Category: Insights (page 1 of 3)

Skills to Start a Business

You’ve got an idea for a business and now you’re ready to take the plunge into making your dream become a reality but don’t know where to start. Fret not, as we will be sharing tips and guidance on how to gain the knowledge and support required to ensure that your new venture is successful.

Building the foundations 

If you are at the early stages of starting a business but aren’t sure where to begin, you will first need to consider the process of forming a new start-up. Ranging from legal requirements like registering your business, researching the market ensuring there is a demand, to writing a marketing plan and setting up a bank account. 

At City, University of London we offer a 10-week evening course Starting Up in Business which can help you to take the next steps, with the assistance of expert guidance. 

Money matters 

Provided that you have funding secured to get your business off the ground, you will need to ensure you have sufficient knowledge of financial management so that your organisation runs smoothly. This applies to pricing of your products/services, taxation, interest and borrowings, investment, performance measurements and risk mitigation. 

The Finance for the Non-Financial Manager City short course explains the fundamentals of finance, including an understanding of standard financial statements, and operational messages that can be derived from them. 

Home is where the start is 

Regardless of if you are an online business or not, it is crucial to have a presence on the web so that people can easily access your business.  

Thankfully, it is relatively straight forward and inexpensive to build a website with many services offering free hosting tools. If you want to keep costs down and create a website that has more functionality, then you can set up a site yourself. The Building Websites with HTML and CSS3 helps you to develop the fundamental skills required to plan, design, develop, validate and maintain websites using HTML5 and CSS versions 2 and 3. 

Once the website is in place, you will need to fill it with enticing and engaging copy. What you write will set the tone for your company and how you want to come across. The copy needs to be interesting and informative, keeping in mind SEO to ensure keywords are relevant to increase your search rankings.  Writing for Web and Digital Media course is ideal to write more effectively and engage your audience.

Finally, any good website is visually appealing and can attract the attention of users. To do this, it is helpful to be able to produce creative assets and imagery to make your pages stand out from the crowd, aligning to your brand. Photoshop: An Introduction is a useful course teaching you how to utilise the software to edit, manipulate and create captivating artwork.  

Spread the word 

Having completed your market research, you may have identified a specific audience who will likely be interested in your product or service. Once this is established, the next step is to produce appropriate messaging to encourage interest. 

In the Marketing: An Introduction course you will learn the key theories of marketing and how to apply them in practice. Our introductory marketing course employs a mixture of presentations, discussion and group work, exploring how to gain a competitive advantage by applying marketing tools and techniques and by adopting a customer orientated approach. 

For a more digitally focused outlook, Digital Marketing Fundamentals  provides an overview of key digital and marketing skills, including: 

  • Planning a website 
  • Website promotion 
  • Email 
  • Search Engine Optimisation (SEO) 
  • E-commerce and integrating digital marketing with traditional marketing. 

Perfect your pitches 

Whether you need to persuade investors to support your business venture or deliver powerful presentations to key stakeholders, being able to effectively and confidently deliver presentations is essential for communication. 

 Our interactive Presentation Skills course helps you develop skills for crafting persuasive presentations and delivering speeches with lasting impact. The programme combines insights and techniques for an effective preparation process with opportunities to put these into practice.  

Teamwork makes the dream work 

Recruiting staff is a big step in the life of any start-up and for a small business. Hiring employees is not only a legal minefield but a massive financial burden. 

Our Human Resource Management course explains practical topics such as recruitment, remuneration and administration, to more theoretical components, such as fostering good employee relations, the Human Resource course is the ideal way to develop HR knowledge and expertise.  

If any of the courses mentioned are of interest, visit City short courses to discover more. Good luck!

City Writes Competition Winners Autumn 2021 Announced!

