Understanding the influence of food corporations on ultra-processed food advertising and marketing policies in Nigeria

Food advertising and marketing significantly increase Ultra-Processed Food (UPF) consumption, which is linked to obesity and diet-related chronic diseases. Food corporations that produce these foods, whether transnational or local, may seek to hinder government policies regulating food marketing. This study examines if, and how food corporations engage in corporate political activity within UPF marketing and advertising policy processes in Nigeria. The study also explores the role of international development organizations and donors in either facilitating or inhibiting these corporate activities in food policymaking.

This research applies a mixed-methods approach that maps the current food marketing policies to understand the policy landscape, analyses television food adverts, conducts market analyses of food corporations (including revenue and market share), and interviews stakeholders to understand perceptions of power and corporate involvement in policy making. The research aims to develop a nuanced understanding of corporate political activity and power dynamics, contributing to the formulation of more effective evidence-based policies to address public health challenges associated with UPF consumption in Africa. This project is led by Vivian Maduekeh (Sept 2021 – Sept 2027).