Tag: City short courses (page 3 of 5)

Top Ten Tips for Branding

Anna Tsekouras and Pete Austin, the brains behind Anon Agency

Even though we’re surrounded by brands 24/7, branding is sometimes a difficult concept to understand. The reality is that good branding can be the difference between a successful company and an unsuccessful one. And building up ‘brand equity’ in an audience (the measurable ‘value’ of a brand) is something industries spend trillions of dollars on—because if you have a consistent, authentic brand which your audience trusts, there’s no end to where you can go.

Here are some quick branding tips which are just as relevant whether you’re running an in-house campaign, launching your own business or running a global brand…

 

  1. Think about your audience

Audience, audience, audience. It doesn’t matter whether you’re one store with an audience of people within 1.5km of your outlet, or a global brand with an audience of millions, you have to think about who your audience is. Consider why they would want to interact with your brand, and what you want them to do and feel when they see your brand. Who are they? What do they like to do in their spare time? What media do they consume? Audience insights can feel overwhelming, but there are ways to do it in a scaled-back way which means you can create ‘personas’ of the audience you’re looking to reach. You can then plug these into your marketing on platforms like Meta.

 

  1. Know yourself — be authentic

Authenticity is absolutely key for every brand. If you’re inauthentic, audiences will see through you very quickly. There are so many examples of when brands have fallen foul of deviating from their authentic voice or purpose. Audiences don’t want to feel like they’re being taken for a ride. The most successful brands find an ‘authentic voice’ and ‘authentic vision’ and stick to it.

 

  1. Create a strong visual identity

The Nike tick. The McDonald’s golden arches. The Chanel interlinking Cs. The Nickelodeon orange splat. All brand agencies will tell you that a brand is about more than the logo, but it doesn’t mean the logo and a strong visual identity isn’t vital. If it’s done well, your visual brand (colours, fonts, imagery) and creative mark can do a lot of the heavy-lifting for your brand and how it makes your audience feel.

 

  1. Consider all elements of ‘brand’

Although a logo is obviously a vital brand touchpoint (see above!) branding is everything which makes your audience think or feel a certain way. For example the ‘brand’ for a restaurant must consider basic things like menu colours, logos and fonts – but also it’s the ‘physical brand’, so the type and volume of music, scents, quality of cutlery, staff uniforms, levels of lighting, the greeting guests receive etc. Think about how different it feels to sit in a burger joint than a high-end restaurant.

 

  1. Be consistent

Branding is nothing without consistency. Of course, companies can ‘re-brand’ which changes their look and feel, but the core tenets of a brand should not fundamentally change. With every brand you’re aiming to build your ‘brand equity’ —this is the ‘value’ you add to your company or organisation through branding and the association your audience has with it. This is built up over time, and conversely can be lost overnight if not handled properly.

 

  1. Don’t skip the basics: Vision and Mission

There are vital Brand ‘building blocks’ you simply cannot skip. Your Vision is your ‘why’ and your Mission is your ‘what’. Defining a brand mission is usually pretty straightforward, but it can sometimes take much longer to define the Vision. We’ve seen clients take months to come up with their Vision statement – but once it’s done, it’s a core part of everything the business does. It’s usually why the Vision is front and centre on organisations’ websites or in staff induction packs.

 

  1. Identify your point of difference

Brands can become obsessed with competitors — this is something we wouldn’t advise. It’s important to know your competitors and what they’re offering, but you should spend more time working out what is different about YOU. It’s this point of difference that is the essence of your brand. It’s what sets you apart from the rest, and the centre point from which you can build out the rest of your brand.

 

  1. Know your limits — don’t overreach

When you’re working on a brand it’s easy to get carried away; especially if it’s your own brand or company which you’ve poured countless resources into. But we’ve seen clients licence IP for trainers and energy drinks for their brand before they’ve thought about their Vision statement. Branding is a process, and if you follow the right steps you’ll end up with a strong and clear brand. And if you look at any successful business, a strong and clear brand is always at the heart of it. Resist the temptation to get distracted and move too quickly, overlooking the important bits of branding.

