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Essential Business Skills for Startups

March 20, 2024 / / 1 Comment

Whether you’re thinking about starting up a new business or developing your side hustle into something more long-term, there are some key skills you’ll need to develop.

  1. Strategic Planning: Every successful startup begins with a solid strategy. Strategic thinking involves analysing market trends, identifying opportunities, and developing a roadmap for growth. By honing your strategic planning skills, you can set clear objectives, anticipate challenges, and pivot when necessary to stay ahead in a competitive landscape.
  2. Financial Management and Budgeting: Financial literacy is crucial for startup founders. Understanding financial statements, managing cash flow, and budgeting effectively are essential skills for sustainable growth. By mastering financial management, you can make informed decisions, and ensure the financial health of your startup.
  3. Marketing: Reaching your target audience is vital for a successful startup. Marketing fundamentals include SEO (Search Engine Optimisation) digital marketing strategies, content creation, and branding techniques. By crafting compelling marketing campaigns and cultivating a strong brand identity, you can differentiate your startup and attract loyal customers.
  4. Leadership and Team Building:  As a startup founder, you may find that you’re the only team member for some time! But once your business starts to evolve, you’ll need to employ strong leadership skills to help you shape the culture and direction of your business. Effective leadership involves inspiring your team, fostering collaboration, and empowering others to succeed. By cultivating strong leadership qualities, you can build a cohesive team that shares your vision and drives collective growth.
  5. Networking: Building a robust network of contacts is invaluable in the startup ecosystem. Networking allows you to gain insights, forge partnerships, and access resources that can propel your startup forward. Invest time in building meaningful relationships with mentors, investors, and fellow entrepreneurs to expand your reach and unlock new opportunities.
  6. Adaptability and Resilience: Startups operate in a dynamic and unpredictable environment. The ability to adapt to change and navigate through challenges is essential for survival. Cultivate resilience by embracing failure as a learning opportunity, staying agile in your approach, and maintaining a positive mindset during setbacks. A good sense of humour doesn’t hurt either!

Mastering essential business skills is essential for startup founders and side hustlers looking to turn their vision into reality. By honing strategic thinking, financial management, marketing, leadership, networking, and resilience, you can position your startup for long-term success in a competitive marketplace. Embrace the journey of entrepreneurship with a commitment to continuous learning and growth, and you’ll be well-equipped to tackle the challenges and opportunities that lie ahead.

Our next term starts at the end of April. For our full range of business and creative industry short courses, visit our dedicated page HERE. Taught by experts in their field, a short course is an excellent way to begin to develop your essential business skills.

City Writes Spring 2024 Competition Winners Announced

March 15, 2024 / / 0 Comments

By Rebekah Lattin-Rawstrone

We are delighted to announce the winners of this term’s City Writes competition. City Writes is the showcase event for all the brilliant writing coming from City’s creative writing short courses and we have a fantastic line up for you this term on Wednesday 27th March at 7pm.

Reading at the event alongside published Novel Studio alumni Laurence Kershook and Katharine Light, our competition winners are: Jill Craig, Katie Hunt, Seyi Falodun-Liburd, Tess Pendle and David Strickland. Read on to find out more about our winners.

Current Novel Studio student, Jill Craig is originally from Northern Ireland, but currently lives and works as a secondary teacher in the North-West. She has lived in Greece and France and thinks often of going abroad again. An avid reader, she has published several short stories, with Freckle,  Egg & Frog and Literally Stories, and is working on the first draft of a novel.

Narrative Non-Fiction student Katie Hunt has been a journalist for more than two decades, working for several international news organisations including Reuters and BBC News. She lived in Asia for more than ten years, with stints in China, Hong Kong, Taiwan and Thailand. For the past four years, she has covered science and health for CNN in London. She hopes to write a non-fiction, popular science book about human origins focused on the latest discoveries in Asia.

Seyi Falodun-Liburd is a Nigerian campaigner and organiser from London. She is currently co-director of Level Up, a feminist campaigning community working towards a world where people of all genders are loved and liberated from bodily and systemic violence. She is also a member of Project Tallawah, a community resource for Black and Global Majority women and gender-expansive people in the UK. Seyi is a fledgling writer and Narrative Non-Fiction student who has written about gender-based violence for iNews, gal-dem and Refinery29.

