This is a guest post from Vince Mitchell who is Professor of Consumer Marketing at Cass Business School at City and teaches the marketing course on the Executive MBA. In this 3-part post, Vince share’s…

This is a guest post from Vince Mitchell who is Professor of Consumer Marketing at Cass Business School at City and teaches the marketing course on the Executive MBA. In this 3-part post, Vince share’s…
This is a guest post from Vince Mitchell who is Professor of Consumer Marketing at Cass Business School at City and teaches the marketing course on the Executive MBA. In this 3-part post, Vince share’s…
This is a guest post from Vince Mitchell who is Professor of Consumer Marketing at Cass Business School at City and teaches the marketing course on the Executive MBA. In this 3-part post, Vince share’s…
“There should be a prize for people who make the worst mistake and learn from it.” This is a quote from Tony Hall, Director General of the BBC, being interviewed by Professor Laura Empson, Director of…
A month ago, Dr Nick Motson and Professor Meziane Lasfer from the Cass Business School at City were nominated by their past and present students for the Business Professor of the Year award in the…