City Alumni Network

The Vicar’s Picnic – Kent’s Biggest Little Festival 

Cass Business School News.

Our alumni go on to do some pretty extraordinary things after they graduate from Cass Business School. Philip (Phil) Keeler (Executive MBA, 1993)  is no exception. Having “retired” from the City six years ago, Phil now co-organises the ‘biggest little festival’ in Kent. Here Phil tells us about his time at Cass and the upcoming Vicar’s Picnic. 

Can you tell me about your time at Cass?
The time at Cass was a challenge as I was working full-time as Head of IT at a major investment company, having two young children and still managing to complete the Evening MBA.  However, it was worthwhile as it allowed me to develop the business understanding and skills that I needed to further my career.

Phil Keeler

What happened after you graduated?
I was head-hunted by another investment company to manage the integration of a business that they had acquired, which then evolved into a business product management role for an outsourcing business.  The MBA allowed me to move out of a technical IT focus into business management which a specific focus on business stagey and business transformations.
What has been the most rewarding experience, in your career?

Taking responsibility for a complete business transformation working with the management to agree the business strategy, designing the operational and systems solutions and then managing the three-year transformation process, which was completed on time, close to budget and the program was also recognised by winning a national innovation award.

What are you involved with now?
I “retired” from the City six years ago and have undertaken a number of interesting part-time consultancy assignments, with a focus on helping small companies through supporting their management or providing coaching and mentoring to senior people.

About The Vicar’s Picnic:

The Vicar’s Picnic is back with an outstanding musical experience held in the picturesque setting in Yalding between Maidstone and Tunbridge Wells in Kent.  The Kent’s Biggest Little Festival in Kent takes place on the banks of the River Medway on Friday 20 and Saturday 21 July 2018, which will be the sixth year that the festival has been held.  The festival is run by a small group of volunteers with the aims of providing a true value for money experience.  We aim to provide a great weekend for first time and regular festival-goers from both the local community and from further afield catering for the needs of all ages so that everyone can experience a wide range of musical acts within a safe environment.  In 2016 the Vicar’s Picnic was short-listed as finalists for two national festival awards.  Last year we sold out of tickets prior to the event and had a total of more than 3,500 people for what was acclaimed to be the best Vicar’s Picnic yet.  This year the headline acts on the stages will be Fun Loving Criminals, Star Sailor, Cast, Nine Below Zero and in the dance tent we will have Norman Jay MBE, Mr Doris, Nightmares on Wax, Crazy P and many others.  As always all the profits from the festival will go to local charities, which this year are Dandelion Time, Kenward Trust and the Yalding Supper Club.


For more information about The Vicar’s Picnic, or to purchase tickets, please visit:

The Economy of Words

Alumni Stories.

In 2011 Peter Sainsbury (Economics, 2000) started writing a blog about economics and financial markets. Six years later he has published not one but two books. Here he tells us what inspired him to start writing. 

Can you tell me about your time at City?

I studied for an economics degree at City, graduating in 2000. It’s hard to believe that it’s been almost 18 years since I left!  I loved my time at City and the great thing about it is the people that I met. My best friends from my time at university remain my best friends now. We’ve moved to different parts of the world, have started families and gone in directions which we perhaps couldn’t have foreseen. We rarely get to see each other now but when we do it’s a good reminder of how far we’ve all come since meeting at university.

What happened after you graduated?

During my last summer holiday before leaving university I was lucky enough to find out about an opportunity to work on trading simulations for the nascent electricity commodity market. The consultant organising the 6 week event had posted adverts in London’s universities, including City asking for students to act as ‘traders’ trying to make money buying and selling electricity. It was great fun and sparked the idea for my final year dissertation. The experience also sparked a broader interest in commodity markets.

I graduated in 2000 and went to work for a start-up company trying to revolutionise the world of energy procurement. My knowledge of electricity trading was starting to become useful. It may sound quite simple now but at the time the industry was dominated by quote by fax machines which then had to be individually entered into a computer. While working in a small start-up isn’t for everyone, you do get to do almost everything and (hopefully) see how a company goes about growing.

I then went onto to work for an energy market consultancy specialising in oil, gas and petrochemicals. Again it was a very small business, only about 10 of us, each with responsibility to cover one part of the industry. It was there that I focused on the supply side of the oil market; everything from understanding the motivations of the Organisation of Petroleum Exporting Countries (OPEC), to what factors affect the long term decisions of oil production companies.

Since then I’ve gone on to the world of recovered materials (think scrap metal and recycled plastics). Another commodity market!

How did the idea for your book come about?

I always enjoyed writing but never really thought about the opportunity that it would present by taking it seriously. In 2011 I started a blog about economics and financial markets with the idea that I would help investors think better about the decisions they made. My website Materials Risk focuses on commodity markets and tries to highlight opportunities for investors in areas that other research has neglected. Although the motivation has been to help other people, the very act of writing has helped me to better understand my own investment process too.