Tess Pendle is a Narrative Non-Fiction student. After working for many years as a broker at Lloyd’s of London, Tess decided to contribute to a social project. She moved to Burkina Faso, where she worked for three years with a local women’s organisation to develop a microfinance programme supporting female entrepreneurs. On her return to the UK, she set up and managed both a national not-for-profit credit business and a £100 million government fund to invest in social enterprises. Tess is currently self employed and lives in Chelmsford with her partner.

An alumnus of the old Towards Publication course, now called Writers’ Workshop, D.P. Strickland is a neurodivergent writer with an MA in Creative Writing from UEA, whose work has previously appeared in anthologies and journals. He is particularly interested in underrepresented perspectives in fiction and recently completed a novel about a fundamental religion based on his own childhood experience. He lives in London and can be found on Instagram.

Now you know more about our winners, don’t forget to sign up for the event on Wednesday 27th March at 7.30pm on Zoom. You’ll be treated to stories of sticky summer heat, discoveries of ancient jaw bones, the disappointment of a young boy never quite right for the popular crowd and an exploration of the politics of our daily choices. All this alongside readings from our published authors, Laurence Kershook and Katherine Light. It’s going to be brilliant.

Register for tickets here and see you there.

And if anyone wants to come along and find out more about our writing courses, we are running a free taster session and open evening the night before City Writes. See here for more information about how to register.

Novel Studio alumna Katharine Light shortlisted for 2024 Selfies Book Awards

March 8, 2024 / / 0 Comments

We were delighted to discover that Novel Studio alumna Katharine Light has been shortlisted for the 2024 Selfies Book Awards for her debut novel, Like Me.

Launched by BookBrunch in 2018 to recognise excellence in the self-publishing market, the awards are sponsored by Ingram’s self-publishing platform, IngramSpark®, and are run in association with the London Book Fair and Nielsen BookData.

The winners will be announced at this year’s London Book Fair on Tuesday 12 March.

Also on the adult fiction shortlist with Katharine are Shooters by Julia Boggio, Ostler by Susan Grossey, Hidden Depths by Jason Mann, Darcy: A Pride and Prejudice Variation by Alice McVeigh, The Eagle and The Cockerel by Alan Rhode and Artificial Wisdom by Thomas R Weaver.

Katharine will be one of our guests at the spring term City Writes on 27 March, so if you want to hear her read and talk about her path to publication, do register here.

And if you want to find out more about the Novel Studio, the course Katharine took at City, come and meet one of our tutors, Rebekah Lattin-Rawstrone, who will be manning the Novel Studio enquiry desk at our free short course taster event on March 26.

Congratulations to Katharine and all the shortlisted writers. We look forward to hearing more next week!

Writing Short Courses Newsletter Spring 2024

February 29, 2024 / / 0 Comments

It’s pretty cold out still, but the snowdrops are here and spring is just around the corner…promise! For even more cheer, here’s the latest from our writing short course alumni and tutors.

The Novel Studio Alumni

 

Lara Haworth’s debut novel Monumenta is due out with Canongate in July. Pre-order here.

 

Jo Cunningham’s debut cosy crime novel Death by Numbers is due out with Hachette in August. You can pre-order here.

 

Katharine Light has been shortlisted for The Selfies 2024 in the adult fiction category for her novel Like Me.

 

Current Novel Studio student Jill Craig has been published in Eggplusfrog.

 

Peter Forbes’ Narrative Non Fiction alumnus Aniefiok Ekpoudom’s debut Where We Come From: Rap, Home & Hope in Modern Britain, was published by Faber last month. Jimi Famurewa reviewed it in The Evening Standard here.

Alumna Sophie Rutenbar, an expert on Haiti were she has worked, has won an International Affairs Fellowship from the US Council on Foreign Relations and is writing for the prestigious Brookings Institute.

 

Former City tutor Marcelle Bernstein’s Fact Based Storytelling alumnus Steve Young has published a book on Motherwell Cricket Club with Troubador publishing.

