Reducing plastic packaging and food waste through product innovation simulation: findings from qualitative research with households. Pickering, Jack; Martin-Torrejon, Virginia (2022).

by Adrian White | Nov 28, 2023 | News | 0 comments

Poster presented at Materials Research Exchange 2022, Business Design Centre London. The aim of this research is to support the development of the new household simulation model (HHSM) with qualitative social research on household packaging interactions and households behaviours, practices and attitudes on food and packaging waste. Description of the aims and objectives, methods and approach, results and conclusions in terms of: 1) Portioning practices and household containers 2) De-packing behaviours, freshness and plastic packaging 3) Linkages between consumption, purchasing and planning practices.