Tag: City University (page 2 of 6)

Nestle into Your Niche: Three Ways to Start Copywriting

By Maddy T Thomas

Are you a budding copywriter looking for tips on how to get started? Here are three simple steps to help you build a portfolio using your interests as inspiration. Whether you love golf, graphic design or doing good, these strategies will help you on your way to producing top-notch copy.

1: Find your vibe

Start by listing your hobbies, interests and passions. Then, add the things you know about what you’ve written by cataloguing any required equipment, or linked famous faces or historical or annual events. International Women’s Day, for example. Don’t think yet; just write.

When you sit back and look at your list you may well be surprised by the wealth of information you have cached and can use as a basis for further research and writing.

Perhaps you’ve noted multiple dance brands and could put together an informative article on the construction of the ballet pointe shoe. Or a great listicle of five essential warm-up exercises. Start with what lights you up. Enthusiasm married with sharp copy translates into an engaging read.

2: Find your tribe

Look at your list again. Is it heavy in one particular direction? That’s your niche. Seek out any related blogs, magazines, websites and social media sites and look at the stories they publish.

A search on ‘bodybuilding UK’, for example, brings up magazines, blogs, websites and federation information with articles relating to wellness, nutrition and competitions, all designed to educate and inspire the consumer.

As a new copywriter looking to build a portfolio of varied writing, it can be helpful to see what’s already published in your areas of interest. Note the types of copy you’re finding in your research.

Perhaps your area of interest is heavy with ‘how to’ articles and listicles, or has respected blogs sharing well researched copy that enthusiasts can use to enrich their knowledge. It’s a good idea to write your own examples along these lines.

As a novice writer, research can give direction to practice pieces and help you come up with ideas, as well as help build a wish list of editor contacts to reach out to when the time is right.

3: Find your voice

Writing from hands-on experience and a true passion for a subject is a great place to begin persuasive writing.

Perhaps you’re a member of a society, trade union or professional body that has a publication? Members’ magazines can be a good starting point when building a writing portfolio.

You may have an existing magazine subscription that could be a useful jumping-off point when researching and producing copy for your niche. Many accept print and or digital article submissions from their subscribers.

When you write about what you love, there will be someone who loves what you write.

Maddy T Thomas is literary fiction author and creative copywriter.

Maddy took our Introduction to Copywriting short course with Maggie Richards. As part of the course, students have the opportunity to pitch a blog idea for our site. If successful, the post will be edited and published on the site.

The next Copywriting course, which runs monthly, is in May. Maggie also runs our Writing for Business course.

For all our courses, visit our homepage HERE.

Author Maddy T Thomas

Here’s a Novel Idea

Apply to the Novel Studio and join our growing list of published alumni.

The Novel Studio is City’s flagship novel writing programme which supports 15 selected students to work on their novels for a year.

The course has been the starting point for many successful novelists. From bestselling crime writer Harriet Tyce, whose fourth novel, A Lesson in Cruelty, was published with Wildfire earlier this month—and who generously initiated and funded our Novel Studio scholarship for four years—to debut novelist Lara Haworth, whose first novel, Monumenta, will be published with Canongate this summer, the Novel Studio has become recognised as a place to develop and grow as a writer.

From researching your ideas, plotting and planning to writing, editing and familiarising yourself with the publishing industry, the programme will guide you through the tricky terrain of novel writing.

Taught by established writers and editors, with opportunities to meet literary agents and publishing professionals, if you’re ready to take your novel writing to the next level, this course is for you.

As if that wasn’t enough, we offer a Literary Agent Competition for all successful applicants to the course, run in association with leading agent Lucy Luck at C&W Agency.

And for one talented writer from a low-income household, we have a fully-funded scholarship – The Captain Tasos Politis Scholarship.

Full details on all these opportunities and information on the course are available here.

Or you can apply directly with 2000 words of your fiction and a CV to Emily.Pedder.1@city.ac.uk

Deadline 30th June 5pm.

We look forward to reading your applications!

Essential Writing Tips for Accountants

By Maria Sigacheva

Wizards’ of numbers and bookkeeping, accountants also spend time corresponding with clients and tax officials. Here are some tips on how to write well for non-accountants.

“Your reputation rides out with every letter you send,” states co-founder of the Plain English Commission, Martin Cutts. So how can you ensure that your readers understand your communications clearly and easily? Read on for three tips to improve your copy.

1)  Stick to a Simple Structure

An accountant’s letter to the tax office or to your client should be clear and well structured. Clarity can be improved by using a tried and tested three-part structure: an introduction, the main body copy, and a conclusion.

 

The introduction should summarise the purpose of the letter. Whether it’s about missing documents or querying financial statements, make it clear upfront.

The main body copy (two or three paragraphs) should detail your main points in a logical order. Avoid repeating the same information twice. Make sure you order events chronologically.

