Category: News (page 6 of 12)

What is branding and why is it so important for small businesses?

November 10, 2022 / / 0 Comments

Ahead of our next Introduction to Branding course run by the brilliant team at Anon Agency, we caught up with Founders Anna Tsekouras and Pete Austin to find out more about what branding really is.

Anna Tsekouras and Pete Austin, Founders of Anon Agency and Tutors on City’s Introduction to Marketing Short Course

  1. Can you describe what branding is?

 

It might sound crazy but that’s a tough question! Technically, in terms of the textbook definition, it’s the way you identify your product, service or company which sets you apart from your competitors. But in reality, it’s about much more than that. It’s more than what you can just see – it’s not just your logo, colours and font! Your brand comprises a set of personality attributes, values and beliefs that engage your audience who share those same values. Your brand might stand for body positivity, environmental sustainability or simply be about living luxuriously. Whatever it is, your brand is just like a human personality and its attributes will tell your audience who you are. How does my brand act when they go to a party? What does my brand talk to its friends about? What excites my brand? What scares my brand? Getting to know and defining your brand is integral to your success. A clear and confident brand builds trust and increases your business value.

 

  1. Why do you think an understanding of branding is so important for start-ups and SMEs?

 

Photograph of sardine tin with small shoot growing out of it planted in soil

Growing concerns, photo courtesy of Wilhelm Gunkel

Brand underpins everything you do; your Vision and Mission define why your brand exists, and who you want to reach. That relationship is integral to the success of a brand. If you don’t know who you are, what you stand for and what you believe in; then your audience won’t connect with your brand. And we all know the immense level of competition out there at the moment – now more than ever with small businesses booming since lockdown – so to get a competitive edge is vital.

 

Branding allows you to build relationships with your audience, which can turn them into loyal customers. The customer journey is a complex thing. But one thing that remains consistent, is the impact of a good brand in the process. Whether the customer is spending £1 or £10,000, branding could be the very reason to make their decision. If you had to choose between a business with clear and confident branding, and a business that hasn’t made this effort, you probably know which one you’d trust more. Branding helps you show potential customers that you’re an established, credible business.

 

  1. Can someone else create a branding strategy for your own business, or should you try and do it yourself?

 

Both! Firstly, it starts with you. You know the business you want to build and the brand you want to create. Start by defining the service and product you’re offering and think about why you exist. What motivated you to launch your business? What makes you different? Who do you want to reach? Once you start brainstorming these answers, it might then help to source external help in creating a brand strategy. Brand experts will help you define, articulate and communicate your brand’s mission and vision to your audience – those ‘next steps’ of bringing your brand strategy to life are often best achieved with the help of experienced brand experts.

 

  1. At what point in developing a business should you start to think about your brand identity?

 

As soon as you start to think about launching your business and you’ve worked out your product or service, it’s a good idea to start thinking about your brand values, attributes and its ‘personality’. The sooner you get the brand defined, the better you’ll be able to connect with your audience. A quick way to get the ball rolling with your brand identity is to focus on the ‘why’ you exist.

 

  1. Can you make changes to your brand as you go along or do you need to stick to the one you have?

 

Photograph of person in red sweatshirt holding iphone with red image of Nike tick

Nike image, courtesy of Kristian Egelund

To a degree, you can change as you go along. Your brand will probably change as your business develops, but it should always stay true to the brand values you define at the start. If you start to change those values (and there are some big companies who’ve tried, and failed, to do that) then you risk alienating your audience who connect with your values, mission and vision. Brands that endure move with their customers and consistently reflect their changing lives and concerns. Nike is an obvious but great example – Just Do It is still their overarching brand slogan (and has been since 1987) but more recently they’ve flexed their brand to move away from aspiration for athletic achievement, and embraced the way society and sport has advanced. Two examples are their 2018 campaign selecting Colin Kaepernick, an outcast American football player and civil rights activist, as the face of its new global advertising campaign, emphasising their brand’s position as a vehicle for social change. And more recently in 2022, their Play New campaign which embraces trying and failing, not just achievement. Their campaign slogan is “no matter how many times you fall down, you’re still coming out on top.” Both the 2018 and 2022 examples still keep Nike’s original brand values at their core, but they show how you can flex the brand campaigns as you go along, if it’s done carefully.

 

  1. How important is social media in supporting your brand?

 

Love it or hate it, social media is an invaluable way of talking directly to your audience. Not only can you use social media tools to identify your audience (demographic, age, location and interests), it enables you to have a two-way conversation with that audience – gathering vital feedback, intel and being able to shape and adapt your brand to build awareness, customer loyalty and increase your audience and bottom line! Unlike previous methods of advertising and branding, where the audience were simply on the receiving end of marketing campaigns – social media allows you to have real-time conversations, and actively make your audience feel part of your brand and become brand ambassadors.

 

  1. There are a ton of free online videos about branding. Why is it important to study a course with tutors available in real-time?

 

Well, that’s precisely why studying a course with tutors in real-time is so vital – the sheer quantity of brand-related videos and articles out there is insane. There’s so much information (a lot of which is just pulled together with no real expertise to get YouTube views or website hits) that it would be impossible to know which is good advice or good theory and which is not. On a course with expert tutors, you get case studies brought to life and explained to you so you can understand how successful brands have applied the theories to achieve their goals. An interactive course with tutors allows you to get tailored advice and to navigate the steps you need to bring your own brand to life in line with industry standards. And plenty of time is built in for you to ask questions – about your own brand – and tap into the years of brand experience from the tutors; something you simply can’t do with an online video.