 

  1. Don’t be afraid of failure

We hear every day from clients: “we have to get this right”. It’s true, of course. But we always tell them “we’ll get it wrong a few times first”. There’s no way that any brand ever stumbled across its final iteration without rounds and rounds of edits (and probably arguments!). From re-written Vision and Mission statements, to logo changes — brand is an evolution. If you want to get it right the first time, you’re probably going to be disappointed!

 

  1. Get help!

Branding is a conundrum. It can sometimes seem like the most simple thing in the world, but at the same time feel totally overwhelming when you’re not getting it right. We see it every day with clients. Getting a good brand agency or expert to help steer you through branding for your product, company or campaign is vital – and definitely pays dividends in the long run. You often live and breathe your brand, and getting an outside view can give you the perspective you need.

About the Authors

Pete Austin and Anna Tsekouras are the dynamic duo behind Anon, a story-led brand agency. Since launching in late 2020 the Agency has created new brands from scratch for a number of start-ups as well as taking existing small businesses through to funding rounds. Both qualified journalists with over twenty years’ experience on newspapers and national magazines, they transferred their story-driven skills into communications, brand and PR where they worked on major partnerships and campaigns across national government, higher education, charity and the arts. Some of the organisations, clients and businesses Anna and Pete have worked on brand briefs or partnerships with: UAL, Goldsmiths University of London, Hayward Gallery, IBM, Barclays, British Airways, Barbican, Grayson Perry, Design Museum, British Museum, TATE Modern, VICE, Bustle, Evening Standard, BBC, DAN’S and Public Offerings Ltd.

They also teach our intensive Branding A to Z short course at City.

Sign up for Intro to Branding HERE. Next course starts Feb 26 — BOOK NOW.

See what other writing courses we have on offer HERE.

Or browse our full range of short courses HERE.

How I developed three personalities, and why…

Like many multi-linguals, I have varied personality shifts. I am professional in English, friendly in Portuguese, but reserved in Russian.

I was born in St. Petersburg and spoke Russian for the first fourteen years of my life. Then my family moved to Porto in Portugal where I went to an international school. All my classes were in English, but at breaktime everyone spoke Portuguese. It forced me to improve my English and become fluent in Portuguese, in just nine months. 

An epiphany

I’m twenty-five now and was recently confronted with the fact that I behave differently depending on which language I’m speaking. After a work call with a Russian tech client, a colleague remarked that I hadn’t been myself. I was more serious, less confident and made fewer jokes. 

Chatting about it later with bilingual friends, I understood I’m not alone. My Brazilian friend Sarah – who I met at international school – for example, is ambitious in English, a bit anxious in Portuguese, flirty in French, and funny in German!

When in Rome

While learning a new language we tend to get acquainted with a new culture – and change the way we portray ourselves to fit in. Dr Francois Grosjean , author of Bilingual: Life and Reality, says that this is most common among those who are integrated into the culture of the language they’re adopting. 

Portuguese culture, for example, is friendly, open and kind. Now, whenever I’m speaking it, I become all three. It works like a switch and comes very naturally to me.  When I was first learning Portuguese, my school friends regularly said ‘Com prazer’ (With pleasure) and ‘Está tudo bem?’ (Is everything good?), which made me feel welcome as the new girl in school. These kind phrases are now part of my vocabulary too.

Light switch

Last summer I got talking to an entrepreneur at a tech networking event. I was being professional until I realised she was Portuguese. As soon as we switched to Marta’s mother tongue it felt as if we knew each other, and we laughed.


Not many people speak to their boss like they do to their best friends. Therefore, when bilinguals develop their language for a specific purpose – for work, for example – they tend to sound formal and professional, even in informal situations. 


Serious struggle

This theory by Dr Nathan Young explains why I always feel younger when speaking Russian, which I mostly do when around my family. I also struggle to explain to them what I do for a living, because I lack the vocabulary. ‘When are you going to start doing something ‘serious?’ they always ask.

The cause of my personality shifts is probably a combination of both Grosjean’s and Young’s theories. Either way, my daily personality shifts are a blessing and a bit of a ‘curse’. They make me more flexible at work and in my social life. But they also make it difficult to know which traits are truest to me. I’m looking forward to finding out for sure.

