Category: Insights (page 1 of 11)

Writing in the age of AI: Transforming Copywriting and Content Marketing

March 31, 2025 / / 0 Comments

In today’s fast-paced digital landscape, artificial intelligence is revolutionising how we approach copywriting and content marketing. For students entering this field, understanding AI’s capabilities and limitations is no longer optional—it’s essential professional knowledge that could define your competitive edge in the industry.

How AI is Changing Content Creation

The emergence of sophisticated AI writing tools has fundamentally altered the content creation process. These tools can now:

  • Generate first drafts of marketing copy in seconds
  • Adapt messaging to different audience segments
  • Create variations of headlines and calls-to-action for A/B testing
  • Optimise content for search engines
  • Identify trending topics and content gaps

For copywriters and marketers, this represents both a challenge and an opportunity. The mechanical aspects of content production — once time-consuming barriers to creativity — can now be delegated to AI assistants.

From Volume to Strategy: The New Human Advantage

With AI handling production volume, human copywriters are being elevated to more strategic roles. The competitive advantage now lies in areas where humans still decisively outperform machines:

Strategic Thinking

Understanding brand positioning, audience psychology, and market differentiation remains a distinctly human strength. AI can execute, but humans define the “why” behind content strategies.

Brand Voice Development

Creating authentic, distinctive brand voices that resonate with specific audiences requires cultural awareness, emotional intelligence, and creative intuition that AI tools still struggle to replicate.

Emotional Resonance

The most effective marketing copy connects emotionally with readers. Human copywriters understand emotional nuance in ways that AI, for all its pattern recognition capabilities, cannot yet match.

Cultural Context

Understanding cultural references, sensitivities, and zeitgeist moments requires living in and experiencing culture — something AI systems, trained on past data, inherently cannot do.

Practical Applications for Modern Copywriters

For students learning copywriting and content marketing, here are some practical ways to leverage AI while developing essential human skills:

  1. Use AI for Research and Ideation AI tools can analyse vast amounts of content to identify patterns, topics, and gaps in existing content landscapes, providing valuable starting points for original content creation.
  2. Employ AI as a First-Draft Generator Use AI to generate initial content drafts that you then refine, enhance, and infuse with brand voice and emotional resonance.
  3. Leverage AI for Content Optimisation AI excels at identifying SEO opportunities, readability issues, and potential audience responses — use these insights to strengthen your content.
  4. Focus Your Expertise on Strategy As AI handles more production aspects, develop your strategic thinking, audience understanding, and creative direction skills— areas where human input remains irreplaceable.

Preparing for the Future

The UK content marketing landscape is evolving rapidly with AI integration. For students preparing to enter this field, focusing on these key areas will help you thrive:

  1. Learn to collaborate with AI tools rather than compete with them
  2. Develop your unique creative perspective that AI cannot replicate
  3. Hone your strategic thinking and audience understanding
  4. Stay informed about AI capabilities and limitations
  5. Experiment with AI tools to understand where they add value

AI is not replacing copywriters and content marketers — it’s transforming their roles. By automating routine aspects of content creation, AI frees us to focus on strategy, creativity, and emotional connection. This shift represents an evolution of the profession rather than its replacement.

For anyone interested in using AI alongside their content and copywriting, take a look at our short courses in Introduction to Copywriting (next course starts April 12), Introduction to Branding (next course starts 17 May) and Content Writing (next course starts 13 June).

Or if you’re interested in our other writing short courses at City St Georges, visit our home page HERE.

For more on all our short courses, why not come along to our virtual open evening on Wednesday 2 April? Sign up here. As a bonus for attending, you’ll receive 10% off your short course if you book by midnight on Thursday 3 April.

 

Announcing City Writes Spring 2025 Competition Winners

March 20, 2025 / / 0 Comments

By Rebekah Lattin-Rawstrone

We’re delighted to announce the winners of the City Writes Spring Competition, all of whom will be reading at our bumper in person City Writes Spring Event 2025, Wednesday, 26th March, 6.30pm in Northampton Square alongside Goldsmiths’ Prize shortlisted author, Han Smith and four of City St George’s Short Course tutors: Jem Bartholomew, Katy Darby, Caroline Green and Martin Ouvry. Register for this wonderful free event now and sit back as we introduce you to our competition winners.

