This is a guest post from Vince Mitchell who is Professor of Consumer Marketing at Cass Business School at City and teaches the marketing course on the Executive MBA. In this 3-part post, Vince share’s…
Tagged By Cass Business School. Cass
Teaching cases the Harvard way…. Part 2 – case demonstration
This is a guest post from Vince Mitchell who is Professor of Consumer Marketing at Cass Business School at City and teaches the marketing course on the Executive MBA. In this 3-part post, Vince share’s…
Teaching cases the Harvard way….part 1 – case setup
This is a guest post from Vince Mitchell who is Professor of Consumer Marketing at Cass Business School at City and teaches the marketing course on the Executive MBA. In this 3-part post, Vince share’s…
Leadership and Change in the Public Eye
“There should be a prize for people who make the worst mistake and learn from it.” This is a quote from Tony Hall, Director General of the BBC, being interviewed by Professor Laura Empson, Director of…
University teaching: insights from a Business Professor of the Year nominee
A month ago, Dr Nick Motson and Professor Meziane Lasfer from the Cass Business School at City were nominated by their past and present students for the Business Professor of the Year award in the…
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