Tag: business (page 2 of 3)

A series of possibilities: creating a rewarding career

June 14, 2022 / / 0 Comments

“What do you want to do when you’re older?” Being asked this question and not having an answer can be hard. Aged seven Emma Wilson wanted to be a dancer. Aged nine, an archaeologist. This changed again in her teens. Now at 24, Emma is still hopeful that she’ll find a career that fulfils her…but just how do you go about that?

Follow or fuel your passion?

I’ve always thought of my experience in the job world as stepping stones, leading me closer to where I want to be. But after university, I felt lost and suffered “the graduation blues”. The best, most exciting, part of my life was over, or so I believed at the time.

On graduating I gained  a 2:1 degree in Psychology, a mountain of debt, some great friends, a lot of life lessons, and an unfamiliar feeling of not knowing what was next. Months after graduating I was offered a job as a research assistant. I wanted to quit on the first day. Most of the work ended up being cold calling.

So I decided to take a step back and get some transferable experience – as a customer service advisor. While aware this wasn’t going to be my career, I learnt a lot from the role and about myself. I learnt that I enjoy communicating and helping people. One of my hobbies is fashion, and I became a merchandiser at Matalan where I learned that although something is a hobby, it doesn’t necessarily mean it is the path for you.

I knew I was curious, creative and conscientious. But these didn’t translate easily to a particular career path. I agree with Julia Wuench writing in Forbes Magazine:“Most people need time, education and exposure to different jobs and companies before they’re able to hone in on a passion.”

The assumption that we only have one passion in life, and that this passion cannot change over time, can limit people to doing what they’d like to. As I’ve been able to take some time, and a step back, I’ve realised you have to be open-minded… and you can be good at a number of different things.

After I left my job as a merchandiser, I completely re-evaluated my career. Rather than thinking too deeply about it, I just thought ‘What makes me happy?’ This can be a very daunting conversation to have, no matter where you are in your career.

I started to gain experience, writing a piece for The Considerate Consumer, an online information platform, advising people how to be more sustainable. I also enrolled on City’s “Introduction to Copywriting” course run by Maggie Richards. I thoroughly enjoyed the course and found it awoke something in me that had been asleep for years.

Am I meant to be successful writer? I’m not sure. But I do know some people are destined for certain careers. Mozart, for example, wrote his first symphony at eight years old. Others have a long, winding road to their vocation. Vera Wang entered the fashion industry at 40, while Stan Lee created “The Fantastic Four” just before his 39th birthday.

While we may not all achieve such illustrious careers, I do believe what is meant for you won’t pass you by. We all have paths to choose from in life and work. What direction we take is up to us.

About the author

Emma Wilson is an aspiring writer. She has a passion for writing, communication, fashion and sustainability.

For more about the copywriting course Emma took, visit our web page here.

To find out about the other writing short courses we run, from fiction to non-fiction, visit our website here.

 

Sumo: A world of dedication and focus that epitomises Japanese business

March 15, 2022 / / 0 Comments

The centuries-old world of traditional Japanese wrestling provides many insights for our rough-and-tumble world of business.

By Raju Thakrar

You might be surprised to learn that Japanese executives have always been huge fans of sumo. Not only is this because the sport is quintessentially Japanese, but it’s also due to the similarities between the sumo ring and the office. From the perspective of these high-level “salarymen”, the world of sumo and any single bout has the potential to teach them things that they can implement in their everyday work lives. These include dedication, the rewards for loyalty, thorough preparation, knowing your opponent, and treating others with respect. But Japanese executives are not the only people who can learn how sumo can improve their work lives – anyone working in a company can as well.

Keeping it in the family

Most recruits to a “sumo stable” – the name for the group where wrestlers live and train together – are on average 15 years old. Each stable is headed by a stable master and his wife, both of whom act as parental guides for the young sumo trainee.