Viktoriia Tkachenko is a freelance startup consultant. She is also an alumna of City’s Writing for Business course, taught by Maggie Richards and Tamsin Mackay. As part of the course, students are invited to pitch a blog post idea which, if successful, will be edited and published on our site. 

Viktoriia today in London

Viktoriia, 18, with family at her graduation from international school, Porto.

Viktoriia, aged six, St Petersburg.

For more on our writing courses, visit our full range HERE. For all our short courses visit HERE.

How I Navigate Imposter Syndrome as a Non-Native English Writer

Author Dominik Jemec Photo by Marcel Kukovec

By Dominik Jemec

“You’ll never be good enough because you’re not a native writer.” That’s what a professor of translation studies at my university in Austria told me when I said my dream was to be an English writer. That was five years ago.

I’ve had many awful jobs since graduating, from delivering mail in sweltering heat to fielding daily insults while working in a call centre. Then in 2021, I got my first writing job: creating customer care-related content about cryptocurrencies. After a mass layoff in the summer of 2022, I joined a travel company called TourRadar as a content specialist, where I work on creative campaigns.

But I’m not complacent. My impostor syndrome leaks out of me a lot. If you’re a non-native writer like me, you may be fighting the same demons. Here’s how I keep them at bay.

I split up my writing process

You can’t be a writer without writing. But if you’re constantly questioning your skills, how do you actually get down to writing?

First, research. I use AI tools like ChatGPT 4. They’re just much better than looking things up online. I write detailed prompts because the better my input, the better the output.

Then I write, without overthinking. To stay focused, I put on a timer and just hammer out the text. If I have writer’s block, I ask ChatGPT to write a draft based on the research.

Lastly, I edit. It’s a tough process. Sometimes I have to remove parts I really like that just don’t fit. But I never discard them – I put them in a document with other unused content. Editing is ‘magical’. I might go a certain direction when I write, then turn it on its head when I edit.

I seek feedback

I’ve often been scared to send a piece of writing to my manager for proofreading. I would try to make every sentence perfect, thinking I’d be sacked if I didn’t. The pressure I put on myself took more energy than the writing itself, so I eventually learned to let go.

Every time my manager gives me feedback, I go through it carefully, analysing where I need to improve. All my favourite writers – Kurt Vonnegut, Douglas Adams and Hunter S. Thompson – got edited, so why shouldn’t I?

Outside of work, I get writing feedback from the Sunday WritersClub, and do specialised courses, including City, University of London’s Introduction to Copywriting, led by Maggie Richards. Not only did I learn the fundamentals of copywriting, I wrote a lot of copy and received helpful feedback from Maggie.

I connect with other writers

I listen to writing podcasts like the Copywriter Club, and follow creative writers like Drayton Bird, Dan Nelken and Eddie Shleyner on LinkedIn. If, for example, you love advertising like I do, whenever you see an ad you like, find out who produced it and start following them on social media. The knowledge writers share (for free) is staggering.

I embrace my voice

I used to embellish my writing because I really wanted to prove myself. But I’ve found that such texts are mostly unreadable. I’ve learned that simplicity wins.

There is merit in emulating good flow and sentence structure, but at the end of the day, your voice is your USP. Incorporate idioms, metaphors and storytelling elements from your own culture. Your writing will stand out.

I apply for all writing jobs

Many writing jobs ask for a native writer. After I started my current job, I asked our recruiters how many people had applied for the position. Through one job search platform alone there were over 60 applicants. Many were probably native writers with impressive CVs. So why did I get the job? Maybe because of my unwavering passion for writing.

I truly hope my tips help you overcome any self-doubts you may have as a non-native writer – and inspire you to keep on writing well, no matter what lies ahead.

About the author: Dominik Jemec is a Slovenian working in Vienna as a content writer in his third language, English. You can connect with Dominik on LinkedIn.

Dominik took City’s Introduction to Copywriting course taught by Maggie Richards. As part of the course, students can pitch a blog idea. If successful, the post will then be edited and appear on our site. For our full range of courses, visit HERE.

