When: Tue, 6th Dec 2016, 1pm
Where: ELG04, City, University of London
Speaker: Dirk Nachbar (Google, marketing analytics)
Title: Analytical Problems in Marketing Science
Abstract: Like in many fields data is growing exponentially in marketing. I will describe four applications from the real world that use a lot of data and require modelling or data driven approaches: loyalty card data, online attribution problem, real time bidding/buying, and card linked marketing. The talk will introduce challenges and potential solutions in marketing and will describe the different players in the marketing ecosystem.
About the speaker: Dirk studied economics in Essex and then specialised in an MSc in Econometrics in Rotterdam. He worked across different sectors: retail, digital, loyalty, fintech. He worked for companies such as dunnhumby, Nielsen and is now Data Scientist at Google, where he measures effectiveness of advertising. In his spare time, he likes to code in Python, R, or Javascript as well using platforms such as Kaggle, Codewars.
