Vietnam’s creative hubs

Andy Pratt has been asked to help the Vietnamese Ministry of Culture Sport and Tourism to advise on its Creative Hubs policy. This builds upon Andy’s work for the British Council last year producing the ‘Hubs Report’. Andy spent a week in Vietnam visiting cultural practitioners and hub managers, and policy makers in Hanoi, Hue and Ho Chi Min City. The week ended with a meeting of hub practitioners and the Ministry at a special meeting in Hue, in association with the British Council and UNESCO. Andy is currently writing up the report based on his interviews, and the extensive work of researchers on the ground.

The picture shows Hanoi Creative City, perhaps the best known hub in Vietnam.

This is a very good example of the impact of our academic work. The research that Andy has been working on funded by the AHRC Creative Works London programme in the last few years formed the foundation of knowledge which he then used in further research for the British Council to produce the Hubs report (which is currently being translated into several languages) . On the basis of this, the Vietnamese government sought further advice to help develop their creative hubs programme which is a key plank of their newly minted creative economy strategy.