 

  1. What are your three top tips for anyone thinking about their brand?

 

  1. Audience – it’s vital to know who you are targeting with your brand. It helps to think of them as a person (or create a ‘persona’ for them) – their age, interests, ambitions, motivations and pain points.
  2. Vision and Mission – You need to answer the ‘why’ behind your brand before anything else. If you don’t know why you exist, how can you expect your audience to connect with you and, crucially, engage with you over one of you competitors?
  3. Research how your brand fits into the market – Consider your unique selling point (USP) in helping you to think about how you’ll stand out against your competitors. It’s always good to do some competitor analysis before launching a brand; it helps you define what can make you different.

 

Thanks so much, Anna and Pete! If you’d like to find out more about all things Branding, why not join our next Introduction to Branding short course starting on 21st November. The course is aimed at start-up owners, entrepreneurs, small business owners, communications and marketing professionals or anyone interested in learning how to communicate their brand more effectively, and learn what makes up ‘a brand’.

For more on all our short courses, visit our home page

For any questions email our team on shortcourses@city.ac.uk

City Writes Autumn 2022 – Call for Submissions

September 14, 2022 / / 0 Comments
By Rebekah Lattin-Rawstrone
Portrait of author Elizabeth Chakrabarty by Jason Keith

Author photo of Elizabeth Chakrabarty by Jason Keith

City Writes is a termly event showcasing the best of City’s Short Courses Creative Writing talent and this term, alongside the readers from the termly competition, we are extremely excited to welcome Elizabeth Chakrabarty as our alumna guest author.

Alumna of the Novel Studio, Elizabeth Chakrabarty is an interdisciplinary writer using creative and critical writing, besides performance, to explore themes of race, gender and sexuality. Her debut novel, Lessons in Love and Other Crimes, inspired by experience of race hate crime, was published in 2021 by the Indigo Press, along with her essay, On Closure and Crime. In 2022 Lessons in Love and Other Crimes was longlisted for the Desmond Elliott Prize, and also shortlisted for the Polari First Book Prize.

Elizabeth was also shortlisted for the Dinesh Allirajah Prize for Short Fiction 2022, for her story ‘That Last Summer’ published in The Dinesh Allirajah Prize for Short Fiction 2022: Crime Stories by Comma Press. She was shortlisted for the Asian Writer Short Story Prize in 2016 for her story ‘Eurovision’ published in Dividing Lines (Dahlia, 2017).

Her shorter work includes poetry and creative-critical writing, and she has recently been published in Gal-Dem, New Writing Dundee, Wasafiri, and the anthology Imagined Spaces (Saraband, 2020), and in translation, by Glänta and Deus Ex Machina. She received an Authors’ Foundation Grant from The Society of Authors (UK) in December 2018, to support the writing of Lessons in Love and Other Crimes, and she was chosen as one of the runners up for the inaugural CrimeFest bursary for crime fiction authors of colour in 2022. She lives in London.

For your chance to read your work alongside this ground-breaking author, you need only send your best 1,000 words of fiction or creative non-fiction (no poetry, scripts or picture books) to rebekah.lattin-rawstrone.2@city.ac.uk by by midnight on Friday 18th November along with details of your current or past City Short Creative Writing Course.

Registration for City Writes Autumn 2022 event on the 14th of December at 7pm on Zoom is open now. Simply follow this link to sign up to hear Elizabeth Chakrabarty read from her fantastic debut, Lessons in Love and Other Crimes, alongside the competition winners to be announced later this term.

Full submission details can be found here.
We can’t wait to read your submissions and see you on the 14th December.

Writing Short Courses News Summer 2022

August 31, 2022 / / 0 Comments

We’re incredibly proud of our writing short course alumni and tutors. Here’s the latest on their writing journeys.

Novel Studio Alumni

Following a six-figure pre-emptive bid, Bloomsbury will publish a new fantasy series by Emma Norry, The Fable House, in April 2023. Emma is the author of Amber Undercover for OUP and Son of the Circus, part of Scholastic’s Voices series. Fablehouse draws on her personal experiences as a mixed-race child and teenager growing up in the care system in Cardiff.

Elizabeth Chakrabarty’s debut novel Lessons in Love and other Crimes has been longlisted for the Desmond Elliott Prize and shortlisted for the Polari First Book Prize.  She was also shortlisted for the Dinesh Allirajah Prize for Short Fiction 2022, and her story ‘That Last Summer’ was published in The Dinesh Allirajah Prize for Short Fiction 2022: Crime Stories by Comma Press. More recently she was a runner up for the inaugural 2022 CrimeFest bursary for crime fiction authors of colour.

Marissa Henderson has been awarded the prestigious Stuart Hall Foundation CHASE AHRC studentship for BAME Arts and Humanities Researchers for her PHD which will see the completion of her novel, Sugar Water, an exploration of a Caribbean-British family’s individual and collective.

Vasundhara Singh has published her debut novel, Mistress, Mother with Ukiyoto Publishers.

Author photo of Pauline Walker

Novel Studio alumna Pauline Walker

During the Pandemic, Pauline Walker set up The Amplify Project with fellow writer Patricia Crumper, a podcast which invites black writers for the stage, page and screen to talk about ‘themselves, their work, what inspires them and why they write.’ You can listen here. Pauline was also recently asked by The Guardian Saturday magazine to write a feature on the new era of Black British theatre.

