Month: April 2023

Canongate buy Novel Studio alumna Lara Haworth’s debut novel Monumenta

Lara Haworth

We are beyond excited to announce that Novel Studio alumna Lara Haworth has sold her debut novel, Monumenta, to Canongate. World rights were acquired from Lara’s agent, Jo Bell, at Bell Lomax Moreton and the book will be published in June 2024.

Lara is a writer, filmmaker and political researcher who specialises in the UK’s move to become carbon zero by 2050. An extract from Monumenta that she turned into a short story won a Bridport Prize, and her poem ‘The Thames Barrier’ was awarded a prize in the Cafe Writers Poetry Competition. Lara was an exceptionally talented member of the Novel Studio 2018/19 and we could not be more delighted with her publication success. Watch this space for more about the book and Lara’s development as a novelist.

For anyone interested in finding out more about the course Lara took at City, The Novel Studio is now open to applications with a deadline of 30 May 2023.

For all our writing short courses visit HERE.

Neuro-Linguistic Programming: What It Is And How It Can Improve The Way We Do Business

by Helena Dias

I bet if you were told that you could train your mind and connect with others, without saying a single word, you wouldn’t believe it.

Neuro-Linguistic Programming, or NLP—simply put, an ‘Instruction manual for the mind’—doesn’t teach us how to read or control minds. Instead it teaches us how to deal with our own emotions and how to build rapport with others. Through a simple set of tools, you can improve the way you see yourself and others and, in turn, the way people see and interact with you.

Background

Therapeutic Intervention?

I first came across NLP when I was battling anxiety and Nyctophobia—fear of the dark. I’d tried Cognitive Behavioural Therapy, yoga and meditation. All helped, but only for a short period, after which the negative feelings would always come back. A friend suggested I try hypnotherapy and I started seeing a therapist that combined hypnotherapy with NLP. After the session he would give me techniques to practice on my own and for the first time I felt empowered and in charge of my own recovery process.

Seeing the results in myself led me to start my own NLP practitioner journey with the aim of helping others.

NLP was developed in the 1970s in California by psychologist Richard Bandler and linguist John Grinder. They believed it was possible to combine techniques from different forms of therapy and self-help practices to create a tool kit for the mind.

Take our fight or flight response. It was designed to aid survival in dangerous or threatening situations, and yet most of us are no longer in constant contact with danger. We become fearful of something going wrong even when we have no proof that it will go wrong. We develop phobias of things that can’t really harm us, and we create ideas and thoughts in our brain to counter these phobias, manifesting anxiety, stress and fears in physical form. NLP teaches us to use our brain power in a way that can dismantle these ideas and thoughts and impact us more positively.

How NLP benefits individuals

NLP can increase our self-worth and confidence leading to better communication, influence, and leadership skills. It works by changing the way we talk (linguistic) to, and about, ourselves (neuro-brain).

In NLP the use of the word “don’t” is discouraged. It is based on the belief that our brains find it difficult to process negative statements. We respond better when we think about the things we want to happen, rather than those we don’t.

For example, you could approach the following situation in two ways:

Negative: I’m prepared, therefore I won’t fail this presentation.

Positive: I’m prepared, therefore I will give a great presentation.

To negate a fear, first we must think of that fear and make it more present in our mind. For example, if I tell you to not think of a blue tree you first need to think of the blue tree to tell your brain to not think of it. If we can visualise our success instead, we present ourselves in a more confident way, leading others to trust us.

How NLP benefits our dealings with others:

Body Talks?

When we consider that 93% of our communication is non-verbal, it makes sense to pay attention both to our own body language and others’, and use our observations to help build rapport.

When we meet people for the first time, we may have the feeling that we’ve met them before. We feel comfortable around them. NLP teaches us to label this experience body language matching or mirroring.

We can then use those labels and knowledge to connect and build rapport with others. For example, if you are in a meeting and you want to connect with the person you are presenting to, observe their body language and try mirroring it by moving your hands at a similar speed, smiling, or leaning in the same direction as the other person. The idea is that this will bring us towards the other person’s world and help them feel more comfortable and more open to connect with us.

