Tag: Maggie Richards

The Starlit Dancer: the magical new book by City copywriting tutor Maggie Richards

April 24, 2023 / / 0 Comments

Author and City tutor Maggie Richards

In celebration of the publication of her new book, The Starlit Dancer, City writing short courses caught up with author Maggie Richards to find out more about the book and her writing career.

Short Courses (SC): Please tell us a bit about yourself and your role at City

Maggie Richards (MR): I’m a writer, author of A Guide to Being a Better Being, and at City teach a monthly sell-out masterclass on Zoom called ‘Introduction to Copywriting’. It’s a fun and practical distillation of inspiring insights, techniques and approaches I’ve learned over my 24-year career.

‘I love the diversity of international students that the course attracts, and witnessing their confidence and clarity grow over just six hours. Several have gone on to secure paid copywriting roles, which is great!

SC: You’ve just published The Starlit Dancer, a beautiful picture book for 3-7 year-olds about Mabel, a girl whose love lights up the world. It’s a really inspiring read and a great way to help children sleep better and introduce them to the idea of a loving inner voice they can trust. Meditation is a key part of your life and work. With Spiritual Adviser, Executive Producer – Christspiracy, Associate Producer – SLAY Film and Screenwriter Cher Chevalier, you co-wrote the 24 (8×3) meditations that launched Calm, iTunes App of the Year 2017. What made you turn towards writing a children’s book?

MR: Through Cher, author of the Animals Actually A-Z of books, I’d already been guided to work spiritually with children, and had set up relaxation classes to introduce them to the healing power of kindness, meditation and positive thinking.

Maggie’s new children’s book The Starlit Dancer

Books, as we know, can change lives and perhaps it was a natural progression to teach little ones – about peace, love and unity – in a physical format they can keep in their library and enjoy again and again at home or at school.

 Can you tell us about the process of writing and publishing the book?

MR: The Starlit Dancer is rare because it’s an inspired book – the story came flowing into my mind one day. I didn’t know it was coming! It’s always a special honour to be entrusted with words, especially when they’re so joyful.

It was important that only good energy went into our little book, which is why the author, advisers, translators and narrators are all successful veggie-vegan women.

The Spanish version was co-translated and narrated by Argentine actress, film producer and animal rights activist Liz Solari, while Australia-based voice over artist Natasha Beaumont, who worked with us on Calm, narrates the English version, and a quick Google search for ‘vegan illustrators’ connected us with the talented Antonella Canavese from Italy.

For full control of the publishing process, I self-published with Amazon Kindle Direct Publishing. It was largely quick, simple and easy, and when I needed help, the Customer Service team responded within 24 hours. Formatting the manuscripts as a paperback and ebook was done by professionals on fiverr.com, while the audiobook files were prepared by recording studios, and I uploaded them for free to ACX.com. Teamwork makes the dream work!

SC: You’re a copywriter by profession. How different was it to write a story for children?

MR: Copywriting requires planning, researching, meeting the brief, and often aims to sell a product or service. The Starlit Dancer story required much less effort because it was given to me in its entirety largely as it’s written. I didn’t do any planning or research! The best part is knowing that Mabel helps strengthen children’s relationship with their limitless inner power.

SC: Do you have any advice for anyone wanting to write their own children’s book?

MR: Three points come to mind:

1) Choose carefully your goal and make it good. We all have a responsibility to empower little ones by educating them in the steps to success: how to be kind, happy and harmless, for example.

2) Words (and thoughts) shape our world. It’s important to speak sweetly to children, choosing positive, loving words and phrases so as to feed their minds only ‘light’.

3) Use rhyme – it’s a great way of learning and fun to write. Repetition, too, helps very young children engage and learn.

SC: And finally, what are you working on now?

MR: I’m putting together talks: one – on how animal agriculture causes climate change – for my volunteer role as a School Speaker with Animal Aid, and another about my experiences in the role for the We Stand For The Animals Annual Memorial in London, July 2nd.

Thanks so much, Maggie, and congratulations on the book.

You can buy Maggie’s book HERE. The Starlit Dancer is available in paperback, ebook and audiobook in English, Welsh and Spanish.

If you’re interested in taking her copywriting course, click HERE.

