The ENTHUSE Study
We will be working with a range of businesses including manufacturers, wholesalers, supermarkets and non-food stores to evaluate the impact of the Food (Promotion and Placement) regulations. We have partnered with local authorities across the country to examine promotional practices across retail stores. The project is also supported by Natcen, The British Retail Consortium, Federation of Wholesale Distributors, and Chartered Trading Standards Institute.
The Centre for Food Policy is an interdisciplinary research unit working to shape food systems that improve the health of people, society, the environment and the economy. We bring our academic expertise to bear on the big questions facing food and turn insight into action.
What are our research aims?
Evaluate
The commercial impact of the law on affected companies, including changes in retailer-supplier relationships and the influence of regulations on nutritional quality of products covered by the law.
Assess
The additional workload for local authorities in enforcing and ensuring compliance with the regulations.
Examine
The impact on the public’s use of location-based promotions and whether this varies by age, gender, or socioeconomic status.
Our Collaborators
WHY ARE WE DOING THIS?
A new law was implemented in 2022 to stop the promotion of less healthy products in most shops
We want to find out how well retail marketing restrictions are being implemented and if they are implemented consistently way across different retail stores such as supermarkets, discount variety stores and other high street chains. We will also find out how businesses are finding the new law and whether it has changed the nutritional quality of the foods stores sell.
Retail stores are the primary settings that influence what foods citizens purchase and consume
We want to look at how this law has affected the way people respond to different types of promotions, and whether the impact is different for people of different ages, genders, or income levels.
Our Service & Advisory Partners
Contact Us
Please contact us at the following:
Centre for Food Policy,
City St.George’s, University of London, Northampton Square,
London EC1V 0HB
hfss@citystgeorges.ac.uk
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The Centre for Food Policy is part of City St.George’s, University of London.
Family food experience study | Household Food Simulation | Healthy start evaluation