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How to Write Compelling Motivational Health Articles

By Spela Horjak

Are you currently dipping your toes into health-related motivational writing, but finding your articles just arent getting traction? In this short piece, were going to explore three important reasons why your posts may be failing – and the strategies you can start implementing today to create articles that will leave your readers feeling inspired!

 

Reason #1 – Youre not thinking about your audience

Whether you’re writing for an established audience or building up your blog readership, it’s crucial to consider who you’re writing for – whose attention you’re trying to secure.

For example, writing for Men’s Health or Age Matters magazine will be two completely different gigs. Not adjusting your writing to your audience may result in them feeling alienated and uninspired.

Reason #2 – Your advice is unclear

Remember, the purpose of health writing is to prompt the reader to make positive changes. Explaining concepts with examples helps people apply the advice to real-life situations and reduces any confusion.

For example, instead of just saying “Try having 20g protein per meal”, you could also provide a list of meal ideas, showing exactly what 20g of protein looks like. This allows your reader to implement the advice without further research.

 

Reason #3 – Youre telling the reader what to do

Telling the reader what ‘to do’ and what ‘not to do’ may come across as prescriptive and even leave them feeling hopeless. Try adding a positive spin to your messaging by explaining the likely outcome(s) of specific actions.

For example, instead of saying “Avoid too much salt in your diet”, say “Avoiding excessive salt intake will help maintain normal blood pressure”. This way, the reader can make an informed choice rather than follow blanket advice.

Which tip did you find most useful?

 

Author Spela Horjak

Spela Horjak is a registered Associate Nutritionist and Health & Wellness Copywriter.

As part of City’s Writing for Business and Introduction to Copywriting courses, we offer the chance for students to submit a piece for our blog which, if successful,  is then edited and published on our site. Spela was a student on Maggie Richards’ Introduction to Copywriting course. The next course starts 18 May and you can book HERE.

For all our writing short courses visit our home page HERE.

Empowering Change: How Women are Shaping the Future of Business

 

In the evolving landscape of business and entrepreneurship, the role of women is not just significant, it’s transformative. In 1984, there were 646,000 self-employed women in the UK. Today, that number has more than doubled to 1.6 million; women are now running more than 40% of UK micro-businesses; while 42.6% of FTSE100 directorships are now occupied by women. Read on for how women are driving change, fostering diversity, and reshaping the entrepreneurial landscape.

  1. Leadership Redefined: From boardrooms to startups, women are challenging traditional leadership norms and championing inclusive leadership styles. By fostering diverse teams and empowering individuals from all backgrounds, women leaders are creating environments conducive to innovation and growth.
  2. Entrepreneurial Trailblazers: From technology and finance to healthcare and sustainability, female entrepreneurs are driving innovation and addressing pressing global challenges. By leveraging their creativity, tenacity, and vision, women are reshaping industries, disrupting industries and creating new pathways for success.
  3. Diversity and Inclusion: Diversity is not just a buzzword; it’s a cornerstone of sustainable business practices. Women bring diverse perspectives, experiences, and skills to the table, enriching decision-making processes and driving organisational performance. Companies that prioritise diversity and inclusion reap benefits, including increased employee engagement, enhanced creativity, and improved bottom-line results. Women-led initiatives focused on promoting diversity and inclusion are paving the way for more equitable and inclusive workplaces.
  4. Social Impact and Sustainability: Female leaders are at the forefront of driving positive social change and environmental sustainability. From launching impact-driven ventures to advocating for sustainable business practices, women entrepreneurs are integrating social and environmental considerations into their business models. By prioritising purpose over profit, women-led businesses are not only driving financial returns but also creating meaningful societal impact and contributing to a more sustainable future.
  5. Mentorship and Empowerment: Mentorship plays a crucial role in nurturing the next generation of female leaders and entrepreneurs. Women mentors serve as role models, providing guidance, support, and encouragement to aspiring professionals. By sharing their knowledge, experiences, and networks, female mentors empower others to overcome challenges, seize opportunities, and achieve their full potential. Mentorship initiatives aimed at bridging the gender gap and promoting women’s leadership are instrumental in fostering a more inclusive and equitable business landscape.