Ellen Bassam is a London-based writer whose work explores the intersections of everyday life, politics, popular culture, and nature. With a background in political campaigning, she brings a sharp, insightful perspective to her writing. Currently, she runs Alternative Route, a zine about walking, with a focus on the experiences and stories of women and girls. Ellen is a Narrative Non-Fiction alumna and will be reading her story, ‘Two y’s and no smiley face’.

Approach to Creative Writing alumna Hatty Nash is a radio producer who writes and reads fiction in her spare time. She joined the BBC on the prestigious Production Trainee Scheme and has since produced programmes for Radio 4, Radio 1, and the World Service, including Woman’s Hour and the Today programme. She grew up in Devon and now lives in East London. Hatty will be reading her story ‘Brainrot’.

Tunde Oyebode is a Nigerian-British architect and writer in London. His fiction, inspired by everyday life, explores themes of relationships, society, and urban environments, reflecting the experiences of the African diaspora. His work has appeared in Stylist Magazine, Obsidian, and Solstice Literary Magazine. Tunde was a finalist for the 2023 London Independent Story Prize and the 2024 Solstice Literary Magazine Prize. He is currently seeking to publish a collection of interconnected short stories and enjoys cycling and photographing architecture. A Short Story Writing and Writers’ Workshop alumnus, Tunde will be reading his story, ‘Immaculate Education’.

Aaron Payne is a Short Story Writing alumnus and unpublished writer who lives in South London. He is working on a story inspired by suburban landmarks: graveyards, allotments, libraries and schools. His reading, ‘Scoop’ is extracted from this story. He is a civil servant.

Mya Shakur is a novice fiction writer with a love for character-driven storytelling. She’s currently working on a collection of memory-inspired pieces, including her winning story ‘Sandwich Bag’, as part of a fictional memoir. After briefly studying Politics and American Studies at university, she took a different path with storytelling remaining a consistent passion throughout. She now writes in her spare time, trying to make sense of it all and has just completed the Approach to Creative Writing course.

For your chance to hear all of these wonderful stories alongside the work of Han Smith and four of our fantastic tutors here at City St George’s register for the City Writes Spring Event 2025, Wednesday, 26th March, 6.30pm in Northampton Square here. We can’t wait to see you there.

City Writes Spring Event 2025: Behind the scenes with our featured tutors series; Introducing Jem Bartholomew

March 13, 2025 / / 0 Comments

Author and Lecturer Jem Bartholomew

By Rebekah Lattin-Rawstrone

This is the last in our series of blog posts exploring the writing and teaching of City St George’s short course tutors reading at The City Writes Spring Event on Wednesday 26th March at 6.30pm, Northampton Square. It’s going to be an unprecedented night of storytelling from tutors, students and alumni followed by a Q&A with Goldsmiths’ Prize shortlisted author, Han Smith, and four of our wonderful writing tutors: Jem Bartholomew, Katy Darby, Caroline Green and Martin Ouvry.

This week we are introducing the fantastic narrative nonfiction writer, Jem Bartholomew. Jem teaches Fact-based Storytelling here at City St George’s and as an award-winning freelance reporter has a wealth of experience to share with students and readers alike.

When asked to introduce his work, Jem launched into a description of his current project. ‘I’m currently writing a narrative nonfiction book about UK poverty, called Threading The Needle. The book follows a year in the life of four communities — a food bank in southern England, courier drivers in London, a former coal-mining village in South Yorkshire, and a young MP’s journey to Westminster — as they battle against the rocketing cost of living, push for change, and strive for meaning in an insecure world. The book is nonfiction, but through immersive reporting in these communities it adopts a novelistic lens to capture where our country is, and where it’s going, following in the footsteps of George Orwell’s The Road To Wigan Pier and Down and Out in Paris and London. My shorter-form freelance reporting can be found in the Guardian.’

With such an impressive resume I wanted to find out what Jem found exciting about teaching at City St George’s. He said it was ‘the capacity to be constantly surprised by the writers who take my class. Short courses attract people at all different stages of their lives and writing journeys — I’ve had cohorts in which retired people and teenagers are swapping notes, reading each other’s work. It’s this multiplicity in class that fuels surprise, innovation and freshness on the page. When teaching, as well as outlining some of the techniques I feel are worth knowing, I strive for my classes to resemble a seminar rather than a lecture. Participants have just as much to teach me, and teach each other, than vice versa, and active, constructive discussion is central.’ No wonder former students speak of Jem’s ability to facilitate discussions and grow writers.