Wrestlers belong to one stable their whole career. The stable repays their loyalty by investing a huge amount of time and money into ensuring they succeed as far as they can in the sport. Not only are the wrestlers given a roof over their heads and fed, but they are also provided with one-on-one instruction and welcomed into a system that looks after them throughout their career. Each wrestler, for example, is provided with a mentor who cares for them like a “big brother”.

It’s not an easy life being a sumo wrestler. But those young men who decide to dedicate their lives to it know that with hard work and determination, they could be rewarded with fame and glory – just like with business. This is the reason why young Japanese boys from poor, rural areas join: they want to better themselves. More recently, teenagers from Mongolia, a much poorer country than Japan with its own form of wrestling, have chosen to try their luck in the sumo world. Some of them have made it to the upper echelons of the sport.

Sharing the fruits of your success

No matter how successful a wrestler becomes, he never forgets that he belongs to a stable. Top-ranking wrestlers who are paid a monthly stipend have to share part of that with their stable. What’s more, whenever a wrestler wins prize money offered at a bout by sponsors – on occasion this can amount to thousands of pounds – the wrestler has to share the money with the rest of his stable.

When wrestlers reach the top ranks, it’s great PR for the stable, as it attracts wannabe wrestlers who believe that by joining the stable they too can one day become rich and famous. Talent is organically attracted to a successful stable. For example, Kokonoe stable, whose stable master was Chiyonofuji – one of the most famous wrestlers in recent years – now boasts more highly ranked wrestlers than any other stable in the sumo association.

A mindset of focus and mutual respect

Many sumo bouts only last for a few seconds. That means wrestlers prepare all day to be in the ring for a match that could be over in a blink of an eye. Preparation is thus key. In fact, wrestlers spend most mornings training all out so that they can win in tournaments and rise through the ranks. Chiyonofuji had these words of wisdom for wannabe sumo stars: “You must train to get stronger now but also to be stronger in three years from now”.

Even when they enter the ring, the bout does not immediately start. As part of a centuries-old ritual, the wrestlers normally face off four times before they actually charge full throttle at each other. This run-up period is where mind games are usually played, so much so that it’s often said that a bout’s outcome is decided at this stage. That’s why, as with business, keeping your cool is key in sumo. After the bout is over, win or lose, you are not allowed to show your feelings, out of respect for your opponent.

Sumo may have been around for hundreds of years, but some of the things that it can teach people are very much relevant to today’s corporate world: how companies can care for and reward their employees; how working hard on a daily basis can bring about long-lasting results; how business negotiations can change in an instant; and how, win or lose, respecting others is so important.

Which sport do you think best represents what an office environment is like?

Raju Thakrar is a consultant working at GR Japan, Japan’s leading government relations consultancy. He can be contacted via  his LinkedIn page.

Raju is a current student on City’s short Writing for Business course taught by Jenny Stallard. For more on our short writing courses, from novel writing to copywriting, please visit.

Skills to Start a Business

December 8, 2021 / / 4 Comments

You’ve got an idea for a business and now you’re ready to take the plunge into making your dream become a reality but don’t know where to start. Fret not, as we will be sharing tips and guidance on how to gain the knowledge and support required to ensure that your new venture is successful.

Building the foundations 

If you are at the early stages of starting a business but aren’t sure where to begin, you will first need to consider the process of forming a new start-up. Ranging from legal requirements like registering your business, researching the market ensuring there is a demand, to writing a marketing plan and setting up a bank account. 

At City, University of London we offer a 10-week evening course Starting Up in Business which can help you to take the next steps, with the assistance of expert guidance. 

Money matters 

Provided that you have funding secured to get your business off the ground, you will need to ensure you have sufficient knowledge of financial management so that your organisation runs smoothly. This applies to pricing of your products/services, taxation, interest and borrowings, investment, performance measurements and risk mitigation. 