Women are not just shaping the future of business; they are redefining it. Through their leadership, entrepreneurship, advocacy, and mentorship, women are driving meaningful change, fostering diversity, and advancing innovation across a range of industries. The contributions of women in business serve as a reminder of the importance of continuing to champion gender equality, embrace diversity, and create environments where all individuals can thrive and succeed.

To find out more about how a short course could help you develop your skills, gain confidence, and even start your own business, visit our full range of short courses HERE.

Summer Term 2024 at City Short Courses

 

Thank you to all who attended our Short Courses Open Evening last week. We had a great time meeting new students and introducing them to what we do here at City Short Courses. Many students took advantage of our free  taster sessions, which ranged across our six subject strands:  Business and Management; Computing; Creative Writing; Creative Industries; Languages; and Law. There were tasters in everything from Learning Python to Italian, Business Writing to Major Event Management.

If you didn’t have a chance to join us, never fear! There’s still time to browse our full range of 120 courses and book on for the summer term. Why not try Presentation Skills, or brush up on your French in time for holidays. Or you could consider applying for our year-long Novel Studio programme and finish that novel you’ve always wanted to write! Whether it’s personal development or adding a new skill to your CV, we have something for everyone here at City Short Courses.

If you’d like further information before making your decision, just email our team at shortcourses@city.ac.uk. If they can’t answer your questions, they’ll contact the relevant tutors and make sure you get the answer you need.

Your short course journey starts HERE. We can’t wait to welcome you.

 

City Writes Spring 2024 – Celebrating City’s Creative Writing Short Courses

Essential Business Skills for Startups

Whether you’re thinking about starting up a new business or developing your side hustle into something more long-term, there are some key skills you’ll need to develop.

  1. Strategic Planning: Every successful startup begins with a solid strategy. Strategic thinking involves analysing market trends, identifying opportunities, and developing a roadmap for growth. By honing your strategic planning skills, you can set clear objectives, anticipate challenges, and pivot when necessary to stay ahead in a competitive landscape.
  2. Financial Management and Budgeting: Financial literacy is crucial for startup founders. Understanding financial statements, managing cash flow, and budgeting effectively are essential skills for sustainable growth. By mastering financial management, you can make informed decisions, and ensure the financial health of your startup.
  3. Marketing: Reaching your target audience is vital for a successful startup. Marketing fundamentals include SEO (Search Engine Optimisation) digital marketing strategies, content creation, and branding techniques. By crafting compelling marketing campaigns and cultivating a strong brand identity, you can differentiate your startup and attract loyal customers.
  4. Leadership and Team Building:  As a startup founder, you may find that you’re the only team member for some time! But once your business starts to evolve, you’ll need to employ strong leadership skills to help you shape the culture and direction of your business. Effective leadership involves inspiring your team, fostering collaboration, and empowering others to succeed. By cultivating strong leadership qualities, you can build a cohesive team that shares your vision and drives collective growth.
  5. Networking: Building a robust network of contacts is invaluable in the startup ecosystem. Networking allows you to gain insights, forge partnerships, and access resources that can propel your startup forward. Invest time in building meaningful relationships with mentors, investors, and fellow entrepreneurs to expand your reach and unlock new opportunities.
  6. Adaptability and Resilience: Startups operate in a dynamic and unpredictable environment. The ability to adapt to change and navigate through challenges is essential for survival. Cultivate resilience by embracing failure as a learning opportunity, staying agile in your approach, and maintaining a positive mindset during setbacks. A good sense of humour doesn’t hurt either!

Mastering essential business skills is essential for startup founders and side hustlers looking to turn their vision into reality. By honing strategic thinking, financial management, marketing, leadership, networking, and resilience, you can position your startup for long-term success in a competitive marketplace. Embrace the journey of entrepreneurship with a commitment to continuous learning and growth, and you’ll be well-equipped to tackle the challenges and opportunities that lie ahead.

