The news feed from the Centre for Culture and the Creative Industries at City, University of London

Ban sexist advertising?

In June 2016 London Mayor Sadiq Khan announced his intention to ban ‘body shaming’ adverts from all Transport for London sites.

The proposal came in the wake of the protests last year over Protein World’s campaign: “Are you beach body ready?” Khan said: “Nobody should feel pressurised, while they travel on the Tube or bus, into unrealistic expectations surrounding their bodies and I want to send a clear message to the advertising industry about this.” But how effective will this ban be? Will it provoke a backlash? Does it herald a shift in policy towards advertising? Rosalind Gill, a gender and media expert, will be giving evidence on these questions and talking about gender stereotyping and body image more broadly, at a seminar at the Advertising Standards Authority next week. The ASA is running a public consultation process on gender in advertising and inviting submissions before the end of June 2016. Send comments to

sbbk273 • June 19, 2016

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