The Finance for the Non-Financial Manager City short course explains the fundamentals of finance, including an understanding of standard financial statements, and operational messages that can be derived from them. 

Home is where the start is 

Regardless of if you are an online business or not, it is crucial to have a presence on the web so that people can easily access your business.  

Thankfully, it is relatively straight forward and inexpensive to build a website with many services offering free hosting tools. If you want to keep costs down and create a website that has more functionality, then you can set up a site yourself. The Building Websites with HTML and CSS3 helps you to develop the fundamental skills required to plan, design, develop, validate and maintain websites using HTML5 and CSS versions 2 and 3. 

Once the website is in place, you will need to fill it with enticing and engaging copy. What you write will set the tone for your company and how you want to come across. The copy needs to be interesting and informative, keeping in mind SEO to ensure keywords are relevant to increase your search rankings.  Writing for Web and Digital Media course is ideal to write more effectively and engage your audience.

Finally, any good website is visually appealing and can attract the attention of users. To do this, it is helpful to be able to produce creative assets and imagery to make your pages stand out from the crowd, aligning to your brand. Photoshop: An Introduction is a useful course teaching you how to utilise the software to edit, manipulate and create captivating artwork.  

Spread the word 

Having completed your market research, you may have identified a specific audience who will likely be interested in your product or service. Once this is established, the next step is to produce appropriate messaging to encourage interest. 

In the Marketing: An Introduction course you will learn the key theories of marketing and how to apply them in practice. Our introductory marketing course employs a mixture of presentations, discussion and group work, exploring how to gain a competitive advantage by applying marketing tools and techniques and by adopting a customer orientated approach. 

For a more digitally focused outlook, Digital Marketing Fundamentals  provides an overview of key digital and marketing skills, including: 

  • Planning a website 
  • Website promotion 
  • Email 
  • Search Engine Optimisation (SEO) 
  • E-commerce and integrating digital marketing with traditional marketing. 

Perfect your pitches 

Whether you need to persuade investors to support your business venture or deliver powerful presentations to key stakeholders, being able to effectively and confidently deliver presentations is essential for communication. 

 Our interactive Presentation Skills course helps you develop skills for crafting persuasive presentations and delivering speeches with lasting impact. The programme combines insights and techniques for an effective preparation process with opportunities to put these into practice.  

Teamwork makes the dream work 

Recruiting staff is a big step in the life of any start-up and for a small business. Hiring employees is not only a legal minefield but a massive financial burden. 

Our Human Resource Management course explains practical topics such as recruitment, remuneration and administration, to more theoretical components, such as fostering good employee relations, the Human Resource course is the ideal way to develop HR knowledge and expertise.  

If any of the courses mentioned are of interest, visit City short courses to discover more. Good luck!

Facing the fear of career change: from data analyst to copywriter

April 15, 2021 / / 0 Comments

After years of feeling directionless in my NHS job, I’ve finally found a calling that’s reignited my passion. Here’s how I’m pivoting in mid-life thanks to a City short course.

by Christopher Hunt

For five years I’ve considered changing careers. As a Data Analyst for the NHS, the prospect of changing not only to a new career but from an employee to freelance feels daunting. I have a mortgage and two children under 12 after all. And yet, while it’s easy to make excuses, I’ve realised the only way to confront my fear is to act.

Writing has always been part of my life. I’ve self-published a supernatural novel, written guitar-related blogs and even scripts for a short-lived YouTube comedy series. I also have a fascination with psychology. Searching the internet for jobs related to these interests I discovered a career called copywriting. I could be paid to write!

‘Introduction To Copywriting’ by City University runs over a single weekend, fitting conveniently around my job. The course is taught by author and copywriter Maggie Richards. One of the first things she said is from novelist Ernest Hemingway: “The only writing is rewriting”.

I love this quote because it can be interpreted in different ways. While on the surface it’s telling us to rewrite our work until concise, it also encourages action – to start writing and overcome the ‘fear of the blank page.’ We can refine our work later.