So, what one piece of advice would Jem give to aspiring writers? His answer is wonderfully practical: ‘Details are important. The small details are what brings a scene to life, what tells the reader who a character is, what sticks in the audience’s mind after they’ve put your story down. Don’t forget to capture the particulars: What’s the dog’s name? What kind of shoes was that man wearing? Did that person thank the waiter? And people love to read dialogue. Getting your characters talking to each other is a surefire way to inject some energy into your scenes. But above all, don’t wait for someone to ask you to write, or wait until you’re in the right job to start telling stories — you don’t need permission, just make writing a part of your life, start producing quality work, and people will want to read it.’

To hear more of Jem’s advice and listen to a passage of his work-in-progress, don’t forget to register for the The City Writes Spring Event on Wednesday 26th March at 6.30pm, Northampton Square. There will be refreshments, a chance to hear more about the short creative writing courses at City St George’s and a special 10% discount for all attendees who sign up for a creative writing course.

We can’t wait to see you on the 26th of March, in person, with refreshments in hand and mind sparking with new ideas.

 

Advancing Your Professional Journey: Five Career Strategies for 2025

February 28, 2025 / / 0 Comments

In today’s rapidly evolving professional landscape, standing still is moving backwards. As we navigate the complexities of 2025’s job market, the most successful professionals are those who actively invest in their growth. Whether you’re looking to climb the corporate ladder or pivot into a new field entirely, here are five strategies to help elevate your career this year.

1. Embrace Micro-Credentials and Specialised Learning

While traditional degrees clearly still hold value, 2025 has solidified the rise of micro-credentials as career accelerators. Focused learning experiences—such as our Leadership and Management and Project Management short courses—allow you to develop specific, in-demand skills without committing to years of study. Upon completion, you’ll receive LinkedIn digital badges that you can display on your professional profile, instantly signalling your expertise to employers, clients, and your professional network.

The most forward-thinking professionals are stacking these credentials strategically, building expertise in complementary areas that make them even more valuable. For instance, combining our Starting up in Business course with Project Management would create a powerful skill set for entrepreneurial ventures within larger organisations—with each achievement visibly showcased through your growing collection of digital badges.

2. Cultivate Cross-Functional Literacy

In 2025, the most promotable staff members are those who can understand and communicate effectively across different professional disciplines and departments. This doesn’t mean becoming an expert in everything, but rather developing sufficient literacy in adjacent areas to collaborate effectively.

Our Effective Communication and Interpersonal Skills course addresses this need directly, helping you bridge gaps between departments and specialisations. When technical experts can speak the language of marketing, or when HR professionals understand financial considerations, they become much more valuable to their organisations—able to translate complex concepts into business outcomes that leadership can understand and support.

3. Leverage AI as Your Career Multiplier

The AI revolution has moved beyond hype to practical implementation. In 2025, career advancement belongs to those who effectively harness AI tools as force multipliers for their expertise.

Our Introduction to Conversational and Generative AI course will give you a solid foundation from which to  navigate this technological shift. While our Introduction to Copywriting and Content Writing short courses both include how to work effectively with AI tools to enhance your content creation capabilities.

Rather than fearing automation, successful professionals are identifying repetitive aspects of their work that AI can enhance, freeing their time for higher-value contributions. Whether it’s using AI for research synthesis, data analysis, content creation, or workflow optimisation, becoming proficient with these tools demonstrates both adaptability and efficiency—qualities employers increasingly prioritise when making promotion decisions.

4. Master Impactful Presentation Skills

In an era of information overload, the ability to communicate ideas clearly and persuasively sets career-focused professionals apart. Our Presentation Skills course develops your capacity to influence decisions, secure buy-in for your initiatives, and establish yourself as a thought leader.

Whether you’re pitching to clients, presenting to executives, or leading team meetings, these skills create visibility and demonstrate your value across the organisation.

5. Cultivate Strategic Relationships Through Genuine Value Exchange

Networking in 2025 has evolved beyond transactional connections. One of the most effective career accelerators is meaningful professional relationships—a skill set developed through our Effective Communication and Interpersonal Skills course.

The course emphasises authentic relationship-building strategies based on genuine value exchange rather than extraction. You’ll learn to identify key relationships that could support your growth journey, and consider what unique perspective, skill, or opportunity you can offer in return.

As we navigate 2025’s dynamic workplace, remember that career advancement is rarely accidental. By deliberately implementing these strategies and investing in targeted skills development through continuous education and lifelong learning, you position yourself for sustainable growth rather than hoping to be noticed.

