Tag: blogging

2021 Writing Group dates

Woman sat at a computer

Last term, like many other activities typically run in-person, Jane and I took our monthly LEaD Writing Group online. The final session of the year included a marvellous guest appearance from Johanna Peyton from the Journalism department. Jo gave a fascinating talk on unlocking your creativity, which can be found in full in the video…Continue Reading 2021 Writing Group dates

Virtualising the LEaD Writing Group

As some of you may know, we run the LEaD Blog Writing group, which is an informal network of colleagues who are interested in carving out some time each month to focus on getting some writing done or to get some technical assistance with using the blogging tools that City makes available. The sessions are…Continue Reading Virtualising the LEaD Writing Group

Calling all City bloggers – relaunch event for the LEaD Writing Group

Writing

The LEaD Writing Group was established in 2016 at the Learning at City 2016 Conference, by Dan Sansome and Dom Pates. Dan has now left City and the group hasn’t met for a while. But after much arm twisting (i.e. none) Dom has persuaded me to run this informal writing group with him. The group…Continue Reading Calling all City bloggers – relaunch event for the LEaD Writing Group

Why did I start blogging? Present Absence

Shoes hanging from a telephone wire

Recently, Dom Pates, Jane Secker and I were discussing the future of the blogging group once I leave City (more about that later). We ended up talking about why we started blogging. Here’s my answer. My first blog post dates back to February 2008. What were you doing then? I was living in Sao Paulo,…Continue Reading Why did I start blogging? Present Absence

How to prime your blog posts for SEO (search engine optimization)

The SEO Pyramid - a. content, b. keywords, c. links, d. social media

You’ve taken time to write your blog post. Now, how can you make sure it gets read by the maximum number of readers? Make it search engine friendly. Here are a few SEO tips to get your blog noticed. Use keywords What is your blog post about? What keywords are other people using on this…Continue Reading How to prime your blog posts for SEO (search engine optimization)

Use images to attract readers like bees

I like to think of images in blog posts like flowers. They can attract your reader like bees. Once enticed the images can be used by readers to ‘dance’ about your wise words on visually oriented social networks. What images can I use? Photos There are plenty of images online that are free to use. However,…Continue Reading Use images to attract readers like bees

Who’s your audience? I am!

Image of an audience enjoying a rock show

In our blog writing guidance, we suggest you write with an audience in mind. We discussed this topic in February’s Blog Writing Group. It can be a challenge to think who your audience is. Joseph Lalonde recommends having a specific person in mind to write to. This could be: Your past self Your present self Your…Continue Reading Who’s your audience? I am!

Want to make your posts more conversational? Read this…

Close up shot of two people dancing tango

A frequent question in the blog writing sessions is – how can I make my writing more conversational? Relax is my first piece of advice. Don’t worry too much about the grammar and let your personality shine through. Henneke Duistermaat suggests some helpful tips to make your writing sound more conversational: Don’t write for everybody – think about…Continue Reading Want to make your posts more conversational? Read this…

How to hook readers in with catchy blog titles

Image of an industrial hook pulling on a rope

The focus of this month’s writing group was creating blog titles to grab the attention of readers. We looked at advice from Corey Wainwright’s blog post on the subject, which outlined the following key points: Start with a working title – note down a rough title to give you a focus when you start writing a…Continue Reading How to hook readers in with catchy blog titles

“Fear is at the root of most bad writing.” Stephen King

Image spelling out the word fear

October’s Writing Group was our busiest yet, with participants from different City departments and also representatives from the Students’ Union. We continued our focus on editing. This time, using advice from Stephen King, we waged war on the “Atrocity of Adverbs” (Popova, 2013). We read his advice on tightening your writing by avoiding adverbs. In…Continue Reading “Fear is at the root of most bad writing.” Stephen King