And then in 2014 I noticed that a number of the other bloggers that I followed had written and published their own books on topics relating to investment. So I thought, well I could do that. What’s stopping me?

In late 2015 I published my first book, “Commodities: 50 Things You Really Need To Know”. It’s really an introduction to commodities and commodity markets to help beginners and people with an intermediate level of knowledge. I’ve had some great feedback from private investors and investment banks that have used the book to help them and their colleagues get up to speed on commodity markets.

My next book was called “Crude Forecasts: Predictions, Pundits & Profits in the Commodity Casino” and was published in late 2017. When I was researching for topics to write about one theme kept coming back to me that was gnawing at me. Individual investors and indeed whole economies had been taken in by the prospect of rising commodity prices and part of what kept that narrative alive was the forecasts from investment banks and other pundits in the financial media. I decided to do something about it, to try and bring those forecasters to account, and at the very least make it clear to individual investors what incentives were at play.

What has been the biggest challenge?

The biggest challenge is probably that moment half-way through writing a book when you sit down to write and start to question whether it’s really worth carrying on. Is anyone actually going to read this? Is it even any good?

Recently I found a quote by the nature writer Rachel Carson who said, “If you write what you yourself sincerely think and feel and are interested in… you will interest other people.” To have put in the hours day after day to write a book you must have found the subject very interesting. You, as I, are unique but we also have common interests that aren’t all that unique. If you write for yourself you will certainly find other people who will also find it interesting. And that knowledge can sometimes help to motivate you to carry on.

Now more than ever it’s possible to find readers with interests just like you. Not so long ago authors had to go through traditional publishers and chances are they would not be interested in what you had to offer. Now it’s much easier to capture those longer tail readers who the traditional publishers neglect.

What has been the most rewarding experience?

Other than the day that my books are published, or I see them in paperback for the first time probably the most rewarding experience is talking about my work and getting positive, constructive feedback. Of course whenever you get that feedback it’s important to use it to promote your work even further.

Do you have any advice for anyone looking to follow in your footsteps?

Go for it, experiment, start small and just work from there. Whatever you do in life is a process, and if you don’t enjoy that process or get a kick from it then maybe try something else instead. But you definitely need to know that focusing on the long term requires practice every day. And writing is no different to any other pursuit.

You can follow Peter on Twitter: @PeterSainsbury7

Queen’s Birthday Honours List 2018


Congratulations to the following alumni and staff who have all been named in the Queen’s Birthday Honours List 2018

Mr Huw Thomas
Auditor General For Wales, Wales Audit Office
Administrative Sciences MBA, 1971
Commanders of the Order of the British Empire
For services to Public Audit and Accountability in Wales.

Mr James Law
Professor of Speech & Language Sciences, Newcastle University
PhD Clinical Communication Studies, 1993
Order of the British Empire
For services to Speech and Language Therapy.

Professor Jane Marshall
Divisional Lead – LCS, City, University of London
PhD Speech and Language Science
Order of the British Empire
For services to Education in Health Sciences.

Dame Janet Vitmayer
Former Chief Executive Officer, Horniman Museum & Gardens
MA Museums and Gallery Administration, 1990
Dames Commander of the Order of the British Empire
For services to Museums and diversity.

Professor Jennifer Temkin
Professor, The City Law School, City, University of London
Commanders of the Order of the British Empire
For services to Criminal Justice.

Dr Kathryn Adie
Presenter (former chief correspondent for BBC News), BBC Radio 4
Honorary Doctor of Letters, 1989
Commanders of the Order of the British Empire
For services to Media.

Professor Kenneth Grattan
Dean of Graduate School, City, University of London
Order of the British Empire
For services to the Science.

Ms Mary Morley
Director of Therapies, South West London and St George’s Mental Health Trust
MHM Health Management, 1998
Order of the British Empire
For services to Occupational Therapy.

Dr Ruth Caleb
Chair, Mental Wellbeing in Higher Education
MA Psychotherapy and Counselling, 1996
Member of the British Empire
For services to Higher Education.

Mr Thomas Ilube
CEO/Founder, Crossword Cybersecurity
Finance MBA, 1988
Commanders of the Order of the British Empire
For services to Technology and Philanthropy.

Professor Tong Sun
Senior Lecturer, SEMS, City, University of London
BEng Electrical & Electronic Engineering, 1999
Order of the British Empire
For services to Engineering.

Image credit:

When Bernd met Sarakshi…

Alumni Stories.

When Bernd Debusmann Jr. and Sarakshi Rai (MA International Journalism 2014) enrolled at City in 2013, they had no idea that within a week they would meet the person they were going to marry! Here they tell us how they went from City students to lifelong lovebirds. 

At what point did you meet first?

Bernd: We first met about a week into the MA course – I was actually organising and collecting money for a massive class get-together to celebrate Oktoberfest at a nearby German pub near Old Street. It was a very short and rather terse initial encounter with Sarakshi walking away thinking I was quite cold and unfriendly – she later realised that I was just being shy at the time.