Peter Forbes’ Narrative Non Fiction alumna Emma Bielecki’s piece ‘Eh-ALL-ing: Finding Poland in London’ (a former City Writes winner) has been published in Elsewhere. This is the third piece from Narrative Non-Fiction alumni to appear in the journal.

Cover picture of Cut Short by Ciaran Thapar

Writing for Social Impact tutor Ciaran Thapar’s book, Cut Short

Following rave reviews for his debut non-fiction book, Cut Short – including this from Nikesh Shukla: “An incredibly important look at the plight of Britain’s youth, delivered with clarity, honesty and an open heart” –  Ciaran Thapar (now a City tutor, see below) released his book in paperback in June.

Cover picture of The Tongue she Speaks by Emma Grae

Writers’ Workshop alumna Emma Grae’s novel The Tongue She Speaks

Cover picture of Natasha Brown's Assembly

Writers’ Workshop alumna Natasha Brown’s debut novel, Assembly

Katy Darby’s Short Story Writing and Writers’ Workshop students have been incredibly successful. Natasha Brown was shortlisted for the Orwell Political Book Fiction Prize 2022 for her debut novel Assembly, early drafts of which were workshopped in Katy’s class. Michael Mann, who published his debut Ghostcloud in 2021, has a story in The Faber Book of Bedtime Stories, due out in October. Ghostcloud will be published in the US this September with Peachtree Publishing. Helga Viegas’ novel The Arctic was “Highly Commended” by the Bridport Prize, one of five books selected from over 2,000 submissions. Emma Grae’s second novel, The Tongue She Speaks, will be published by Luath Press in October. Fiona Keating has been signed by prestigious literary agents Greene and Heaton to represent her debut novel Peking Pear.

 

 

Karl King published his debut novel A Spell of Murders in June this year. Roly Grant’s story ‘Dust’ was the Richmond borough winner in Spread the Word’s City of Stories anthology, published in June. Robin Vicary’s novel An Adoration of Beauty (2021) has been selling well. His new novel, How the Light Shines, also a historical thriller/romance, is being published later this month by The Conrad Press. Jonathan Evans published his novel The Revisionist in July this year. He has also written a free novella – Origins – which reached No. 1 in its Amazon categories in the US and UK and is currently No. 2 in Teen & Young Adult Historical Romance eBooks in the UK. Jonathan also published Queen of Mirrors, a book for teenagers about a girl who finds a magical Goblin in her schoolbag, and has relaunched his Epic Fantasy novel The Master of Carn.

Theadora Broyd was longlisted for her story ‘Her Perfect’ in the Liars’ League July competition. Theodora is now enrolled to do a PhD with King’s College London on immigrant identity in Franco-Algerians. Anna Dempsey’s story was commended by the judge in the Bath Short Story Award. Andrew Simmons got an honourable mention in the second round of the nycmidnight 100-word microfiction challenge. And last but not least, Erica Buist has been hired as one of six writers in Stockroom Theatre’s Writers Room. The first play she co-wrote, ‘How a City Can Save the World’, was recently performed in Sheffield and noted as “shockingly brilliant” in this review. Erica is starting the Cambridge Creative Writing MSt in September.

New Courses

Our new interactive Introduction to Branding, held over three consecutive Monday evenings, will explore a full introduction to making your brand a success – from identifying your audience to how to write ‘on-brand’ for press releases, social media and digital marketing. You’ll also learn the basics of how to brief designers to create ‘on-brand’ visual assets and logos. Run by Anna Tsekouras and Pete Austin from Anon Agency this promises to be a turbo-charged Brand Copywriting 101!

We’re delighted to continue to offer our new Writing for Social Impact course, taught by Narrative Non-Fiction alumnus Ciaran Thapar. Aimed at anyone who wants to learn strategic and creative ways of achieving real-world social impact through their writing, the course will explore how to conduct interviews, execute ethical and impactful storytelling, and provide a call-to-action for readers. See below for more details on the scholarship available for this course.

There are plenty of other options for anyone keen on one-day writing courses: our ever-popular Introduction to Copywriting with Maggie Richards is available monthly; while our Writing the Memoir course will be taught by the brilliant Anna Wilson next term, and our Writing for the Web and Digital Media continues to be run by the expert broadcast journalist Holly Powell-Jones.

Tutor News

Novel Writing and Longer Works tutor Martin Ouvry’s article ‘How creative writing courses benefit a writer’ is in the 2023 edition of The Writers’ & Artists’ Yearbook.

Writing for Children tutor Bryony Pearce was shortlisted for a CWA Dagger Award for a short story she wrote for an anthology called Criminal Pursuits. This anthology was written to raise money for the charity POhWER. She also has a book out on submission

Opportunities

Ciaran Thapar has initiated a scholarship for one young student (18-25) from a disadvantaged background to participate on his Writing for Social Impact course. Please contact the short courses team for more information on this opportunity.

All current students of Introduction to Copywriting, Writing for Business and Narrative Non-Fiction courses are eligible to submit an idea for a blog post for short courses. If the idea is accepted, and the written piece meets our standards, it will be professionally edited and published on the blog.

That’s all for now. Keep on writing and keep your stories coming into us. We love to hear what you’ve been up to. And huge congratulations to all our alumni and tutors. We’re so proud of you all!

For more on our writing courses, visit our home page here.

For more on all our short courses, visit our main page here.