The most successful professionals don’t wait for opportunities to find them—they systematically build the skills, relationships and evidence that make them the obvious choice when doors open. Explore our full range of short courses today to discover how we can support your career journey. Or book a spot at our free online open evening on 2 April and try one of our taster sessions. As a bonus, we are offering a 10% discount on all our short courses for anyone who attends the open evening and enrols with us on the night. We look forward to seeing you there!

City Writes Spring Event 2025: 3rd in the ‘Behind the scenes with our featured tutors series’; Introducing Katy Darby

February 27, 2025 / / 0 Comments
by Rebekah Lattin-Rawstrone

The City Writes Spring Event on Wednesday 26th March at 6.30pm in Northampton Square is going to be a bumper evening of storytelling and creative writing insights. Alongside Goldsmiths’ Prize shortlisted author, Han Smith, there will be readings from four of City St. George’s Short Course tutors: Jem Bartholomew, Katy Darby, Caroline Green and Martin Ouvry. Joining them on stage will be this term’s competition winners, taken from students and alumni of City St. George’s short courses. You can find out more about the competition here.

In this blog, we are very excited about introducing Short Story Writing and Writers’ Workshop tutor, Katy Darby. As with the other tutors, I had three questions to ask Katy who, alongside her writing, is co-founder and Director of the brilliant live fiction event, Liars’ League. It will be a treat when Katy steps up to the microphone on the 26th March! She is also a much loved tutor, whose students have gone on to write some truly magical things—Han Smith is one of her former students, as is Imogen Hermes-Gowar, author of The Mermaid and Mrs Hancock.

Author and Lecturer Katy Darby

I began by asking Katy to introduce us to her work: ‘I mostly write historical fiction, and my novel The Unpierced Heart, a Victorian Gothic tale of love and betrayal, is available in Penguin paperback. Some of my contemporary short stories appear in the anthology Five by Five from Arachne Press, or are linked from my website katydarby.co.uk. Most recently, I’ve had several new Sherlock Holmes stories published in anthologies from Belanger Books, mostly in the Year of Mystery series (covering the years 1881-1888 so far): there are three more forthcoming this year, including Into the Fire, edited by Margie Deck.’

With her clear passion for teaching, I was intrigued to find out what excited Katy most about teaching. ‘It’s the sheer variety and originality of the stories people tell: whether they are drawing on their own personal experience or just on pure imagination, I am always amazed by how you can give the same prompt to a class of 15 writers and get 15 completely unique and totally different responses to it. I also love introducing short stories I love (for example, Tobias Wolff’s “Bullet in the Brain”) to students who’ve never read them before and hearing their fresh takes on the characters, the writing and the meaning of the piece. Watching people encountering new possibilities in fiction, whether reading it or writing it, is a thrill that never gets old.’

Finally I asked Katy for that all important ‘one piece of advice’ she would offer to aspiring writers and her answer was an inspiring one. ‘OK, everyone will say “read widely” and of course that’s true—but I’d also say “write widely”. Don’t restrict the genres, styles or stories you explore in your writing any more than you do when it comes to reading books. If you’ve never read sci-fi before, pick it up—equally, if you have an idea for a sci-fi story, write it down! It may not be perfect (spoiler: no first draft is) but if the idea excites you and you have fun writing it, that’s an immense reward. Having fun and experimenting with voice, structure, subject, anything, should be the whole of the law when it comes to writers just setting out, especially short story writers.’

If that’s not encouragement enough to pick up your pen and give it a go, I don’t know what is. For more of this great advice and to hear Katy read from her work in person alongside the other tutors, Han Smith and the competition winners, don’t forget to book your seat for the The City Writes Spring Event on Wednesday 26th March at 6.30pm, Northampton Square. There will be refreshments, a chance to hear more about the short creative writing courses at City St George’s and a special 10% discount for all attendees who sign up for a creative writing course.

Keep an eye on this space for the fourth and final post in the ‘Behind the scenes’ series with our final tutor, Jem Bartholomew. Looking forward to seeing you at the The City Writes Spring Event on Wednesday 26th March at 6.30pm, Northampton Square.