Where was your first official date?

Bernd: While we had a couple of ‘unofficial’ dates walking around Islington, Angel and Shoreditch on the weekends, our first proper date was spent sitting by Regent’s Canal with wine after a classmate’s party, just talking for several hours without realising how late it had gotten. A few months later I surprised her with a trip to the Shard at sunset with champagne, which I suppose would be when we were ‘officially’ together.

Did you do coursework together?

Sarakshi: We worked together on some class assignments, and then together as two of four class representatives for our MA programme. It was at City that we first realised that we had quite a good working team and we’ve collaborated on several published works since. We actually still work at the same company in Dubai, the second job in a row where that has been the case.

How many fellow City people were at your wedding?

Sarakshi: We had 11 classmates at our wedding, coming from all over the world. They travelled from the UK, Germany, Italy, France, Venezuela, the US and Cyprus.

Did your families meet at Graduation and how awkward was that?

Sarakshi: No – we both had new international jobs at the time so we weren’t able to fly back to London for graduation. But, funnily enough, one of our closest friends from the MA course FaceTimed us throughout the ceremony so that we would feel like we were a part of it. Our parents met for the first time without us in Washington DC, and had a great time. They clearly didn’t need us to make formal introductions. They’d also already been chatting and planning the wedding through social media for months before they met.

How have your lives changed since graduating?

Bernd: We’re married! And have a lovely apartment in Dubai, and we get to travel quite a bit through our jobs, which is always exciting. We’ve also expanded our understanding of different cultures and make it a point to see as much of the real Middle East as we can to understand the geopolitical situation in the region better.

Tell us about the proposal

Bernd: It was six months after Sarakshi arrived in Dubai (I came a year earlier than her while she was working in India). I had made a secret trip to the US to buy the ring, unknown to Sarakshi, and while she was spending the day at the beach with her friends, I decided to cook dinner (only the second time I’ve cooked since we’ve been together).

Sarakshi: At this time his apartment overlooked Dubai Marina and the Dubai skyline, where he set out candles and a bottle of wine. After a lovely dinner, he got down on one knee and asked.

Where was your honeymoon?

Sarakshi: We went on a ‘mini-moon’ to the Maldives right after the wedding in India. But we’re planning a more extended honeymoon in Mexico and Cuba later this year. Bernd’s German-Mexican and has lived in Mexico for years, and I’ve never been there. So it seems apt.

What would you like to tell yourselves as freshers?

Sarakshi: If we’d known we would be in the Middle East, we’d have started learning Arabic a long time ago. Also, don’t worry about finding a job.

Did you have a City ring as your engagement ring?


Anything else from your story that you would like to share?

Bernd: We’ve made some great friends along the way at City who we sometimes meet once a year and who we love very much, and who we wish we got to see more of! Luckily for us there are a lot of City weddings coming up around the corner.

Sarakshi: Even before we started dating, we’d explore secret corners of London on foot and discover a new spot every weekend. That set the tone of the rest of our relationship and now we spend our free time exploring different corners of the world albeit by planes now!

Scholar Spotlight: Pearce Watson (MBA, 2014)

Scholar Spotlight.

Pearce and his wife Kate

Pearce Watson is a recipient of the Pettman Scholarship. Here he talks about the impact the scholarship has had:

My name is Pearce Watson and I completed my full-time MBA at Cass in 2013/14. I chose the course because I’ve always wanted to complete an MBA and, having had seven years experience as a rural banker back home in New Zealand, it seemed a good way to prepare for the next step in my career.

Completing the Cass MBA gave me the added nuance of doing it with over forty different nationalities in my cohort – and no other Kiwis (or Aussies)! This has given me a network all over the world and lifelong friends that I otherwise would never have crossed paths with.

My time at Cass was pretty intriguing. It had all the interesting aspects of any other MBA, but the central London location and diverse range of cultural and occupational backgrounds made it pretty unique. For me, the easy access to continental Europe was also an advantage as it allowed me to also enjoy overseas experiences during my time in the UK.

The scholarship I received from Barrie and Maureen Pettman was the difference between doing the MBA in London or in New Zealand. It allowed me to justify living unemployed in London while studying an MBA, whereas without it I would have chosen to do the course back home. So really, the scholarship allowed me to complete a course ranked in the top 40 in the world instead of one back in NZ which would’ve been outside the top 100.

Since completing my MBA I spent two years trading dairy futures on the NZX, as well as working with the exchange to launch a new futures contract to help the NZ dairy industry manage price risk. I’ve recently moved to a new role as Head of Assets for a $500m farming group. This gives me oversight of all development, sustainability, value add projects and new acquisitions. The business has a direct connection to our key consumers in China through our ‘Theland‘ consumer products, selling over 50m litres of milk and other products there each year.

Future-Proofing Finance

Alumni Stories, Cass Business School News.

weiyenWeiyen Hung (MSc Finance 2010) has been appointed as Chair of the T level Financial Panel in the Legal, Financial and Accounting route, as part of the Department for Education’s commitment to reforming post-16 technical education. We spoke about how it happened, and why you should get involved too.