This encouragement to move toward the unknown resonates with my aspirations: the initial steps toward a new career are similar to the first tentative words a writer must put on the page. Many of my doubts and insecurities are really just fears of the unknown.

As author Seth Godin says in ‘The Practice’: “The career of every successful creative is… a  pattern of small bridges, each just scary enough to dissuade most people.” Much like the act of writing allows a writer to clarify their thoughts, it’s by taking action that we can find our next step and the step after that, slowly lifting the fog that obscures the path ahead.

City’s online workshop offered many opportunities to take action with practical copywriting exercises, working individually and in small groups. One of my favourite was writing home page copy for an imaginary app.

My team came up with ‘Fitness Friends’, where users meet new people sharing similar fitness goals:

 

Headline:          Meet, Motivate, Get Fit.

 

Introduction:     Walk, Run, Gym. Meet your goals with new local friends.

 

Call to Action:   Find Fitness Friends Now.

 

Maggie pointed out that the headline and introduction used the same three-part staccato punctuation. I realised the importance of varying the rhythm of the words, blending punch with flow. Creativity should not cloud clarity.

I’m now taking steps to start my copywriting career alongside my NHS job, hoping to eventually become a full-time copywriter. I’ve signed up to a freelancing website and contacted small business owners in my network, offering my writing assistance.

Writers spend so much time living in their heads that it can feel uncomfortable taking physical action.  But the pages of my life so far don’t have to dictate where my story goes next. Realising that no first draft is perfect, I now know I can shape my path until I reach the outcome I desired all along.

 

Christopher Hunt took City’s ‘Introduction To Copywriting’ course. You can find him on LinkedIn.

City offers short writing courses in everything from short story writing to writing for the web and digital media. To find out more about all our writing courses, view our full range here.

How to Improve Presentation Skills

January 22, 2020 / / 0 Comments

Success in business and in our personal lives does not depend solely on our message, but also on how we present the message. It can be the difference between clinching a promotion and being passed over, or between receiving investor funding and refusal. Presentation is an essential skill in business; at some point in our academic or professional lives, we will be expected to make a presentation to our peers, senior managers, or investors.

If the idea of delivering a presentation brings you out in a cold sweat, you are not alone. Somewhere between 20 and 75% of the population suffer from Glossophobia – a fear of public speaking, making this the most common phobia or fear in modern society.

The good news is that no one is born with the ability to present well – and with enough preparation and practice anyone can become a good presenter. It just requires a few simple training techniques and personal adjustments.

What are presentation skills?

Presentation is a soft skill, meaning it is transferable and relevant to any job. Like other soft skills, it has a broad definition with many elements:

  • Content: a speech, a Q&A, an interactive presentation, an informal talk, or PowerPoint presentation, a series of slides or photographs
  • Voice: The ability to speak clearly and with authority on a given subject, at a reasonable pace, and to a tone that engages the audience
  • Body language: How you present yourself during a presentation
  • Verbal language: Your choice of words also matters for audience engagement. Maximum engagement occurs when you reach out to as many participants as possible

Presentation is important as people with good presentation skills come across as reliable and dependable.

Improving your presentation skills

The benefits of being able to present well for career advancement and personal development are clear, so why do so many of us dread the idea of giving a presentation and why are so many presenters unable to captivate their audience? The key to overcoming your fears and delivering engaging presentations lies within two elements: practice and preparation. Mastering these will help to build confidence and skills needed to deliver well.

Here are some practical tips to help you to improve:

Step 1: Learn non-verbal communication

An academic study calculated that over half (55%) of what makes a presentation a good one came from non-verbal communication. Your audience’s attention will depend more on how you make your presentation than its content. Learn the need for a good posture, the right body language for the audience, open expression and an air of confidence. Acting confident, even when nervous inside, presents the air of authority and knowledge that you need to get through the presentation.