 

Susan Grossman’s Travel Writing alumna Yvette Cook has published an article in the Independent about travelling by train to Slovenia and another on Boscastle.

Tutor News

Writing for Children tutor Bryony Pearce has her debut Middle Grade novel, Hannah Messenger and the Gods of Hockwold, coming out in June 6, and she has sold a new YA fiction, Aphrodite (an Aphrodite retelling), which is due out in 2025. 

 

One-day Courses

There are plenty of options for anyone keen on one-day writing courses: our ever-popular Introduction to Copywriting with Maggie Richards is available monthly; while our Writing the Memoir course is now taught by the brilliant Anna Wilson. Our Writing for the Web and Digital Media continues to be run by the expert broadcast journalist Holly Powell-Jones; and the dynamic duo of Anna Tsekouras and Pete Austin, aka Anon Agency, run our Intro to Branding course.

Opportunities

Our year-long Novel Studio course for aspiring novelists is now open for applications for 2024/25 intake, with a deadline of 30th June 2024. All successful applicants are automatically entered into the Novel Studio literary agent competition, with the top three applications sent to Lucy Luck, literary agent at C&W Agency with a view to representation.

There is also a fully funded scholarship for the course, The Captain Tasos Politis Scholarship, available to a talented applicant from a low-income household.

Our Writing for Social Impact course continues to offer a scholarship for one young student (18-25) from an underrepresented background and/or facing financial difficulty. Please contact the tutor, Ciaran Thapar, for more information on this opportunity.

All current students of Introduction to Copywriting, Writing for Business and Narrative Non-Fiction courses are eligible to submit an idea for a blog post for short courses. If the idea is accepted, and the written piece meets our standards, it will be professionally edited and published on our blog.

City Writes

This spring sees the return of City Writes, our termly showcase for all the great writing talent coming out of the creative writing short courses at City. This term our guest authors will be Laurence Kershook and Katharine Light (see above) both alumni of the Novel Studio.

To join us at the event on March 27th at 7pm on Zoom, please register for free HERE.

And if you would like to enter the competition to win the chance to share the stage with Laurence and Katharine, please visit here for all the submission details. Deadline for entries is this Friday 1st March! That’s tomorrow!!

Writing Retreat

This May the Ruppin Agency Writers’ Studio is returning to Paris for another edition of our spring writing retreat. A literary agent and a published author and university lecturer are teaming up to guide writers through five days of focussed writing, offering individual feedback, advice and group exercises. They’re offering £200 off the full price to anyone who quotes PARIS2024 (or mentions where they heard about this).

Open Evening

And finally, we are running an open evening with taster sessions on March 26th at 6pm. There’ll also be a dedicated Novel Studio enquiry desk manned by tutor Rebekah Lattin-Rawstrone for anyone who wants to find out more about our flagship year-long course. Register HERE.

That’s all for now. Keep on writing and keep your stories coming into us. And huge congratulations to all our alumni and tutors.

Study Skills – How to Study Effectively as an Adult Learner

February 28, 2024 / / 0 Comments

With Lifelong Learning still firmly on the government’s agenda, Short Courses and Continuing Professional Development has become increasingly valued. But what happens if it’s been a while since you studied as an adult? What if the last time you were being taught you were still at school? What if you’ve never been taught how to study effectively?

Because it’s not just what you study, it’s how you manage your approach to study that maximises the educational impact. That’s where Study Skills come in. Read on for our top seven tips.

  1. Time Management

You can’t do everything all at once. Planning is essential. Make a timetable or use a digital calendar to block out specific parts of the day for studying each day or week.

  1. Set Goals

Work smarter not harder. Make sure you have clear, achievable goals for each study session and for your overall learning objectives. If you have exams coming up, or a dissertation, or an essay due, break the goal down into smaller, more manageable tasks. Regularly review and adjust these goals as needed.

  1. Note-Taking:

Effective note-taking is essential when listening to lectures or studying texts. Use short hand and abbreviations, summarise key points and organise your information logically. Highlighting key words can help to make your notes more useful when you revise.