Tell me about your time at Cass!

I really enjoyed my time at Cass, it was a wonderful experience. I was only there for a year which was short, but it was a really transformational year for me. I joined straight after my undergraduate degree in Taipei, Taiwan where I did my BBA and then I wanted to specialise in Finance. Cass was a really eye-opening place as I finally had the opportunity to get a taste of the heart of the financial centre. It’s not just about the facilities though but also about the quality of the course and the students, as well as the support from the staff. I had a fantastic year.

What did you do next?

I graduated in 2010, and the market then was not the best. I’d been hearing lots of horror stories in the few years before so I was luckier than them. I had been trying to get a job since I arrived in London the August before my course started. Finally in July, which was my last month in the country, I was about to give up. Thankfully, finally they came to fruition and I had four job offers. I started work at Fitch Ratings where I worked for nearly four years as a Securities Analyst. Then after that I moved to my current employment at the Bank of England.

How did you get involved in the Technical Education Reform Panels?

It was a long journey to join this panel as Chair, and I did many things beforehand. I have always been ambitious and as part of my job I have always looked for more training to gain more qualifications and improve myself. I worked towards becoming a Chartered Financial Analyst Charterholder because I really got into qualifications after doing my Masters at Cass, because of the way you learn there – it’s very structured and effective.

So from doing this I got into financial education and after I qualified I decided to volunteer as with the Chartered Financial Analyst Society of the UK (CFA UK). I first joined the panel for the Investment Management Certificate where we were tasked with looking at the pass rate, curriculum, and what we expect graduating students to know at level three and level four after being on these courses. Here I learnt how to maintain a high level of standards.

That was the starting point, and when I stepped down in early 2017 I asked myself what else can I do? This opportunity came up with the Department for Education to be on the panel for level three T qualifications. I applied to be a member, as this looked like great next level for me to develop my skills. So I applied and then I was awarded the Chair from the start! I think it was my prior experience that gave me that position on the panel.

I was not involved in the recruitment of the rest of the panel, which was all handled by the Department for Education. It’s a diverse panel comprising all the stakeholders, including professionals, working bodies, educational experts and trade. It’s a good mix and I’m very fortunate to lead them.

What is the panel for exactly?

Students in the UK at age 16 have three choices. The first is the academic route (A Levels), which is the route about 40-50% of students take. The next option is an apprenticeship, which is highly specialised on-the-job training. Here you spend 80% of your time on the job and 20% in the classroom. The third route are technical qualifications, where you learn a vocational qualification through training. This route is the least structured, with thousands of courses to choose from.

Just as an example, if you want to become a plumber there are 33 qualifications to choose from. That makes it very difficult to work out which course you should do, which is best for you, which has the best prospects. It’s clear to the Department for Education (DfE) that this sector is not in the best place and that it can perform much better. It’s not much benefit to a student if the course they are on doesn’t lead to a promising career. So, following recommendations from a review undertaken by an independent panel, chaired by Lord Sainsbury, the DfE has appointed these panels and we are trying to help advise the whole sector on what they need to do better to support this third option, the technical level.

What does the future of this project look like?

Each panel is made of around 10 members who will work together to outline what the minimum standard is that 16-18 years olds should be learning. The question to answer will be where can this Level 3 T level programme take you? We are looking at progression into the jobs market as well as towards other routes like academic qualifications or higher education. We want to help open up the future and keep doors open. We want to make sure that what the course covers doesn’t prevent students from either going into the job market or more study – by primarily ensuring that what they do will prepare them best for the sector.

For example, at Cass, you can do MSc Corporate Finance. Taking the course is not the same as doing the job but it is about learning the things that will help you get the job and to learn how to do the job when you have it. On a T-Level qualification 20% of the time is a work placement so you get a real taste of the job, but 80% is spent in the classroom so you get that excellent standard. For me it’s about that threshold for when you walk out the door, making sure you can go on any path in the future.

Why should other alumni get involved?

I would say pretty much all Cass alumni would have things to offer here. It’s a good way of making things happen, as well as to give back and get involved. If you work in a sector it’s great to think about all the routes people could take to get there, and how you could use your knowledge to help them do that. It matters because we’re talking about the future of all of our sectors. The urgent question is how do you get the next generation to learn the right things and gain the right skills? Answering that helps everyone. It’s all about attracting the next wave of talent to the City.

In this first phase the panels are established and producing the outline content for the T levels which will be delivered from 2020 and 2021. The next phase is to expand the sectors, for delivery from 2022, including into business administration, health and beauty; a whole range of areas. Many Cass alumni will have something to offer here, so please get involved!

Finally, it’s the quick-fire question round!
Favourite place in London: City of London
Favourite holiday destination: Beijing
Must-check every day website: FT
Dream travel destination: South America
Cheese or chocolate: Chocolate

Find out more about the reforms here and see the full list of panels here. Find out how you can get involved here.