Step 2: Know your audience

You can only communicate properly when you know your audience. The content is appropriate, but so is how you communicate that relevant information. An audience of children will have different demands and expectations and require a different tone and body language than a meeting about business development. In turn, this audience will have different expectations from a panel of experts council watching a presentation that seeks to acquire funding for scientific research. Before the presentation, research and understand the expectations of the audience and build an approach with this in mind.

Step 3: Use good structure

The audience will need to know the content of the presentation, so start with an introduction. Divide the content into specific sections and use the introduction to explain how the presentation will be divided. Each attendee may have a different expectation and interest from the person next to them. The presentation should conclude with a summary of the main points acting as a memory aid. This is especially useful if there is a Q+A session.

Step 4: Rehearse

Fail to prepare and prepare to fail. Rehearsal is not about memorising one’s lines as it with an acting rehearsal, but about knowing the content enough to be able to carry on with the presentation if technology fails. Memorise the structure and the broad points, not the line by line account. It is also about adapting the presentation to the audience – emphasise points when they seem interested and hasten points when they appear bored. Plus, rehearsing improves the confidence in your tone and presentation skills, and helps you work out what does and does not work in the content before the final delivery.

Step 5: Ask for audience feedback

It is normally good policy to have a question and answer session at the end of a presentation. Sometimes it helps to gain feedback during the presentation. A good way to do this is to offer interactive elements such as a show of hands or setting aside time for ideas and suggestions. This will help develop your presentation skills for the future and adapt the current presentation to the audience. This feedback will be positive or negative and help you develop in the right direction.

Step 6: Record your presentation

It is easier to see what went wrong after the fact and from the point of view of an observer. Review the video days or weeks later when the presentation is no longer at the front of your mind. Your errors will be much clearer and you will be able to learn from those mistakes. When the presenter is mindful of what did and did not go well, they can tweak their presentation style and length of each section. They should also adapt and their general skills and the confidence that goes with it.

Presentation is about having a solid foundation in how to communicate the message, whatever that is. Confidence, the ability to present a speech and impress, are all teachable skills through a dedicated short course on presentation skills.

 

 

City Short Courses Open Evening , December 2019

Getting to know you: Our winter short courses open evening

December 17, 2019 / / 0 Comments

City, University of London were proud to host our winter Open Evening on Tuesday 10th December 2019.

Our Open Evenings are a great opportunity to visit our campus and meet out tutors – and this December we had a great turnout of guests, looking to find out more about all the evening and weekend courses that we offer at City. We offer light refreshments and some free gifts to take away with you.

City Short Courses also offers a range of taster sessions – 40-minute classes to give you a flavour of what it is like to study at City. We are hosting our next Languages Taster Event on Wednesday 15th January 2020. We will be running taster sessions in seven languages – Arabic, Chinese Mandarin, French, Italian, Japanese, Russian and Spanish. Find out more and book your place on the webpage.

We have over 120 courses across subject areas – business, computing, creative industries, languages, law and writing. Next term starts Monday 20th January 2020, enrol online!

Get ahead with your business writing

August 16, 2019 / / 0 Comments

By Howard Walwyn

Almost everyone in their daily work needs to write clear, accurate business English, whether that is in the form of emails, letters, reports, minutes, digital copy, marketing materials, technical manuals or other formats. Even tweets are increasingly used as a marketing tool for both Business-to-Business and Business-to-Consumer communications.

Yet not everyone is confident that their business writing skills are up to the standard they would like. Many people working in communications departments, HR or marketing teams, regardless of their native language, strive to write refined and polished business copy.

Similarly people working in IT or quantitative fields are often less comfortable writing business English than they are dealing with code or numbers and see the need to obtain specific training in business writing skills, to help them reach an even better standard of written English.