Two Published Alumni Usher City Writes Summer 2022 into the Heatwave 

July 12, 2022 / / 0 Comments

By Rebekah Lattin-Rawstrone

City Writes Summer 2022

Running since April 2016, it is a huge privilege to be involved in the fantastic showcase event for City’s Short Creative Writing Courses, City Writes. This term’s event was no exception. Held over Zoom on Thursday 7th July (our ears tuned briefly away from the politics of the day), City Writes Summer 2022 not only had two brilliant published alumni from the same Novel Studio cohort, Attiya Khan and Simon Culleton, it also made space for some wonderful new writing coming from the competition winners made up of current students and alumni. What a talented bunch!

 

We began with the competition winners. Jordan McGarry, Narrative Non-Fiction student kicked things off with a fantastic piece, ‘The First Spring’, about her recently deceased mother. The chat was filled with responses to her careful observations of grief and insightful turns of phrase. Her biography had told us she was planning to be braver with her work in 2022 and we hope this will mark the beginning of a habit as we all want to hear more of Jordan’s writing.

 

We headed in an entirely different direction next with a witty piece on community division, ‘We Didn’t Start the Fire’, written and read by Short Story Writing alumnus, Jonathan Gallard. Giving us two perspectives and navigating the complex origins of divisive tradition, this was a wonderful piece of writing.

 

We returned to grief with the next reader, Orsolya Kiss-Toth. A Writers’ Workshop alumna, Orsolya read an extract of her second novel, Nadi Leaves, in which the main character confronts the studio of her recently deceased father and ends up painting her grief into a self-portrait in a way that mimics her father’s artistic process to moving affect.

 

Three times winner of the City Writes competition and another Short Story Writing alumna, Su Yin Yap read for us next. She gave us a non-fiction piece, ‘Notes on Pregnancy’ the form of which was much appreciated in the chat. Moving from facts about pregnancy to a personal account of their emotional and physical effects, the piece viscerally remembered what it feels like to be pregnant.

 

Recent Novel Studio graduate Richard Bowyer then took us into the world of satire with an extract from his novel, The White House. A hilarious letter to the prime minister called ‘The Manton Ultimatum’ had us all giggling as we contemplated the idea of one village in Essex forming an independent state. Roger Rowntree was a favourite character of the Novel Studio 2021/2022 cohort and he proved a hit with this City Writes audience too.

 

Following Richard, we listened to our last competition winner and Short Story Writing alumna, Lia Martin read her story about lost love, ‘Church Bells’. Such a sharp, witty, and painfully moving account of trying to process the end of a relationship. We can’t wait to read what Lia writes next.

 

The end of Lia’s piece marked a move into the second half of the City Writes event as we heard from alumni Attiya Khan and Simon Culleton. Both writers published their debuts in 2021 with exciting independent publishers. We heard two short readings and then moved into a Q&A.

 

Attiya Khan’s debut novel Ten Steps To Us

Attiya’s debut, Ten Steps to Us, is a Young Adult novel that readers have described as ‘the perfect teen romance that covers religion, romance and diversity’. She read the scene in which devout, hijab wearing, Aisha is saved from Islamophobic bullying at a bus stop by the handsome non-Muslim, Darren. Where would this encounter lead? Published by Hashtag Blak, this is a story you’re going to need to buy to get the whole story.

 

Simon Culleton’s debut novel Shadows of Fathers

Simon Culleton then read from his debut, Shadows of Fathers, published by Stairwell Books, about one father’s fight to stay close to his children in a journey across geographical, cultural and emotional borders. He took us into a difficult conversation with his children about where he had been and why he didn’t live with Mummy anymore. Had the children missed him? Why didn’t Mummy and Daddy get on anymore? When he said Mummy and Daddy got on the way that a cat and a dog did, things got complicated… Funny, poignant and moving, it was a great introduction to the complexities of the novel.

 

The Q&A explored inspirations, from Attiya’s desire to see Muslim young women represented in fiction in realistic, non-Islamophobic ways, to Simon’s need to show the father’s perspective in divorce proceedings. We looked at their publishing journeys from the courses they took to the agents that rejected them to the publishers that championed them. We explored what they had enjoyed most about getting their work into the public domain, what they were working on now and what their writing routines were like. Both Attiya and Simon had some fantastic tips for writers and spoke of how important it was to follow your passion in your work.

 

You can hear the full Q&A and all of the readings by watching a recording of the event here.

It was an inspiring night and I can’t wait for the next City Writes when we’ll be joined by the amazing writer and another Novel Studio alumna, Elizabeth Chakrabarty whose debut novel, Lessons in Love and Other Crimes, published by The Indigo Press in 2021, was longlisted for the Desmond Elliott Prize 2022. Look out for competition and event dates coming soon to this blog.

Novel Studio 2022 Showcase: A Night to Remember

July 7, 2022 / / 0 Comments

by Rebekah Lattin-Rawstrone

What a pleasure to be writing once again about another fantastic Novel Studio Showcase event, this time for the cohort of 2021/2022. The reading event marks the end of a year of hard and creative work for students who have been planning, writing, workshopping and editing their novels throughout the course. Finally they get a chance to show off all that hard work to an audience of industry, friends and family guests. This year’s event was no exception in its display of exciting new writing in a wide range of literary styles and genres.

Our third year of hosting the event on Zoom, we had 50 attendees in our rapt audience. It’s amazing what the online space can offer as a meeting point of people from diverse geographical locations and this being the second year of the Novel Studio being fully delivered online, it was a fitting end to a year that showed just how supportive online writing communities can be. For those of you there, the chat really testified to this year group’s investment in their cohort’s writing journeys.