  1. Critical Thinking:

The ability to analyse and evaluate information critically is a crucial party of studying well. Always ask questions, challenge assumptions, and seek evidence to support claims. Try applying critical thinking skills to real-world situations and academic tasks.

  1. Strategies for Effective Reading

When faced with multiple text books to read, the task can seem overwhelming. But if you can break down your reading assignments intop smaller sections and set specific goals, things become more manageable. Skimming texts initially to get an overview before reading in detail is also a very useful skill. When reading in more detail, highlight important passages, make notes, and summarise the main ideas in your note book.

  1. Utilise Resources:

Take advantage of all available resources in your place of study, such as textbooks, online courses, academic journals, and library resources. If you need support or want clarity on a particular subject, ask your tutors or seek advice from relevant online communities. Your university or college may have additional learning tools and technologies available so always find out what’s on offer.

  1. Keep things in Perspective

Studying can become very time-consuming. Make sure you also get enough sleep, eat well and exercise. Meditation or mindfulness techniques can also be very beneficial. Take reguar breaks and allow yourself time to recharge to prevent burnout and maintain your overall well-being

By developing these study skills you will enhance your effectiveness as an adult learner and make the most of your continuing educational journey.

 

 

For anyone interested in our short courses, we are running a free Open Evening and Taster Sessions on March 26 from 6-7.30pm. Register HERE.

 

 

Short Course Taster Evening 26 March 2024

February 22, 2024 / / 0 Comments

 

Join us this March 26 for our free taster event, where you’ll have the chance to speak to the team, find out more about our courses and ask any questions.

You can even take part in a free 45-minute taster session to get a flavour of what it’s like to learn with us.

We will have a choice of tasters available, including:

There will also be a Novel Studio enquiry desk for anyone who wants to find out more about how to apply for our flagship year-long novel writing course.

And as a bonus, we are also offering a 10% discount on all our short courses for anyone who attends the open evening and enrols with us on the night.

Attendance at City events is subject to our terms and conditions.

City Writes Spring 2024 Competition Open for Submissions

February 12, 2024 / / 0 Comments
By Rebekah Lattin-Rawstrone

 

City Writes, the showcase event for all the wonderful writing coming from our Creative Writing Short Courses at City, is only weeks away. This term’s City Writes is Wednesday 27th March at 7pm and we’re delighted to have two Novel Studio alumni, Laurence Kershook and Katharine Light, as our headline double act.

For your chance to join Laurence and Katharine and read your work on the online stage, the City Writes Competition is open for submissions and you need only send your best 1,000 words of creative writing (fiction or non-fiction but no poetry, drama or children’s fiction) to rebekah.lattin-rawstrone.2@city.ac.uk by midnight on the 1st March 2024 along with details of your current or previous Creative Writing short course. Full submission details can be found here.

The Broygus by Laurence Kershook came out in March 2022 and is an evocative exploration of the history of a Jewish East End family not to be missed. Katharine Light’s Like Me came out in November 2023. Her novel turns an adult school reunion into a possible rekindling of teenage romance. You can find out more by reading fantastic blog articles for Katharine and Laurence – simply click on their names. This will be a fantastic night full of tantalising tales and excellent writing advice.

Book your ticket here and send us your work. We look forward to your submissions!

Why You Need to Learn Python – A Guide to What it is and Why it’s Important

February 5, 2024 / / 0 Comments

Tobi Broadie, City Python Tutor

Tobi Brodie has over a decade’s experience teaching computer coding and web development in London and the South East of England, lecturing at Birkbeck University and, in his spare time, running Code Clubs for kids. He has an educational background  in Computing and Information Systems and has worked in web development with various companies, from start-ups to not for profit organisations.  Over the years he has built up skills in ‘all things web’, with a strong knowledge of the programming languages required to design, develop, and maintain them — including HTML, CSS, PHP & JavaScript. He also  teaches core computer programming languages such as Python and Java to undergraduate level.

We asked Tobi to guide us through a whistle-stop tour on what Python is and why it’s still such an important language to learn.

