Writing Guidance

More detailed guidance is coming soon. In the meantime, here are some tips for writing your post:

  • Make your post titles short and snappy as a hook for readers. For more details, have a look at the blog post: how to hook readers in with catchy blog titles.
  • When you start writing posts, make them short (300-500 words) and conversational
  • Write with an audience in mind
  • Include links and images in all posts
  • Preview your post often while writing it
  • Use Categories (one or two) and Tags (as many as seem relevant) in all posts
  • Set a ‘Featured Image’ (bottom of your post settings) before publishing
  • Invite comments or contributions in the post, particularly by ending on a question
  • Schedule your post rather than publish immediately for peak reading times (Mon AM, Weds PM and Fri PM are best)
  • Read and comment on other people’s posts – it builds conversations
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