 

 

City Writes Spring Event 2025: 2nd in the ‘Behind the scenes with our featured tutors series’; Introducing Caroline Green

February 21, 2025 / / 0 Comments
By Rebekah Lattin-Rawstrone

As the days tick by towards the deadline for submitting to the City Writes Competition (the deadline is Friday 28th February!), we’re delighted to introduce you to another of our tutors reading at the City Writes Spring Event 2025, Wednesday, 26th March, 6.30pm in Northampton Square. Alongside, Goldsmiths’ Prize shortlisted author, Han Smith, there will be readings from four of City St. George’s Short Course tutors: Jem Bartholomew, Katy Darby, Caroline Green and Martin Ouvry. Joining them on stage will be the competition winners. Find out more about the competition here.

Having started this series looking at the work and advice of Martin Ouvry, we’re now turning to Crime and Thriller Writing tutor, Caroline Green. Caroline is a wonderfully prolific writer, charming and unnerving readers from children to adults, and teaching with a care and consideration that has nurtured a number of publications from her students. When I asked her to introduce her work, her enthusiasm was catching.

‘I’ve been lucky enough to write thirteen books (so far!) for both young people and adults. My latest book for 7-9 year olds is called There’s A Dog in My Brain, which is about a boy and a dog who swap bodies for the day. But I mainly write dark, gothic thrillers for adults under the names Cass Green and CS Green. My latest series as CS Green is about a branch of the Met Police that solves supernatural crime. I’ve loved writing them and you should be able to find them via the usual booksellers and libraries.’

Writing with such a range of readers in mind, and with a broad knowledge of thriller, crime and comedy, Caroline offers a wealth of experience to students. I asked her what excited her most about her teaching and her answer began with a love of the broad range of students taking her courses at City St. George’s. ‘I really love teaching writing to a broad range of experiences and ages too. It connects me with the aspects of the writing process that I find exciting, such as plotting and crafting a story, but also helps me “up my game” in the parts I find harder, like writing description. Seeing students have a breakthrough moment in their own work is always such a wonderful moment for me. I’ve now had quite a few students from various courses who have gone onto publication (two in the recent Observer Debuts of the Year list) and to have even played a tiny role in that is an absolute privilege.’

Finally I asked Caroline to offer one piece of advice to aspiring writers and her answer was a very delightful one for the bibliophiles among us. ‘My one piece of advice is one you hear a lot, but I think people tell themselves sometimes that it isn’t as important as it really is. You have to find time to read widely within the genre you are trying to write. I think some sort of osmosis can take place, where you absorb some of that good stuff along the way.’

For your chance to absorb some good stuff through listening to readings from Caroline Green, fellow tutors, alumna Han Smith and competition winners, don’t forget to book your tickets for the City Writes Spring Event 2025, Wednesday, 26th March, 6.30pm in Northampton Square. If you’d like to join these wonderful authors on stage, all current students and alumni of City St. George’s Short Creative Writing Courses can enter the City Writes Competition for which the submission details are here. Don’t forget to enter before the deadline of midnight on the 28th February!

 

Looking forward to seeing you at the event and reading your submissions and keep an eye out for the next in the series of posts about the tutors featured at the City Writes Spring Event in March.

City Writes Spring Event 2025: Behind the scenes with our featured tutors

February 12, 2025 / / 0 Comments

By Rebekah Lattin-Rawstrone

This is the first in a series of blog posts looking into the writing and teaching lives of the tutors reading at the City Writes Spring Event 2025, Wednesday, 26th March, 6.30pm in Northampton Square. I’ll be asking each featured tutor the same three questions about their work and their teaching, hoping to entice you to sign up for the event and submit your own work to the City Writes Competition and be able to join them, Han Smith, and the other competition winners, on stage in March.

What a joy to start off this series promoting City Writes Spring Event 2025 by introducing Visiting Lecturer and writer, Martin Ouvry who teaches the Novel Writing and Longer Works course here at City St George’s. Not only do the course reviews rave about Martin’s teaching as ‘first rate’ and ‘excellent’, his answers to my questions reveal a teacher and practitioner firmly grounded in his practice as well as diligent and generous in his approach to his own and others’ work.

I began by asking Martin where readers could find his work and what they might expect to read. ‘Expect the unexpected,’ he replied. ‘My novels and short stories are psychological dramas with mysteries at their heart and, often, a touch of the surreal. I’m proud to have been published in a range of anthologies – e.g. New Writing (Picador) and A Little Nest of Pedagogues (British Council) – and magazines including the globally-renowned Esquire and the world’s oldest literary journal, The London Magazine. My article ‘How creative writing courses benefit a writer’ first appeared in the Writers’ & Artists’ Yearbook 2023 and has been reprinted in the 2024 and 2025 editions. My novel The Cost of Loving was completed with the support of a grant from those lovely, lovely people at Arts Council England. More information, and audio extracts, can be found on the Writing page of my website.’