If you would like to try your hand at writing a children’s book, our Writing for Children short course, taught by author Bryony Pearce is HERE.

For all our short writing courses, go HERE. And for all our short course news, visit our blog HERE.

 

 

 

A series of possibilities: creating a rewarding career

June 14, 2022 / / 0 Comments

“What do you want to do when you’re older?” Being asked this question and not having an answer can be hard. Aged seven Emma Wilson wanted to be a dancer. Aged nine, an archaeologist. This changed again in her teens. Now at 24, Emma is still hopeful that she’ll find a career that fulfils her…but just how do you go about that?

Follow or fuel your passion?

I’ve always thought of my experience in the job world as stepping stones, leading me closer to where I want to be. But after university, I felt lost and suffered “the graduation blues”. The best, most exciting, part of my life was over, or so I believed at the time.

On graduating I gained  a 2:1 degree in Psychology, a mountain of debt, some great friends, a lot of life lessons, and an unfamiliar feeling of not knowing what was next. Months after graduating I was offered a job as a research assistant. I wanted to quit on the first day. Most of the work ended up being cold calling.

So I decided to take a step back and get some transferable experience – as a customer service advisor. While aware this wasn’t going to be my career, I learnt a lot from the role and about myself. I learnt that I enjoy communicating and helping people. One of my hobbies is fashion, and I became a merchandiser at Matalan where I learned that although something is a hobby, it doesn’t necessarily mean it is the path for you.

I knew I was curious, creative and conscientious. But these didn’t translate easily to a particular career path. I agree with Julia Wuench writing in Forbes Magazine:“Most people need time, education and exposure to different jobs and companies before they’re able to hone in on a passion.”

The assumption that we only have one passion in life, and that this passion cannot change over time, can limit people to doing what they’d like to. As I’ve been able to take some time, and a step back, I’ve realised you have to be open-minded… and you can be good at a number of different things.

After I left my job as a merchandiser, I completely re-evaluated my career. Rather than thinking too deeply about it, I just thought ‘What makes me happy?’ This can be a very daunting conversation to have, no matter where you are in your career.

I started to gain experience, writing a piece for The Considerate Consumer, an online information platform, advising people how to be more sustainable. I also enrolled on City’s “Introduction to Copywriting” course run by Maggie Richards. I thoroughly enjoyed the course and found it awoke something in me that had been asleep for years.

Am I meant to be successful writer? I’m not sure. But I do know some people are destined for certain careers. Mozart, for example, wrote his first symphony at eight years old. Others have a long, winding road to their vocation. Vera Wang entered the fashion industry at 40, while Stan Lee created “The Fantastic Four” just before his 39th birthday.

While we may not all achieve such illustrious careers, I do believe what is meant for you won’t pass you by. We all have paths to choose from in life and work. What direction we take is up to us.

About the author

Emma Wilson is an aspiring writer. She has a passion for writing, communication, fashion and sustainability.

For more about the copywriting course Emma took, visit our web page here.

To find out about the other writing short courses we run, from fiction to non-fiction, visit our website here.

 

7 Simple Ways to Avoid Fast Fashion and Help the Planet

June 8, 2022 / / 0 Comments

Fast fashion is a major contributor to plastic pollution and environmental damage. Melissa Pearson explores seven simple ways you can play your part in reducing this damage.

Conscious Clothing?

A recent report published in Nature suggests that the environmental impact of fast fashion is widespread: the industry produces 8-10% of global CO2 emissions – that’s up to 5 billion tonnes  – a year. It’s also a major contributor to microplastic pollution in our oceans.

The UK charity Clothes Aid meanwhile  reports that £140 million worth of used but still wearable clothing goes to landfill every year in Britain.

In the face of such grave statistics, change can seem impossible. But there are things each of us can do.

1. Educate yourself

Avoid fast fashion brands as much as possible. But how can you tell if a brand is fast fashion?

2. Switch up your shopping habits

Shopping can be fun but trying to cut down on buying clothes when you don’t need them is a great way to begin cutting out fast fashion for good. It helps you save money, too. Before you buy, ask yourself if you really need it.

3. Buy sustainable fashion

Sustainable brands tend to be more expensive but often last longer. If you can’t afford sustainable fashion, then following the other steps will help.