 

 

Final Call for Submissions to City Writes Autumn 2023 – DEADLINE THIS FRIDAY, 17th NOVEMBER

Deadline 17 November 2023
Want to join brilliant author and tutor, Caroline Green on the virtual stage of City Writes, the showcase for the best creative writing coming from City’s Short Creative Writing Courses, on Wednesday 13th December? All you need to do is submit your best 1,000 words of fiction or creative non-fiction (we accept YA but sadly NOT poetry, drama or children’s fiction) to rebekah.lattin-rawstrone.2@city.ac.uk by midnight on Friday 17th November. Please check the full submission details here. That’s just 5 days away!

You will get to read your work in front of a supportive audience alongside Caroline who writes wonderful fiction for young people and adults and is the fantastically acclaimed teacher of the Crime and Thriller Writing short course and Crime and Thriller Writing Summer School here at City. From YA, through psychological thriller, to supernatural detective fiction, Caroline Green is an inspirational powerhouse. Register here now to save your spot for the night.

City Writes guest, author and tutor Caroline Green

To share the virtual stage with Caroline on the 13th December, don’t for get to submit your best 1,000 words of fiction or creative non-fiction to rebekah.lattin-rawstrone.2@city.ac.uk  Please check the full submission details here.

Don’t forget to sign up for the event on the 13th December here.

Get submitting and good luck!

Autumn 2023 News from our Writing Community

Happy Autumn! Here’s the latest news from our fantastic writing short course alumni and tutors…

 

Alumni News

Author and City short course alumna Deepa Anappara

Oneworld have acquired The Last of Earth, the second novel by Novel Studio alumna Deepa Anappara. The novel will be published in hardback as a lead title in March 2025. An historical novel set in mid-19th century Tibet, Juliet Mabey at Oneworld said ‘I’m delighted to be working with such a bold and unique storyteller.’

 

Katy Darby’s Writers’ Workshop and Short Story Writing students have had more astonishing success. Rupert Dastur has sold his debut novel Cloudless to Penguin. Richie Jones was shortlisted for the London Magazine Short Story Prize. Sean Hannaway, as S. P. Hannaway, recently had a short story published in Stand (‘This or That or Any Other Thing’) and one is forthcoming in The Pomegranate (‘Exit Pye, with Cushion’). Sean was also shortlisted for the Bristol Prize in 2021 for his short story ‘Love, Hunger’.

Peter Forbes’ Narrative Non Fiction alumni have been as busy as ever!

Narrative Non Fiction Alumna Claire Martin’s debut, Heirs of Ambition

NNF alumna Claire Martin published her debut book Heirs of Ambition: The Making of the Boleyns in September with History Press. Ed O’Brien’s article ‘Hardcore Landscaping: how to grow a garden on sand, gravel and concrete’ was published in The Guardian on 28 July 2023; and Alice Kent’s memoir  ‘And Those are Stars’ was published in Hinterland, Issue 13, 2023.

Amal Abdi, graduate of Holly Rigby’s Narrative Non Fiction course, has been commissioned to write a new play for London’s Rich Mix theatre venue. The play will run for two dates on Tuesday 24th and Wednesday 25th October and can be booked here.

Susan Grossman’s Travel Writing Student, Yvette Cook, has had successful travel journalism commissions from The Independent, The Slovenia Tourist Board and BBC Sky at Night.

Competitions

City Writes, City’s termly writing competition for all past and present City short course writing students, is open for submissions. This term’s event is on Wednesday 13th December at 7pm on Zoom and the published guest author will be writer and City tutor, Caroline Green. Not only does Caroline write fiction for young people and adults, she is also the much valued and acclaimed teacher of the Crime and Thriller Writing short course here at City. From YA, through psychological thriller, to supernatural detective fiction, Caroline Green is an inspirational powerhouse. Register here now to save your spot for the night.

If you would like to read your work in front of a supportive audience and share the virtual stage with Caroline on the 13th December, all you need to do is submit your best 1,000 words of fiction or creative non-fiction (we accept YA but sadly NOT poetry, drama or children’s fiction) to rebekah.lattin-rawstrone.2@city.ac.uk by midnight on Friday 10th November. Please check the full submission details here.

