Tag: marketing

Novel Studio alumnus Remy Salters wins International Rubery Award for fiction and Chill With A Book Reader’s Award

By Emily Pedder

A few years back I was lucky enough to teach a young writer called Remy Salters, then a student on the Novel Studio at City. Remy was clearly a talented writer with a fascinating story to tell so when I heard he’d secured an agent, I wasn’t surprised. A publishing deal was just a matter of time, or so I thought.

But for Remy, as for so many talented first-time authors out there, this didn’t happen. The book was rejected by traditional publishers leaving him with some tough choices. Rather than give up, Remy began investigating alternative routes to publications:

“I began my novel, Butterfly Ranch, as part of City’s Novel Studio a few years ago. After several full drafts and lots of workshops with fellow writers, I got to a stage where I was able to secure an agent. This was invaluable, as the book underwent a couple more crucial rewrites with her advice. In the end, though, we failed to place the book with the agent‘s targeted imprints, and so I moved on to other projects. However, as time passed, I realised that I had unfinished business. Butterfly Ranch needed to ‘live’ regardless. This is when I decided to self-publish.

“My first idea was to get the book typeset and a cover done by a designer friend, then publish on Amazon CreateSpace as an e-book and paperback on demand; and promote via social media. CreateSpace is a convenient system and the design was the easy part. Now for the promotion. Without releasing the book, I became more active on Facebook and Twitter for several months, but I eventually concluded that converting social media interaction into meaningful readership, as a complete unknown, required more investment in time than I could spare and a long-term active role in a multitude of online communities. In my case, social media could help and enhance, but not be the only channel.

“So I searched for a publicist. I was in touch with several, but always came away with a feeling that there is little interest in self-published authors (or rather interest in their cash, not their title). That was until I came across Matador, who describe themselves as a ‘partner publisher‘ – i.e. you finance the design, production and/or marketing/PR of your book, but they advise, project-manage and promote. I have been impressed by this solution. I have had freedom in choosing the level of support I want, while feeling safe in the knowledge that whatever I choose will be delivered professionally and I can reach out for a real publisher‘s advice.”

Remy’s choice seems to have paid off. After a successful book blog tour this summer, Butterfly Ranch won the International Rubery Award for fiction 2018 and Chill With A Book Reader’s award 2018. Congratulations, Remy!

For more information on The Novel Studio please visit.

To view our full range of writing courses, please visit.

Getting your book noticed online

by Emily Pedder

Last month short courses took part in a panel event on marketing your book online as part of 2014’s Inside Out Festival. Novel Studio Course Director Emily Pedder chaired a lively panel discussion to a sell out crowd.

The panel experts included Polly Courtney, author of six novels and a regular commentator on TV and radio. Polly is famous for walking out on Harper Collins in protest at the chick lit branding assigned to her books and has been successfully self-publishing ever since.

Also on the panel were Chris McCrudden, Head of Technology and New Media at Midas PR and author of the Guardian book Digital and Social Media for Authors; and City’s very own Novel Studio alumna Justine Solomons, founder of Byte the Book, CCO at Autharium and Publisher in Residence at Kingston University.

Tips for authors trying to market their book online included the following:

  • Make sure your cover design, title and blurb all reflect your book’s genre.
  • Target your readers: find out what readers of your particular kind of book listen to, like, follow online and start communicating with that audience.
  • Develop your author brand – talk about the issues you cover in your book, or whatever it is that makes you unique, and make it newsworthy so that journalists have an angle to write about.
  • Don’t write a press release about your book. The book’s publication is the least interesting thing about your book: find a particular peg to hang it on.
  • Use social media to be a reflection of yourself and your book.
  • Build your platform BEFORE you publish.
  • Set up your own website.
  • Curate yourself – readers don’t need to know everything about you, just the bits that are relevant to your author profile.
  • Write a blog. Keep it current. Follow up quickly and courteously on comments.
  • Keep a database of contacts. Add to it whenever you meet someone new. Follow up within 24 hours.
  • Hand out business cards: professionalize yourself as a writer.
  • Use marketing in its truest and most resonant form, i.e. sharing something you’re passionate about with other people who are passionate about the same thing

Afterwards several members of the audience expressed their gratitude for the event, while one tweeted ‘brilliantly useful panel discussion’. For more events like these don’t forget to follow our updates on twitter.

Business founder credits digital marketing masterclass for improved performance

By Rav Roopra

At City I took the Integrated Digital Marketing masterclass – a three-day intensive course on practical digital marketing.

Customer education is a key part of what we do at Stubble and Strife. We want to ensure that customers get access to the best advice, information and curated products in the UK. To do this we need to be easy to find on the web. I was therefore keen to learn the key components and strategies in digital marketing.

Choosing City, University of London as a short course provider was a natural decision for Stubble and Strife. The company has strong links with City: one of the co-founders is a Cass Business School alumna. We have also had the support of City graduates. We recognise that there’s a large pool of expertise at City, especially in design, marketing and technology, which complement what we are doing at Stubble and Strife.

For the masterclass City teamed up with dynamic digital marketing agency, MintTwist, who delivered the course content. I was very impressed with the expertise of the speakers, as well as the actionable insights designed to deliver results. Victoria Lennon, MintTwist’s marketing director, is an exceptional tutor, very experienced in her subject area and willing to share her up-to-the minute knowledge of digital marketing strategies and technologies.

Our study group was very diverse, with students coming from a large range of disciplines and backgrounds, which helped to bring different perspectives to the course.

I have already implemented a number of strategies we picked up at the masterclass and the business is seeing improvements in results. I have also brought this new knowledge into our technology and marketing roadmap for the future. It might be too early to measure the impact but initial returns look promising.

As a founder, I want to take Stubble and Strife from a start-up venture to a fully-fledged omni-channel retail business, tying the latest bricks and mortar retail technology together with online convenience, data analysis and digital marketing. I believe that the knowledge I gained at City will be a significant aid in this process.

Rav Roopra is the founder of Stubble and Strife, an expert retailer of shave, beard, moustache and skincare products.

For more on our business and management short courses visit our home page. Or follow our twitter updates @cityshortcourses.

 

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