4. Shop second-hand

When avoiding fast-fashion, second-hand clothes are your best friend. If everyone bought one used item in a year, it would save 449 million pounds of waste – equivalent to the weight of a million polar bears.

eBay, Vinted and Depop are popular places to buy and sell second-hand clothes – and to look for something specific. If you enjoy clothes shopping in general, charity shops and vintage fairs are a great alternative to high street shopping.

5. Care for your clothes

According to Traid.org, extending the life of a garment by an extra nine months reduces its environmental impact by up to 30%. Pay attention to how to wash and dry your clothes to make them last longer. And if something needs a small repair, don’t throw it away – fix it yourself. The internet will show you how.

6. Follow the experts

To learn more about how to avoid fast fashion, these are all good places to start: Fashionchecker.org, Cleanclothes.org, and Aja Barber and Labour Behind the Label on Instagram.

7. Spread the word

Once you have educated yourself and found ways to avoid fast fashion that work for you – tell your friends and family. By helping them to change their habits you’ll be increasing the ripple effect of your good deeds.

About the author:

Melissa Pearson took City’s Introduction to Copywriting Course taught by Maggie Richards. She is a History graduate hoping to pursue a career in copywriting.

For more about our short writing courses, visit City’s website.

 

Three Life Lessons Learned Volunteering for a Homeless Charity

May 16, 2022 / / 0 Comments

Three Life Lessons I’ve Learned Volunteering for a Homeless Charity

By Sepy Akbarian

Since 2008 the charity Rhythms of Life has served over 1.2 million free meals to London’s homeless. But what I didn’t know when I began volunteering alongside founder, Andrew Faris, is that he, too, was once a rough sleeper. I’ve learned a lot since supporting his work…

Volunteers at Rhythms of Life

I began volunteering for Rhythms of Life in 2021. I wanted to engage with my community and for what I did in my life to align more with my values, namely helping those in need. The charity receives regular food donations from renowned brands such as Marks and Spencer, and Coco di Mama. It aims to eliminate homelessness, as well as to enrich lives through educational courses. In essence, it was set up to provide the tools its founder, Andrew, lacked when he was on the streets: daily nutritious meals, lessons in life skills, help getting work, and finding somewhere to live.

 

As a volunteer, I help unload the batches of food we receive, including bread, yoghurt, sandwiches and chocolate bars. In groups of around seven, several of us cook up a hot meal, while others organise food into crates. We then drive together in a van to Trafalgar Square where almost a hundred homeless people are waiting in a queue. This ritual happens four days a week. The charity is open 365 days a year.

 

Here are the three life lessons I’ve learned through my volunteering.

  1. Our past doesn’t dictate our future

 

The charity’s founder, Andrew Faris, ran a lucrative estate management firm before a hit to the financial climate led to bankruptcy. For the next six years he was confined to the streets. His story is not rare. I soon discovered that a sizeable proportion of the local homeless community previously held sought-after jobs, including in aircraft engineering and teaching, but were now homeless due to no-fault evictions – a leading cause of homelessness.

 

Before this, in my ignorance, I believed most people on the streets came from broken families and poor backgrounds. Escaping abusive relationships and leaving prison and the army are also reasons people find themselves without a home.

 

Andrew, in the midst of his homelessness, landed a role selling The Big Issue. He managed to save money to buy a camera and became a photographer, which became his career. He pledged to not turn his back on the community that he once belonged to and has since dedicated his life to the charity.

 

  1. The less you have, the more you give

In the week leading up to Christmas Day 2021, a middle-aged lady who regularly uses Rhythm’s services entered our office and presented us with a red envelope. “Don’t open it yet,” she said mysteriously, then disappeared. 

When we opened the card, we were awed to find a £50 note inside. Overcome with joy, I was reminded of the beauty in humanity’s generosity and the words of Saint Mother Theresa: “The less we have, the more we give. Seems absurd, but it’s the logic of love.”