Shake It Up

Alumni Stories, Cass Business School News.

anthony & charlotteAnthony Noun (Executive MBA, 2017) came to Cass Business School to rubber-stamp his private sector nous, after years of PR experience in the public and third sectors. Along with his business partner he is now disrupting the PR industry with Brægen, a different way for brands to communicate and engage with their target audiences. We met up in the Launch Lab for a chat.

Tell me about your time at Cass!

I decided to do an Executive MBA (EMBA) because I’ve always dreamt of setting up my own agency and felt that the EMBA would give me confidence as well as the know-how. I also knew it would be great for networking, to meet potential partners, and to collaborate.

My background is predominantly in communications and marketing in the public sector and the third sector, and the EMBA is perfect for developing your business nous. Cass is really good at accepting people from a diverse range of professional backgrounds. My first interview for the EMBA was with Professor Stephen Thomas, and he stressed to me the value of the third sector and how Cass is always looking to recruit outside the typical mould of an MBA student.

Doing the MBA helped me focus on the important things, and the extra-curricular activities were amazing too. There are lots of events to encourage entrepreneurs, like the social enterprise festival, which is widening the entrepreneurship net outside the private sector.

What was the most interesting thing you learned?

In the Organisational Behaviour module we started looking at change management in a different way, using dialogic organisation development.

Traditionally a company has a series of change management and restructure programmes to increase efficiency. However, these top-down change management approaches only have a 30% success rate, are not effective and often lead to demotivated and unhappy staff.

A dialogic approach puts people at the centre of organisational development. Rather than create a plan and then try to engage staff, you start with a series of dialogues internally and co-construct a shared purpose through which the company can embrace emergence and move forward together collectively. I did my thesis on applying dialogic methods to communication and engagement, to seek out if the approach can be used with external (the public, ‘consumers’) stakeholders as well as internal ones.

This really laid the foundations to help build the Brægen concept and I would never have come across ‘dialogic’ without doing the EMBA. It was amazing to realise that I could make these connections and take best practice from other industries to disrupt ours.

What happened next?

I went straight from my EMBA to the City Launch Lab – it’s been a huge plus! The Launch Lab is an exciting venture for the University. Not only can you go to events and conferences for start-ups when you’re studying here, you know there is also a University-funded start-up incubator waiting for you if you’ve got the right idea.

We pitched and won our place and it’s amazing because we have free desk space for 12 months, as well as mentoring plus that day-to-day support to really help us go from a start-up to the next phase.

How did Brægen form?

I met my co-creator and collaborator Charlotte Broadribb professionally, and we’re passionate about the future of the PR, Marketing and Advertising industry. We don’t see what’s happening currently as creative, viable or appealing to ‘consumers’, and the results are that there is more fake engagement (at best) than real. So someone needs to come in and disrupt the status quo – us!

Brægen’s philosophy and vision focuses on how marketing and communications need to adapt to meet current challenges of today’s social, political and media landscape. Today anyone can create or be their own brand. Before smartphones, traditional brands were just competing with each other for coverage. Now people, powered by technology, are able to compete with established brands for media space, engagement and visibility.

For example a vlogger’s 15 minute video can reach millions of people worldwide, which is the same reach as a multi-million advertising campaign. And this vlogger is getting better engagement too! Organisations are unsuccessfully playing catch-up, as tried and tested ‘broadcast’ methods of content and message push are no longer appealing because they don’t lead to real two-way conversations, which as we all know, is more interesting than being talked ‘at’.

People now want and expect more from brands – reading a series of announcements about what a brand is doing is no longer of interest to people. People want the opportunity to co-create, communicate and make decisions with the brands they use – just look at Monzo.

How did you come up with the name?

The name Brægen was Charlotte’s idea. It’s the original spelling of the word ‘brain’. The brain is the one thing all 7 billion of us humans have in common and what sets us apart from the rest of the animal kingdom is the way we can communicate with each other. The brain is where all the magic happens!

What does Brægen offer?

We do PR and marketing with the key focus of creating real engagement touchpoints with the target audience. What people want is changing so we’re looking at meeting that need, and we do this through a number of techniques.

We’ve always said that Brægen is a concept that will constantly evolve with the times. We are not rigidly wedded to the idea we have today as we recognise the need to respond to how people consume and interact with information and change, because it’s the failure to innovate that has created the problems the industry has today.

And you’re also coaches?

Yes, one of our unique selling points is that we are all coaches, or training to be. We also see it as a good cross-sell package. I’m training to be an executive coach and Charlotte is a health and wellbeing coach. Coaching is more about listening than talking to clients, which is a great basis for how we can dialogically work with them, their internal teams and their external audiences.

Traditional presentation training, particularly with CEOs and senior executives, always focuses on the outer communication issues like packaging the message right, but that doesn’t touch on your internal beliefs and previous experiences as a speaker or presenter which may be limiting you. That’s something you can only work on from a coaching perspective. Coaching can help you find your positive inner voice and to create an action plan for working on confidence as a speaker or a presenter.