 

  1. What course do you teach at City? The Python course at City is split into 10 sessions, either once a week over 10 weeks or twice a week over 5. It is a very comprehensive course and we pack a lot of material into each session. It covers all the fundamental concepts of computer coding in detail, which can be applied to any coding language. We use industry standard tools and teach high quality techniques to create maintainable code. We also look at Python specific concepts that make the language one of the most used in industry.

The fundamental concepts include:

  • The use of variables, data types and basic operators
  • program control flow (loops and conditional statements)
  • Functions (reusable chunks of code)
  • Inputs (via the keyboard) and outputs (via the screen)
  • Data structures (accessing and manipulating data)
  • Error handling
  • File handling (opening files, reading and writing to files)

The Python specific concepts we cover are:

  • Accessing data from external sources (HTML & JSON parsing)
  • Using Python libraries and modules
  • An introduction to object-orientated programming using Python
  1. What is Python in a nutshell?! Python is a user-friendly programming language known for its clear and easy-to-read code. It’s used in many areas such web development, data analysis, and A.I. due to its versatility. Python has lots of libraries and modules you can make use of to add additional functionality to your code. Its simplicity makes it great for both new and experienced programmers.
  2. Why is Python still such an important language to learn? Python is often taught as the first language for beginners as the       code uses English-like keywords, so is easier to understand, and therefore a good stepping stone to more complex syntax based  languages such as Java or C#.This simplicity does not make Python only usable for beginners — the variety of different modules makes it a versatile and valuable programming language to learn, and it is one of the most used languages within computer science.In fact, Python is consistently ranked as one of the most in-demand programming languages in the job market and learning Python can lead to lucrative career opportunities in various industries.
  3. What skills or experience do you need to learn Python? You don’t need any prior programming experience to start learning Python! Whether you are completely new to programming or have some experience with other languages, Python can be easily picked up. Having a basic understanding of computer operations and how to use a computer is helpful, but is not a strict requirement. Our course at City takes you through installing Python on your Windows, Linux or Apple PC, and we provide links to useful free software as well as providing learning materials and coding examples throughout the course. All you really need to begin learning Python is curiosity, patience, and a willingness to dive in and explore. With the abundance of resources and materials we provide throughout the course, you can start learning Python today, regardless of your background or experience level!
  4. What would you recommend students study after taking your course?

This all depends on your reason for studying Python in the first place. If your reasons are job oriented, you may want to look into the different uses of Python in industry:

  • If you wanted to use Python for web development I would recommend exploring frameworks such as Django or Flask, which use Python to build dynamic web applications.
  • If you are looking into a career in Machine learning, AI or data science, I would suggest exploring and learning Python libraries such as NumPy, Pandas, Matplotlib and scikit-learn – these tools are widely used for data manipulation, analysis, visualization, and machine learning tasks.
  • If you wanted to go into software engineering, I would say you should familiarise yourself with software engineering best practices such as version control (e.g., Git), testing, debugging, code reviews, and documentation.
  • There are so many other career pathways that I could talk about, such as game development, cyber-security, network programming, automation or natural language processing, but the opportunities are too vast to list in full.

If you have completed the course because you are interested in computer coding and wanted to learn Python as a stepping stone to another language, I salute you! If this is the case, and you are interested in web development, I would recommend any of the other short courses I currently teach at City:

  • PHP — PHP is a server-side scripting language used for generating dynamic content. Its syntax is similar to C-style languages. PHP integrates with databases and has extensive libraries and frameworks. Commonly used for dynamic websites, web applications, and API development, it’s open-source, platform-independent, and widely deployed on web servers.
  • JavaScript —JavaScript is a versatile, high-level programming language. It enables interactive web pages by adding dynamic behaviour to HTML. JavaScript runs on the client-side, executing in users’ web browsers. It’s known for its event-driven, asynchronous nature and is essential for modern web development, including building interactive websites and web applications.
  • MySQL – MySQL is an open-source relational database management system widely used for storing and managing structured data. It uses SQL (Structured Query Language) for querying and manipulating data. MySQL is known for its reliability, scalability, and performance, making it a popular choice for web applications, e-commerce platforms, and when combined with PHP, is an ideal solution for data driven websites.
  • Advanced Web Authoring — This course covers web development using mobile first techniques, how to create accessible websites for all users, use of web-fonts, video and audio within websites, HTML validation in forms, using CSS frameworks such as Bootstrap and styling using SASS/SCSS .