In your concluding paragraph, let the recipient know if you require a response and by which date. Add your contact details too, so that they can easily reach you for any queries.

2) Ramp up Readability

  • Use plain English, and remove any jargon, if possible.
  • Use active verbs, for example “we thought” instead of “after a careful thought.”
  • Avoid outdated words, like thereof, herein, hereof.

Being concise is a skill. Let’s look at an example of a recent letter about tax affairs. “Your current amount due according to the records held by the tax office is £10,000.” This could be rewritten for clarity as “The total due to the tax office is £10,000.”

In The Journal of Accountancy, business writing trainer Elizabeth Danziger writes: “Strive for an average sentence length of 10 to 18 words.” How? Remove all “as well as,” “but,” “that,” and “which” – and split overly-lengthy sentences. Get straight to the point and clients will praise you for saving them time!

 

3) Perfect your Punctuation

Grammarly is a useful proofreading tool. Just copy and paste your text and the software will instantly highlight any errors. It’s also a good idea to read your copy out loud to check punctuation and flow.

By adhering to these simple tips, you can start to improve your business writing – and relationships – today.

 

Maria Sigacheva is an Indirect Tax Manager at Glencore, and an Association of Chartered Certified Accountants ambassador for early careers.

Maria took our Introduction to Copywriting short course with Maggie Richards. As part of the course, students have the opportunity to pitch a blog idea for our site. If successful, the post will be edited and published on the site.

 

The next Copywriting course, which runs monthly, is in May. Maggie also runs our Writing for Business course which starts next week.

For all our courses, visit our homepage HERE.

Empowering Change: How Women are Shaping the Future of Business

 

In the evolving landscape of business and entrepreneurship, the role of women is not just significant, it’s transformative. In 1984, there were 646,000 self-employed women in the UK. Today, that number has more than doubled to 1.6 million; women are now running more than 40% of UK micro-businesses; while 42.6% of FTSE100 directorships are now occupied by women. Read on for how women are driving change, fostering diversity, and reshaping the entrepreneurial landscape.

  1. Leadership Redefined: From boardrooms to startups, women are challenging traditional leadership norms and championing inclusive leadership styles. By fostering diverse teams and empowering individuals from all backgrounds, women leaders are creating environments conducive to innovation and growth.
  2. Entrepreneurial Trailblazers: From technology and finance to healthcare and sustainability, female entrepreneurs are driving innovation and addressing pressing global challenges. By leveraging their creativity, tenacity, and vision, women are reshaping industries, disrupting industries and creating new pathways for success.
  3. Diversity and Inclusion: Diversity is not just a buzzword; it’s a cornerstone of sustainable business practices. Women bring diverse perspectives, experiences, and skills to the table, enriching decision-making processes and driving organisational performance. Companies that prioritise diversity and inclusion reap benefits, including increased employee engagement, enhanced creativity, and improved bottom-line results. Women-led initiatives focused on promoting diversity and inclusion are paving the way for more equitable and inclusive workplaces.
  4. Social Impact and Sustainability: Female leaders are at the forefront of driving positive social change and environmental sustainability. From launching impact-driven ventures to advocating for sustainable business practices, women entrepreneurs are integrating social and environmental considerations into their business models. By prioritising purpose over profit, women-led businesses are not only driving financial returns but also creating meaningful societal impact and contributing to a more sustainable future.
  5. Mentorship and Empowerment: Mentorship plays a crucial role in nurturing the next generation of female leaders and entrepreneurs. Women mentors serve as role models, providing guidance, support, and encouragement to aspiring professionals. By sharing their knowledge, experiences, and networks, female mentors empower others to overcome challenges, seize opportunities, and achieve their full potential. Mentorship initiatives aimed at bridging the gender gap and promoting women’s leadership are instrumental in fostering a more inclusive and equitable business landscape.

Women are not just shaping the future of business; they are redefining it. Through their leadership, entrepreneurship, advocacy, and mentorship, women are driving meaningful change, fostering diversity, and advancing innovation across a range of industries. The contributions of women in business serve as a reminder of the importance of continuing to champion gender equality, embrace diversity, and create environments where all individuals can thrive and succeed.

To find out more about how a short course could help you develop your skills, gain confidence, and even start your own business, visit our full range of short courses HERE.

Summer Term 2024 at City Short Courses

 

Thank you to all who attended our Short Courses Open Evening last week. We had a great time meeting new students and introducing them to what we do here at City Short Courses. Many students took advantage of our free  taster sessions, which ranged across our six subject strands:  Business and Management; Computing; Creative Writing; Creative Industries; Languages; and Law. There were tasters in everything from Learning Python to Italian, Business Writing to Major Event Management.