By Rebekah Lattin-Rawstrone

You may have already booked your tickets to hear Ciaran Thapar read from his critically acclaimed book, Cut Short: Youth Violence, Loss and Hope in the City at City Writes on the 15th December 2021, if not you can register for the zoom event here. Now you have even more reasons to come to the event as we announce our wonderful creative writing student and alumni competition winners for autumn 2021. This term’s winners are:

Grayson Anderson

Grayson Anderson-Brown is a British born Jamaican author and poet. Raised in South London, he has spent most of his life writing. His catalogue of work contains songs, poetry, a science fiction trilogy, and an opinion-based non-fiction book relating to the idiosyncrasies of gender in society. He considers himself a student of humanity, culture, and nature. An alumnus of the Novel Studio, he’ll be reading ‘Mum’s Yard’.

 

Mike Clarke

Mike Clarke is a City writing course junkie, having studied on several, including the Novel Studio (when it was the Certificate in Novel Writing) and Writers’ Workshop and also graduated with an MA in Creative Writing from Manchester Metropolitan University. Mike’s short stories have been performed by the renowned Liars League. He occasionally dabbles in stand-up and BBC Radio 4 has broadcast some of his allegedly amusing material. He’s been making final edits to two novels for far longer than he’d like to remember. He’ll be reading ‘Spray Can Angel’.

Alan Gray

 

Alan Gray is a writer/psychologist born in Horden, County Durham. He holds an MSc in experimental psychology from the University of Oxford and lives in London. A Short Story Writing alumnus, he’ll be reading ‘Nice Meeting You’.

 

Stephen Kehoe

Stephen Kehoe is a recovered drug addict from Preston and splits his time between London and the Northwest. His degree in English is from Goldsmiths and he studied creative writing at City, University of London. His work has been performed live at Liars’ League. Defence Mechanism, his novel-in-progress, from which he’ll be reading, is a dystopian thriller and the opening scene is the first thing he ever wrote. He’s an alumnus of the City Short Story Writing course.

 

Laurence Kershook

Laurence Kershook is based in Hackney, East London. He’s been a teacher of languages and a jazz musician, but now he devotes most of his time to writing. While attending the Novel Studio course in 2018-19 he started working on his novel The Broygus, a mystery story set in the 1970’s that chronicles a young man’s quest to find meaning in his life by unearthing the long-buried secrets of his East End Jewish family. The Broygus will be self-published in mid-2022. He’ll be reading his story ‘Salesman of the Year’.

Pasca Lane

Pasca Lane is a professional storyteller working in the not-for-profit sector. She has won numerous awards for her work – bringing stories to life through compelling words and creative multimedia content – and currently heads up the Media team at the British Red Cross. She loves to travel, and has contributed to a number of travel publications including Lonely Planet. Pasca lives in North London and is proud of her family’s long-standing roots in the capital. She hopes one day to tell the story of previous generations on her mother’s side, who served as Thames Watermen in the East End. Pasca is an alumna of our Feature Writing course ( which no longer runs but we hope to bring it back soon!) She’ll be reading ‘Creature of Habit’.

 

Emily Shamma

Emily Shamma is a City periodical journalism graduate. She started her career as a fashion journalist, before moving into business journalism. Emma then spent time as a retail analyst in the City, before working as a Director at Tesco for 17 years. She lives in Islington with her husband and 11-year-old daughter Estella. Emma now writes creatively for pleasure, and her other interests include modern art, cookery and the theatre. An Approach to Creative Writingalumna, she’ll be reading her story ‘The Complicit’.

As you can tell, City Writes Autumn 2021 is going to be a fantastic showcase of the creative writing talent coming from City’s creative writing short courses, with readings and a Q&A with Ciaran Thapar. Don’t miss out and register now for your link to the zoom event on the 15th December at 7pm. We look forward to seeing you there!

4 Must-Read Debut Novels by Black Authors

By Sila Kabongo

To celebrate Black History Month, we’ve picked four brilliant books that celebrate  – and reveal – black culture. Read, learn and enjoy.

Love in Colour by Bolu Babolola

A Sunday Times bestselling collection of mythical tales from round the world ‘remixed’ into joyful modern love stories. I loved that the author made all the female characters the narrators, giving them a voice, contrary to the original tales. Like competitive swimmer, Osun – inspired by the story of Yoruba river goddess Oshun – who is courageous enough to leave her polygamous husband for another man who sees more than just the surface.

