We recently held an Alumni Town Hall meeting to explain more about why the Business School has changed its name, the process for finding a new name and how alumni can get involved.
We were privileged to hear from some members of our alumni community about their personal views on the change and I thank them for their involvement.
We have set up a Naming Steering Committee that will oversee the search for our new name. This is an informal working group of Council, with broad representation from all our stakeholders. Matthew Hubbard (MBA 1999) who is a member of the Business School Alumni Board is your representative on this group. This group will make naming suggestions to Council. There is a second group, the Naming Project Group, that will do all the work around the name change. This group is populated by our academic and professional marketing and branding experts, and will be supported by a branding agency to be appointed soon.
Alumni, students and staff will have the opportunity of contributing to the name finding process as part of a wide consultation with all stakeholder groups, nationally and internationally.
Based on this information, the Project Group will make its recommendations to the Steering Group, which in turn makes it to Council. This process should be completed towards the middle of next year and then we will be able to announce our new name.
In the months following this announcement, the Project Group will work to prepare the official launch of the new name, which involves tens of thousands of small changes, including to our – and your – email addresses.
We will fully launch our new name in time for the academic year 2021/22.
I will continue to keep you updated about this process and how you can get involved. If you have any questions, please email us at firstname.lastname@example.org.
Professor Paolo Volpin