 The Book Edit Writers’ Prize 2023 is open for submissions. Judged this year by Deepa Anappara, and in association with Legend Press, the prize is free to enter and open to all British or UK-based unpublished, unagented novelists from communities currently underrepresented in UK publishing. For more details visit the prize page here. Deadline 23 October.

 Scholarships

We offer a fully-funded place for a young adult (18-25) from an underrepresented background and/or facing financial difficulty on our Writing for Social Impact course. To apply, please contact the tutor Ciaran Thapar explaining why you’d like to attend. This course is now offered monthly to reflect the increased demand.

 Tutor News

Author and Short Course Tutor Katy Darby

Short Story and Writers’ Workshop tutor Katy Darby has three new historical short stories coming out in anthologies in November, with Belanger Books.

Writing for Children tutor Bryony Pearce’s new Mid-grade novel, Hannah Messenger and the Gods of Hockwold, was published in June, and her short story is in a new sci fi anthology Parsec in Print.

Writing the Memoir tutor Anna Wilson’s picture book Grandpa and the Kingfisher was shortlisted for the Wainwright Nature Prize, illustrated by Sarah Massini.

And finally, we have a new Writing for Business tutor on Monday evenings, Tamsin Mackay. Welcome, Tamsin! And huge thanks to Jenny Stallard, who Tamsin is replacing, for her brilliant teaching the past few years.

Happy Writing Everyone. and congrats to all our brilliant alumni and tutors.

City Writes Autumn 2023 Open for Submissions

City Writes Autumn Deadline 10 November 2023

By Rebekah Lattin-Rawstrone

With a new academic year comes more fantastic writing from the short courses at City with our showcase event, City Writes, this term on Wednesday 13th December at 7pm on Zoom. We are delighted to announce that our published author this time is the brilliant writer and tutor, Caroline Green. Not only does Caroline write fiction for young people and adults, she is also the much valued and acclaimed teacher of the Crime and Thriller Writing short course and Crime and Thriller Writing Summer School here at City. From YA, through psychological thriller, to supernatural detective fiction, Caroline Green is an inspirational powerhouse. Register here to save your spot for the night.

Crime writer and City Writes Autumn 2023 guest, Caroline Green

If you would like to read your work in front of a supportive audience and share the virtual stage with Caroline on the 13th December, all you need to do is submit your best 1,000 words of fiction or creative non-fiction (we accept YA but sadly NOT poetry, drama or children’s fiction) to rebekah.lattin-rawstrone.2@city.ac.uk by midnight on Friday 17th November. Please check the full submission details here.

 

Don’t forget to sign up for the event on the 13th December here.

 

We can’t wait to read your submissions! Good luck.

Top Ten Tips for Writing Crime Fiction

By Caroline Green

Crime fiction is booming right now. If you have ever wondered if you could write for this thriving, thrilling genre, here are ten things you should know:

  1. Understand who you are writing for. Read widely within the genre and decide what type of crime fiction you love to read. (Frankly, if you don’t get excited about reading it, why do you want to write it?)
  2. But after you’ve read all those lovely books, don’t try and second guess the market. No one saw the likes of Girl On The Train. The most important thing is to know the genre but write what you want to write.
  3. Watch quality drama as well as reading books. Programmes such as Happy Valley or Line of Duty can teach budding crime writers a lot, despite being delivered via a different medium.
  4. Aim for living, breathing, characters, not cardboard cut-outs. If you are writing another alcoholic PI or police investigator make sure they are so well-rounded they could step right off the page. What is their back story? What made them who they are?
  5. Don’t be afraid to delve into your dark side. Your own imagination is more powerful – and has more twists – than all the CGI in the world. Tap into it and never shy away from those big, bold ideas that make you think, ‘Dare I…?’.
  6. The best twists don’t come hurtling out of nowhere. The really satisfying ones make such perfect sense, you can’t believe you didn’t see them coming.
  7. Remember that conflict is the engine of story-telling. Try to weave some form of conflict into every single scene, every conversation, every plot line.
  8. Think about the ‘why-dunnit’ and not just the ‘who’. The reason psychological thrillers have taken off so much – and helped cause that boom in sales – is that the psychology behind dark deeds makes for a gripping read.
  9. Vary your pace. Sometimes readers need space to breathe, and others they need to be sent hurtling towards the thrilling climax of your story.
  10. Let your setting do some of the heavy lifting when it comes to creating atmosphere. A creepy atmospheric setting can really help rachet up tension.