In addition to the courses I teach, City runs short courses in Java, C/C++ , mobile applications and many more. Most of City’s short courses have the same format of 10 sessions over 10 weeks.

  1. How long does it take to master Python, or at least be able to use it in a work setting?

Once you have completed the course at City, you should have a basic understanding of the Python language which will provide you with the knowledge to move onto specialise. If you want to use Python for tasks such as scripting, automation, or basic web development, it shouldn’t take much more time and study to begin working in that field.

As with all skills, the more you use them, the better you will become. Regularly using Python to solve practical problems and create projects helps build confidence and hone your skills.

Mastering Python is something in my mind I am yet to achieve! I have been using Python for many years, and there is always some new library to learn or some new application of the language I haven’t explored yet. I would say ‘mastery of Python’ should be seen as more a journey rather than a destination.

  1. What career paths might open up as a result of learning Python?

There are so many — it depends on your interests or goals.

The following are all possible routes you could go down:

  • Software developer/engineer
  • Data analyst
  • Machine learning engineer
  • DevOps* engineer

* DevOps – a combination of software development (dev) and operations (ops)

  • Quality assurance engineer
  • Cybersecurity analyst
  • And of course, an educator/trainer such as myself!
  1. And is Python still the most important programming language to learn or have others taken its place?

I would say yes. Python is consistently ranked among the top programming languages in terms of job demand and market trends. Many companies across various industries are seeking Python developers. Roles in software development, data analysis and machine learning engineering are commonly advertised across the country.

Other languages like JavaScript, Java, C++, and others do also hold significant importance, depending on the specific context and requirements of a project or industry. However, Python is a great way to start your journey into learning code and is an ideal stepping stone into any of the other languages, due to the simplicity of its syntax.

Thank you, Tobi!

If this has whetted your appetite for learning Python, visit our course page HERE to find out more. The next course starts on 12 Feb with a booking deadline of 7 Feb .

Or check out what other computing courses we have available HERE.

 

Top Ten Tips for Branding

February 1, 2024 / / 0 Comments

Anna Tsekouras and Pete Austin, the brains behind Anon Agency

Even though we’re surrounded by brands 24/7, branding is sometimes a difficult concept to understand. The reality is that good branding can be the difference between a successful company and an unsuccessful one. And building up ‘brand equity’ in an audience (the measurable ‘value’ of a brand) is something industries spend trillions of dollars on—because if you have a consistent, authentic brand which your audience trusts, there’s no end to where you can go.

Here are some quick branding tips which are just as relevant whether you’re running an in-house campaign, launching your own business or running a global brand…

 

  1. Think about your audience

Audience, audience, audience. It doesn’t matter whether you’re one store with an audience of people within 1.5km of your outlet, or a global brand with an audience of millions, you have to think about who your audience is. Consider why they would want to interact with your brand, and what you want them to do and feel when they see your brand. Who are they? What do they like to do in their spare time? What media do they consume? Audience insights can feel overwhelming, but there are ways to do it in a scaled-back way which means you can create ‘personas’ of the audience you’re looking to reach. You can then plug these into your marketing on platforms like Meta.

 

  1. Know yourself — be authentic

Authenticity is absolutely key for every brand. If you’re inauthentic, audiences will see through you very quickly. There are so many examples of when brands have fallen foul of deviating from their authentic voice or purpose. Audiences don’t want to feel like they’re being taken for a ride. The most successful brands find an ‘authentic voice’ and ‘authentic vision’ and stick to it.

 

  1. Create a strong visual identity

The Nike tick. The McDonald’s golden arches. The Chanel interlinking Cs. The Nickelodeon orange splat. All brand agencies will tell you that a brand is about more than the logo, but it doesn’t mean the logo and a strong visual identity isn’t vital. If it’s done well, your visual brand (colours, fonts, imagery) and creative mark can do a lot of the heavy-lifting for your brand and how it makes your audience feel.

