Tag: communications

Getting to know you: Our winter short courses open evening

City, University of London were proud to host our winter Open Evening on Tuesday 10th December 2019.

Our Open Evenings are a great opportunity to visit our campus and meet out tutors – and this December we had a great turnout of guests, looking to find out more about all the evening and weekend courses that we offer at City. We offer light refreshments and some free gifts to take away with you.

City Short Courses also offers a range of taster sessions – 40-minute classes to give you a flavour of what it is like to study at City. We are hosting our next Languages Taster Event on Wednesday 15th January 2020. We will be running taster sessions in seven languages – Arabic, Chinese Mandarin, French, Italian, Japanese, Russian and Spanish. Find out more and book your place on the webpage.

We have over 120 courses across subject areas – business, computing, creative industries, languages, law and writing. Next term starts Monday 20th January 2020, enrol online!

Get ahead with your business writing

By Howard Walwyn

Almost everyone in their daily work needs to write clear, accurate business English, whether that is in the form of emails, letters, reports, minutes, digital copy, marketing materials, technical manuals or other formats. Even tweets are increasingly used as a marketing tool for both Business-to-Business and Business-to-Consumer communications.

Yet not everyone is confident that their business writing skills are up to the standard they would like. Many people working in communications departments, HR or marketing teams, regardless of their native language, strive to write refined and polished business copy.

Similarly people working in IT or quantitative fields are often less comfortable writing business English than they are dealing with code or numbers and see the need to obtain specific training in business writing skills, to help them reach an even better standard of written English.

City, University of London’s Writing for Business short course gives hands-on practical training in the principles of clear business English and how to write good business copy, whether it’s an article, a press release, a CV, a product review or a letter or email. It also covers some of the wider aspects of being a writer, such as research and planning, interviewing, promotion and marketing; and legal and editorial topics. The course explains how the key principles behind writing clear business English – such as brevity, clarity and consistency – are the same, whatever the length and format of the piece you are writing.

Due to high demand, we are delighted to be offering the course on two nights of the week.

On Tuesday evenings the Writing for Business course is taught by Howard Walwyn who has spent 30 years writing and editing copy in the financial sector, focusing mainly on risk and regulatory content. He now uses that experience, alongside his degrees in English Language & Literature and Economics, to help clients and students write clear business English – both in the financial sector and in other areas of business.

Every Thursday, the course is taught by Maggie Richards, a freelance journalist and copywriter with 20 years’ experience writing for the likes of The Guardian and The Times and working with all kinds of businesses from sole traders to global giants, such as Harrods and Marks & Spencer.

Writing for Business is a 10-week short course starting in October.

Digital training and the digital skills gap

by Dionisios Dimakopoulos

City Short Courses, part of City, University of London, worked with London digital agency MintTwist to create a study analysing the digital skills gap.

The study surveyed over 100 professionals who studied a digital marketing related short course with a goal to understanding:

  • Why they are seeking additional digital marketing training
  • Issues they are currently facing
  • What they hope to attain from studying a digital marketing short course at City, University of London.

We surveyed City Short Course students from 2007 – 2015. The group consisted of marketing professionals within SEO, content, social, advertising, web design and development.

“The biggest challenge in my industry is hitting the right digital marketing channels and maintaining our individuality against our competitors”

Edward Carter, SEO Manager, industry: Engineering and Manufacturing

The survey identified three key elements professionals listed as instrumental in them completing a digital marketing short course.

  • Digital’s constant state of change and evolution
  • The online competition
  • Training required to upskill internal resource on digital

Biggest issues for your company:

  • 15% – competitors
  • 19% – digital change
  • 26% – training, skills and internal resources

Biggest issues for your industry:

  • 16% – competitors
  • 16% – digital change
  • 6% – training, skills and internal resources

Find out more about short courses in digital marketing at City, University of London.

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