Our next term starts at the end of April. For our full range of business and creative industry short courses, visit our dedicated page HERE. Taught by experts in their field, a short course is an excellent way to begin to develop your essential business skills.

City Writes Spring 2024 Competition Winners Announced

By Rebekah Lattin-Rawstrone

We are delighted to announce the winners of this term’s City Writes competition. City Writes is the showcase event for all the brilliant writing coming from City’s creative writing short courses and we have a fantastic line up for you this term on Wednesday 27th March at 7pm.

Reading at the event alongside published Novel Studio alumni Laurence Kershook and Katharine Light, our competition winners are: Jill Craig, Katie Hunt, Seyi Falodun-Liburd, Tess Pendle and David Strickland. Read on to find out more about our winners.

Current Novel Studio student, Jill Craig is originally from Northern Ireland, but currently lives and works as a secondary teacher in the North-West. She has lived in Greece and France and thinks often of going abroad again. An avid reader, she has published several short stories, with Freckle,  Egg & Frog and Literally Stories, and is working on the first draft of a novel.

Narrative Non-Fiction student Katie Hunt has been a journalist for more than two decades, working for several international news organisations including Reuters and BBC News. She lived in Asia for more than ten years, with stints in China, Hong Kong, Taiwan and Thailand. For the past four years, she has covered science and health for CNN in London. She hopes to write a non-fiction, popular science book about human origins focused on the latest discoveries in Asia.

Seyi Falodun-Liburd is a Nigerian campaigner and organiser from London. She is currently co-director of Level Up, a feminist campaigning community working towards a world where people of all genders are loved and liberated from bodily and systemic violence. She is also a member of Project Tallawah, a community resource for Black and Global Majority women and gender-expansive people in the UK. Seyi is a fledgling writer and Narrative Non-Fiction student who has written about gender-based violence for iNews, gal-dem and Refinery29.

Tess Pendle is a Narrative Non-Fiction student. After working for many years as a broker at Lloyd’s of London, Tess decided to contribute to a social project. She moved to Burkina Faso, where she worked for three years with a local women’s organisation to develop a microfinance programme supporting female entrepreneurs. On her return to the UK, she set up and managed both a national not-for-profit credit business and a £100 million government fund to invest in social enterprises. Tess is currently self employed and lives in Chelmsford with her partner.

An alumnus of the old Towards Publication course, now called Writers’ Workshop, D.P. Strickland is a neurodivergent writer with an MA in Creative Writing from UEA, whose work has previously appeared in anthologies and journals. He is particularly interested in underrepresented perspectives in fiction and recently completed a novel about a fundamental religion based on his own childhood experience. He lives in London and can be found on Instagram.

Now you know more about our winners, don’t forget to sign up for the event on Wednesday 27th March at 7.30pm on Zoom. You’ll be treated to stories of sticky summer heat, discoveries of ancient jaw bones, the disappointment of a young boy never quite right for the popular crowd and an exploration of the politics of our daily choices. All this alongside readings from our published authors, Laurence Kershook and Katherine Light. It’s going to be brilliant.

Register for tickets here and see you there.

And if anyone wants to come along and find out more about our writing courses, we are running a free taster session and open evening the night before City Writes. See here for more information about how to register.

Novel Studio alumna Katharine Light shortlisted for 2024 Selfies Book Awards

We were delighted to discover that Novel Studio alumna Katharine Light has been shortlisted for the 2024 Selfies Book Awards for her debut novel, Like Me.

Launched by BookBrunch in 2018 to recognise excellence in the self-publishing market, the awards are sponsored by Ingram’s self-publishing platform, IngramSpark®, and are run in association with the London Book Fair and Nielsen BookData.

The winners will be announced at this year’s London Book Fair on Tuesday 12 March.