 

Caroline Green writes best-selling thrillers as Cass Green and teaches City’s Crime and Thriller Writing Short Course.

Book now for the autumn term, starting 3rd October 2023.

How to be a Rock Star – an interview with City’s Music Business Management tutor David Ambrose

From original bassist with Fleetwood Mac to signing Duran Duran, City’s Music Business Management tutor, David Ambrose, has had a stellar career.  We caught up with him to find out more!

You have had a fascinating life as both a musician and record company executive. When did you first become interested in music?

 

David Ambrose (DA) I was studying Greek at school when I first heard Elvis Presley. It was a wonderful noise. Later my parents asked which instrument I wanted to play and I picked the bass guitar. I started playing the blues. When I left school I went to Byam Shaw Art School (now part of St. Martin’s) where I met Ray Davies (of The Kinks) and a guy called Pete Barden. Pete asked if I wanted to form a band. Rod Stewart was the singer and Mick Fleetwood was also in the band. We were called The Shotgun Express and we signed to EMI. Peter Green joined too and we recorded in Abbey Road Studio 2. We even had a minor hit with a song called Flamingo. I then left the band and joined the Jeff Beck group with Rod Stewart and Ronnie Wood. After that I toured extensively with Cat Stevens. And then, in 1965, Mick Fleetwood asked if I wanted to join a new band, with Peter Green and Jeremy Spencer. It was called Fleetwood Mac. I played with them for a bit but I left soon after for difficult financial reasons. It’s a big regret of mine. After that I had some time with Arthur Brown writing some of the Galactic Zoo Dossier and a short time with King Crimson.

 

Why did you decide to move away from playing music to the business side of music?

DA I did lots of touring with various musicians but, ultimately, I felt I wasn’t a good enough musician to be playing with some of the people I was playing with. I’d also had enough of Prog Rock! I began by starting a picture company, which did very well and enabled me to go and work for EMI. Being a musician also helped.

 

How did you get into the industry?

 

DA My dad organised an interview for me at EMI. My father was a formidable figure—Emeritus Professor of Bio Physics, and also a religious lay preacher. I landed the job at EMI in music publishing and was put in a room without windows on Denmark Street. I even had to bring my own tape recorder. But it went well. I had a good relationship with Ian McClintock, who was the A&R man there, and I was soon promoted to catalogue UK publishing.

I worked with Terry Slater and together we signed The Vapours, Tom Robinson, Kate Bush, ACDC, and Paul Young. Later on I made friends with Malcolm McClaren and signed the Sex Pistols. But I got into trouble for that as the Sex Pistols weren’t seen as a band EMI wanted to be associated with. They demoted me and I lost my department and had to climb the greasy pole for the next two years. Luckily, I hit gold when I signed Dexy’s Midnight Runners. I then went over to EMI records with Terry Slater, where we were tasked with sorting things out. We dumped a few acts and signed some big ones, the biggest being Duran Duran. I went to see them play in Birmingham and I just knew. They were the real deal. I later became the Managing Director for MCA records, now Universal, where I signed Transvision Vamp, amongst other acts.

Bass Line

What has been the most memorable part of your career?

DA Being in a sixties band. And being in Madison Square Gardens with Duran Duran, with thousands of screaming fans, when a record executive turned to me and said ‘These guys are the next Beatles.’ That was something.

 

What would you differently if you could do it all over again?

DA My only regret is not staying with Fleetwood Mac

 

How has the industry changed since you first started?

DA The internet. It’s much harder for new acts to break through. They have to tour like nuts to make a fan base. Artists like Adele and Ed Sheeran make money from downloads because they have such a strong fan base. I think the whole royalty rates needs a restructure for new bands.

 

What advice do you have for anyone wanting to break into the industry now?