 

  1. Consider all elements of ‘brand’

Although a logo is obviously a vital brand touchpoint (see above!) branding is everything which makes your audience think or feel a certain way. For example the ‘brand’ for a restaurant must consider basic things like menu colours, logos and fonts – but also it’s the ‘physical brand’, so the type and volume of music, scents, quality of cutlery, staff uniforms, levels of lighting, the greeting guests receive etc. Think about how different it feels to sit in a burger joint than a high-end restaurant.

 

  1. Be consistent

Branding is nothing without consistency. Of course, companies can ‘re-brand’ which changes their look and feel, but the core tenets of a brand should not fundamentally change. With every brand you’re aiming to build your ‘brand equity’ —this is the ‘value’ you add to your company or organisation through branding and the association your audience has with it. This is built up over time, and conversely can be lost overnight if not handled properly.

 

  1. Don’t skip the basics: Vision and Mission

There are vital Brand ‘building blocks’ you simply cannot skip. Your Vision is your ‘why’ and your Mission is your ‘what’. Defining a brand mission is usually pretty straightforward, but it can sometimes take much longer to define the Vision. We’ve seen clients take months to come up with their Vision statement – but once it’s done, it’s a core part of everything the business does. It’s usually why the Vision is front and centre on organisations’ websites or in staff induction packs.

 

  1. Identify your point of difference

Brands can become obsessed with competitors — this is something we wouldn’t advise. It’s important to know your competitors and what they’re offering, but you should spend more time working out what is different about YOU. It’s this point of difference that is the essence of your brand. It’s what sets you apart from the rest, and the centre point from which you can build out the rest of your brand.

 

  1. Know your limits — don’t overreach

When you’re working on a brand it’s easy to get carried away; especially if it’s your own brand or company which you’ve poured countless resources into. But we’ve seen clients licence IP for trainers and energy drinks for their brand before they’ve thought about their Vision statement. Branding is a process, and if you follow the right steps you’ll end up with a strong and clear brand. And if you look at any successful business, a strong and clear brand is always at the heart of it. Resist the temptation to get distracted and move too quickly, overlooking the important bits of branding.

 

  1. Don’t be afraid of failure

We hear every day from clients: “we have to get this right”. It’s true, of course. But we always tell them “we’ll get it wrong a few times first”. There’s no way that any brand ever stumbled across its final iteration without rounds and rounds of edits (and probably arguments!). From re-written Vision and Mission statements, to logo changes — brand is an evolution. If you want to get it right the first time, you’re probably going to be disappointed!

 

  1. Get help!

Branding is a conundrum. It can sometimes seem like the most simple thing in the world, but at the same time feel totally overwhelming when you’re not getting it right. We see it every day with clients. Getting a good brand agency or expert to help steer you through branding for your product, company or campaign is vital – and definitely pays dividends in the long run. You often live and breathe your brand, and getting an outside view can give you the perspective you need.

About the Authors

Pete Austin and Anna Tsekouras are the dynamic duo behind Anon, a story-led brand agency. Since launching in late 2020 the Agency has created new brands from scratch for a number of start-ups as well as taking existing small businesses through to funding rounds. Both qualified journalists with over twenty years’ experience on newspapers and national magazines, they transferred their story-driven skills into communications, brand and PR where they worked on major partnerships and campaigns across national government, higher education, charity and the arts. Some of the organisations, clients and businesses Anna and Pete have worked on brand briefs or partnerships with: UAL, Goldsmiths University of London, Hayward Gallery, IBM, Barclays, British Airways, Barbican, Grayson Perry, Design Museum, British Museum, TATE Modern, VICE, Bustle, Evening Standard, BBC, DAN’S and Public Offerings Ltd.

They also teach our intensive Branding A to Z short course at City.

Sign up for Intro to Branding HERE. Next course starts Feb 26 — BOOK NOW.

See what other writing courses we have on offer HERE.

Or browse our full range of short courses HERE.

From Short Course to Stand Up – Suchandrika Chakrabarti’s Writing Journey

January 18, 2024 / / 0 Comments

Suchandrika’s sell out show I Miss Amy Winehouse

Suchandrika Chakrabarti is carving out quite a name for herself on the comedy writing circuit, but you may not know that many years ago she took some writing short courses at City.  Back in 2009, she took Novel Writing and Longer Works class, then taught by Rebekah Lattin-Rawstrone and in 2010 she took part in the Novel Studio.