City Novel Writing tutor and author, Martin Ouvry

I went on to ask Martin what excited him most about teaching. ‘I love the sheer diversity of both new and practising writers who beat a path to my door at City St George’s, and the range of their projects, whether already begun when they come to me or existing – at that stage – purely in the realm of ideas. I love witnessing twelve individuals coming together as a group. I’m also excited by the ever growing number of success stories – with agents and publishers, or in writing competitions – from those who have come to Novel Writing and Longer Works – although I’m equally moved by the successes of those who have simply made strong progress and feel proud of the work they have produced.’

Having gleaned Martin’s inclusive approach to the rigours of the writing life, my final question sought one piece of advice he thought most important for aspiring writers. His response was invaluable: ‘Learn from others but be yourself. Individual talent is a precious and often delicate thing. Every writer, whatever their level of experience, has the opportunity to bring something different and valuable into the world.’

For your chance to hear Martin read a passage of his work and engage in debate about writing with the other tutors and Han Smith, do sign up for City Writes Spring Event, 6.30pm on Wednesday 26th March, 2025. This term the event will be in person for the first time in many years and promises to be a bumper celebration of City St George’s literary talent. Book your tickets here.

You can also enter the competition to share the stage with Martin and others. The competition is open to all current students and alumni of City St George’s short creative writing courses. You need only send your best 1,000 words of creative fiction or non-fiction to rebekah.lattin-rawstrone.1@city.ac.uk with details of your name and the short course you took, or are taking, by Friday 28th February. Full details and submission guidelines are here. Whilst we accept YA, we don’t currently accept children’s fiction, poetry or scripts. There will be five competition winning slots available and we can’t wait to read your submissions.

Book tickets here, check out the City Writes Competition submission guidelines here, and watch this space for the next in the series of ‘City Writes Spring Event 2025: Behind the scenes with our featured tutors’.

 

From Screen to Conversation: Taking Your Language Learning to the Next Level

January 28, 2025 / / 0 Comments

“I’ve been using language apps for two years, but I still can’t hold a conversation.”

This is something we hear all the time from people joining our language courses. They’ve mastered the gamified exercises, earned countless virtual achievements, and can perfectly translate sentences about owls riding bicycles. But when it comes to ordering food in Paris or chatting with locals in Madrid, they find themselves stuck.

The Missing Piece

Language apps are brilliant at what they do – introducing vocabulary, basic grammar, and giving you that daily dose of language practice. They’re like having a pocket-sized language primer always at hand. But language isn’t just about remembering words and rules – it’s about connection, culture, and real-world communication.

That’s where our courses come in.

What Real Language Learning Looks Like

Whether you’re joining us in person or connecting online, you’ll be part of a live, interactive learning experience. Your native-speaking tutor will welcome you and your fellow students in their language, and suddenly you’re having a real conversation – not just selecting multiple choice answers or swiping through flashcards. Yes, you might stumble over words at first, but you’re speaking with real people who encourage and support you. This is how natural language learning happens.

In our courses, you’ll:

  • Jump straight into authentic conversations from day one
  • Learn the expressions locals actually use (not textbook phrases)
  • Pick up natural pronunciation from native speakers
  • Understand the cultural context behind the language
  • Build lasting friendships with fellow language enthusiasts

A Different Kind of Progress

While apps measure progress in points and streaks, we measure it in real-world achievements:

  • Having your first unscripted conversation
  • Understanding jokes in your target language
  • Successfully handling unexpected situations abroad
  • Making friends in another language
  • Thinking in your new language instead of translating

Breaking Through the Digital Ceiling

Many of our students come to us after hitting what we call the “digital ceiling” – that frustrating plateau where app-based learning stops delivering results. They’ve built a foundation but need something more to achieve true fluency.

Our courses provide that crucial next step. Whether you’re a complete beginner or have been using apps for years, we’ll meet you where you are and help you build practical, usable language skills.

The Human Touch

Our native-speaking tutors don’t follow rigid scripts or pre-programmed responses. They adapt to your needs, answer your specific questions, and help you navigate the nuances of their language. They’ll explain why locals phrase things certain ways, share cultural insights you won’t find in any app, and give you personalised feedback that makes a real difference.