City, University of London’s Writing for Business short course gives hands-on practical training in the principles of clear business English and how to write good business copy, whether it’s an article, a press release, a CV, a product review or a letter or email. It also covers some of the wider aspects of being a writer, such as research and planning, interviewing, promotion and marketing; and legal and editorial topics. The course explains how the key principles behind writing clear business English – such as brevity, clarity and consistency – are the same, whatever the length and format of the piece you are writing.

Due to high demand, we are delighted to be offering the course on two nights of the week.

On Tuesday evenings the Writing for Business course is taught by Howard Walwyn who has spent 30 years writing and editing copy in the financial sector, focusing mainly on risk and regulatory content. He now uses that experience, alongside his degrees in English Language & Literature and Economics, to help clients and students write clear business English – both in the financial sector and in other areas of business.

Every Thursday, the course is taught by Maggie Richards, a freelance journalist and copywriter with 20 years’ experience writing for the likes of The Guardian and The Times and working with all kinds of businesses from sole traders to global giants, such as Harrods and Marks & Spencer.

Writing for Business is a 10-week short course starting in October.

Wild deer in forest

Taking a walk on the wild side of business

August 14, 2019 / / 0 Comments

By Brenna Boyle

Brenna was working as a wildlife ranger in the Scottish Highlands before attending the Starting up in Business course at City, University of London. Brenna’s ambition was to make a successful business showing communities the diverse range of wildlife on their doorsteps.

An average day as a wildlife ranger would involve guiding groups of visitors around stunning scenery and viewing species including Golden Eagles and Bottle-nosed Dolphins. But I left the Highlands and returned to London, driven by a desire to prove that the wildlife of London, whilst perhaps not as iconic or dramatic as that of Scotland, is abundant, diverse and fascinating.

My goal was to set up a business delivering guided wildlife walks and nature discovery activities for groups of adults, families, communities and schools within London. And yes, lots of people thought I was nuts! I knew from previous experience that the wildlife of London really is surprising, rich and interesting, in that I had faith. What I didn’t have so much faith in was my ability to build and run a business. I had so many questions and doubts about everything from protecting my brand to tax, marketing, the law and hiring other people. My new business, Wild Capital, had officially begun before I enrolled on the course; it was very young but the website was operational, I was insured and I’d delivered a few programmes. However, I felt I was holding back on allowing the business to grow through uncertainty about how to proceed. My fear was that I would invest everything into the business and one day some scary bloke in a suit would appear and tell me I’d done something wrong and I owed thousands of pounds in fees or fines!

I chose to undertake an introduction to business course in order to deal with my concerns, and go forwards in business confidently. I did quite a lot of research into different options before settling on the Starting Up in Business course at City. The course was very appealing as it covered a wide array of business topics, but with a total duration of 20 hours over 10 weeks there was time to delve into each topic, rather than just scratch the surface. There was a choice of doing the course on either a Tuesday or a Thursday night, so I was able to select the night that most suited my schedule.

The course itself was a mixture of taught material delivered with PowerPoint presentations (all the slides were uploaded to an accessible website in advance of the class so you could print them and make notes on the hand-outs), class activities such as working in groups to review existing businesses and personal work done in our own time which cumulated in writing a full business plan that was read and reviewed. Kulan Mills, who delivered the course was extremely knowledgeable and helpful; you really felt you could ask him anything. Kulan obviously has a great deal of experience with a wide range of businesses. He would tell us anecdotes from his own experiences, which were insightful and interesting. Kulan took interest in everyone in the class; he made himself available before and after the sessions to answer questions and discuss ideas. He also put students in touch with people from his extensive network of useful contacts; I had a very helpful meeting with the manager of an outdoor activity centre, instigated through Kulan.

Several of the students, myself included, already knew what type of business we wanted to develop. Others knew they wanted to run a business but weren’t yet sure what kind. The course was very suitable for both groups of students, with many ideas thrown up for those looking to create a new service or product. For all these reasons and more, studying at City was a great experience. The nice coffee shop and free WiFi were also very welcome!