 

  1. Kind conversations give comfort

My journey at Rhythms of Life has opened my eyes to the extent to which the homeless community feel alienated. After queuing, at times for over an hour, they’re given – in conveyor-belt fashion – a hot sandwich and a drink, then dismissed. Many have expressed to me that they feel seen but not heard. Homeless people want to have intelligent conversations. They want to be humanised. We can do this by asking open questions and by talking like we’d talk to our friends and family.

 

The experiences of the homeless serve as a reminder that even if we have no monetary change to offer, we can create change by stopping for a brief conversation with our fellow humans. “If somebody spoke to me when I was homeless, I was then more open to suggestions about getting off the streets,” Andrew has said.

 

I would recommend to anybody thinking about volunteering to jump in! There’s a lot of flexibility around when you give your time. And not only do you get to help change lives, but you may also meet people who’ll become your friends for life.

 

Sepy Akbarian took City’s Introduction to Copywriting course taught by Maggie Richards. Sepy is an optometrist with a passion for words; she is currently writing a poetry book.

 For more information on our non-fiction writing short courses visit our subject page.

Five Mindful Practices for A Good Day at Work

February 21, 2022 / / 0 Comments

By Holly James

Finding a work-life balance can be tough. Maybe you feel like you never get any time to yourself, that you’re too stressed, or you just aren’t doing your best at work. Try these simple daily practices to change things for the better.

    1.  Meditate in the morning

Start out simple and easy. It’s important to be gentle with yourself. Begin by finding a comfortable position for your body, where you won’t get disturbed. Sitting cross-legged or laying down on your bed are options, but if you’re worried about falling asleep, try sitting first!

Once you’re settled, close your eyes and focus on the quality of your breathing. In meditation, you want to lengthen both your inhales and exhales, to provide an oxygen-rich relaxation experience for your whole body. Insight Timer is a great free app offering guided meditations and soothing music to help.

    2.  Pen a positive intention

Make sure it’s specific and achievable. It could be something like “Today I will go for a walk outdoors”, or “Today I’ll drink water instead of coffee”. Write it on a bright post-it and stick it to your computer screen, or jot it in your journal to remind yourself later. Remember to always be kind. It’s an intention, not a measure of achievement.

    3.  Do a quick clean

Tidy house, tidy mind. It can be hard to feel productive and creative when your living space is messy. Set a 15-minute timer before work and get hoovering! If the noise doesn’t wake you up, the movement will.

   4.   Play with the Pomodoro technique

You might have heard of this technique for boosting productivity, but try using it to schedule regular breaks instead. It works by setting a timer that splits a time block. For example, 45 minutes of work, and a 15-minute break. You can move your body in your breaks, drink water, or go outside for fresh air. Our bodies need regular movement, and our brains ample rest for us to feel energised and happier.

  5.   Befriend your breath

Just pause for a moment and take a single deep breath. Notice where your breath goes when you inhale – does it fill your belly, or get stuck in your throat? Are your exhales short and forceful, or long and relaxing? When we‘re stressed our breath shortens, and less oxygen can get to the brain, which it needs to function fully. Try breathing deeply for a couple of minutes and see how you feel. 

When I was struggling to get up in the mornings to go to my 9-5 job these techniques were a lifeline. Breathwork and meditation especially helped me stay positive, even when I hated my job. I hope that by doing these practices, you find something positive shifts in your life, too.
 

By Holly James, who felt so inspired after doing our Introduction to Copywriting that she’s now a copywriter!

Megan O'Reilly

London Culture Shocks from an Irish Perspective

October 11, 2021 / / 0 Comments
by Megan O’ Reilly

I’d always had a feeling that I’d love London. From the bustling tourists to the stuffy Tube, every element contrasted with the small Irish town I’d called home for 23 years. Despite feeling ready for my move across the Irish Sea, I didn’t anticipate the culture shocks I’ve come to know so well.

 

Adjusting to life in a new environment can be difficult for the best of us, and perhaps I was a bit naive when I gathered my belongings and headed to a city of ten million, coming from an island with a population of half the amount. I’d lived abroad two years before – in Bologna for my Erasmus year – and thought myself well versed in new experiences. 

 

Stepping off the plane at Stansted was something I’d envisioned since I’d left school, and after settling into my new house in Twickenham and getting to grips with the trains (who knew tapping in and out could cause such grief!), I started to see the small differences between my Galway and London lives. This was in 2019.