What’s the future for Brægen?

We are committed to being an agency that will remain different and ahead of the game. We want to keep away from the traditional agency model and ensure that we preserve our start-up ideals. We’re not doing this for glory or money, we love it and we think that we offer something different to the PR and marketing industry. We will keep disrupting and using our skills to create positive communications and sometimes social change.

What’s been the biggest challenge?

The concept of the Dialogic Communications Consultancy or Agency is new and different, so the real challenge is communicating an innovative and complex concept to people in a succinct way. We need to ensure people understand what we do and how working with us in a dialogic way would benefit them, their brand, their business, their team and their audiences.

Do you have any advice you’d like to share?

I’d say don’t fret – be patient and never doubt yourself. If you have an idea and you think about it all the time, go for it. If you start developing a business, keep going and see it through to fruition. You don’t always need to rely on an investor to buy into it for you to be a success.

Finally, it’s the quick-fire question round!
Favourite place in London: Southbank
Favourite holiday destination: South America
Must-check every day website: Guardian
Dream travel destination: Mongolian desert
Cheese or chocolate: Chocolate

Find out more about Brægen on their website and follow them on Twitter.

International Women’s Day: Celebrating Female Cass Alumnae

Alumni Stories, Cass Business School News.

claire, emilie and nancy
Our Cass alumni stories are a great way to find out where your Cass degree can take you. We’ve got alumni doing amazing, innovative things across the world – and this International Women’s Day we’re celebrating the female alumni we’ve featured recently.

Claire Hall (left) studied MSc Charity Marketing and Fundraising (2014) but has lately turned her talents to the digital sector at WordPress Agency Moove Agency and found plenty of skills crossover. Read more here.

Emilie Bellet (centre) came to Cass as part of her degree at ESCP in Paris, and then moved to London when she graduated. She’s always been ‘good’ at earning money, but saving….less so. Her new company, Vestpod, is all about informing women about how to be smart with their finances. Continue reading.

Nancy O’Hare (right) (Executive MBA, 2014) has spent 20 years in the oil and gas industry travelling whenever she could. Now she’s ditched the day job and has published a new kind of travel book “Dust In My Pack” part how-to, and part narrative based on her travels. Find out more.

Nearly 60 Minutes with Nicole Young

Alumni Stories, Arts and Social Sciences News.

60 Minutes producer Nicole Young is an 11 time Emmy winner and a mummy to be*, but before that she was an MA International Journalism student at City.  Here, Nicole talks about her time at City, as well as being an award-winning journalist in our 42 minutes and 57 second interview.

Can you tell us about your time at City?

City was one of those times in my life that shaped me in a way I could not have ever anticipated.  I applied to City because I was in a job at the time in New York I did not really like.  I was working for a PR firm, a private PR firm, out of a woman’s house.  I remember going to work every morning just dreading it, just crying myself to sleep.  I thought you are exhausted one; two, you need to find another job.  I decided to go to school and do my Masters programme, but I had already missed the deadline for all the programmes I really wanted to do in the states.  So, I literally googled, ‘what is the best journalism programme in the UK,’ and City University came up.

I remember after I sent the application to City, I immediately wrote my letter of resignation.  Not knowing if I had gotten in yet, I put it in my drawer.  I got a call maybe two weeks later to have a phone interview with somebody from City, then two or three days after that, I was accepted.  I remember it was around 12 o’clock in the afternoon.  I took that letter I had written weeks before, handed it to my boss and said ‘here are my two weeks’.

What was it like doing the course?

The course was fulfilling because I was genuinely getting the most wonderfully international perspective of journalism I could get. There were so many diverse students from so many different places and countries.  I was having conversations with people in ways I never had and I really think that changed how I thought about journalism particularly covering international stories.

What happened after you graduated?

I tried to extend my visas based on me finishing my thesis for as long as the UK government would allow. I think I left London at the last possible minute I could because I absolutely wanted to stay.  I tried getting a job anywhere in journalism in the UK, but they just did not want an American girl like me.

So, I brought myself home and it was the best thing I could have ever done.  I got some freelance work, particularly at CBS news because I interned there.  For about 7 months, I worked for nothing with my Masters degree, wondering if I had made the right decision to spend all this time doing it in the first place.  Eventually, I started interviewing and got a call from 60 Minutes II, it was a sister show for 60 Minutes.  A correspondent who was up and coming named Scott Pelley, needed an assistant.  I raised my nose a little bit at first, being an assistant, because I thought it’s not really what I wanted to be doing as someone with a Masters degree.  But, one thing that I’ve learned is your pride will be the one thing that can step in your way of opportunity.  So, I interviewed for the position and would you believe, I liked Scott.  He was a great guy and I really enjoyed the work he was doing.  I got home from the interview that day and I had a message on the answering machine from Scott Pelley.  It said ‘I’d really like to offer you the position.’  I guess the next 15 years is history.