Since completing the course at City I have had the confidence to expand my business; I now work with both local councils and London based charities, providing wildlife discovery activities for communities. The numbers of new private bookings for adult wildlife walks and family adventures are increasing all the time, and I’m now looking at rolling out a selection of programmes for schools.

I wouldn’t hesitate to enrol on another course at City. Perhaps further down the line I’ll a need a course to develop my skills as the director of an expanding company!

To find out more about Wild Capital please visit the website www.wildcapital.co.uk, follow on Twitter or like on Facebook.

To find out more and enrol on City’s Starting Up in Business short courses visit the webpage.

Penny Legg, Writing for Business tutor talking to an attendee at the open evening

Penny Legg, Writing for Business tutor talking to an attendee at the open evening

A taste of learning with City

July 15, 2019 / / 0 Comments

City, University of London proudly hosted our first ever open evening and taster sessions event on Thursday 11th July 2019. Thank you to everyone who made the evening such a success and to all of our attendees – we hope that you found it interesting.

Throughout the evening we offered a series of 30-minute taster sessions in a select number of our short course programmes to give students a feel for what it is like to study a short course with us.

We started the evening on a high with a taster session in one of our most popular courses, Introduction to Programming with Python. Lead by programming expert, Philip De Grouchy, this session was packed out with young professionals looking to try their hand at coding.

Our digital guru, Elliott King, ran a parallel session in Strategic Digital Marketing, combining theoretical knowledge with step-by-step guidance on delivering online marketing campaigns.

Katy Darby lead an interactive session in Short Story Writing, for those looking to nurture their creative flare while Marian Wancio delivered a more practical course in Project Management.

Ping Chai, leading a Chinese Mandarin taster session

We also ran sessions in Immigration Law, Adobe InDesign, JavaScript Programming, Writing for Business, Writing for the Web, Curating & Exhibition Management, Japanese; and Chinese Mandarin.

Feedback from our attendees was overwhelming positive, with the vast majority stating that their questions were answered adequately by our staff. Our taster classes were also well received, rating the quality of the sessions highly.

However, there is always room for learning and improvements! As a result of our feedback, we intend to replace the current format with two separate events. In December 2019, we will be hosting a ‘meet our tutors’ open evening, an excellent opportunity to speak to our experts one-to-one about the wide variety of courses we offer at City. In the summer of 2020, we will be continue to run a full evening of taster sessions, offering a glimpse of what is it like to learn at City.

We will also be extending out taster sessions from 30 to 45 minutes to allow more time for learning. See the Visit Us section of our blog to find out more about our visitor events or book your place on our December open evening.

Digital training and the digital skills gap

May 10, 2016 / / 0 Comments

by Dionisios Dimakopoulos

City Short Courses, part of City, University of London, worked with London digital agency MintTwist to create a study analysing the digital skills gap.

The study surveyed over 100 professionals who studied a digital marketing related short course with a goal to understanding:

  • Why they are seeking additional digital marketing training
  • Issues they are currently facing
  • What they hope to attain from studying a digital marketing short course at City, University of London.

We surveyed City Short Course students from 2007 – 2015. The group consisted of marketing professionals within SEO, content, social, advertising, web design and development.

“The biggest challenge in my industry is hitting the right digital marketing channels and maintaining our individuality against our competitors”

Edward Carter, SEO Manager, industry: Engineering and Manufacturing

The survey identified three key elements professionals listed as instrumental in them completing a digital marketing short course.

  • Digital’s constant state of change and evolution
  • The online competition
  • Training required to upskill internal resource on digital

Biggest issues for your company:

  • 15% – competitors
  • 19% – digital change
  • 26% – training, skills and internal resources

Biggest issues for your industry:

  • 16% – competitors
  • 16% – digital change
  • 6% – training, skills and internal resources

Find out more about short courses in digital marketing at City, University of London.

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