Tag: introduction to copywriting

7 Simple Ways to Avoid Fast Fashion and Help the Planet

Fast fashion is a major contributor to plastic pollution and environmental damage. Melissa Pearson explores seven simple ways you can play your part in reducing this damage.

Conscious Clothing?

A recent report published in Nature suggests that the environmental impact of fast fashion is widespread: the industry produces 8-10% of global CO2 emissions – that’s up to 5 billion tonnes  – a year. It’s also a major contributor to microplastic pollution in our oceans.

The UK charity Clothes Aid meanwhile  reports that £140 million worth of used but still wearable clothing goes to landfill every year in Britain.

In the face of such grave statistics, change can seem impossible. But there are things each of us can do.

1. Educate yourself

Avoid fast fashion brands as much as possible. But how can you tell if a brand is fast fashion?

2. Switch up your shopping habits

Shopping can be fun but trying to cut down on buying clothes when you don’t need them is a great way to begin cutting out fast fashion for good. It helps you save money, too. Before you buy, ask yourself if you really need it.

3. Buy sustainable fashion

Sustainable brands tend to be more expensive but often last longer. If you can’t afford sustainable fashion, then following the other steps will help.

4. Shop second-hand

When avoiding fast-fashion, second-hand clothes are your best friend. If everyone bought one used item in a year, it would save 449 million pounds of waste – equivalent to the weight of a million polar bears.

eBay, Vinted and Depop are popular places to buy and sell second-hand clothes – and to look for something specific. If you enjoy clothes shopping in general, charity shops and vintage fairs are a great alternative to high street shopping.

5. Care for your clothes

According to Traid.org, extending the life of a garment by an extra nine months reduces its environmental impact by up to 30%. Pay attention to how to wash and dry your clothes to make them last longer. And if something needs a small repair, don’t throw it away – fix it yourself. The internet will show you how.

6. Follow the experts

To learn more about how to avoid fast fashion, these are all good places to start: Fashionchecker.org, Cleanclothes.org, and Aja Barber and Labour Behind the Label on Instagram.

7. Spread the word

Once you have educated yourself and found ways to avoid fast fashion that work for you – tell your friends and family. By helping them to change their habits you’ll be increasing the ripple effect of your good deeds.

About the author:

Melissa Pearson took City’s Introduction to Copywriting Course taught by Maggie Richards. She is a History graduate hoping to pursue a career in copywriting.

For more about our short writing courses, visit City’s website.

 

Five Mindful Practices for A Good Day at Work

By Holly James

Finding a work-life balance can be tough. Maybe you feel like you never get any time to yourself, that you’re too stressed, or you just aren’t doing your best at work. Try these simple daily practices to change things for the better.

    1.  Meditate in the morning

Start out simple and easy. It’s important to be gentle with yourself. Begin by finding a comfortable position for your body, where you won’t get disturbed. Sitting cross-legged or laying down on your bed are options, but if you’re worried about falling asleep, try sitting first!

Once you’re settled, close your eyes and focus on the quality of your breathing. In meditation, you want to lengthen both your inhales and exhales, to provide an oxygen-rich relaxation experience for your whole body. Insight Timer is a great free app offering guided meditations and soothing music to help.

    2.  Pen a positive intention

Make sure it’s specific and achievable. It could be something like “Today I will go for a walk outdoors”, or “Today I’ll drink water instead of coffee”. Write it on a bright post-it and stick it to your computer screen, or jot it in your journal to remind yourself later. Remember to always be kind. It’s an intention, not a measure of achievement.

    3.  Do a quick clean

Tidy house, tidy mind. It can be hard to feel productive and creative when your living space is messy. Set a 15-minute timer before work and get hoovering! If the noise doesn’t wake you up, the movement will.

   4.   Play with the Pomodoro technique

You might have heard of this technique for boosting productivity, but try using it to schedule regular breaks instead. It works by setting a timer that splits a time block. For example, 45 minutes of work, and a 15-minute break. You can move your body in your breaks, drink water, or go outside for fresh air. Our bodies need regular movement, and our brains ample rest for us to feel energised and happier.

  5.   Befriend your breath

Just pause for a moment and take a single deep breath. Notice where your breath goes when you inhale – does it fill your belly, or get stuck in your throat? Are your exhales short and forceful, or long and relaxing? When we‘re stressed our breath shortens, and less oxygen can get to the brain, which it needs to function fully. Try breathing deeply for a couple of minutes and see how you feel. 

When I was struggling to get up in the mornings to go to my 9-5 job these techniques were a lifeline. Breathwork and meditation especially helped me stay positive, even when I hated my job. I hope that by doing these practices, you find something positive shifts in your life, too.
 

By Holly James, who felt so inspired after doing our Introduction to Copywriting that she’s now a copywriter!

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