Queenie by Candice Carty-Williams

After seeing that this novel is based on a young Black British woman in London, I had to read her story. Queenie Jenkins, 25, is a Black Jamaican journalist living in Clapham with her grandparents after splitting from long-term partner, Tom. Soon she takes a downward spiral, getting involved with the wrong men, and self-sabotaging at  work. Despite the constant drama, her friends and family are always there to help her. Queenie is being developed into a TV series, coming to Channel 4  in 2023.

My Sister, the Serial Killer by Oyinkan Braithwaite

This isn’t a mystery; we know the killer is Ayoola – a beautiful and popular Nigerian woman who attracts dead-end relationships. Literally. Her older sister and nurse, Korede, assists Ayoola with disposing of the bodies of her male victims. Korede is in love with a doctor at her hospital – but he is in love with her serial killer sister – and her loyalty is tested. I spent more time thinking about why Ayoola is psychotic than her crimes, analysing flashbacks to the siblings abusive upbringing. Winner of the British Book Award for Crime & Thriller Book of the Year 2020.

 Open Water by Caleb Azumah Nelson

A poetic and emotional easy-read whose unnamed main character is a Black British male and photographer who falls in love with a dancer he met at a bar. Open Water is written in the second person, giving it an immediacy in which we, the readers, face racial profiling, loss, grief, and the strain that all the trauma puts on his relationship. Caleb gives no character a name, perhaps as a metaphor for us being in the shoes of the main character. A rare and rhythmic read for understanding the culture and perspectives of black men growing up in London today.

Read more of Silas book reviews at RealReadsOnline – Fall In Love With Reading.

Sila completed Introduction to Copywriting with Maggie Richards.

London Culture Shocks from an Irish Perspective

by Megan O’ Reilly

I’d always had a feeling that I’d love London. From the bustling tourists to the stuffy Tube, every element contrasted with the small Irish town Id called home for 23 years. Despite feeling ready for my move across the Irish Sea, I didn’t anticipate the culture shocks Ive come to know so well.

 

Adjusting to life in a new environment can be difficult for the best of us, and perhaps I was a bit naive when I gathered my belongings and headed to a city of ten million, coming from an island with a population of half the amount. I’d lived abroad two years before – in Bologna for my Erasmus year – and thought myself well versed in new experiences. 

 

Stepping off the plane at Stansted was something I’d envisioned since I’d left school, and after settling into my new house in Twickenham and getting to grips with the trains (who knew tapping in and out could cause such grief!), I started to see the small differences between my Galway and London lives. This was in 2019.

 

London

Galway

 

 

 

 

 

 

 

 

 

 

 

I started working at Fortnum and Mason as a Retail Host. The considerable gap between social classes soon made itself apparent in the 300-year-old luxury establishment, something that isn’t as obvious in Ireland. I found it difficult to understand how such wealthy people could live and shop only a few roads away from a growing homeless population finding shelter in Green Park Tube station.

 

I noticed how much more diverse London was – a very positive aspect which I admire a lot. My colleagues and customers came from a range of backgrounds and cultures. They made working there not only refreshing but extremely interesting. While Ireland is slowly becoming more culturally diverse, theres still a long way to go.

 

As Irish twangs go, the Galway accent is on the softer side, and when I first started working in the capital, I was asked what part of Canada I was from! I wouldn’t consider my accent particularly strong, but of course, I received affectionate comments from my London friends on how I pronounce certain words.

 

Two years on, I’ve adjusted some of my slang. I now say “trainers” rather than “runners”, and when asking hypothetical questions I’m conscious of using “Shall we?” not Will we?”. You’d be surprised how quickly people pick up on the smallest of differences.

 

As much as I miss Ireland, I’m glad I left. London has so much to offer, and Im ready for even more new friends and new excitement! I’ve started making a list of at least 20 new restaurants to try out, and have given Soho’s bustling bars great business since the end of lockdown. And yet there’s a reassurance in knowing that I’m never far from another Irish person.

 

I often think of a time when I was on holiday in Spain with an English friend, and we bumped into a lovely lady from Dublin. It was St. Patrick’s Day and any and every Irish person was celebrating. My friend couldn’t believe I’d stopped to talk for five minutes with a stranger. Apparently, she’d never do this if she met someone British abroad. This sense of community across the globe is in our Irish blood.