We can also use other people’s body language to help us determine the words we choose. For example, through eye patterns we can determine which ‘sense’ is more dominant for that person, and how they might be thinking. NLP classifies these senses into Visual, Auditory and Kinaesthetic.

When we are asked questions, we go to our brain “draws” to pick the information before we answer. Even though the action might take less than a second, after a few questions it becomes easier to identify which ‘sense’ the other person is using and adapt our language to better connect.

Connecting the Dots

A person who often looks down to the left when asked a question would be classed in NLP terms as more kinaesthetic, i.e. they are more connected to feelings and actions. When describing something to that person we may get better results if we talk about how an experience made us feel: ‘I came out of the house and I felt the sun on my face.’

By using language that others identify with we manage to connect and go into their world, leaving them more open to what we have to say.

 

In conclusion

NLP can produce results almost instantly but to see long-term benefits it requires practice.

The beauty of it is that we can come back to it at any time and any place. It helps us understand ourselves, be more confident and calmer under pressure. The more in control of our emotions we are the more we can connect with others.

Our Writing for Business and Copywriting courses include the opportunity for students to pitch and be published on our blog. This week’s blog was pitched and written by Writing for Business student Helena Dias. Helena is a Conference Organiser for UNISON and has been working in events for more than ten years. She is currently training to become an NLP practitioner with Toby and Kate McCartney.

For more on all our writing courses visit our home page HERE.

The Starlit Dancer: the magical new book by City copywriting tutor Maggie Richards

Author and City tutor Maggie Richards

In celebration of the publication of her new book, The Starlit Dancer, City writing short courses caught up with author Maggie Richards to find out more about the book and her writing career.

Short Courses (SC): Please tell us a bit about yourself and your role at City

Maggie Richards (MR): I’m a former Times, Sunday Times and Guardian journalist and author of ‘A Guide to Being a Better Being.’ At City teach a monthly sell-out masterclass on Zoom called ‘Introduction to Copywriting’. It’s a fun and practical distillation of inspiring insights, techniques and approaches I’ve learned over my 24-year career.

I love the diversity of international students that the course attracts, and witnessing their confidence and clarity grow over just six hours. Several have gone on to secure paid copywriting roles, which is great! I also teach City’s Writing for Business short course

SC: You’ve published The Starlit Dancer, a beautiful picture book for 3-7 year-olds about Mabel, a girl whose love lights up the world. It’s a really inspiring read and a great way to help children sleep better and introduce them to the idea of a loving inner voice they can trust. Meditation is a key part of your life and work. With Spiritual Adviser, Executive Producer – Christspiracy, Associate Producer – SLAY Film and Screenwriter Cher Chevalier, you co-wrote the 24 (8×3) meditations that launched Calm, iTunes App of the Year 2017. What made you turn towards writing a children’s book?

MR: Through Cher, also author of the Animals Actually A-Z of books, I’d already been guided to work spiritually with children, and had set up relaxation classes to teach them about kindness, positive thinking and meditation. Good books can change lives and perhaps it was a natural progression to uplift little ones through a something they can hold and keep.

 

SC:  Can you tell us about the process of writing and publishing the book?

MR: The Starlit Dancer is rare because it’s an inspired book – the story came flowing into my mind one day. I didn’t know it was coming! It’s always a special honour to be entrusted with words, especially when they’re so joyful.

It was important that only good energy went into our little book, which is why the author, advisers, translators and narrators are all successful veggie-vegan women.

The Spanish version was co-translated and narrated by Argentine actress, film producer and animal rights activist Liz Solari, while Australia-based voice over artist Natasha Beaumont narrates the English version, and a quick Google search for ‘vegan illustrators’ connected us with the talented Antonella Canavese from Italy.

For full control of the publishing process, I self-published with Amazon Kindle Direct Publishing. It was largely quick, simple and easy, and when I needed help, the Customer Service team responded within 24 hours. 

Formatting the manuscripts as a paperback and ebook was done by professionals on fiverr.com, while the audiobook files were prepared by recording studios, and I uploaded them for free to ACX.com. Teamwork makes the dream work!