As host for the evening, I began by outlining the fantastic history of the Novel Studio course which, having developed from the Certificate in Novel Writing, has been going in its current format since 2012. The course allows students to focus solely on developing their novels for a year. You can find out more about the course here.

I went on to explore just some of the publishing successes of our amazing Novel Studio alumni (click here for more details) and we were very lucky to have present Novel Studio alumna, sponsor of the Novel Studio Scholarship (now in its fourth year!) and Sunday Times and Kindle #1 Bestseller, Harriet Tyce. Harriet offered a few words of wisdom and inspiration for the students as they embarked on their readings and looked forward to writing beyond the course. She shared her memories of reading at her Showcase event and wished the students luck.

Encouraging the audience to develop an atmosphere in the chat, the readings from the students began and what a set of readings they were.

We started with Darren Pininski and an extract from his novel, Forgive Me Father, set across London and South Africa. The extract offered an atmospheric description of a small South African town and the first meeting between two men who will go on to change each other’s lives. Forgive Me Father follows the lives of Kenneth, Nico and Dominee Paul as they navigate love, loss, forgiveness and the bizarre and dangerous world of high end sneaker crime. We were left wondering what this meeting of Kenneth and Dominee Paul would lead to.

 

We jumped onto a plane next with Clare Bunning who read from the opening of her novel, Work Trip. Fast-paced, funny and acutely observed, we followed Franny Phillips as she walked into her initial experience of first class. Who should follow her? Only the A-list celebrity and sex-god, Leo Rossi. Titillating in more than one way, the audience was left wondering how this fortuitous meeting might develop.

 

England of the noughties was waiting to greet us next as we listened to Miranda Weindling read an extract from her novel, Love + Strife. We were treated to the first real contact between two ten-year-old girls, Phoebe and Gemma. A master of the eloquent long sentence with deft descriptions of the turns of consciousness, Miranda dropped us right back into those awkward pre-teen years.

 

We headed for the Essex coast next and struggled to contain wry smiles and giggles as we listened to Richard Bowyer read from his satirical novel, The White House. With some hilarious one-liners and sharp dialogue, this is one of those timely novels that really has something to say about modern Britain. One of the main character’s Roger Rowntree was proposed for Prime Minister in the chat. We were definitely left wanting more.

 

Ammarah Ahmad took us back to early adolescence next as we listened to her read an excerpt from her novel, The Nightfall Gatherings. We joined her main character, Zara, as she experienced her first ever cult gathering. It was a very unnerving experience of darkness and chanting that young Zara could not easily navigate. We could see some difficult but fascinating times ahead for Zara.

 

Zeke McLeod read next, sharing an extract from the opening of his novel, Poseable, in which his narrator describes breaking up with his girlfriend. Painfully honest and read from the heart the novel goes on to explore the complex world of online pornographic role play. The audience was visibly attentive and left eager for more.

 

We went from the end of a relationship to the tantalising beginnings of another next with Natalie Bray as she read from her novel, Sexy Witch. Natalie took us on a whirlwind, motorcycle date with first name, surname guy, Adam Dale. Enraptured by her cutting observation and crisp dialogue and text talk, we were completely taken into her protagonist’s world.

 

Staying on a relationship run, we were treated to another remembered teenage entanglement next as Dominic Hayes read from his novel, Mean Time. With some great observations and hilarious Freudian slips, we were offered the beginnings of a multiple perspective novel of epic proportions.

 

Galaxy O’Sullivan took us into unchartered territory next as we headed for a wild science-fiction, fantasy ride through the virtual world of Galaxy’s novel, The Poltergeist Aquarium. We listened as Bishop Crowther attempted to shove souls into the unwilling bodies of one of the main characters and her colleagues. Galaxy gave us a fantastically voiced and dramatic reading with a heady mix of profanity and philosophy.

 

We went from the virtual to the very real next with a story about the vibrant hidden UK community circumscribed by immigration, patriarchy and faith as Novel Studio Scholarship winner, Hawa Maua, read an extract from her novel, The Church for Disciplined Women. Tasting just two of the novel’s engrossing four main characters, the audience got a sense of the richness of voice Hawa delivers in the novel. We left the characters in their deportation van on the way to Heathrow and headed back into fantasy with our next reader, Angus Cameron.

 

Angus delivered us into the distant country of Kizna with an extract from the first novel in his epic fantasy trilogy, A Broken Web. We listened aghast as two young men – one still a boy – were forced to watch their fathers’ executed and then kneel in the blood of their fathers and swear an oath of allegiance to the conquering empire. Read with the professional delivery of an audiobook, we were hooked into the complex politics of this distant land.

 

We stayed with the bloody mess families can be as our next writer, Sam Miller read an extract from her novel, The Last Weekend. Thinking we were in the happy domestic sphere of a mother-daughter reunion, we soon had our assumptions upturned as the narrator’s mother takes a knife to one of the chickens. Both funny and horrific, Sam plunged us into the depth and psychological complexity of mother-daughter relations. As the last reader of the evening, a dead, bloody chicken presented for dinner was a dramatic way to end the night.

 

Wrapping up with congratulations and thanks all round. Particular mention was given to the sterling work of the Novel Studio director, Emily Pedder, as well as tutors Kiare Ladner and me, and the Short Courses staff at City University, especially Josie Gleave, Sathya Narayanan and Robert Lastman. It only remained to thank the hard work of the students, to congratulate them on a highly enjoyable and productive year, and to thank the audience for their avid participation in the chat. What a fantastic night with some truly mind-blowing readings. Congratulations Novel Studio cohort 2021/2022! We feel sure we’ll soon be adding you to the list of published alumni. What a talented group.