 

London

Galway

 

 

 

 

 

 

 

 

 

 

 

I started working at Fortnum and Mason as a Retail Host. The considerable gap between social classes soon made itself apparent in the 300-year-old luxury establishment, something that isn’t as obvious in Ireland. I found it difficult to understand how such wealthy people could live and shop only a few roads away from a growing homeless population finding shelter in Green Park Tube station.

 

I noticed how much more diverse London was – a very positive aspect which I admire a lot. My colleagues and customers came from a range of backgrounds and cultures. They made working there not only refreshing but extremely interesting. While Ireland is slowly becoming more culturally diverse, there’s still a long way to go.

 

As Irish twangs go, the Galway accent is on the softer side, and when I first started working in the capital, I was asked what part of Canada I was from! I wouldn’t consider my accent particularly strong, but of course, I received affectionate comments from my London friends on how I pronounce certain words.

 

Two years on, I’ve adjusted some of my slang. I now say “trainers” rather than “runners”, and when asking hypothetical questions I’m conscious of using “Shall we?” not “Will we?”. You’d be surprised how quickly people pick up on the smallest of differences.

 

As much as I miss Ireland, I’m glad I left. London has so much to offer, and I’m ready for even more new friends and new excitement! I’ve started making a list of at least 20 new restaurants to try out, and have given Soho’s bustling bars great business since the end of lockdown. And yet there’s a reassurance in knowing that I’m never far from another Irish person.

 

I often think of a time when I was on holiday in Spain with an English friend, and we bumped into a lovely lady from Dublin. It was St. Patrick’s Day and any and every Irish person was celebrating. My friend couldn’t believe I’d stopped to talk for five minutes with a stranger. Apparently, she’d never do this if she met someone British abroad. This sense of community across the globe is in our Irish blood.

 

For anyone thinking about taking the leap to pastures new, I can’t recommend it enough. Diving into a new place in which to discover yourself and flourish is a fantastic experience, and something I believe everyone should strive for. As scary as it may seem, you might just find yourself in your new home. By being in a new environment you allow yourself to escape your comfort zone. Just expect a few surprises along the way!

 

Megan completed our Introduction to Copywriting masterclass with Maggie Richards. For more information on our writing short courses visit our home page here.

‘To Write is Human, to Edit Divine’: Why it’s Essential to Edit Your Copy

August 16, 2021 / / 0 Comments

By Hannah Boursnell 

Stephen King’s tribute to his ‘divine’ editor – from his book On Writing: A Memoir of the Craft – is a creed all writers should live by. Yet when I recently turned my red pen on my own writing on a City short course, I was reminded that even professional editors need to keep their words in check.

Words are seductive.  You select one ‘perfect’ adjective, add it to your carefully constructed sentence and put down your pen, satisfied. But then another flutters its eyelashes at you from over by the thesaurus.

You know you shouldn’t, but the temptation is too strong. So you add another. And another… Before you know it, you’re drowning in description and your word count is out of control.

Over the course of my 15-year career as a book editor, I’ve seen this problem rear its loquacious head time and time again. And on City’s excellent Introduction to Copywriting course, I came to the uncomfortable conclusion that even I’m not immune to the come-hither allure of an extra adjective.

My name is Hannah and I’m addicted to words.

The novelist Ernest Hemingway – renowned for his spare, efficient prose – offered this typically pithy advice to writers: ‘Use short sentences.’ He understood that every word must earn its place. Dense, over-elaborate text risks becoming tedious and impenetrable, but when writing is precise and simple, each word shines with a clarity of meaning.

If you suspect your writing might be overcrowded, the answer – always – is to edit. In her memoir Stet: An Editor’s Life, Diana Athill described editing as ‘removing layers of crumpled brown paper from an awkwardly shaped parcel and revealing the attractive present it contained’.

When editing, I do so with Athill on my shoulder. My pen is used to gently clear away anything that might obscure the author’s intended meaning.

But when I’m writing? Sometimes the joy of being creative on my own terms is so intoxicating that I’m prone to forget the editorial truths I hold sacred. One such truth is that a writer should always thoroughly edit their own work. This requires bravery, but you’ll become a better writer if you persevere.

