Tag: entrepreneur

Five Mindful Practices for A Good Day at Work

By Holly James

Finding a work-life balance can be tough. Maybe you feel like you never get any time to yourself, that you’re too stressed, or you just aren’t doing your best at work. Try these simple daily practices to change things for the better.

    1.  Meditate in the morning

Start out simple and easy. It’s important to be gentle with yourself. Begin by finding a comfortable position for your body, where you won’t get disturbed. Sitting cross-legged or laying down on your bed are options, but if you’re worried about falling asleep, try sitting first!

Once you’re settled, close your eyes and focus on the quality of your breathing. In meditation, you want to lengthen both your inhales and exhales, to provide an oxygen-rich relaxation experience for your whole body. Insight Timer is a great free app offering guided meditations and soothing music to help.

    2.  Pen a positive intention

Make sure it’s specific and achievable. It could be something like “Today I will go for a walk outdoors”, or “Today I’ll drink water instead of coffee”. Write it on a bright post-it and stick it to your computer screen, or jot it in your journal to remind yourself later. Remember to always be kind. It’s an intention, not a measure of achievement.

    3.  Do a quick clean

Tidy house, tidy mind. It can be hard to feel productive and creative when your living space is messy. Set a 15-minute timer before work and get hoovering! If the noise doesn’t wake you up, the movement will.

   4.   Play with the Pomodoro technique

You might have heard of this technique for boosting productivity, but try using it to schedule regular breaks instead. It works by setting a timer that splits a time block. For example, 45 minutes of work, and a 15-minute break. You can move your body in your breaks, drink water, or go outside for fresh air. Our bodies need regular movement, and our brains ample rest for us to feel energised and happier.

  5.   Befriend your breath

Just pause for a moment and take a single deep breath. Notice where your breath goes when you inhale – does it fill your belly, or get stuck in your throat? Are your exhales short and forceful, or long and relaxing? When we‘re stressed our breath shortens, and less oxygen can get to the brain, which it needs to function fully. Try breathing deeply for a couple of minutes and see how you feel. 

When I was struggling to get up in the mornings to go to my 9-5 job these techniques were a lifeline. Breathwork and meditation especially helped me stay positive, even when I hated my job. I hope that by doing these practices, you find something positive shifts in your life, too.
 

By Holly James, who felt so inspired after doing our Introduction to Copywriting that she’s now a copywriter!

Skills to Start a Business

You’ve got an idea for a business and now you’re ready to take the plunge into making your dream become a reality but don’t know where to start. Fret not, as we will be sharing tips and guidance on how to gain the knowledge and support required to ensure that your new venture is successful.

Building the foundations 

If you are at the early stages of starting a business but aren’t sure where to begin, you will first need to consider the process of forming a new start-up. Ranging from legal requirements like registering your business, researching the market ensuring there is a demand, to writing a marketing plan and setting up a bank account. 

At City, University of London we offer a 10-week evening course Starting Up in Business which can help you to take the next steps, with the assistance of expert guidance. 

Money matters 

Provided that you have funding secured to get your business off the ground, you will need to ensure you have sufficient knowledge of financial management so that your organisation runs smoothly. This applies to pricing of your products/services, taxation, interest and borrowings, investment, performance measurements and risk mitigation. 

The Finance for the Non-Financial Manager City short course explains the fundamentals of finance, including an understanding of standard financial statements, and operational messages that can be derived from them. 

Home is where the start is 

Regardless of if you are an online business or not, it is crucial to have a presence on the web so that people can easily access your business.  

Thankfully, it is relatively straight forward and inexpensive to build a website with many services offering free hosting tools. If you want to keep costs down and create a website that has more functionality, then you can set up a site yourself. The Building Websites with HTML and CSS3 helps you to develop the fundamental skills required to plan, design, develop, validate and maintain websites using HTML5 and CSS versions 2 and 3. 

Once the website is in place, you will need to fill it with enticing and engaging copy. What you write will set the tone for your company and how you want to come across. The copy needs to be interesting and informative, keeping in mind SEO to ensure keywords are relevant to increase your search rankings.  Writing for Web and Digital Media course is ideal to write more effectively and engage your audience.

Finally, any good website is visually appealing and can attract the attention of users. To do this, it is helpful to be able to produce creative assets and imagery to make your pages stand out from the crowd, aligning to your brand. Photoshop: An Introduction is a useful course teaching you how to utilise the software to edit, manipulate and create captivating artwork.  

Spread the word 

Having completed your market research, you may have identified a specific audience who will likely be interested in your product or service. Once this is established, the next step is to produce appropriate messaging to encourage interest. 

In the Marketing: An Introduction course you will learn the key theories of marketing and how to apply them in practice. Our introductory marketing course employs a mixture of presentations, discussion and group work, exploring how to gain a competitive advantage by applying marketing tools and techniques and by adopting a customer orientated approach. 

For a more digitally focused outlook, Digital Marketing Fundamentals  provides an overview of key digital and marketing skills, including: 

  • Planning a website 
  • Website promotion 
  • Email 
  • Search Engine Optimisation (SEO) 
  • E-commerce and integrating digital marketing with traditional marketing. 

Perfect your pitches 

Whether you need to persuade investors to support your business venture or deliver powerful presentations to key stakeholders, being able to effectively and confidently deliver presentations is essential for communication. 

 Our interactive Presentation Skills course helps you develop skills for crafting persuasive presentations and delivering speeches with lasting impact. The programme combines insights and techniques for an effective preparation process with opportunities to put these into practice.  

Teamwork makes the dream work 

Recruiting staff is a big step in the life of any start-up and for a small business. Hiring employees is not only a legal minefield but a massive financial burden. 

Our Human Resource Management course explains practical topics such as recruitment, remuneration and administration, to more theoretical components, such as fostering good employee relations, the Human Resource course is the ideal way to develop HR knowledge and expertise.  

If any of the courses mentioned are of interest, visit City short courses to discover more. Good luck!

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