 

For those of you who missed the night, you can watch the recordings here, or download a copy of the Novel Studio Anthology here. You won’t regret it.

 

 

 

Five reasons to apply to The Novel Studio

April 25, 2022 / / 0 Comments

Applications to our flagship writing course, The Novel Studio close this week!

You could be one of 15 students who will be specially selected to embark on our year-long novel writing programme. Read on for five reasons to apply!

1. The course has a proven track record. Alumni include Award-winning authors Deepa Anappara, Hannah Begbie, and Harriet Tyce, amongst many others.

2. It’s practical. Each module has been designed to support you in writing your novel, from developing your plot to character motivation.

3. The tutors are brilliant: Rebekah Lattin-Rawstrone and Kiare Ladner are both professional writers, editors and creative writing teachers who really know the craft and want to help you become better writers.

4. It has great links with the publishing industry. Each year students are trained in rehearsed readings towards an end-of-year show to an invited audience of top literary agents.

5. There’s one fully funded space available for a talented writer from a low-income household via our scholarship scheme.

Apply before Friday 29th April 2022

For any queries, email the Course Director, Emily Pedder.

Novel Studio to Broygus: a bumpy but worthwhile journey

April 8, 2022 / / 0 Comments

By Laurence Kershook

 

Thursday 11th October 2018: the first session of City, University of London’s 2018-19 Novel Studio course. Fourteen would-be novelists seated side-by-side around a table back in those distant days when people used to sit side-by-side around tables and not think anything of it: no masks, no social distancing, no worries; just a shared eagerness to take the first tentative steps that would eventually lead to us writing our novels and fulfilling our ambition to see them published.

 

Fast forward to Thursday 24 March 2022. The date when my debut novel, The Broygus, finally went on sale on Amazon in both paperback and e-book formats. Between those two dates there’d been seven re-drafts, three editorial assessments, a global pandemic and around forty submissions to agents.

 

In common with so many people, I’d long thought about writing a novel, and had mulled over various ideas – in my head and occasionally on paper – about what sort of story I’d like to tell. But it wasn’t until my friend Jane, herself a Novel Studio alumna, told me about her experiences on this course that I thought, maybe this is the time. So, after submitting a sample of my writing and being invited to come along for an interview, I was in.

 

The things I learned in that year were a total revelation to me: the three-act structure, the character arc, the inciting incident… plot, sub-plot, synopsis … a whole new language to learn, and most importantly a powerful set of tools to acquire. I’m happy to say that ours was a friendly, supportive group; we all felt that we could safely share our writing efforts with each other in the workshop sessions, and give and receive feedback with openness and confidence.

 

What I remember most vividly is the week when it was the moment for our newly-developed plot synopses to be evaluated in one-to-one tutorials. When it came to my turn, my tutor Emma Claire Sweeney amazed and impressed me by going straight to the heart of my plot, putting her finger decisively on its weakest point and offering me an inspired suggestion that gave me the key to making the whole thing work. True, it meant I’d have to demolish the entire structure and start all over again, but she’d given me such a good idea that I was only too happy to take that on. And looking back, if I hadn’t been on that course, if Emma hadn’t made that suggestion, The Broygus simply wouldn’t have come to life.

 

By the end of the course my novel had pretty well taken shape, and after a second re-draft prompted by a meticulous line-by-line edit from Rebekah Lattin-Rawstrone – an optional extra and totally worthwhile – I prepared my introductory letter and sent out the first of my forty submissions to agents.

 

Here’s where I have to admit that not one of my submissions was successful. There eventually came a point where I had to come to terms with the fact that, whatever its reasons, the publishing industry simply didn’t seem to want The Broygus. But after going through the stage, well-known to writers, where I thought about throwing my manuscript into the trash and taking up pottery or knitting, I regained my belief in The Broygus, together with a renewed determination to see it published.

 

In the third term of the course, the one that focused on the business aspects of the writer’s journey, I’d learned some facts about the publishing industry that had left me, frankly, uncomfortable. Top of the list: your novel must fit into an identifiable genre category. Is it a romance? A thriller? A family history? Is it YA, or speculative, or maybe post-apocalyptic? I learned that you need this clear genre identity so that an agent will consider taking you on, a publisher will know how to market your book and a bookseller will know which shelf to put it on. And then, publishers want readers to be able to identify your book with recent successful ones they may have read. Example:  “A love story for the young and free –– think Eleanor Olliphant crossed with Where the Crawdads Sing.”

 

None of this sat comfortably with me, and I found myself, whether rightly or wrongly, coming more and more to think of agents and publishers as the unassailable gatekeepers and arbiters of readers’ tastes. And I could see that my novel was doomed to failure because I was incapable of fitting it into any of those required categories. Or maybe there was another reason: maybe I should accept that it just wasn’t good enough. But that wasn’t the message I was getting back from the few carefully chosen, plain-speaking people I’d invited to read it.

 

What finally got me where I wanted to be was my introduction to self-publishing. Once considered very much the poor relation of the publishing industry – and sadly it hasn’t altogether shaken off that stigma – it’s now accounting for a steadily-growing segment of the industry’s output. Acting on the advice of other writers who’d successfully gone down that path, I did some research and met with some industry people who had the necessary know-how. It’s via that route that The Broygus was eventually published, and so far it’s working out very well.

