Author: Sasha
Hello! I'm Sasha and I'm an MSc student studying Human Centered Systems at City University London. My interests include mobile applications and pioneering technologies that support healthcare and vulnerable people, and customer experiences that encourage environmental behaviour change. I hope you have an enjoyable read.
UX research and SEO: two sides of the same coin?
Nowadays, online marketing like Search Engine Optimisation (SEO) is huge. If done well it can tap into a huge market of idle web users who may or may not be looking for your exact business (which is g... Read MoreObservation and Sketching
For one of our first tutorials in the Interaction Design module we jumped straight into observation. In groups we made our way to different areas of the University campus (I was in the library) and ... Read MoreDesigning an Interactive Technology for the Brixton Customer Centre
In Autumn, I was offered the opportunity to work on an exciting design challenge for the Brixton Customer Centre which operates under the auspices of the Lambeth Borough Council, London. As the point... Read MoreRequirements Engineering for Google’s Self Driving Car
Progress in self driving car technology has been made for years by increasing the automation of cars; this includes cruise control, lane keeping, and parking assist. Self-driving cars are being increa... Read MoreDesigning an Interactive Technology for the London Borough Council of Lambeth
In Autumn, I was offered the opportunity to work on an exciting design challenge for the Brixton Customer Centre which operates under the auspices of the Lambeth Borough Council, London. As the point... Read More