This is a guest post from Vince Mitchell who is Professor of Consumer Marketing at Cass Business School at City and teaches the marketing course on the Executive MBA. In this 3-part post, Vince share’s…
Tagged By Case teaching
Teaching cases the Harvard way…. Part 2 – case demonstration
This is a guest post from Vince Mitchell who is Professor of Consumer Marketing at Cass Business School at City and teaches the marketing course on the Executive MBA. In this 3-part post, Vince share’s…
Teaching cases the Harvard way….part 1 – case setup
This is a guest post from Vince Mitchell who is Professor of Consumer Marketing at Cass Business School at City and teaches the marketing course on the Executive MBA. In this 3-part post, Vince share’s…
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