 

For anyone thinking about taking the leap to pastures new, I cant recommend it enough. Diving into a new place in which to discover yourself and flourish is a fantastic experience, and something I believe everyone should strive for. As scary as it may seem, you might just find yourself in your new home. By being in a new environment you allow yourself to escape your comfort zone. Just expect a few surprises along the way!

 

Megan completed our Introduction to Copywriting masterclass with Maggie Richards. For more information on our writing short courses visit our home page here.

If At First You Don’t Succeed…

The Road Less Travelled: City short course alumnus Simon Culleton’s long journey to publication

By Simon Culleton

‘I know a literary agent,’ said my opponent as we passed at the net. I tried to act casual to disguise my eagerness so waited until we had played two more games and passed again. I feigned breathlessness.

‘Perhaps,’ I said still catching my breath, ‘Perhaps you might want to put in a word for me.’ He sucked the air through his teeth and looked as though I had just asked for one of his kidneys. He waited until we were stood in front of a crowd of people on the clubhouse veranda before counting off three fingers.

‘One, I’ll need a letter of introduction, he said. ‘Two, a brief outline of what the book is about and three…’ he now had the complete attention of a gathering crowd, ‘And Three, I’ll need the full manuscript with no spelling mistakes.’

‘What, no spelling mistakes?’  I didn’t say that of course, I just accepted his request with a subservient bow of my head. I’m a writer, and like all writers am desperate to get published.

I’d love to tell you that I let him win the tennis match, but he far outranked me and was always going to win. I had only agreed to play with him because I heard he had a friend who was a literary agent.

It had been three years since I’d first walked into the classroom at City University of London’s ‘Novel writing’ evening class. One of the first tasks that our tutor, Martin Ouvry, had set for the class was to document why we wanted to write our chosen novel. It was a telling exercise.

My answer was honest; I didn’t want to write this novel, I wrote. It was too personal and raw. More accurately, I continued, ‘the last thing I wanted to do was remember. Yet inevitably, almost fatally, whenever I attempted to write a different storyline, all my characters were either divorced or battling in some way for their children. So eventually I submitted. It was always going to be ‘Shadows of Fathers’ first.

I remained with City and progressed to their year-long Novel Studio course. I enjoyed the twice-weekly structure and the twelve-thousand word, deep critique was a particular landmark in my novel progress.

The Novel studio course paid particular attention to obtaining an agent worthy to champion our book. Emphasis was put on presentation, catchy letters to attract an agent:

“Dear Madam, I respectfully submit… Dear Sir would you please consider…  or   Dear Michael I read in your bio that you enjoy stories that surprise you…  Hey Sarah, like you I play tennis (badly) …

I sent over fifty, all of which got nowhere, most didn’t bother replying. I even tried some of the foreign literary agents. A reply email from Hamburg went something like this:

Thank you for your story, Simon. Everyone in the office really enjoyed it although the literary agency no longer owns these premises, we are boat engineers.

I stayed with City University and enrolled in a further three workshops with Katy Darby as well as travelling to Greece for the Athens international School Of Creative Writing. One particular highlight was attending a flash fiction class taught by the excellent writer Heidi James.

I quite literally immersed myself in the writing world. Although I had yet to find representation; a nagging doubt that was always with me. One of the hardest things I found about writing a novel is that you have to finish it before knowing whether it will be a success.

During the first lockdown, I became despondent until a chance text conversation from an old friend I had not seen since my school days. (When we were young teenagers she had let me hold her hand at the bus stop). ‘I know someone who is a publisher’ she texted. A sudden vision of the man standing on the tennis club veranda came into mind. But this was Bernadette, I thought. I had missed a bus for her when I was fourteen.

As it turned out, my tennis friend didn’t

Author Simon Culleton

know an agent, after all, he only knew the father of the agent and had subsequently fallen out with him, (possibly over a spelling mistake).

