all for now. Keep on writing and keep your stories coming into us. And huge congratulations to all our alumni and tutors.

Back to School: Expand Your Horizons with City’s Online Short Courses

As the autumn leaves turn to brown, that familiar ‘back to school’ feeling settles in. But who says learning is just for kids? It’s never too late to expand your knowledge, develop new skills, or explore a passion you’ve always wanted to pursue.

This autumn why not embrace the spirit of lifelong learning and enrol on one of our online short courses? Whether you’re looking to advance your career, indulge a creative interest, or simply challenge yourself, we have something for everyone.

Diverse Course Offerings

City’s online short course program spans six subject areas:

  1. Business and Management: From entrepreneurship to project management, gain the skills to thrive in today’s competitive business world.
  2. Computing: Dive into the digital realm with courses on programming, cybersecurity, and data analysis.
  3. Creative Industries: Unleash your artistic potential with courses in Music Business, Event Management, and more.
  4. Languages: Open doors to new cultures and opportunities by learning a new language or improving your existing skills.
  5. Law: Explore the complexities of the English legal system, learn about specific areas of law, or enhance your understanding of legal principles and practices.
  6. Writing: Whether you dream of penning the next bestseller or want to enhance your professional writing, our courses will help you find your voice.

Flexible Learning for Busy Lives

Our online courses are delivered over zoom or teams so that you can join from home and fit education around your work and personal commitments. With expert instructors, interactive content, and a supportive community, you’ll have all the tools you need to succeed.

Invest in Yourself

In today’s rapidly changing world, continuous learning isn’t just an option—it’s a necessity. By enrolling on one of our short courses, you’re investing in your future, opening new doors, and keeping your mind sharp and engaged.

So why wait? Embrace the ‘back to school’ spirit and take the first step towards your next achievement.

Ready to start your learning journey? Explore our courses or email our friendly short course team on shortcourses@city.ac.uk. Your next learning adventure is just around the corner.

Celebrating Literary Dreams: The Captain Tasos Politis Scholarship Empowers Aspiring Novelist

Scholarship Winner Merveille Faila

We are thrilled to announce that Merveille Faila will be 2024’s recipient of the Captain Tasos Politis Scholarship. This generous scholarship, supported by City Alumni Ambassador George Politis, provides a fully funded place on our prestigious year-long Novel Studio programme, aiming to provide opportunities for talented, aspiring novelists from low-income households.

The Novel Studio offers a structured and supportive environment for writers to learn about the craft of novel writing and to develop their own novels over the course of a year.  The course has built a reputation for spotting and nurturing emerging novelists and has a very strong track record of published alumni. Through the Captain Tasos Politis Scholarship, we are able to open doors for talented individuals who might otherwise face financial barriers to pursuing their writing ambitions.

This year’s scholarship recipient, Merveille Faila, has said:

“It is a great honour to be the recipient of the Captain Tasos Politis Scholarship. As someone aspiring to develop my voice as an emerging writer, the scholarship provides the resources to do so in a structured and supportive environment. I’m incredibly grateful for the opportunity to gain greater exposure to the literary world, and to learn and grow in my experience of crafting a novel.”

This sentiment embodies the very essence of what the scholarship and the Novel Studio programme aim to achieve – fostering new voices, building confidence, and providing the tools and connections necessary for success in the literary world.

George Politis has said:

“It is such a great honour to support literature and talent.  I try to follow in my dad’s footsteps, always curious.  That’s why we launched the FinTech. Lab at Bayes, all about innovations and technology.  Progress requires creativity and imagination.  The Novel Studio is all about that, training our future inspiring novelists. Congratulations to Merveille, eager to hear your voice!”

We are hugely grateful to George Politis for his visionary support. By funding this scholarship in honour of his late father, Captain Tasos Politis, George is investing in the future of literature.

The Captain Tasos Politis Scholarship also represents City’s commitment to diversity in literature and our belief in the power of storytelling to shape our understanding of the world. We look forward to being part of Merveille’s writing journey as she embarks on her Novel Studio year.

For anyone interested in City’s writing short courses, join us for our online open evening on Wednesday September 11 where you will have a chance to try one of our free taster sessions. Full details avaiable here.

Beyond Borders: Cultural Insights and Business Opportunities in Learning a New Language

The Power of Language Learning in Global Business Success

In today’s interconnected world, the ability to communicate across cultures is more than just a valuable skill—it’s a crucial asset for business success. Learning a foreign language goes beyond mere translation; it opens doors to new markets, fosters deeper relationships with international partners, and provides invaluable cultural insights. In this blog post we explore the importance of language learning for business professionals aiming to thrive in the global marketplace.

The Cultural Competence Advantage

Cultural competence—the ability to understand, communicate with, and effectively interact with people across cultures—is at the heart of successful international business. Language is the key that unlocks this competence. When you learn a new language, you’re not just memorising words and grammar; you’re gaining insight into the values, beliefs, and customs of another culture.

