Businesses need goals in order to grow and experience the desired success. As part of one’s individual job role, it’s logical for each person to also have individual goals. General targets such as “increase sales” and “improve the lead conversion rate” are too vague. How does a business or marketing professional decide what is or is not a realistic target, and the how of achieving those targets? They do this through something called SMART. It is a process of carefully considering goals in an overall plan of implementation and measuring results.
Specific: This means that a personal or business target must be clearly defined. Vague or generic goals are not useful as they do nothing to push the business forward. Being organised from the start and understanding what the goals are helps set out the remainder of the list. Multiple goals are sometimes required when aiming for an intended outcome. A specific goal can be to increase ecommerce revenue by 15%.
Measurable: Having a specific goal must be measurable in some form. The target of increasing ecommerce revenue by 15% is certainly measurable as the relevant people will observe it the cash flow. There are tools a business might use to measure ecommerce revenue, especially if their sales are multichannel (for example selling products through the web and brick and mortar stores).
Achievable: This defines what steps might be required to achieve the goal. Achievable goals need to strike the balance between improving the current situation and requiring a rethink or change of practice to achieve them. It differs from realistic in that “achievable” means a goal that could improve given the right preparation.
Realistic: No business could ever enter a market on a Tuesday and be its market leader by Friday of the same week. Realistic looks at the rules of a market and the potential for progress. A goal must be possible given the investment, resources, skills and in line with trends. It’s should be achievable with a change in strategy, but not impossible.
Timebound: This is the all-important deadline. For business or personal goals, such targets can only work if there is a time limit placed on the goal. A personal goal like “lose weight” is SMART when a target weight and a date is set – lose four stone by our summer holiday. It is the same with businesses. Increasing ecommerce sales by 10% should have a relevant goal such as the business’ busiest quarter.
SMART is a carefully designed system that a business of any size may apply. It’s broad enough to apply equally to marketing, business goals, and cost savings goals, for any business in any industry, and of any size. At the same time, SMART is specific enough to work as a tangible framework of prompts and guides to help experienced and new business owners and marketing executives develop. It’s a system of support, a strategy, and a framework to develop a business.
More than that, SMART is also a method of tracking goals over time. When used correctly, it is a flexible system to help you learn from your mistakes and successes and apply them further in the personal or business SMART framework.
A typical personal goal might be: I want to resign from my job and start a business. That goal is vague and the person setting it is likely to give up on it before they have even begun to give it due and serious consideration. Starting a business is an exciting task. It’s also daunting, fraught with difficulty and possibility in equal measure.
A SMART version of the statement may look a little like this.
Specific: I will investigate the potential for setting up in business in line with my skills, qualifications, and experiences before deciding on products or services that could provide a genuine business opportunity. For example: as a wedding photographer.
Measurable: By the end of the first month of setting up my business, I will have a business plan, including a list of services, and a date that my business will effectively open for trade. I will also set up business pages on social media and have a website in this time advertising a list of my services.
Achievable: I will start with a personal website and start taking practice photoshoots now with volunteer models. That way, when I start shooting weddings for real, I will have a portfolio to show to potential clients. Is specialist training or certification required?
Realistic: In order to make it as a wedding photographer in a short space of time, the person must understand photography principles and know how to use the equipment correctly, and build a relationship with local venues.
Timebound: What is the viable timeframe to establish a wedding photography business?
If you’d like to know more about SMART and other goal-setting tools in business, have you considered an introduction to marketing course?
Covid-19 has changed adult education overnight. With all classroom learning postponed until further notice, many of us are seeking out alternatives ways to upskill or pursue a new interest. And there is certainly no shortage of choice!
The internet is over-saturated with distant learning providers, from prerecorded lectures to technology led learning, it’s hard to know where to begin. If you have found yourself asking the question ‘what short courses can I do online?’ we have some top tips for finding an online course.