Learning That Fits Your Life

Whether you prefer learning in person or online, we’ve got you covered. All our courses are available in both formats, so you can choose what works best for you:

  • Join us in the classroom for face-to-face interaction
  • Learn from home with our live online sessions
  • Evening options for busy professionals
  • Small groups for maximum speaking practice

A World of Languages

From East Asian languages to European classics, we offer ten options including:

Each language is taught by native speakers who bring their culture and real-world experience to every lesson.

Your Next Step

Ready to move beyond an app? Whether you’re planning a trip abroad, connecting with family heritage, or simply love languages, our courses will help you achieve your goals. Bring your app-learned vocabulary – it’s a great foundation! We’ll help you transform it into real-world language skills you can actually use.

Join us and discover what it feels like to truly speak a new language, not just learn it.

Explore our courses today and take the first step toward genuine fluency.

Starting the Year with a New Skill: Embrace Learning at City St George’s

December 26, 2024 / / 0 Comments

New Year’s resolutions often feel like a list of restrictions: exercise more, cut out chocolate, reduce alcohol intake. But what if we reframed our approach? Instead of focusing on what we can’t do, let’s concentrate on what we can learn.

 Why Learning Matters

Research consistently demonstrates the benefits of acquiring new skills. Learning:

 Discover Your Next Skill at City St George’s

This year, break free from traditional resolutions. Our short courses offer exciting opportunities to expand your horizons:

 Learn a Language

Brush up on your Business Skills

Start your Story

Craft your Creativity

Computer says Yes

 

Your Journey Starts Here

Learning doesn’t need to be one more thing on your to do list—it’s about discovery and personal transformation. Choose a course that sparks your curiosity and embark on a journey towards your own personal growth.

Explore our range of short courses and turn this new year into an opportunity for personal and professional development. Book soon to avoid disappointment.

Have a question? Contact our friendly short course team on shortcourses@city.ac.uk

 

The importance of Investing in Yourself: Benefits of Continuous Learning for your Brain

November 28, 2024 / / 0 Comments

 

In today’s rapidly changing world, the ability to adapt and grow is more crucial than ever before. One of the best ways to future-proof your career and personal development is through continuous learning. Embracing a mindset of lifelong learning has profound benefits for both your brain and your overall well-being.

Cognitive Abilities

Engaging in continuous learning exercises your brain and helps maintain cognitive sharpness as you age. Studies show that challenging your brain with new information and skills can increase grey matter, improve memory and information processing, and bolster problem-solving abilities. Whether you’re learning a new language, taking an online course, or exploring a hobby, keeping your brain active helps build neural pathways and preserve mental acuity.

Creativity and Innovation

Continuous learning exposes you to diverse perspectives, ideas, and ways of thinking. This cross-pollination of knowledge sparks new connections in your brain, enhancing your ability to think creatively and come up with innovative solutions. By stepping outside your comfort zone and exploring unfamiliar subjects, you can gain fresh insights that inspire you to approach challenges from novel angles.

Adaptability In an era of rapid technological and social change, the ability to learn, grow, and adapt is paramount. Continuous learners are more resilient and better equipped to navigate uncertainty, pivot in their careers, and respond to emerging trends. The mental flexibility cultivated through lifelong learning allows you to continuously expand your skillset and thrive in the face of change.

Overall Well Being

Engaging in continuous learning doesn’t just benefit your brain – it can also enhance your overall well-being. The sense of accomplishment and confidence that comes from mastering new skills can boost self-esteem and mental health. Additionally, the social connections and intellectual stimulation gained through learning activities can reduce stress and loneliness, leading to greater happiness and life satisfaction.

The decision to invest in yourself through continuous learning is one of the most impactful choices you can make. By challenging your brain, sparking your creativity, and cultivating adaptability, the benefits of lifelong learning can transform both your professional and personal life.

At City St George’s we have a range of short courses to enhance your continuous learning. Why not try a new language? Or learn to code? Craft that children’s story you’ve always wanted to write? Or start a new side hustle with our Coaching courses?

Not sure what you want to study? Come along to our Free Virtual Open evening on December 12 at 6pm. You can choose from a range of taster sessions from  Japanese to Marketing. More information and how to register is available here.

Embrace the power of continuous growth and unlock your full potential.

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