 

Of course, self-publishing isn’t entirely straightforward; in fact, there are definite drawbacks in contrast to the conventional agent-publisher route. But counter-balancing all of those is the very liberating feeling you get of being in the driver’s seat and in control of your own destiny –– and above all, knowing that it’s only on the judgement of readers that your novel will stand or fall. All I can say is, it’s working for me. And thanks, Novel Studio, for the essential part you played in enabling me to bring The Broygus to life.

 

 

About the author

Previously a teacher, education consultant and gigging jazz musician, Laurence  Kershook grew up and went to school in Hackney, East London. He completed his first novel, The Broygus, after graduating from City’s  Novel Studio.

Charting the history of a Jewish East End family torn apart by events spanning three-quarters of the twentieth century, his novel follows one family member’s determination to see the hurts healed and the conflicts laid to rest.

You can buy The Broygus in paperback or e-book.

If you are interested in applying to the Novel Studio, applications are now open for 2022/23 with a deadline of 29th April 2022.

 

Spring 2022 City Writes Journeys Into The Clouds with Author, Michael Mann

March 31, 2022 / / 0 Comments

by Rebekah Lattin-Rawstrone

City Writes is the showcase event for all the wonderful creative writing coming from City’s Creative Writing Short Courses. Combining the new voices of students and alumni with the work of published alumni, the event always brings excitement and intrigue and this term’s event had everything from healers through dealers, to feminist and Polish heroes, fabulous chickens, hallucinogenic frogs and of course a twelve-year-old boy working to escape a Victorian style workhouse in an alternative smog-filled London, the protagonist of published guest, Michael Mann’s middle grade debut, Ghostcloud.

We began the night with James Baxter reading an extract from his story, ‘The Drop’. James is an alumnus of the Short Story Writing course at City and he took us into the busy, chaotic streets of a foreign city alongside his English protagonist whose bag was filled with cocaine, wrapped in coffee paste to hide the smell. Leaving us tense and anxious, we were eager to find out what would happen next. It didn’t feel like it would be anything good.

Emma Bielecki, alumna of the fantastic Narrative Non-Fiction course, read next, remaking the familiar Ealing, into her father’s Polish ‘Eh-ALL-ing’. She tantalised our taste buds with Polish cuisine, giving us a picture of her father most at ease peeling a sausage, before expertly navigating us away from food towards the histories of her father and his Polish friends who had fled to London years before. The most topical piece of the night, Emma’s creative non-fiction was a brilliant example of how to take listeners and readers on a sensory and emotional journey to highlight different perspectives of the past that go on to alter our understanding in the present.

We took a fictional turn next, diving into the world of a young girl making money with her friend, in Sini Downing’s extract, ‘The Stink of Money’, taken from her novel. A Short Story Writing and Towards Publication alumna, Sini’s reading was an engrossing immersion into her character. We began by wondering how young girls could make so much money, and feared something darker than the unusual turn Sini introduced. Her protagonist is exhausted from healing people, her sister included. We were all hooked by the end of Sini’s reading.

Following on from Sini was Adam Zunker, another reader who, like Sini, was making his second appearance at City Writes. Adam has taken several short courses in creative writing at City University and he read another extract from his wonderful novel – just completed this week! – in which a young boy attempts to step into the Afterworld using the pus from the back of a sacred frog, a special stone, a fire and two circles. Revolting and transporting, Adam’s reading left us wanting to find out if his young character would be successful.

From frogs to chickens, we joined Alison Halsey next as she read from her novel, Minta Gets Everything Wrong.  Alison has just completed An approach to Creative Writing and she took us to the funeral of her character’s sister, to which the bereaved daughter with disabilities insisted upon bringing her chicken and slapping her half-brother round the head. A black comedy with a warm and informal narrative voice, Alison’s story had us all giggling and looking forward to hearing more.

Our final competition winner, Stephanie Donowho, alumna of Novel Writing and Longer Works, read us her story ‘Once a daughter of Eve’ next. Stephanie’s story took us into the mind of a child growing up in a Christian household, surrounded by Bible geeks, whose self-motivated exploration into less well read parts of the Bible led to finding two stories of women called Tamar, one of whom had to cheat a man into bed. A fascinating story of growing feminist awakening, Stephanie’s piece was a fabulous segue from competition winner to published author.

Our headline act, Michael Mann, read next. Michael is an alumnus of the Writers’ Workshop at City and began his debut, Ghostcloud, in that very class. A winner of Undiscovered Voices 2020 and the 2019 London Writers Award, Michael’s middle grade novel is set in the smoky, dark underworld of Battersea Power Station in an alternative smog-filled London. Michael read the opening of the book in which we met twelve-year-old Luke, struggling to shovel coal, trying to work hard enough to earn his escape back into the light of London and his family from which he was kidnapped. We met his kidnapper, Tabitha, and two of the other children suffering under her regime. You’ll have to read the book to find out what happens next. Click here to get your copy.

Michael then took part in a Q&A with Novel Studio tutor and City Writes host, Rebekah Lattin-Rawstrone, followed by questions from the audience. Michael helped us understand his inspirations, the development of the novel and how publication and the expectations of publishers has changed his writing practice. Generous in his sharing of tips and ideas for budding children’s authors, you can follow the whole discussion and catch up with our competition winners’ readings, by watching the recording of the event here. Michael was keen to remind the audience that he loves visiting schools. If you do have connections to a Primary School near you, you can contact Michael on mbmann@gmail.com

City Writes is a great space for sharing the creative writing talent that abounds from City’s short creative writing courses. Look out for the Summer event and if you are an alumni or current student, don’t forget to enter next term’s competition. We have two published alumni reading for us next term: Simon Culleton and Attiya Khan, both Novel Studio alumni, whose novels respectively are, Shadows of Fathers about a father’s battle for child custody across national borders and Ten Steps to Us that follows a young Muslim girl’s struggle to maintain her faith in her quest for love. Watch this space for further details of the event and the competition.