So in the course of those 15 years you’ve won 11 Emmys?

Yes, 11 Emmys among other awards.  I have now come to a place where I used to say, ‘I was really lucky’ a lot, but I’m actually not allowed to say that anymore.  I got lucky once, when Scott called me and offered me the position, everything after that, I made for myself.

What was it like winning the first one?

It was surreal.  I was blinded by the fact that I still have so much to do.  I am just beginning.  So, I probably didn’t take it in as much as I should have.  I have this tradition that every year I have won an Emmy I kiss it.  I can also see how I have evolved in wardrobe and in my confidence.

With each one, I get people joking ‘aren’t you tired?’  I answer, “I’m not, because for me it’s not about winning.”  For me, it is more about the stories that I have had the opportunity to work on, the ones that have affected change or that have given a voice to the voiceless or that have shone a light into a dark corner of the world that didn’t otherwise have it.  To tell epic stories of human struggle and to tell stories in places where people do not have people listening to them.  That is the real award.

What has been the most challenging part of all of this?

I think the most challenging part of it is really the content.  It is heavy, particularly the last few years with our Syria coverage.  I have never seen death and destruction on this level.  I have read about it and the only thing that compares would be World War 2 and the Holocaust.  So, to bear witness to a war and to atrocities like the ones we have covered in our pieces, have really been something that I never thought in my lifetime I would witness one on one.  That has been one of the hardest things.

What has been the most rewarding experience?

The most rewarding experience is when you know your story has affected change or has affected people in a certain way.  We do not do stories for fundraising.  That is not our goal, but we try to tell as fair and as balanced a story as we can.  We let the audience decide if they want to react to it. When the audience reacts in the right way, it is humbling.  That is the whole point of why you go out there and risk your life.

What advice would you give to someone wanting to pursue journalism or humanitarianism?

Well, the first thing I would say is, that it is hard and to expect it.  You are not going to get paid a lot to do this kind of work, but once you get over that and you’re willing to put the work in, then go and be the best journalist you can be.  There is nothing more important about journalism, for me, than taking your time and doing stories that matter.  Make sure your stories are correct, making sure your stories are well thought out.  For me, that’s what journalism is about. It does not matter whether or not you are the first person to get a story, what matters is that you are right.

City gave me a foundation that I did not expect to get and I am grateful for it. I think it has helped shape me to be the journalist I am today and with all the things I have been able to accomplish now, I still feel that I am just beginning.  I do not know what the end for me is or what success means to me.  It does not mean 22 Emmys, it is more about how many more places can I go to that need a voice.  Unfortunately, I do not think I am ever going to run out of list of places that are going to need that, but I sure as heck am going to try to do as much as I can.  Being pregnant, I‘ve never had more of a desire to do it.   Being around children, particular now, I feel blessed for the opportunities I’m hoping I’ll be able to give my child.  If, I can help other children in the world have even a fraction of opportunity, I want to do it now more so than I ever.

Finally, it’s the quick-fire question round!

What is your favourite place in London: Hyde Park

What is your favourite holiday destination: I’m in love with Turkey, Istanbul right now.  Rome is a fantastic city as well, particularly around Christmas time. Those would be my 2 favourite places to go.

Which website do you check every day: Really it’s probably Facebook. It is a plethora of information.

What is your dream travel destination: Namibia, Africa

Cheese or chocolate: Cheese

Click here to watch the Yemen coverage on 60 Minutes.

*Nicole has since given birth to a healthy baby boy.

Good For Nothing?

Alumni Stories, Cass Business School News.

SeanSean Anderson (BSc Business Studies, 2014) started working with his clothing company, Good For Nothing, while still at Cass – and launched his next collection just days after his final exam. With suppliers including JD Sports, a showcase on MTV and celebrity endorsements, it turns out that Sean is definitely good at this! He popped back to Cass for a chat.

Tell me about your time at Cass!

Well it was split in to two parts, because I initially studied Investment and Financial Risk Management because I wanted to work in the City as a trader. However, I failed mathematical finance twice – it was like another language to me! So then I had some time out and I didn’t know what I wanted to do. I got a job trading oil futures in London and at the same time started working on Good For Nothing.

I’d always wanted to learn more about business and to create something from Good For Nothing. I was chatting with my mum about it and she said I should write a letter to the Dean of Cass asking to return. I was reluctant but she told me that the worst they could say was no. So I wrote a big long letter outlining what I’d been up to and my wish to come back and study more and I was accepted on to the second year of Business Studies.

Some of the modules have been really useful and applicable. I was really lucky at University to be in a close knit group of friends, and even though I live far away in Manchester and I don’t see them as much they are still friends for life. Actually, two of them are in the same industry, so when I go to trade shows I know they will always be there!

