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Cass Alumnus and Founder of Humble Grape Launches Crowd-Funding Campaign

Alumni Notice Board, Cass Business School News , , , .

James Dawson (MBA 2004) is a multi-faceted entrepreneur with an International background. After studying Economics and Psychology in South Africa he did an MBA at Cass and then went on to work as an MD in the financial sector with roles in Paris, New York and London.

In 2009 he started Humble Grape, a profitable wine merchant and events company, which already has an existing private and corporate client-base in London, along with an extensive portfolio of 130+ unique wines, directly imported from boutique, family-owned, vineyards.

James Dawson

James Dawson, Humble Grape Founder

James explains why he decided to become an entrepreneur: “Creating something from nothing, breathing life into it and then nurturing its growth is one of the most exciting things I could possibly imagine.  Being the master of your own destiny and being able to do what is best for the business makes me excited to face each new day.”

Business Expansion Campaign

Humble Grape has decided to expand onto the high street with a wine bar and retail shop in Shoreditch, and James’ team is raising awareness about a crowd funding campaign launched recently.

James explains the objective of the campaign: “The main point of the campaign is to give people the opportunity to take part in the Wine-Tech revolution which aims at disrupting a 500 year old business, something that has already started a few years ago in the U.S. and that will gradually happen to London in the next 5 years. We believe that technology together with a fun educational approach can really simplify the way people connect with the world of wine.

Equity crowd-funding is a fantastic opportunity for startups to expand with the help of everyone, from investors to the community. The equity offered is 15% on the entire Humble Grape brand and anyone can invest from as little as £10. By supporting us, you also support all the sustainable little vineyards we import the wine from, raising awareness of high-quality handcrafted products and healthy drinking.”

They are also organising a crowd-funding free party on Thursday 27 March, and it is open to everyone interested. Jeff Lynn, CEO of Seedrs, will be the guest speaker.

To learn more about the Humble Grape, please visit their website:

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