Sustainability Matters: Part 1


It’s a FACT! The number one concern for every student is securing a job after graduation.  With all the doom and gloom stories about the (un)availability of jobs, graduates can often feel hopeless. There is however, an emerging sector that has the potential to quell these fears. The Sustainability sector in the UK has shown tremendous growth despite the recent economic downturn. It currently employs close to 1 million people across a wide range of industries with a scope to employ a further 400,000 individuals by 2020[3]. In fact, the Confederation of British Industries predicts that this sector could potentially halve the UK’s financial deficit by the end of this financial year. With this in mind, what is sustainability and why should you be interested?

Figure 1 (Source: Institute for International Urban Development)

Figure 1 (Source: Institute for International Urban Development)

The term “Sustainability” is a spin-off of Sustainable development which was first defined in 1987 by Dr Gro Harlem Brundtland and her team as development that meets the needs of the present without compromising the ability of future generations to meet their own needs.[2] Sustainability is about creating a world in which a healthy environment, economic prosperity and social justice are pursued simultaneously to ensure the well-being and quality of life of present and future generations. As the definition implies, sustainability goes beyond environmental issues. In fact, we can think of it being formed of three pillars: environment, economy and social justice (ethics) (See Figure 1). Sustainability is that sweet spot where all the three coincide; almost like a utopia!                                                                  .


In the early days, sustainability was a cause defended by environmentalists and of concern to a small population.  However, in recent times, businesses and organisations have begun to promote sustainability and embed it within their organisations. In fact, some have gone as far as using sustainability to distinguish themselves in the world market. One such company is Unilever. Since the launch of its Sustainable Living Plan in 2010, Unilever has been recognised as a world leader in sustainability and ranked highly for its efforts by experts. Unilever’s Sustainable Living plan aims to:


  • Improve health and wellbeing
  • Reduce environmental impact
  • Enhance livelihoods


Figure 2 (Source: Unilever[7])

Figure 2 (Source: Unilever[7])

To do this, they look very closely at every aspect of their business; for example product design, business practice, and community engagement. Of course, the changes they make are not to the detriment of the company’s profits. In fact, within Unilever’s vision (represented by the graph in Figure 2), they plan to double their profits.


An educated, committed workforce is vital to Unilever’s success.  The staff at Unilever are not all sustainability experts by profession. However, a majority of them must know enough to understand how they can make a contribution through their work.




The Plan is helping to drive profitable growth for our brands, save costs and fuel innovation.Unilever[6]

Sustainability is not just a marketing tool.  Businesses that apply and incorporate sustainable practices can address and potentially reduce financial challenges they face. The National Health Service (NHS) is an organisation that would likely benefit from sustainable practices.  Government officials suggest that in order to address the financial challenges within the NHS, some Accident and Emergency Units should close. However, this proposal is unacceptable in the eyes of some members of the community and in particular, vulnerable patients who regularly use the service. Both parties would be pleased to know that there is a way to save money, keep the units open, and improve patient care. This is where sustainability comes into the picture. A very good example of this is the Barts Health NHS Trust.  Barts Health NHS Trust saved £100,000 through a pilot project that showed staff the link between patient care and comfort, and energy efficiency. [1] Staff were asked to take simple steps such as shutting the doors and switching off unused equipment. In the wards where the pilot took place, patients’ wellbeing and comfort were much better than in non-pilot wards. Estimates suggest that if the Trust rolls out this scheme across its sites, it could save a further £400,000 which would give the Trust a much needed financial boost. [1]


 For the health and care system, a large sweet spot exists where environmental and financial sustainability coincide Dr Pencheon[5]


Sustainability: What’s in it for you?


Having an understanding of what sustainability is, and how it is linked to your chosen career can help open doors for you and make you stand out amongst your peers. (Remember, the industry is expected to grow significantly by 2020). Here at City University London, we offer you the opportunity to develop the knowledge, understanding and skills to become a Sustainability Leader.

Our Sustainablity Leaders are helping us pave the way towards becoming a more sustainable university:

  • By coming up with innovative solutions and projects that address various sustainability challenges (Green Dragons)
  • Or taking part in existing sustainability initiatives and projects at City (Green Impact)

For more information, please e-mail




 [1]Barts Health (2013) Ground breaking behavioural techniques forecast to save the NHS’s largest trust £400,000 over the next year,000-over-the-next-year/

[2]Brundtland, G. H., (1987) Our Common Future

 [3]Confederation of British Industry (2012)The Colour of Growth: Maximising the potential of Green Business

  [4]Institute for International Urban Development (2011) Sustainable Development vs. Sustainability

[5]Pencheon, D., (2014) Sustainable healthcare: the NHS launches a new strategy (The Guardian)