If you didn’t have a chance to join us, never fear! There’s still time to browse our full range of 120 courses and book on for the summer term. Why not try Presentation Skills, or brush up on your French in time for holidays. Or you could consider applying for our year-long Novel Studio programme and finish that novel you’ve always wanted to write! Whether it’s personal development or adding a new skill to your CV, we have something for everyone here at City Short Courses.

If you’d like further information before making your decision, just email our team at shortcourses@city.ac.uk. If they can’t answer your questions, they’ll contact the relevant tutors and make sure you get the answer you need.

Your short course journey starts HERE. We can’t wait to welcome you.

 

City Writes Spring 2024 – Celebrating City’s Creative Writing Short Courses

City Writes Spring 2024 Competition Winners Announced

By Rebekah Lattin-Rawstrone

We are delighted to announce the winners of this term’s City Writes competition. City Writes is the showcase event for all the brilliant writing coming from City’s creative writing short courses and we have a fantastic line up for you this term on Wednesday 27th March at 7pm.

Reading at the event alongside published Novel Studio alumni Laurence Kershook and Katharine Light, our competition winners are: Jill Craig, Katie Hunt, Seyi Falodun-Liburd, Tess Pendle and David Strickland. Read on to find out more about our winners.

Current Novel Studio student, Jill Craig is originally from Northern Ireland, but currently lives and works as a secondary teacher in the North-West. She has lived in Greece and France and thinks often of going abroad again. An avid reader, she has published several short stories, with Freckle,  Egg & Frog and Literally Stories, and is working on the first draft of a novel.

Narrative Non-Fiction student Katie Hunt has been a journalist for more than two decades, working for several international news organisations including Reuters and BBC News. She lived in Asia for more than ten years, with stints in China, Hong Kong, Taiwan and Thailand. For the past four years, she has covered science and health for CNN in London. She hopes to write a non-fiction, popular science book about human origins focused on the latest discoveries in Asia.

Seyi Falodun-Liburd is a Nigerian campaigner and organiser from London. She is currently co-director of Level Up, a feminist campaigning community working towards a world where people of all genders are loved and liberated from bodily and systemic violence. She is also a member of Project Tallawah, a community resource for Black and Global Majority women and gender-expansive people in the UK. Seyi is a fledgling writer and Narrative Non-Fiction student who has written about gender-based violence for iNews, gal-dem and Refinery29.

Tess Pendle is a Narrative Non-Fiction student. After working for many years as a broker at Lloyd’s of London, Tess decided to contribute to a social project. She moved to Burkina Faso, where she worked for three years with a local women’s organisation to develop a microfinance programme supporting female entrepreneurs. On her return to the UK, she set up and managed both a national not-for-profit credit business and a £100 million government fund to invest in social enterprises. Tess is currently self employed and lives in Chelmsford with her partner.

An alumnus of the old Towards Publication course, now called Writers’ Workshop, D.P. Strickland is a neurodivergent writer with an MA in Creative Writing from UEA, whose work has previously appeared in anthologies and journals. He is particularly interested in underrepresented perspectives in fiction and recently completed a novel about a fundamental religion based on his own childhood experience. He lives in London and can be found on Instagram.

Now you know more about our winners, don’t forget to sign up for the event on Wednesday 27th March at 7.30pm on Zoom. You’ll be treated to stories of sticky summer heat, discoveries of ancient jaw bones, the disappointment of a young boy never quite right for the popular crowd and an exploration of the politics of our daily choices. All this alongside readings from our published authors, Laurence Kershook and Katherine Light. It’s going to be brilliant.

Register for tickets here and see you there.

And if anyone wants to come along and find out more about our writing courses, we are running a free taster session and open evening the night before City Writes. See here for more information about how to register.

Novel Studio alumna Katharine Light shortlisted for 2024 Selfies Book Awards

We were delighted to discover that Novel Studio alumna Katharine Light has been shortlisted for the 2024 Selfies Book Awards for her debut novel, Like Me.

Launched by BookBrunch in 2018 to recognise excellence in the self-publishing market, the awards are sponsored by Ingram’s self-publishing platform, IngramSpark®, and are run in association with the London Book Fair and Nielsen BookData.

The winners will be announced at this year’s London Book Fair on Tuesday 12 March.

Also on the adult fiction shortlist with Katharine are Shooters by Julia Boggio, Ostler by Susan Grossey, Hidden Depths by Jason Mann, Darcy: A Pride and Prejudice Variation by Alice McVeigh, The Eagle and The Cockerel by Alan Rhode and Artificial Wisdom by Thomas R Weaver.

Katharine will be one of our guests at the spring term City Writes on 27 March, so if you want to hear her read and talk about her path to publication, do register here.

And if you want to find out more about the Novel Studio, the course Katharine took at City, come and meet one of our tutors, Rebekah Lattin-Rawstrone, who will be manning the Novel Studio enquiry desk at our free short course taster event on March 26.