Five steps to self-editing success

  • Take a break before you begin. Even an hour will provide a fresh perspective.
  • Edit on paper – you’ll notice things you overlooked on screen.
  • Change the font to trick your eyes into thinking they’re reading something new.
  • Read the text aloud – especially dialogue. It encourages weaknesses to reveal themselves.
  • Cut as rigorously as you dare, but save previous versions. Just in case.

‘Kill your darlings’… with kindness

I’ve found that the practice of self-editing is both sharpening my writing and making me a more compassionate editor.

When a draft has been loved and laboured over, every cut can sting – whether the edits are made by a professional or with your own red pen. Deleting my own precious words, I’m constantly reminded of the courage and vulnerability that’s required any time a writer puts pen to paper. It is a privilege to be entrusted with another writer’s work.

I’m not sure if I’ll overcome my addiction to words, but they say that admitting you have a problem is the first step. In the meantime, I’ll continue to pack my first drafts full of delightful, dazzling, delicious words – and seek divine inspiration as I edit them.

 

Hannah Boursnell took City’s Introduction to Copywriting course which is taught by the brilliant Maggie Richards. For more information on all of our short writing courses, visit our website.

 

 

 

Facing the fear of career change: from data analyst to copywriter

April 15, 2021 / / 0 Comments

After years of feeling directionless in my NHS job, I’ve finally found a calling that’s reignited my passion. Here’s how I’m pivoting in mid-life thanks to a City short course.

by Christopher Hunt

For five years I’ve considered changing careers. As a Data Analyst for the NHS, the prospect of changing not only to a new career but from an employee to freelance feels daunting. I have a mortgage and two children under 12 after all. And yet, while it’s easy to make excuses, I’ve realised the only way to confront my fear is to act.

Writing has always been part of my life. I’ve self-published a supernatural novel, written guitar-related blogs and even scripts for a short-lived YouTube comedy series. I also have a fascination with psychology. Searching the internet for jobs related to these interests I discovered a career called copywriting. I could be paid to write!

‘Introduction To Copywriting’ by City University runs over a single weekend, fitting conveniently around my job. The course is taught by author and copywriter Maggie Richards. One of the first things she said is from novelist Ernest Hemingway: “The only writing is rewriting”.

I love this quote because it can be interpreted in different ways. While on the surface it’s telling us to rewrite our work until concise, it also encourages action – to start writing and overcome the ‘fear of the blank page.’ We can refine our work later.

This encouragement to move toward the unknown resonates with my aspirations: the initial steps toward a new career are similar to the first tentative words a writer must put on the page. Many of my doubts and insecurities are really just fears of the unknown.

As author Seth Godin says in ‘The Practice’: “The career of every successful creative is… a  pattern of small bridges, each just scary enough to dissuade most people.” Much like the act of writing allows a writer to clarify their thoughts, it’s by taking action that we can find our next step and the step after that, slowly lifting the fog that obscures the path ahead.

City’s online workshop offered many opportunities to take action with practical copywriting exercises, working individually and in small groups. One of my favourite was writing home page copy for an imaginary app.

My team came up with ‘Fitness Friends’, where users meet new people sharing similar fitness goals:

 

Headline:          Meet, Motivate, Get Fit.

 

Introduction:     Walk, Run, Gym. Meet your goals with new local friends.

 

Call to Action:   Find Fitness Friends Now.

 

Maggie pointed out that the headline and introduction used the same three-part staccato punctuation. I realised the importance of varying the rhythm of the words, blending punch with flow. Creativity should not cloud clarity.

I’m now taking steps to start my copywriting career alongside my NHS job, hoping to eventually become a full-time copywriter. I’ve signed up to a freelancing website and contacted small business owners in my network, offering my writing assistance.

Writers spend so much time living in their heads that it can feel uncomfortable taking physical action.  But the pages of my life so far don’t have to dictate where my story goes next. Realising that no first draft is perfect, I now know I can shape my path until I reach the outcome I desired all along.

 

Christopher Hunt took City’s ‘Introduction To Copywriting’ course. You can find him on LinkedIn.

City offers short writing courses in everything from short story writing to writing for the web and digital media. To find out more about all our writing courses, view our full range here.

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