Here are some key tips for writing your blog post:
- Make your post titles short and snappy as a hook for readers. For more details, have a look at the blog post: how to hook readers in with catchy blog titles.
- When you start writing posts, make them short (300-500 words) and conversational. You can find more advice here: Want to make your posts more conversational? Read this…
- Write with an audience in mind
- Include links and images in all posts
- Preview your post often while writing it
- Use Categories (one or two) and Tags (as many as seem relevant) in all posts
- Set a ‘Featured Image’ (bottom of your post settings) before publishing
- Invite comments or contributions in the post, particularly by ending on a question
- Schedule your post rather than publish immediately for peak reading times (Mon AM, Weds PM and Fri PM are best)
- Read and comment on other people’s posts – it builds conversations
If you would like further guidance and a friendly space to write your blog posts, come to the LEaD Writing Group. We meet on the first Wednesday of the month from 1-2pm. For further info, email firstname.lastname@example.org.
A normal session starts with an investigation of one aspect of blogging, which is followed by time for participants to get on with their own writing. We usually meet in a computer room, so if you have technical questions we can look at them too.