 [6]Unilever (2014) Sustainable Living Plan

[7]Unilever (2012) Sustainable Living Plan Progress Report


9 Responses

  1. ascoksdh

    May 20, 2023 3:33 pm

    يكثرُ النملُ في فصل الصيف، حيث ينتشرُ في كلّ ركنٍ من أركان المنزل، مسبّباً الكثيرَ من الإزعاج والتعب؛ ووجود نملةٍ واحدة هذا يعني بوجودِ الآلافِ غيرها، لذا فمن الأفضل التخلص منهم بسرعةٍ حال رؤيتهم بشتى الطرق والوسائل، التي قد تكون طبيعيةٍ؛ وذلك بالاستعانة ببعضِ الموادّ والأدوات المتوفّرة في المنزل، أو طرق أخرى.
    وضع طُعم: يجب مراقبة وتتبع النمل العامل بعد استيلائه على فتات الطعام، ثمّ وضع طُعم على طول المسار الذي يسلكه، مما يؤدي إلى حمله وأخذه إلى المستعمرة، لتتناوله الملكة، مما يؤدي إلى موتها والتقليل من أعداد النمل في المستقبل.ويُشار إلى تجنّب رشّ أيّ مبيد حشري على الطّعم للحفاظ على فاعليته. مسحوق بورات الصوديوم: يُعتبر استخدام بورات الصوديوم أو البوراكس وسيلة رائعة لجذب النمل، ثمّ القضاء عليه، ويتمّ ذلك من خلال عمل ثقوب بحوالي بضعة سنتيمترات على جانبي أوعية بلاستيكية قديمة، وكذلك من أعلى الوعاء البلاستيكي (أي حوالي عرض قلم الرصاص)، ثمّ مزج ثلاثة أجزاء من البوراكس مع جزء من السكر بنسبة (3:1)، بعد ذلك يتمّ وضع الخليط في الإناء، وإضافة الماء إليه حتى يصل إلى أسفل الثقوب، ثمّ يتم مزجهما معاً، وإضافة ملعقة صغيرة من زبدة الفول السوداني، بسبب حب النمل له، ثمّ خلط المكوّنات جيداً، وترك الإناء مفتوحاً حتى يأتي النمل إليه، ويتجمّع فيه ويموت.

  2. jodiclean

    January 24, 2024 1:04 pm

    شركة جودي للتنظيف بالطائف تعد من بين الشركات المتميزة في مجال خدمات التنظيف بالمنطقة. تتميز الشركة بتقديم خدمات عالية الجودة والفعالية، مما يجعلها الخيار الأمثل للأفراد والشركات الباحثة عن حلول نظافة متكاملة. يتمتع فريق العمل في شركة جودي بالمهنية والخبرة اللازمة للتعامل مع مختلف أنواع التنظيف، سواء كان ذلك للمنازل، المكاتب، أو المساحات التجارية. تعتمد الشركة على استخدام أحدث التقنيات والمعدات في عمليات التنظيف، مما يسهم في تحقيق نتائج مثالية ورضا العملاء. بفضل التفاني في تقديم خدمات على مستوى عالٍ، تظل شركة جودي خيارًا موثوقًا لتلبية احتياجات التنظيف في الطائف، حيث تسعى دائمًا لتحقيق أعلى معايير الجودة والاحترافية.

    شركة تنظيف بالطائف

  3. ahmed

    February 22, 2024 7:27 am

    تتفرد شركة خدمات الخليج بتقديم خدمات تركيب كاميرات المراقبة بأعلى مستويات الجودة والاحترافية. تعمل الشركة على تلبية احتياجات العملاء من خلال فريق متخصص من الفنيين ذوي الخبرة العالية في مجال تركيب وصيانة أنظمة المراقبة. توفر الشركة أحدث التقنيات في عالم كاميرات المراقبة لضمان تأمين البيئات بشكل كامل وفعال. تشمل خدمات الشركة تحليل احتياجات العميل وتصميم نظام مخصص يلبي توقعاته ومتطلباته الفريدة. بفضل التزامها بالجودة والابتكار، تضمن شركة خدمات الخليج أمانًا وحماية مستدامة للأفراد والأعمال، مما يجعلها الشريك المثالي في تأمين ومراقبة البيئات المختلفة.
    شركة تركيب كاميرات مراقبة

  4. Jessica Lauren

    March 22, 2024 5:50 am

    Sustainability matters now more than ever. It’s not just a buzzword; it’s a necessity for our planet’s survival. Embracing sustainable practices in every aspect of our lives is crucial. Write My OTHM Assignment For Me aligns with this ethos, emphasizing the importance of education in driving sustainable change. Let’s act responsibly for a greener future.

  5. Joyce Divine

    March 31, 2024 12:55 pm

    In today’s world, sustainability is more important than ever, and it’s a topic that deserves attention. Sustainability Matters: Part 1 delves into the crucial aspects of sustainable living, from eco-friendly practices to ethical consumption. As we strive towards a more sustainable future, every individual and business plays a vital role. Alongside these efforts, consider sourcing Juvederm from a reputable online supplier like Their range of Juvederm products ensures quality while supporting your aesthetic needs. Explore their offerings at Dkdermal and contribute to both sustainability and self-care initiatives.


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