With so many options online, is can be hard to identity reputable providers from a host of low-quality distant learning courses. Do your research. Be cautious of unknown providers or courses offered at exceptionally low cost – if it seems too good to be true, it may well be.
MOOCs (Massive Open Online Courses) are free online courses open to anyone across the world. While this may seem like an attractive offer, it is a learning experience that will not suit everyone. You’ll be one of tens of thousands of students taking a course, meaning there won’t be opportunities to have one-to-one meetings and direct feedback from the tutor. If you want a tutor-led experience, where the tutor will be mindful of whether you are doing well or you need extra support a MOOC is not the answer.
The term distant learning can mean many different things. To really get the most out of your time, look for a course that provides live, two-way interaction between you and your tutor. Not only can building a rapport with your tutor and peers improve your performance, it also makes a much more personable and enjoyable learning experience.
City, University of London has already started teaching short courses remotely. We hope that you’ll learn with us and enjoy the benefits we have on offer. If you’re still not sure, here are some reasons to study online with City.
Quality education from a world-leading University
City, University of London is one of the most trusted names in adult education, with a longstanding reputation for excellence across all our short course provision. As part of the prestigious University of London Federation, we offer industry-led education at a world-class University.
Learn as part of small group
Traditionally a face-to-face provider, City Short Courses can bring the benefits of classroom learning to your home. You will learn as part of a small group, with no more than 20 other students – but usually less than ten and often just four or five others – creating a personable and tailored learning experience.
“It’s great to be able to participate in classes from the comfort of your own home and it helps to have a small class size, so we get lots of time to talk about our work and get feedback from the tutor.”
Hamdi Khalif, The Novel Studio student
Quality time and feedback from your tutor
Due to our small group-size, you’ll be guaranteed a high level of interaction with your tutor. Our tutors will be available to you live throughout the class, giving you ample opportunity to ask questions and work at a pace that suits you.
“Each group and class I teach is completely unique. There is no ‘one size fits all’ in my classes, they are very much led by the individual students’ interests or areas of concern. The students get so much more out of the lessons when learning is directed by the students’ needs”.
Dionisios Dimakopoulos, Tutor and Computing Course Coordinator
Next term starts Monday 28th September 2020, find out more about our courses and enrol online.
Last Wednesday the Novel Studio showcase took place on Zoom for the very first time. And what a night it was. Hosted brilliantly by tutor Rebekah Lattin-Rawstrone, with an introduction by Novel Studio alumna and scholarship sponsor, Harriet Tyce, the event was attended by over 100 guests.
With 12 students reading 4 minute extracts from their novels-in-progress it was a chance for friends, family and industry attendees to hear the astonishing talent on display, and owing to Zoom’s chat facility, feedback was instantaneous and uniformly glowing. Any fears over a lack of atmosphere online were soon dispelled by the unexpected intimacy afforded by hearing the work on Zoom. As one observer commented, ‘It was like being read to in your own room.” A resounding success, one agent said it was her ‘favourite Zoom event by far this year.”
Thank you to the students, our tutors, all our guests and to our fantastic short course team who helped make the night possible.
For those who didn’t get a chance to be there on the night, the whole evening is available to view again here.
Congratulations class of 2020!!
For more information about the Novel Studio visit our course page here.
By Caroline Green
Crime fiction is booming right now. If you have ever wondered if you could write for this thriving, thrilling genre, here are ten things you should know:
Caroline Green writes best-selling thrillers as Cass Green and teaches our Crime Writing Summer School. Enrol now for a week’s course delivered online, starting 20th July.
To ensure the safety of our students and teaching staff, we are delivering courses remotely until further notice. Live tutor support and virtual lessons will take place during advertised teaching hours.
By Emily Pedder
We are delighted to announce a second year of sponsorship for the Novel Studio scholarship, generously supported by Novel Studio alumna and bestselling crime author Harriet Tyce.
The scholarship provides a fully-funded place for one successful applicant to the course from a low-income household and aims to support a student of talent and potential who might not otherwise be able to accept an offer of a place on The Novel Studio.