Also on the adult fiction shortlist with Katharine are Shooters by Julia Boggio, Ostler by Susan Grossey, Hidden Depths by Jason Mann, Darcy: A Pride and Prejudice Variation by Alice McVeigh, The Eagle and The Cockerel by Alan Rhode and Artificial Wisdom by Thomas R Weaver.

Katharine will be one of our guests at the spring term City Writes on 27 March, so if you want to hear her read and talk about her path to publication, do register here.

And if you want to find out more about the Novel Studio, the course Katharine took at City, come and meet one of our tutors, Rebekah Lattin-Rawstrone, who will be manning the Novel Studio enquiry desk at our free short course taster event on March 26.

Congratulations to Katharine and all the shortlisted writers. We look forward to hearing more next week!

Writing Short Courses Newsletter Spring 2024

It’s pretty cold out still, but the snowdrops are here and spring is just around the corner…promise! For even more cheer, here’s the latest from our writing short course alumni and tutors.

The Novel Studio Alumni

 

Lara Haworth’s debut novel Monumenta is due out with Canongate in July. Pre-order here.

 

Jo Cunningham’s debut cosy crime novel Death by Numbers is due out with Hachette in August. You can pre-order here.

 

Katharine Light has been shortlisted for The Selfies 2024 in the adult fiction category for her novel Like Me.

 

Current Novel Studio student Jill Craig has been published in Eggplusfrog.

 

Peter Forbes’ Narrative Non Fiction alumnus Aniefiok Ekpoudom’s debut Where We Come From: Rap, Home & Hope in Modern Britain, was published by Faber last month. Jimi Famurewa reviewed it in The Evening Standard here.

Alumna Sophie Rutenbar, an expert on Haiti were she has worked, has won an International Affairs Fellowship from the US Council on Foreign Relations and is writing for the prestigious Brookings Institute.

 

Former City tutor Marcelle Bernstein’s Fact Based Storytelling alumnus Steve Young has published a book on Motherwell Cricket Club with Troubador publishing.

 

Susan Grossman’s Travel Writing alumna Yvette Cook has published an article in the Independent about travelling by train to Slovenia and another on Boscastle.

Tutor News

Writing for Children tutor Bryony Pearce has her debut Middle Grade novel, Hannah Messenger and the Gods of Hockwold, coming out in June 6, and she has sold a new YA fiction, Aphrodite (an Aphrodite retelling), which is due out in 2025. 

 

One-day Courses

There are plenty of options for anyone keen on one-day writing courses: our ever-popular Introduction to Copywriting with Maggie Richards is available monthly; while our Writing the Memoir course is now taught by the brilliant Anna Wilson. Our Writing for the Web and Digital Media continues to be run by the expert broadcast journalist Holly Powell-Jones; and the dynamic duo of Anna Tsekouras and Pete Austin, aka Anon Agency, run our Intro to Branding course.

Opportunities

Our year-long Novel Studio course for aspiring novelists is now open for applications for 2024/25 intake, with a deadline of 30th June 2024. All successful applicants are automatically entered into the Novel Studio literary agent competition, with the top three applications sent to Lucy Luck, literary agent at C&W Agency with a view to representation.

There is also a fully funded scholarship for the course, The Captain Tasos Politis Scholarship, available to a talented applicant from a low-income household.

Our Writing for Social Impact course continues to offer a scholarship for one young student (18-25) from an underrepresented background and/or facing financial difficulty. Please contact the tutor, Ciaran Thapar, for more information on this opportunity.

All current students of Introduction to CopywritingWriting for Business and Narrative Non-Fiction courses are eligible to submit an idea for a blog post for short courses. If the idea is accepted, and the written piece meets our standards, it will be professionally edited and published on our blog.

City Writes

This spring sees the return of City Writes, our termly showcase for all the great writing talent coming out of the creative writing short courses at City. This term our guest authors will be Laurence Kershook and Katharine Light (see above) both alumni of the Novel Studio.

To join us at the event on March 27th at 7pm on Zoom, please register for free HERE.