So once again I sent off my synopsis and the first fifty pages. After a few weeks, I received a request to send the rest of my novel. I was on top of a wobbly tower scaffold laying heavy blocks when I received an online zoom invitation. Rose Drew of Stairwell books, an American woman from Florida whose exuberant hand gestures took up the whole of the computer screen, was enthusiastic. She had read my book and could relate to all my characters and recite any passage from my novel. I had found my champion.

It has been a long and arduous road with weekends and evenings spent writing in libraries and coffee shops, London university corridors and crowded Greek restaurants. At work I was forever scrawling notes for my novel on pieces of timber and newly plastered walls; conversations were cut short while I retained a thought later to be added.

It takes dedication and sheer bloody-mindedness to complete a novel and in my case a lot of help and guidance too. City was a wonderful place that helped harness my book idea to the finished debut novel that is Shadows of Fathers.

About the author: Simon Culleton was born and bred in Essex England, where he lives with his two children. His love for writing began when he wrote a short story at age 17, while sat in a derelict car, which went on to be broadcast on BBC Radio 4. He loves to travel and has worked his way around the world, undertaking jobs from snow clearing in Sweden, to construction work in California. Simon has a passion for chronicling everyday people which extends even to himself: he has maintained a personal daily diary for over 40 years.

About the book: When Richard realizes his German wife is not returning to England with their children, the subsequent journey he must take encompasses new geographical and emotional realms. With the help of comic but effective German lawyer Otto Lehmann, Richard’s fight for his family is both heart-wrenching and humorous, in a story that crosses countries and cultures. Shadows of Fathers offers an alternative view of separation: a dedicated father fighting for the right to parent in a new and relevant take on contemporary fatherhood: not only in the mid-1990s setting but also in today’s society.

Simon’s debut novel, Shadows of Fathers

Shadows of Fathers is available for pre-order on Amazon, Google books and many more. Published by Stairwell Books in October 2021, the first chapter can be viewed on the ‘Coming Soon’ page at Stairwell Books.

Ten questions about Ten Steps to Us

Ahead of the publication of her debut YA novel, Ten Steps to Us, author and Novel Studio alumna, Attiya Khan, kindly found time to answer some questions from Novel Studio Course Director, Emily Pedder.

  1. How did the idea for Ten Steps to Us first come about?

The opening scene started as a simple writing exercise in a creative writing workshop that I was part of. It got really good feedback in the class and the story just blossomed in my mind. The characters of Aisha and Darren and their forbidden love developed over time into a full novel.

  1. Did you always know you wanted to write a Young Adult novel?

    Attiya Khan, author of Ten Steps to Us

I have three teenage kids and I remember my daughter saying there were so few books that she could relate to because there were so few BAME characters. This really spurred me on to write such characters. I also think the angst and the pain you feel as a teenager, when you are learning who you are as a person, are so interesting to write about as there is so much conflict.

  1. Which writers or books have inspired you?

I love all kinds of books: thrillers, crime, romance and literary fiction. At the moment I am a little bit obsessed with Elif Shafak and am working through all her books. I recently finished The Forty Rules of Love which is about Sufiism, and I thought it was a masterpiece.

  1. Your novel deals with complicated issues of religion, race and class in an accessible and entertaining way. Was that important to you when thinking about writing this novel?

It was very important to me. The book is not an autobiography but there are elements of myself in Aisha. As a Muslim girl growing up in Kent I often felt very isolated and that I didn’t quite fit in. I am very interested in the angst that people feel when they are caught between two cultures. I wanted to play with the idea of being stuck in the middle and the confusion and pain that brings, when you don’t quite know which way to turn. I wanted to convey that it’s okay to be confused about who you are and to feel torn. You don’t have to be perfect to be a Muslim. Religion is a very personal thing, and it really is between you and God. Everyone finds their own way.

  1. What’s your writing process? Do you plan first, or do you write to find out what you want to say and how you want to say it?

A bit of both to be honest. With this book, I wrote the beginning and then the end. I got stuck in the middle so did a chapter plan and worked out what was going to happen and then wrote it.

  1. You’re a graduate of City’s Novel Studio. Can you tell us a little about your experience on the course and how it fed into your novel?