Congratulations to Katharine and all the shortlisted writers. We look forward to hearing more next week!

Writing Short Courses Newsletter Spring 2024

It’s pretty cold out still, but the snowdrops are here and spring is just around the corner…promise! For even more cheer, here’s the latest from our writing short course alumni and tutors.

The Novel Studio Alumni

 

Lara Haworth’s debut novel Monumenta is due out with Canongate in July. Pre-order here.

 

Jo Cunningham’s debut cosy crime novel Death by Numbers is due out with Hachette in August. You can pre-order here.

 

Katharine Light has been shortlisted for The Selfies 2024 in the adult fiction category for her novel Like Me.

 

Current Novel Studio student Jill Craig has been published in Eggplusfrog.

 

Peter Forbes’ Narrative Non Fiction alumnus Aniefiok Ekpoudom’s debut Where We Come From: Rap, Home & Hope in Modern Britain, was published by Faber last month. Jimi Famurewa reviewed it in The Evening Standard here.

Alumna Sophie Rutenbar, an expert on Haiti were she has worked, has won an International Affairs Fellowship from the US Council on Foreign Relations and is writing for the prestigious Brookings Institute.

 

Former City tutor Marcelle Bernstein’s Fact Based Storytelling alumnus Steve Young has published a book on Motherwell Cricket Club with Troubador publishing.

 

Susan Grossman’s Travel Writing alumna Yvette Cook has published an article in the Independent about travelling by train to Slovenia and another on Boscastle.

Tutor News

Writing for Children tutor Bryony Pearce has her debut Middle Grade novel, Hannah Messenger and the Gods of Hockwold, coming out in June 6, and she has sold a new YA fiction, Aphrodite (an Aphrodite retelling), which is due out in 2025. 

 

One-day Courses

There are plenty of options for anyone keen on one-day writing courses: our ever-popular Introduction to Copywriting with Maggie Richards is available monthly; while our Writing the Memoir course is now taught by the brilliant Anna Wilson. Our Writing for the Web and Digital Media continues to be run by the expert broadcast journalist Holly Powell-Jones; and the dynamic duo of Anna Tsekouras and Pete Austin, aka Anon Agency, run our Intro to Branding course.

Opportunities

Our year-long Novel Studio course for aspiring novelists is now open for applications for 2024/25 intake, with a deadline of 30th June 2024. All successful applicants are automatically entered into the Novel Studio literary agent competition, with the top three applications sent to Lucy Luck, literary agent at C&W Agency with a view to representation.

There is also a fully funded scholarship for the course, The Captain Tasos Politis Scholarship, available to a talented applicant from a low-income household.

Our Writing for Social Impact course continues to offer a scholarship for one young student (18-25) from an underrepresented background and/or facing financial difficulty. Please contact the tutor, Ciaran Thapar, for more information on this opportunity.

All current students of Introduction to CopywritingWriting for Business and Narrative Non-Fiction courses are eligible to submit an idea for a blog post for short courses. If the idea is accepted, and the written piece meets our standards, it will be professionally edited and published on our blog.

City Writes

This spring sees the return of City Writes, our termly showcase for all the great writing talent coming out of the creative writing short courses at City. This term our guest authors will be Laurence Kershook and Katharine Light (see above) both alumni of the Novel Studio.

To join us at the event on March 27th at 7pm on Zoom, please register for free HERE.

And if you would like to enter the competition to win the chance to share the stage with Laurence and Katharine, please visit here for all the submission details. Deadline for entries is this Friday 1st March! That’s tomorrow!!

Writing Retreat

This May the Ruppin Agency Writers’ Studio is returning to Paris for another edition of our spring writing retreat. A literary agent and a published author and university lecturer are teaming up to guide writers through five days of focussed writing, offering individual feedback, advice and group exercises. They’re offering £200 off the full price to anyone who quotes PARIS2024 (or mentions where they heard about this).

Open Evening

And finally, we are running an open evening with taster sessions on March 26th at 6pm. There’ll also be a dedicated Novel Studio enquiry desk manned by tutor Rebekah Lattin-Rawstrone for anyone who wants to find out more about our flagship year-long course. Register HERE.

That’s all for now. Keep on writing and keep your stories coming into us. And huge congratulations to all our alumni and tutors.

Short Course Taster Evening 26 March 2024

 

Join us this March 26 for our free taster event, where you’ll have the chance to speak to the team, find out more about our courses and ask any questions.

You can even take part in a free 45-minute taster session to get a flavour of what it’s like to learn with us.

We will have a choice of tasters available, including:

There will also be a Novel Studio enquiry desk for anyone who wants to find out more about how to apply for our flagship year-long novel writing course.

And as a bonus, we are also offering a 10% discount on all our short courses for anyone who attends the open evening and enrols with us on the night.

Attendance at City events is subject to our terms and conditions.

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