And if you would like to enter the competition to win the chance to share the stage with Laurence and Katharine, please visit here for all the submission details. Deadline for entries is this Friday 1st March! That’s tomorrow!!

Writing Retreat

This May the Ruppin Agency Writers’ Studio is returning to Paris for another edition of our spring writing retreat. A literary agent and a published author and university lecturer are teaming up to guide writers through five days of focussed writing, offering individual feedback, advice and group exercises. They’re offering £200 off the full price to anyone who quotes PARIS2024 (or mentions where they heard about this).

Open Evening

And finally, we are running an open evening with taster sessions on March 26th at 6pm. There’ll also be a dedicated Novel Studio enquiry desk manned by tutor Rebekah Lattin-Rawstrone for anyone who wants to find out more about our flagship year-long course. Register HERE.

That’s all for now. Keep on writing and keep your stories coming into us. And huge congratulations to all our alumni and tutors.

Study Skills – How to Study Effectively as an Adult Learner

With Lifelong Learning still firmly on the government’s agenda, Short Courses and Continuing Professional Development has become increasingly valued. But what happens if it’s been a while since you studied as an adult? What if the last time you were being taught you were still at school? What if you’ve never been taught how to study effectively?

Because it’s not just what you study, it’s how you manage your approach to study that maximises the educational impact. That’s where Study Skills come in. Read on for our top seven tips.

  1. Time Management

You can’t do everything all at once. Planning is essential. Make a timetable or use a digital calendar to block out specific parts of the day for studying each day or week.

  1. Set Goals

Work smarter not harder. Make sure you have clear, achievable goals for each study session and for your overall learning objectives. If you have exams coming up, or a dissertation, or an essay due, break the goal down into smaller, more manageable tasks. Regularly review and adjust these goals as needed.

  1. Note-Taking:

Effective note-taking is essential when listening to lectures or studying texts. Use short hand and abbreviations, summarise key points and organise your information logically. Highlighting key words can help to make your notes more useful when you revise.

  1. Critical Thinking:

The ability to analyse and evaluate information critically is a crucial party of studying well. Always ask questions, challenge assumptions, and seek evidence to support claims. Try applying critical thinking skills to real-world situations and academic tasks.

  1. Strategies for Effective Reading

When faced with multiple text books to read, the task can seem overwhelming. But if you can break down your reading assignments intop smaller sections and set specific goals, things become more manageable. Skimming texts initially to get an overview before reading in detail is also a very useful skill. When reading in more detail, highlight important passages, make notes, and summarise the main ideas in your note book.

  1. Utilise Resources:

Take advantage of all available resources in your place of study, such as textbooks, online courses, academic journals, and library resources. If you need support or want clarity on a particular subject, ask your tutors or seek advice from relevant online communities. Your university or college may have additional learning tools and technologies available so always find out what’s on offer.

  1. Keep things in Perspective

Studying can become very time-consuming. Make sure you also get enough sleep, eat well and exercise. Meditation or mindfulness techniques can also be very beneficial. Take reguar breaks and allow yourself time to recharge to prevent burnout and maintain your overall well-being

By developing these study skills you will enhance your effectiveness as an adult learner and make the most of your continuing educational journey.

 

 

For anyone interested in our short courses, we are running a free Open Evening and Taster Sessions on March 26 from 6-7.30pm. Register HERE.

 

 

Short Course Taster Evening 26 March 2024

 

Join us this March 26 for our free taster event, where you’ll have the chance to speak to the team, find out more about our courses and ask any questions.

You can even take part in a free 45-minute taster session to get a flavour of what it’s like to learn with us.

We will have a choice of tasters available, including:

There will also be a Novel Studio enquiry desk for anyone who wants to find out more about how to apply for our flagship year-long novel writing course.

And as a bonus, we are also offering a 10% discount on all our short courses for anyone who attends the open evening and enrols with us on the night.

Attendance at City events is subject to our terms and conditions.

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