The plan that I just talked about was suggested by the Novel studio in one of the tutorials and it really helped. I probably wouldn’t have completed the first draft of the novel if it wasn’t for the Novel Studio. We did a showcase and following this an agent contacted me saying she wanted to read the rest of the novel. This motivated me to complete the novel.

  1. What was your path to publication? And how has the experience been so far?

The agent who contacted me following the showcase didn’t actually sign me, but her interest led me to believe in myself a little more. I completed the first draft of my manuscript after she showed interest and shortly after this was selected for David Higham’s Open Day for Underrepresented Writers and then longlisted for Undiscovered Voices 2020. I really started to believe in my novel after this. I got picked up by Hashtag Blak, a publishing house for underrepresented writers at the start of the pandemic. It has been a great experience so far. We have been through several rounds of edits and the book is out for publication 9th September. Exciting times!

  1. Amazingly, you’re not just a novelist but you’re also a GP and a mother of three. How do you find time to write?

It has been very challenging, especially with the pandemic when work became very, very busy. However, for me, writing is an escape from the stress of day to day life. I also got a lot of support from the critique groups that I was part of. It is hard but I love it and I guess that’s what kept me motivated.

  1. What advice would you give your younger writing self?

Believe in yourself! Listen to constructive feedback and take it on board but also develop a thick skin. Other people’s opinion is very subjective, what one person hates another person may love. Tell the story that you want to tell.

  1. What are you working on next?

I am in the middle of writing a GP thriller. (Again, I must stress this is not an autobiography!) It’s about a doctor with mental health problems who is working with another doctor who she suspects is a murderer. Is she losing her mind or are her suspicions correct – and if they are correct how will she get anyone to believe her?

Thank you so much, Attiya! And huge congratulations on your brilliant debut. We wish you all the success in the world with it.

Ten Steps To Us will be published by Hashtag Blak on 9th September 2021. Pre-order the book here.

‘To Write is Human, to Edit Divine’: Why it’s Essential to Edit Your Copy

By Hannah Boursnell 

Stephen King’s tribute to his ‘divine’ editor – from his book On Writing: A Memoir of the Craft – is a creed all writers should live by. Yet when I recently turned my red pen on my own writing on a City short course, I was reminded that even professional editors need to keep their words in check.

Words are seductive.  You select one ‘perfect’ adjective, add it to your carefully constructed sentence and put down your pen, satisfied. But then another flutters its eyelashes at you from over by the thesaurus.

You know you shouldn’t, but the temptation is too strong. So you add another. And another… Before you know it, you’re drowning in description and your word count is out of control.

Over the course of my 15-year career as a book editor, I’ve seen this problem rear its loquacious head time and time again. And on City’s excellent Introduction to Copywriting course, I came to the uncomfortable conclusion that even I’m not immune to the come-hither allure of an extra adjective.

My name is Hannah and I’m addicted to words.

The novelist Ernest Hemingway – renowned for his spare, efficient prose – offered this typically pithy advice to writers: ‘Use short sentences.’ He understood that every word must earn its place. Dense, over-elaborate text risks becoming tedious and impenetrable, but when writing is precise and simple, each word shines with a clarity of meaning.

If you suspect your writing might be overcrowded, the answer – always – is to edit. In her memoir Stet: An Editor’s Life, Diana Athill described editing as ‘removing layers of crumpled brown paper from an awkwardly shaped parcel and revealing the attractive present it contained’.

When editing, I do so with Athill on my shoulder. My pen is used to gently clear away anything that might obscure the author’s intended meaning.

But when I’m writing? Sometimes the joy of being creative on my own terms is so intoxicating that I’m prone to forget the editorial truths I hold sacred. One such truth is that a writer should always thoroughly edit their own work. This requires bravery, but you’ll become a better writer if you persevere.

Five steps to self-editing success

  • Take a break before you begin. Even an hour will provide a fresh perspective.
  • Edit on paper – you’ll notice things you overlooked on screen.
  • Change the font to trick your eyes into thinking they’re reading something new.
  • Read the text aloud – especially dialogue. It encourages weaknesses to reveal themselves.
  • Cut as rigorously as you dare, but save previous versions. Just in case.