Watch the full event here.

City Writes Spring 2022 Competition Winners Announced

March 18, 2022 / / 0 Comments

By Rebekah Lattin-Rawstrone

We’re delighted to announce the winners of this term’s competition who will be reading their winning entries alongside debut author, Michael Mann at this term’s virtual event on Wednesday, March 30th at 7pm. Register now to join them

Spring 2022 winners

This term’s winners (in alphabetical order) are:

James Baxter

James Baxter is a long-term resident of Hackney and has been London-based since graduating from the LSE in the early 90s’. His career has been spent in the media and film sectors, including a 15-year stint as a journalist and magazine editor. James founded the PR consultancy JBM in 2010 and the film production company Mean Time Films in 2012. He is currently writing his debut short story collection. He is an alumnus of the Short Story Writing course. He will be reading an extract from ‘The Drop’.

 

Emma Bielecki

Emma Bielecki, a Narrative Non-Fiction student, is a cultural historian who splits her time between London and nineteenth-century France. She has written about things that interest her (Bob Dylan, French Belle Epoque crimes serials, pet cemeteries) for outlets such as The Junket and The Conversation, as well as in fanzine form (at www.misfitsisters.com). Emma will be reading her nonfiction short, ‘Eh-ALL-ing’.

 

Stephanie Donowho

A student of Novel Writing and Longer Works, Stephanie Donowho is from Austin, Texas, where she worked as a video editor before moving to London in 2017 to pursue a Masters in Shakespeare Studies at the Globe theatre. She has acted in over a dozen plays, co-founded a theatre company, and currently works in financial services in London. Her work was published in Mslexia‘s 2021 anthology Best Women’s Short Fiction as a runner-up in the Flash Fiction competition. She will be reading ‘Once a daughter of Eve’.

 

Sini Downing

Sini Downing (Short Story Writing and Writers’ Workshop alumna) often finds her international experiences worming their way into her creative writing. The novel, from which her excerpt, ‘The Stink of Money’ is taken, and from which she will read at City Writes, was inspired by an intense 19 months living in downtown Baltimore. Now based in London, she is Head of Studio at a production company specialising in character performances for video games. She is currently seeking representation.

 

Alison Halsey

Alison Halsey is a fiction writer and a former financial services professional, with a career lasting over 40 years. She has also served in many roles supporting charities with a focus on young people with learning disabilities. A student of An Approach to Creative Writing, Alison is currently editing her first novel Minta Gets Everything Wrong, for which she feels she has far too much personal research material, resulting in an elongated editing process. She will be reading an extract from this novel.

 

Adam Zunker

Adam Zunker has taken several short courses in creative writing at City University and is working on his first novel, a fantasy story about death, faith and hallucinogenic frogs from which he will be reading an extract for City Writes. He has spent far too many years working in politics and journalism, though both have probably provided some grounding in creative writing. He lives in London with his wife and daughter.

 

These fantastic authors will take you on a journey of frog-licking, London exploring, drug dealing, funeral attending (with chicken), feminist Bible reading, healing wonder. Reading alongside debut author, Michael Mann whose middle grade novel, Ghostcloud, set in the smoky underworld beneath Battersea Power Station, is causing quite a stir, this will be an unmissable event. Sign up here now! We’ll look forward to seeing you there!

 

City Writes Spring 2022 Competition Opens

January 25, 2022 / / 0 Comments

By Rebekah Lattin-Rawstrone

City Writes is the showcase event for all the fantastic writing coming from City’s Creative Writing Short Courses and this term’s competition is now officially open. Winners get to read a 1,000 word extract or story alongside a published alumni or tutor.

Michael Mann’s debut novel Ghostcloud

This term’s guest reader is the wonderful debut author, Michael Mann whose middle grade novel, Ghostcloud, set in the smoky underworld beneath Battersea Power Station, is causing quite a stir. He’ll be reading alongside the competition winners at our Spring event on Wednesday, March 30th 2022 at 7pm on Zoom. Register now to join us.

Michael Mann is an alumnus of the Short Story Writing and Writers’ Workshop short courses. Winner of Undiscovered Voices 2020 and a London Writers Award in 2019, Michael is a teacher and author living in East London whose first creative writing success was for a poem about potatoes. Lindsay Littleson, Carnegie Medal Nominee, called Ghostcloud, ‘an utterly brilliant debut children’s novel’.

All you need to do to join Michael on the virtual stage is to submit 1,000 words of your best creative writing, be it fiction or non-fiction, an extract or a complete piece, to Rebekah.Lattin-Rawstrone.2@city.ac.uk along with details of your City Short Course. Though we’re happy to read Middle Grade and YA, we don’t accept children’s picture books, poetry or drama, but… anything else goes! The full submission guidelines are here.

The deadline to submit is midnight, Friday 4th March 2022. Good luck!

There will be a short Q&A with Michael Mann about his debut, so don’t forget to buy your copy beforehand here and do register for the event, on March 30th at 7pm here.

If you simply can’t wait, you can read about last term’s event with Ciaran Thapar, our first creative non-fiction reader, and even see the event video here.

We can’t wait to read the submissions and see you in March!

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