By Howard Walwyn
Almost everyone in their daily work needs to write clear, accurate business English, whether that is in the form of emails, letters, reports, minutes, digital copy, marketing materials, technical manuals or other formats. Even tweets are increasingly used as a marketing tool for both Business-to-Business and Business-to-Consumer communications.
Yet not everyone is confident that their business writing skills are up to the standard they would like. Many people working in communications departments, HR or marketing teams, regardless of their native language, strive to write refined and polished business copy.
Similarly people working in IT or quantitative fields are often less comfortable writing business English than they are dealing with code or numbers and see the need to obtain specific training in business writing skills, to help them reach an even better standard of written English.
City, University of London’s Writing for Business short course gives hands-on practical training in the principles of clear business English and how to write good business copy, whether it’s an article, a press release, a CV, a product review or a letter or email. It also covers some of the wider aspects of being a writer, such as research and planning, interviewing, promotion and marketing; and legal and editorial topics. The course explains how the key principles behind writing clear business English – such as brevity, clarity and consistency – are the same, whatever the length and format of the piece you are writing.
Due to high demand, we are delighted to be offering the course on two nights of the week.
On Tuesday evenings the Writing for Business course is taught by Howard Walwyn who has spent 30 years writing and editing copy in the financial sector, focusing mainly on risk and regulatory content. He now uses that experience, alongside his degrees in English Language & Literature and Economics, to help clients and students write clear business English – both in the financial sector and in other areas of business.
Every Thursday, the course is taught by Maggie Richards, a freelance journalist and copywriter with 20 years’ experience writing for the likes of The Guardian and The Times and working with all kinds of businesses from sole traders to global giants, such as Harrods and Marks & Spencer.
Writing for Business is a 10-week short course starting in October.