‘Kill your darlings’… with kindness

I’ve found that the practice of self-editing is both sharpening my writing and making me a more compassionate editor.

When a draft has been loved and laboured over, every cut can sting – whether the edits are made by a professional or with your own red pen. Deleting my own precious words, I’m constantly reminded of the courage and vulnerability that’s required any time a writer puts pen to paper. It is a privilege to be entrusted with another writer’s work.

I’m not sure if I’ll overcome my addiction to words, but they say that admitting you have a problem is the first step. In the meantime, I’ll continue to pack my first drafts full of delightful, dazzling, delicious words – and seek divine inspiration as I edit them.

 

Hannah Boursnell took City’s Introduction to Copywriting course which is taught by the brilliant Maggie Richards. For more information on all of our short writing courses, visit our website.

 

 

 

Narrative or Therapeutic Non-fiction: does it really matter?

By Raviakash Deu

Doctors, nurses, scientists have all played their roles this past year, but for narrative non-fiction writers, what does it mean to serve on the front-line? I knew, without really knowing, the answer to that for some time. When done well, any writing grounded in the facts as much as in the imagination has a way of inspiring, energising and in some cases healing the minds of its readers. On deciding to pick up the pen, one begins to take control of those transformations not only in others but crucially within oneself.

I experienced this phenomenon in company and in spirit on City’s Narrative Non-Fiction Short Course, which might just as easily be termed ‘Therapeutic Non-Fiction’ – and not just because the group boasted a psychologist. In the wake of artistic absence in the world, City’s virtual offering brings together traditional storytellers, reporters and scholars from across the globe who, while seeking guidance on an outer narrative, inevitably end up fulfilling part of their inner one too.

Creative writing is a soul-bearing business. Setting weekly classes in the digital sphere might present students with additional complexities against the larger editorial goal of stripping them away. Yet this hasn’t stopped City, who’ve plenty of reason to trust in tutor-extraordinaires like Peter Forbes. As one of those under Peter’s stewardship over the last three months, I’ve been glad to convert a fairly demanding hobby into a more thoughtful practice, and beyond that, develop a confidence that had been desperately missing prior to week one. Starting out as a nervy penman amongst some sophisticated scribes, by week eight, I presented my changed state in the following journal entry:

A rare environment. One which appears to value personal growth, indeed community, over competition. In reading aloud our compositions, it’s a unique opportunity to bring alive the material for a bright-eyed audience, of which I too am an avid member. The talents of the group are unlike anything you’d expect. I sink into Roli’’s delicate depiction of makeshift graves on the banks of the Ganges, Monica’s rich reflections on ‘room-travel’ and Roz’s masterful musings on imitation, a lyrical style translated effortlessly into her diction. There’s Imran’s artful sketches on humans in the age of machines, and Robert’s endlessly entertaining travelogues.

The academics, meanwhile, seem to keep us honest. Both Katherine and Claire are as faithful to their subject areas as they are to the business of elegantly unfolding them for us mere mortals. Oh, and amidst all this, I’ve perhaps discovered my own capacity for spinning a good yarn.’

‘Good’ writing is, of course, subjective, and arguably, my hopes going into the programme were of unearthing something ‘real’ rather than ‘good’, a readiness – as spoken by Hesse –  to ‘gaze into the fire, into the clouds and as soon as the inner voices begin to speak… surrender to them’. It’s thanks to City’s new expression of ‘bookbinding’ or a sharp sense of literary unity, I’ve been able to take meaningful strides toward that free and fearless outlook, and all its potentialities.

 

Raviakash Deu is a freelance writer from Birmingham. He holds an undergraduate degree in English Literature from the University of Nottingham and a Master’s in Shakespeare Studies from King’s College London. His regular features appear at ‘The Lipstick Politico’ where he is interested in bringing light to daring South Asian narratives across culture and the arts.

Narrative Non-Fiction runs on Tuesday and Thursday evenings from October 2021.

