WRAPPED

Centre for Food Policy Director, Professor Christina Vogel is co-principal investigator on ‘Nudging healthier dietary patterns among disadvantaged women: the WRAPPED study‘ at the University of Southampton.

This research project aims to address a gap in understanding about the microenvironmental determinants of diet and who responds to food product placement nudge interventions by exploring whether improving the positioning and increasing the availability of fresh fruit and vegetables in discount supermarkets influences the purchasing and dietary patterns of women aged 18-60 years and whether it is cost effective.

The project is funded by NIHR Public Health Research programme, UK Academy of Medical Sciences, and the NIHR Southampton Biomedical Research Council and  Medical Research Council.