SC: You’re a copywriter by profession. How different was it to write a story for children?

MR: Copywriting requires planning, researching, meeting the brief, and often aims to sell a product or service. The Starlit Dancer story required much less effort because it was given to me in its entirety largely as it’s written.

SC: Do you have any advice for anyone wanting to write their own children’s book?

MR: Three points come to mind:

1) Choose carefully your goal and make it good. We all have a responsibility to empower little ones by educating them in the steps to success: how to be kind, happy and harmless, for example.

2) Words (and thoughts) shape our world. It’s important to speak sweetly to children, choosing positive, loving words and phrases so as to feed their minds only ‘light’.

3) Use rhyme – it’s a great way of learning and fun to write. Repetition, too, helps very young children engage and learn.

Thanks so much, Maggie, and congratulations on the book.

You can buy Maggie’s book HERE. The Starlit Dancer is available in paperback, ebook and audiobook in English, Welsh and Spanish.

If you’re interested in taking her copywriting course, click HERE.

If you would like to try your hand at writing a children’s book, our Writing for Children short course, taught by author Bryony Pearce is HERE.

For all our short writing courses, go HERE. And for all our short course news, visit our blog HERE.

 

 

 

What Are the Most Useful Skills for Adapting to AI?

Intelligent life?

 

Technology is advancing so rapidly, it can sometimes feel bewildering, especially when thinking about what the future jobs market might look like. How do we ensure we keep pace and equip ourselves to adapt to the change? Read on for the subjects that could help you future-proof your career in the AI frontier.

Become an Expert in Data Analysis

Data has become supremely valuable, not least for its importance in training AI. Gaining expertise in data analysis is a smart way to stand out in the jobs market, and stay relevant. City has a range of courses designed to help you gain knowledge of, and insight into, data analysis. From Introduction to Data Analytics and Machine Learning with Python to our new Spreadsheet Data Analysis and Automation with Python  or Introduction to R for Data Analysis, our short courses in data analysis will give you a head start in this rapidly changing landscape.

Codebreaking

Colour coded

Sometimes known as programming, coding is essential for anyone wanting to work effectively with AI. City has a great range of short coding courses in all the major programming languages. Take our courses in C/C++, or the ever-popular Python short courses. You can also learn JavaScript or Java, used by 42.9% and 37.8% of web developers respectively working in artificial intelligence or machine learning, according to a recent survey by Evans Data Corporation.

Softly, Softly

It’s not all about technical skills. Working with AI requires soft skills too, from communication to creativity. Our short courses in Presentation SkillsEffective Communication and Stoicism will improve your interpersonal skills, while our vibrant range of  writing courses will kickstart your creativity. Adaptability is also a key soft skill, vital for coping with the pace of technology change; our highly interactive Leadership and Management course will sharpen your team-leading skills and ensure you get the most from your teams.

Keep it Safe

AI systems often deal with sensitive data and are vulnerable to cyber attacks. It’s important for businesses and individuals to understand the risks involved, and learn how best to mitigate them. City’s Cybersecurity Fundamentals short course provides a great foundation in the cyber security domains of networking, security engineering, risk management, incident response, governance control and legal practicalities.

Get Developing

Web development is an important skill in working with AI. From visualising AI outputs, to integrating AI with other systems, being skilled in web development will ensure you can utilise AI models in the most powerful ways. City’s short course in web development will teach you how to install Bootstrap and how to use its key components most effectively. Our Building Websites short course will enable you to plan, design, develop and publish a website that adheres to current industry standards and best practices, while our PHP course is best suited for back-end web development and can be embedded into HTML.

Storytelling

Turn the Page

As technology advances, it becomes more important than ever to differentiate what makes us human. Storytelling is one of our oldest skills, and remains an integral part of our lives. City’s short creative writing courses are designed to help you understand how stories are built, how they’re written and how they can be edited. Try our introduction to creative writing course or learn how to craft non-fiction with our Narrative Non-Fiction or Memoir Writing course.  For our full range, visit our home page HERE.

 

For all City’s short courses visit our home page HERE.

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