When: Tue, 6th Dec 2016, 1pm
Where: ELG04, City, University of London
Speaker: Dirk Nachbar (Google, marketing analytics)
Title: Analytical Problems in Marketing Science
Abstract: Like in many fields data is growing exponentially in marketing. I will describe four applications from the real world that use a lot of data and require modelling or data driven approaches: loyalty card data, online attribution problem, real time bidding/buying, and card linked marketing. The talk will introduce challenges and potential solutions in marketing and will describe the different players in the marketing ecosystem.