I was also part of the rugby team – which was amazing for the social life. Playing on a Wednesday really breaks the week up too. We won the league in my last year, which was a nice way to go out. I also worked at the SU bar, and of course I was working on my business too. In my third year I stopped working at the SU and just focussed on the business and my dissertation, which was pretty tiring! At weekends I would go up to Manchester to work on my business and I spent a lot of time in the Northern Quarter, Manchester’s fashion district, knocking on the doors of fashion agents asking if I could show them my products. I wasn’t very successful with that though!

What did you do next?

My last exam was on Friday 6th June 2014 and on the following Monday we launched the new summer collection. Rather than party and celebrate finishing my degree I had to get on the train to Manchester to get it all together. Throughout my exams I was working on the collection as well as a collaboration deal between a TV personality and the brand, and with the launch on that Monday I had to do a lot of work alongside my exams. It was incredibly successful, and we did a year’s turnover in the 30 days from the launch day. I didn’t have time to take a gap year, or even go on holiday, it was straight in to this full time job.

How did Good For Nothing get started?

Both me and my business partner had always been in to fashion and wanted to start our own business. Actually we were both designing and printing t-shirts separately, selling them through Facebook and then we decided to go ahead together, and Good For Nothing started to build momentum.

We got endorsed by TV stars quite early on. One of my friends went to school with some of the people on a reality TV show and through them I spoke to the manager of one of them. We met up and gave them some free samples, and a few of the guys on the show started to wear our clothes. Then I was in Glasgow airport and I saw another of the guys from the show who I knew would have a good pull, so I went over and said that some of your friends wear our brand, can I send some pieces for you?

So we kept in touch and then I proposed a collaboration deal and from there it really snowballed. That’s how we got to some of our stores, and when people saw the brand on TV that created a huge demand, like we saw our butterfly logo t-shirt on MTV and it went crazy! Through that we built a really big social following on Instagram and really helped the brand to flourish. Now we work with stores like ASOS, FootAsylum and JD sports, they have been really helpful for exposure and great partners.

One thing that really helped was the name of the brand. No matter where I am if I talk of the brand name e.g. checking in to a hotel or offices, if they ask the brand name, it always makes people laugh. The name is a big part of it, and the message behind the brand is that belief to pursue your dreams and goals despite what people say; you wear the criticism and do what you want. Through the years as the customer base has grown we have developed and expanded into new categories and now we do men’s, women’s, junior, denim, footwear and jackets, so we can reach more customers. We’re even launching a backpack range.

What’s the future looking like?

Future plans are to continue to grow with key clients and we hope to be able to bring on a couple of new key partners later in the year or early next year. We will continue to build our online and social following and continue to innovate products. We are always creating new aesthetics while keeping the core DNA of the brand.

What’s been the biggest challenge?

The biggest challenge has been growth management! From when we did the launch after my final exam the business has taken off and continued since then. We doubled our size in the last financial year and we are on track to double again this year. So we’re always looking at warehouse staff, space, resources, and can we keep up with the demand?

One of the difficulties we faced was when we first received big orders and we had to get finance for it. We would go to a finance house, just out of University, and it was a hard task to convince people to support us. I had countless meetings with trade finance companies but finally managed to find one who was willing to work with us.

The other thing alongside this is the balance between work and personal life, those are the two challenges for me.

What advice can you share?

I think the team you build is really important. In your own business there is only so much you can do yourself. It’s important to have faith in the people who have faith in your business. Some of our staff who are vital to the business, they had no relevant experience when we hired them for the roles they are doing now, but they believed in the brand, learned and developed to be absolutely key to the business. The team is a huge thing.

The other advice I’d give to anyone, whether in business, your career or personal life, is don’t just have a goal. Once you have one, split it into activities that lead to that goal and pursue each activity until you get there.

Another thing I’d say to anyone, even to myself in past years, and I have to keep reminding myself now, is to maintain that balance between your career, business and personal life: your friends, your family and your loved ones. It’ so easy to get caught up and forget to focus on the simpler things that bring you the most happiness.

Don’t be afraid to ask people for advice. I would just ask people I hardly knew for advice, e.g. I didn’t understand wholesale mark-ups and so my sister introduced me to someone who could help, and then he ended up introducing us to the trade show where we got one of our key stores, and they are a big customer now.

Use your resources and just search for them if you don’t have any. People, strangers or friends of friends come to me and just ask for advice. I like to give advice and give them things to think about. I get a big kick out of helping people with their businesses and it’s definitely something I want to do more of in the future.

Finally, it’s the quick-fire question round!

Favourite place in London: Royal Opera House
And since you’re located in Manchester, we’d love to know you favourite place there: My apartment!
Favourite holiday destination: New York City
Must-check every day website: Good For Nothing and Instagram
Dream travel destination: Maldives
Cheese or chocolate: Vegan chocolate

Find out more and buy from Good For Nothing on their website and follow them on Instagram, Facebook and Twitter.

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City, University of London is an independent member institution of the University of London. Established by Royal Charter in 1836, the University of London consists of 18 independent member institutions with outstanding global reputations and several prestigious central academic bodies and activities.

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