Last year’s winner, Lola Okolosie, said she was ‘deeply honoured… to receive The Novel Studio Scholarship from City. It is a huge help; without the financial assistance, I would be unable to embark on a course that I know will develop my skills as a fiction writer.’
Applicants to the scholarship go through the same process as all other applicants but will need to also include a personal statement and provide evidence of financial need. The top three applications will be shortlisted and a final winner chosen by a panel, including the course director, course tutors and Harriet Tyce. For more information on our critieria, please visit the Novel Studio scholarship page.
General applications to the Novel Studio will also open on 1st February 2020. For anyone interested in applying, please see our submissions process here.
It’s been a phenomenal start to the year for graduates of the Novel Studio. Scholarship sponsor Harriet Tyce published her debut crime novel Blood Orange in 2019 to critical acclaim, with The Observer calling it ‘Complex and menacing…a very impressive debut.’
Blood Orange was shortlisted for the Dead Good Reader’s Award and selected for Richard and Judy’s bookclub choice in December 2019. Her second novel, Lies You Told – think Motherland meets noir – is due out in July 2020.
Kiare Ladner, also a Novel Studio alumna, will publish her debut novel, Nightshift, in July 2020 with Picador. Associate publisher Ravi Mirchandani described the novel as “an immensely exciting debut.”
Kiare’s short stories have been published in anthologies, journals, commissioned for radio and shortlisted in competitions, including the BBC National Short Story Award 2018. She won funding from David Higham towards an MA (Prose Writing) at the University of East Anglia, and then received further funding for a PhD (Creative Writing) at Aberystwyth University. She was given Curtis Brown’s HW Fisher Scholarship in 2018.
Kiare recently joined The Novel Studio teaching team, bringing a unique blend of experience as a student of the course and as a published writer of serious talent.
Another Novel Studio alumna, Deepa Anappara, will also publish this year. Her debut novel, Djinn Patrol on the Purple Line, has won the Lucy Cavendish Fiction Prize, the Deborah Rogers Foundation Writers Award, and the Bridport/Peggy Chapman-Andrews Award for a First Novel. It is now being translated into 17 languages.
Deepa’s short fiction has won the Dastaan Award, the Asian Writer Short Story Prize, the second prize in the Bristol Short Story awards, the third prize in the Asham awards, and has been broadcast on BBC Radio 4. She has an MA in Creative Writing from the University of East Anglia, Norwich, where she is currently studying for a Creative-Critical Writing PhD on a CHASE doctoral fellowship.
Last but not least, Novel Studio alumna Hannah Begbie will publish her second novel, Blurred Lines, in June 2020. Hannah developed her debut novel, Mother, on the Novel Studio and won that year’s prize for new writing.
Published by HarperCollins in 2018, Mother went on to win the Romantic Novelists’ Association Joan Hessayon Award for new writing and was made Book of the Month on Mumsnet and a pick for Fern Britton’s inaugural Book Club for Tesco. Mother has since been optioned by the BAFTA-winning Clerkenwell Films for adaptation into a television drama.
Ready to join them? Find out more about our The Novel Studio Submissions process. Applications open on 1st February 2020.
City, University of London were proud to host our winter Open Evening on Tuesday 10th December 2019.
Our Open Evenings are a great opportunity to visit our campus and meet out tutors – and this December we had a great turnout of guests, looking to find out more about all the evening and weekend courses that we offer at City. We offer light refreshments and some free gifts to take away with you.
City Short Courses also offers a range of taster sessions – 40-minute classes to give you a flavour of what it is like to study at City. We are hosting our next Languages Taster Event on Wednesday 15th January 2020. We will be running taster sessions in seven languages – Arabic, Chinese Mandarin, French, Italian, Japanese, Russian and Spanish. Find out more and book your place on the webpage.
We have over 120 courses across subject areas – business, computing, creative industries, languages, law and writing. Next term starts Monday 20th January 2020, enrol online!