 

David’s memoir, How to be a Rock Star

DA If you’re interested in music publishing or A&R, get yourself down to venues like the Dublin Castle or the latest trendy clubs. Get to know the fraternity, network. You just might find there’s a job going and you get a break. There are also graduate training schemes it’s worth keeping an eye out for. If you want to get into marketing, spend time as a runner in an ad agency.

 

And finally, you have written a memoir about your life in music. What was the experience of writing it like?

 

DA I’d never written before but a friend thought I had a story. I wrote the book with Lesley Ann Jones. I told her stories and she wrote them down and shaped them. I really enjoyed the experience. We’d meet up in places like the Chelsea Arts Club or the BFI and I’d talk over my time in the industry.

 

Thank you so much, David.

 

For anyone interested in reading more about David’s fascinating life, his memoir is available HERE.

 

David’s next Music Business short course will run at City from January 2023. Click HERE to register your interest.

 

The Book Edit to sponsor £1000 Novel Studio Scholarship

Growing Concerns

We are delighted to announce that from October 2023 The Book Edit will be sponsoring a Novel Studio scholarship worth £1000.

Launched in 2004, City’s year-long Novel Studio programme provides essential techniques and guidance to enable its students to draft their own novels, and gain interest from an agent. With a strong publication track record, the course is a highly respected and competitive programme with a reputation for nurturing talent.

However, the financial burden of tuition fees can be a significant barrier for many talented writers from disadvantaged backgrounds.

Since 2019, a scholarship for a student from a low-income household has been generously supported by Sunday Times bestselling author and alumna Harriet Tyce. (Former winners have included the writers Lola OkolosieJanice Okoh, and Maua Hawa. This year’s recipient is Sonia Hope.)

For 2023’s cohort, The Book Edit will be sponsoring a £1000 scholarship for one talented writer from a low-income household to be used towards the total course fees.

Founded by Novel Studio Director Emily Pedder, The Book Edit is an editorial consultancy committed to supporting under-represented writers. Since its inception in 2021, their annual Writers’ Prize initiative has launched the careers of several novelists. Speaking of their involvement with City’s Novel Studio scholarship, Emily has said ‘We are delighted to be partnering with City on this important project and look forward to seeing the literary talent that emerges.’

The Book Edit’s commitment to fostering inclusivity and empowering underrepresented voices aligns with City’s aims to create a culture in which diversity and equality of opportunity are actively promoted, and helps support the university’s vision for creating a more diverse literary landscape.

For prospective students interested in applying for the Novel Studio Scholarship, please visit our website for detailed information on the application process and eligibility criteria. The deadline for the scholarship is 31 August.

If you have any questions about the scholarship, please email the course director Emily Pedder on Emily.Pedder.1@city.ac.uk.

City Writes Competition Deadline is midnight this Friday 9th June

Don’t forget to submit your best 1,000 words for the City Writes Competition this term. The City Writes Summer 2023 event will host the fantastic prize-winning author and journalist, Emma Grae. For your chance to join her on the virtual stage on the 5th July 2023 on Zoom at 7pm all you need to do is send in your most gripping 1,000 words of creative fiction or non-fiction (no poetry, drama or children’s fiction – though we do accept YA) along with details of your City Creative Writing Short Course to rebekah.lattin-rawstrone.2@city.ac.uk You can find full submission and event details hereThe deadline for submissions is midnight on Friday 9th June. That’s this Friday!

Emma Grae is a Scottish author and journalist from Glasgow. She is a passionate advocate of the Scots language and breaking the stigma around mental illness. She has published fiction and poetry in the UK and Ireland since 2014 in journals including The Honest Ulsterman, From Glasgow to Saturn and The Open Mouse. Her debut novel, Be Guid tae yer Mammy, was published by Unbound in August 2021 and was awarded the Scots Book of the Year at the Scots Language Awards 2022. Her second novel, The Tongue She Speaks was published by Luath Press in October 2022. As a journalist, she writes under her birth surname, Guinness, and has bylines in a number of publications including Cosmopolitanthe Huffington Post and the Metro.

City Writes guest, author Emma Grae

Enter the competition and you could be reading alongside Emma on the 5th July! If you’d rather just listen, do register for the event now.

We look forward to reading your work!

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