 

City Writes Summer 2021 Writing Competition

City Writes Summer 2021 Competition Opens

City Writes, the showcase for Short Courses creative writing talent, is back on Zoom this Summer with alumna, Alex Morrall as our professional. Alex’s debut, Helen and the Grandbeeswas published by Legend in 2020 to great acclaim.
Described as ‘Uplifting’ by the Daily Mail and ‘Breath taking’ by Awais Khan, Helen and the Grandbees is a mother and daughter reunion exploring identity, race and mental illness. We’re delighted Alex will be sharing the novel with us on Wednesday 7th July.

Alex is a Brummy artist and writer living in southeast London who took a Freelance Writing short course at City. She has had poetry published in several journals and writes food reviews for her local newspaper. You can find out more about her work on her website.

Alex Morall, author of Helen and the Grandbees

For your chance to join Alex on the online stage, all you need to do is send us 1,000 words of your best creative writing (fiction or non-fiction, YA but sadly no poetry or children’s fiction) by Friday 11th June 2021. Full submission details are here.
If you want to register for the event on Wednesday 7th July, you can do so here and if you are keen to catch up on the online events you’ve missed, check out the blog for links to videos and articles.
Don’t forget to send your best 1,000 words by midnight Friday 11th June 2021. Competition winners will be announced in week 9. We can’t wait to read your submissions.

Facing the fear of career change: from data analyst to copywriter

After years of feeling directionless in my NHS job, I’ve finally found a calling that’s reignited my passion. Here’s how I’m pivoting in mid-life thanks to a City short course.

by Christopher Hunt

For five years I’ve considered changing careers. As a Data Analyst for the NHS, the prospect of changing not only to a new career but from an employee to freelance feels daunting. I have a mortgage and two children under 12 after all. And yet, while it’s easy to make excuses, I’ve realised the only way to confront my fear is to act.

Writing has always been part of my life. I’ve self-published a supernatural novel, written guitar-related blogs and even scripts for a short-lived YouTube comedy series. I also have a fascination with psychology. Searching the internet for jobs related to these interests I discovered a career called copywriting. I could be paid to write!

Introduction To Copywriting’ by City University runs over a single weekend, fitting conveniently around my job. The course is taught by author and copywriter Maggie Richards. One of the first things she said is from novelist Ernest Hemingway: “The only writing is rewriting”.

I love this quote because it can be interpreted in different ways. While on the surface it’s telling us to rewrite our work until concise, it also encourages action – to start writing and overcome the ‘fear of the blank page.’ We can refine our work later.

This encouragement to move toward the unknown resonates with my aspirations: the initial steps toward a new career are similar to the first tentative words a writer must put on the page. Many of my doubts and insecurities are really just fears of the unknown.

As author Seth Godin says in ‘The Practice’: “The career of every successful creative is… a  pattern of small bridges, each just scary enough to dissuade most people.” Much like the act of writing allows a writer to clarify their thoughts, it’s by taking action that we can find our next step and the step after that, slowly lifting the fog that obscures the path ahead.

City’s online workshop offered many opportunities to take action with practical copywriting exercises, working individually and in small groups. One of my favourite was writing home page copy for an imaginary app.

My team came up with ‘Fitness Friends’, where users meet new people sharing similar fitness goals:

 

Headline:          Meet, Motivate, Get Fit.

 

Introduction:     Walk, Run, Gym. Meet your goals with new local friends.

 

Call to Action:   Find Fitness Friends Now.

 

Maggie pointed out that the headline and introduction used the same three-part staccato punctuation. I realised the importance of varying the rhythm of the words, blending punch with flow. Creativity should not cloud clarity.

I’m now taking steps to start my copywriting career alongside my NHS job, hoping to eventually become a full-time copywriter. I’ve signed up to a freelancing website and contacted small business owners in my network, offering my writing assistance.

Writers spend so much time living in their heads that it can feel uncomfortable taking physical action.  But the pages of my life so far don’t have to dictate where my story goes next. Realising that no first draft is perfect, I now know I can shape my path until I reach the outcome I desired all along.

 

Christopher Hunt took City’s ‘Introduction To Copywriting’ course. You can find him on LinkedIn.

City offers short writing courses in everything from short story writing to writing for the web and digital media. To find out more about all our writing courses, view our full range here.

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