Speaking of her experience on City’s courses, Suchandrika said ‘I guess I’d have to preface this with some context on where I was in my life at the time, because that really affected my experience, and my relationship to writing. I was in my mid-twenties, and I had lost both my parents in my late teens, so I was really in the depths of double bereavement. I had always thought of myself as a writer, and my parents had enthusiastically supported me in that idea, but I wasn’t writing. I came to the courses at City in that headspace, i.e. not the ideal one.

‘In the years since I took the courses, I have gone on to teach others how to write personal essays, which are often about trauma. I’ve found that there are two stages in wanting to write about the experience: the first is often the result of a rush to make sense of what happened for the writer themselves. It’s incredibly vulnerable and isn’t conducive to editing; it shouldn’t be published. The second stage is about shaping the experience in a way for the reader to find meaning in it; this version can be published, as the writer has processed the trauma, at least to some extent.

‘I was deep in stage one at the time I took the courses. I wasn’t ready for class feedback, or to write from my own emotional experience. It did feel good to be writing at all, though. I found the teachers supportive and very encouraging. The courses introduced me to the process of getting class feedback, the value of being around other writers and of engaging with their work, too.

‘The courses gave me back some faith in my own writing as the teachers were so thoughtful and considered in their feedback. I had a story published in a literary magazine called Decongested Tales, and had the chance to read it out at an event at Foyles bookstore. These were really important events that helped me gain some confidence back in writing, and I still think of them fondly.

‘It wasn’t until I went freelance in 2018 that I was able to make some headway. I started with writing personal essays, in which I explored using metaphor and more literary language to write about grief, my parents’ stories and my experiences.

‘Over the next two years, I wrote a number of personal essays for a wide array of journalistic outlets, from Marie Claire to Prospect Magazine, by way of Artsy.net and gal-dem. Then the pandemic happened, and during that time I found myself teaching online, setting up a Personal Essays Masterclass with the London Writer’s Salon.

‘Personal essays were a helpful middle ground between journalism and memoir / fiction for me; they allowed me to write what I had once felt was unwriteable, and put it out into the world.

‘I’ve always loved comedy and watching stand-up, but I had no idea how to begin with trying it out. After hosting a podcast at my last staff journalist job, at the Daily Mirror, I had a lot of people asking me if I did stand-up. I wanted to give it a go, but couldn’t guarantee free evenings until I went freelance. Finally, in January 2020 – the twentieth anniversary of my mum’s death – I did a six-week stand-up course at The Bill Murray in Islington, a two-room north London pub set up by comedians. I loved it, and found that performing improved my writing – plus I was in a much better frame of my mind to take on the live feedback that stand-up comedy brings.

‘During the pandemic, I made a start on a novel that drew on my experiences of grief, but was definitely fiction. That wasn’t quite the right format though, and I felt that maybe the narrative voice sounded more like stand-up. So I challenged myself to write my story as my Edinburgh Fringe debut. I wrote I Miss Amy Winehouse, which is creative non-fiction rather than fiction, written in a month (May 2021). I worked it out in various performances across the UK and Europe, then took it to Edinburgh in August 2022, supported by Soho Theatre’s Edinburgh Labs. It’s the closest I’ve come to writing my novel.

‘I’ve had a couple of poems published recently, and I’m working on some scripts, as well as my second Edinburgh show. I’ve even started playing about with character comedy, including wigs and other silly props! I wrote for TV for the first time this year, on ‘Have I Got News For You’, which would make my parents incredibly proud.

‘Writing a novel is still the ultimate dream, and I really hope to get there one day.’

Author and comedian, Suchandrika Chakrabarti

Suchandrika Chakrabarti is a writer, comedian and podcaster from London. She is currently working on her second solo show, Doomscrolling.

If you’re interested in following in Suchandrika’s footsteps, check out our full range of short writing courses HERE.

Or see what else we offer HERE.

 

 

 

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