A study by the Economist Intelligence Unit found that 47% of companies surveyed “do not offer enough training to hone their employees’ language and communication skills, and 40% believe there is not enough emphasis placed on recruiting or selecting people who are suited to cross-cultural environments.” Respondents also reported that “differences in cultural traditions” (51%) and “different workplace norms” (49%) were “the greatest threats to the smooth functioning of cross-border relationships.”

Enhancing Business Prospects Through Language

Learning a new language can significantly boost your business prospects:

  1. Building trust: speaking a client’s language shows respect and commitment, fostering stronger business relationships.
  2. Negotiating effectively: understanding cultural nuances can give you an edge in negotiations.
  3. Expanding market reach: language skills allow you to tap into new markets more efficiently.
  4. Improving decision-making: multilingual individuals often demonstrate enhanced cognitive abilities, including better decision-making skills.

Success Stories: Companies Benefiting from Localisation and Multilingualism

With an increasing shift towards personalisation in marketing, understanding a local market and the values, aspirations and language of its customers has become key to improving customer experience and expanding globally.

  • Airbnb: by supporting over 60 languages on their platform, and encouraging hosts to be multilingual, Airbnb has successfully expanded into multiple international markets.
  • Coca-Cola: the company’s “Think Local, Act Local” strategy, which includes adapting marketing and product names to local languages, has helped maintain its global market leadership.
  • HSBC: after a costly mistranslation of its “Assume Nothing” campaign, HSBC invested heavily in cultural and linguistic training, leading to more successful international operations.

Strategies for Incorporating Language Learning into Business Development

  1. Encourage employee language learning: offer incentives or discounts for in-house or external language courses.
  2. Create language exchange programs: partner with international branches or clients for mutual language learning.
  3. Use language learning apps: incorporate daily practice with apps like Duolingo into your routine.
  4. Immerse yourself: attend international conferences or arrange business trips to countries where the target language is spoken.

Language Courses at City

At City, we understand the language needs of business professionals. Run by our experienced language coordinator, Agnes Shepherd, our courses include:

  • Chinese Mandarin: spoken by over 900 million, Chinese Mandarin is the most widely used language in the world.
  • Arabic: there’s a rising demand for Arabic speakers throughout western countries.
  • German: one of the most important languages in the European Union, used by large numbers of businesses and organisations.
  • Spanish: the official language of 20 countries.

Each course focuses not just on language skills, but also on the customs and etiquette of the target culture. Our flexible schedules and online options make it easy to fit language learning into your busy professional life.

Taught by experienced native tutors and delivered in small, interactive groups, City’s language courses will immerse you in your chosen language with a fully interactive programme of teaching designed to get you speaking, reading and writing in a foreign language.

Interested? Join us on Wednesday 4 September, from 5:30 pm to 7:30 pm for a special taster evening on campus. Discover our language courses, available both online and in the classroom, and meet our tutors and staff while learning something new.You’ll get a chance to try out a free 40-minute language course in anything from Arabic to Japanese.

Or register for our free online open evening on Wednesday 11th September 6pm to 7.30pm, where you’ll get a chance to try out one of our many languages on offer in our taster sessions. Full information and details are available HERE.

 

City Short Courses Open Evening September 2024

As the new term approaches, we’re excited to offer a selection of taster events at our free online event next month. Whether you’re considering taking another course with us or joining for the first time, these events provide an opportunity to sample our courses and engage with our expert Short Courses team.

We’re hosting two events: the first is specifically for Language courses and will take place in-person on Wednesday 4 September at our Northampton Square campus, London EC1V OHB. We are excited to be hosting our first short courses event on campus since 2020, highlighting our popular language courses. Whether you’re a beginner or looking to brush up on your skills, this event is perfect for you. We are offering two 40-minute taster sessions to give you a feel for our exciting language courses starting in October.

Register for this first event here:

Languages Short Course Taster Evening

Wednesday 4 September 2024, 5.30pm – 7.30pm

Tasters include:

  • Arabic
  • Chinese
  • French
  • German
  • Italian
  • Japanese
  • Russian

The second event, held online on Wednesday 11 September, will showcase all our short courses available online, from Business to Computing, Creative Industries, Law, Languages and Writing.

Register for this second event here:

Short Courses Online Taster Evening

Wednesday 11 September 2024, 18:00 – 19:30 (BST)

Tasters include:

  • Arabic Beginners
  • Chinese Beginners
  • Crime and Thriller Writing
  • French Beginners
  • Introduction to Programming with Python
  • Japanese Beginners
  • JavaScript: An Introduction to JavaScript Programming
  • Korean Beginners
  • Human Rights Law
  • Major Event Management
  • Narrative Non-Fiction
  • Photoshop: An Introduction
  • PowerShell Basics
  • Russian Beginners
  • Short Story Writing
  • Spanish Beginners
  • Starting up in Business
  • Writing for Business

Additionally, we will have virtual enquiry desks for all other courses, should you wish to know more about the content and booking.

If you have any questions about any of these events or our courses, please get in touch.

We look forward to meeting you.

City Short Courses Team

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